mba iii semester syllabus

Upload: aditya-raj

Post on 14-Apr-2018

236 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/30/2019 Mba III Semester Syllabus

    1/24

    MBAIII Semester

    DRAVIDIAN UNIVERSITY,SCHOOL OF COMMERCE & MANAGEMENT

    M.B.A REGULAR PROGRAMME

    SYLLABUS

    III SEMESTER

    The following papers are proposed for approval by the Chairman, BOS301. Management Information Systems (MIS)302. Entrepreneurship303. Logistics & Supply Chain Management304. Project Report

    ELECTIVES:

    Human Resource:HR 305. Human Resource DevelopmentHR 306. Organizational Development

    HR 307. Strategic Human Resource ManagementHR 308. Industrial RelationsHR 309. Performance ManagementHR 310. Leadership & Change Management

    Finance:FM 305. Security Analysis and Portfolio ManagementFM 306. Strategic Financial ManagementFM 307. Financial Markets and InstitutionsFM 308. Management of Financial ServicesFM 309. Management Control Systems

    FM 310. Risk and Insurance Management

    Marketing:MM 305. Strategic Marketing Management

    MM 306. Consumer BehaviourMM 307. Services MarketingMM 308. Customer Relationship Management

    MM 309. Retail ManagementMM 310. Sales and Distribution Management

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    2/24

    MBAIII Semester

    301. MANAGEMENT INFORMATION SYSTEM

    Unit I: Introduction to MIS Importance of information for managementdecisions Systems Approach and Information System Development Information System Architecture Quantitative Techniques andManagement Information Systems interfacing.

    Unit

    II: Physical design of computer sub-systems. Database design, File design,input, output and procedure design and system security. MIS

    developmentprocesssystem developmentSystem Life cycle methodStructured Development method, and prototype method Soft waredevelopment.

    Unit III: Information Systems Computers in Management MIS OfficeautomationDecision Support SystemExpert system.

    Unit IV: Implementation, Evaluation and maintenance of MIS Pitfalls in MISdevelopment.

    Unit-V: System modeling for MIS. System engineering methodology for MISproblem solving.

    Reference Book:

    1. A.SennAnalysis and Design of Information Systems2. Gordan DavisManagement Information Systems, McGraw Hill3. C.S.V. MurthyManagement Information Systems Text & applications, Himalaya

    Publishing House, Mumbai.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    3/24

    MBAIII Semester

    302. ENTREPRENEURSHIP

    Unit-I: Entrepreneurship Definition, Scope and Importance Role ofentrepreneurship in economic development. The cultural and SocialEnvironment Characteristics of entrepreneur Functions ofEntrepreneur. Identification of entrepreneurial talents Innovation,

    Marketing and Financial viability as the Chief requisites.

    Unit-II: Entrepreneurship development programsthe concept of entrepreneurialdevelopmentNeed for training and DevelopmentNeed and objectives ofEDPSCourse contents and curriculum of EDPSPhases of EDPS.

    Unit-III: Role of the government in motivating and developing entrepreneurship.Institutional support to entrepreneursNSICSIDO-SSIBSSICSSISIDICSTCOs, Industrial Estates, Specialized institutes.

    Unit-IV: Institutional finance to entrepreneurs IDBI, IFCI, ICICI, IRBI, LIC, UTI,

    SFC, SIDC, SIDBI, EXIM Bank, Venture Capital etc. Factors affectingentrepreneurial growth Economic Factors Non-economic factors -Government actionsProblems of Entrepreneurs.

    Unit-V: Women Entrepreneurship- Concept and functions of women entrepreneurGrowth of women entrepreneursDevelopment of women entrepreneursProblems of Women entrepreneurs.

    Suggested Book:

    1. Vasanta Desai, Dynamics of Entrepreneurial Development and Management,Himalaya Publishing House, Mumbai, 2007.2. S.S. Khanka, 2007, Entrepreneurial Development, S. Chand & Co. Ltd.

    3. Poornima. M Charantimath, 2006, Entrepreneurial Development and SmallBusiness Enterprises, Pearson Education.

    4. Gupta Entrepreneurship Perspective and Paradigms, 1997 MacmillanPublishers India Ltd., New Delhi.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    4/24

  • 7/30/2019 Mba III Semester Syllabus

    5/24

    MBAIII Semester

    HR 305. HUMAN RESOURCE DEVELOPMENT

    Unit I: Definition and Evolution of Human Resource Development Basicprinciples and assumptions Philosophy and approaches to HRD

    differences and interface of HRD with Personnel Management and HumanResource Management.

    Unit II: HRD Strategic Interventions: Human Resources Planning and Selection Training & Development Appraisal and Counseling Career Planningand Development Organisational Development OrganisationalSocializationQuality of Work LifeQuality Circles.

    Unit III: Strategic process interventions for HRD: Non Governmental Organisations Decentralisation and Enhancing participation Mobilising resources Enhancing co-ordination Professionalism in organisations CrossCultural Management and Diversity Management Organisational HealthEducationCampus Development.

    Unit IV: HRD ProcessRole of Training and RetrainingEmpowerment of peopleStrength of Organisational Structure Leadership Organisational

    Communication Total Quality Management and ProductivityImprovementOrganisational Culture and Climate.

    Unit-V: Human Resource Accounting and Audit Economic Liberalisation,Privatisation and Globalisation and their impact on Human ResourceDevelopment Technological development and Human Resource

    Development.

    Reference Books:

    1.T.V. Rao, Performance Management and appraisal systems, Response Books,New Delhi-2007.

    2. Neal E Chalofskey, Carlene Reinhart, Effective Human Resource Development,Jossey Bass Publishers, San Francisco, 1988.

    3.Tripathi PC, Human Resource Development, Sultan Chand & Co., New Delhi,2001.

    4. Srinivas Kandula, Human Resource Development Cases, Text & Games.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    6/24

    MBAIII Semester

    HR 306. ORGANISATIONAL DEVELOPMENT

    Unit I: Organisation Development (OD)History of ODImportance and Need forODValues and Assumptions Beliefs in OD. Theory and Managementof ODFoundations of ODManaging the OD processAction Research

    and OD.

    Unit II: OD InterventionsTeam InterventionsIntergroup and Third Party PeaceMaking Interventions Comprehensive Interventions Structural

    InterventionsTraining Experiences.

    Unit III: Key Considerations and Issues Issues in Consultation ClientRelationshipsSystem ramificationsPower, Politics and ODResearchin ODThe Future and of OD.

    Unit IV: Organisation Change (OC)Evolution, Concept and ImportanceTypes of

    ChangesPlanned OCTechniques and Methods. OC and ConsultationProcessProcess and Techniques of Consultation Role of Consultant Change AgentMeaning and the Role.

    Unit-V: Dynamics of Resistance to Change Meaning of Resistance Implementation of Change, Methods and Techniques of overcoming

    ResistanceProblems in Implementing Change.

    Reference Books:

    1.French and Bell, Organisation Development, Prentice Hall of India New Delhi.2. Warren Bennis, Changing Organisations, McGraw Hill Book Company, NewYork, 1986.

    3. Kavitha Singh, 2005, Organization Change & Development; Excel Books.4. S. Ramanarayana, T.V. Rao, Kuldeep Singh, 2006, Organisation Development-

    Intervention and Strategies-Response Books.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    7/24

    MBAIII Semester

    HR 307. STRATEGIC HUMAN RESOURCE MANAGEMENT

    Unit I: Strategic role of HRM : Planning and Implementing Strategic HR policies,

    HR Strategies to increase firm performance Investment perspectives ofHR: Investment Consideration, investments in Training and Development,investment practices for improved Retention, Investments job secure workcourse, Nontraditional investment Approaches.

    Unit II: Managing Strategic Organizational Renewal: Managing Change and OD,instituting TQM programmes, Creating Team based organizations, HR andBPR, Flexible work arrangement.

    Unit III: Establishing Strategic Pay Plans: Determining periods, Establishingperiods, Pricing Managerial and Professional jobs, Compensation trends,Objectives of International Compensation, Approaches to InternationalCompensation, Issues related to double taxation. Cases.

    Unit

    IV: Managing Global Human Resources: HR and the internationalization ofbusiness, Improving International Assignments through selections,

    Training and maintaining International Employees, DevelopingInternational Staff and Multinational Teams.

    Unit V: Multinational, Global and Transnational Strategies: Strategic Alliances,Sustainable Global Competitive Advantage, Globally Competent Managers,Location of Production FacilitiesRepatriation ProcessCase studies.

    Suggested Books:

    1. Gary Dessler, Human Resource Management, PHI, New Delhi, 2003.2. Charles R.Greer, Strategic Human Resource Management, Pearson Education,2003.3. Luis R.Gomez-Mejia, David B.Balking and Robert L.Cardy, Managing Human

    Resources, PHI, 2001.4. Peter J. Dowling, Denice E.Welch, Randall S.Schuler, International Human

    Resource Management, Thomson South-Western, 2002.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    8/24

    MBAIII Semester

    HR 308. INDUSTRIAL RELATIONS

    UnitI: Industrial RelationsBasis concept and philosophy of IR. Evolution andgrowth of IR in India Factors influencing IR in India. Industrial DisputesCausative and remedial factors. Framework for prevention and settlementof Industrial disputes under the Industrial Disputes Act.

    UnitII: Collective Bargaining Concept and characteristics of CollectiveBargaining. Role of Collective Bargaining in promoting industrial amityand peace. Extent of success of collective bargaining process. Problemsand Issues involved in Collective Bargaining.

    UnitIII: Trade Union leadership and linkage of trade unions with political parties.The problem of Trade Union Recognition and Government Policy. TradeUnion Act. Employee Grievances and Discipline. Causes of IndustrialDisputes. Machinery for Redressal of employees Grievances. Standingorders. Code of Discipline-basic provisions. Process of holding DomesticEnquiry.

    UnitIV: Wage policy and Regulations. Concept of Wage Statutory mechanismand framework as envisaged under the Payment of Wages Act. Concept ofFair Wage. Mechanism for fixation of Minimum wages under theminimum wages Act. Industrial Employment (Standing Orders) Act.Bonus-Basic concept of Bonus. Mechanism for determination andpayment of Bonus under the Bonus Act. Minimum Bonus. Concept ofProductivity-linked Bonus.

    Unit

    V: Workers Safety and Welfare. Employee safety and welfare programmes.International Labour Organisation Its programmes. Salient features ofFactories Act concerning Social Security of workers programmes in India.Workers participation: Methods and Techniques of Workers involvementand participation. Composition and the working of works committees and

    joint management councils. Causative factors contributing to theirineffective functioning and failure in India.

    Suggested Books:

    1. Dale Yoder: Personnel Management and Industrial Relations; Prentice Hall ofIndia1992.2. Arun Monappa: Industrial Relations, Tata McGraw Hill1985.

    3. Subba Rao P, Industrial Relations, Himalaya Publishing House, Mumbai,2008.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    9/24

    MBAIII Semester

    HR 309. PERFORMANCE MANAGEMENT

    Unit I: Conceptual Approach to Performance Management: Need for

    Performance management in Indian organizations. Determinants of jobperformance: Linkage between human resource strategy andorganizational performance. Role of personality factors in jobperformance. Performance planning and role clarity. Key performanceAreas: Performance Targets Components of effective PerformanceManagement. Performance management cycles.

    Unit II: Performance Appraisal: Need and methods for performance appraisal:

    Assessment center psychometric tests Leaderless group discussions Management games Simulation exercisesRole PlaysSelf-appraisal

    3600 appraisals Rating-less appraisals for performance managementsystems. Performance Review Re-engineering performance appraisalsystem Performance analysis Performance review discussion Performance monitoring and feedback.

    Unit

    III: Bench marking for excellence in performance: Linkages Organizational excellence Corporate Performance Management EFQM

    Excellence ModelDiagnostic bench-markingProcess bench-markingBench-marking in the Indian industryEffectiveness of bench-markingExperience based approach to bench-marking New performancemanagement model Process Management as a route to value beyondexpectation and emotional surplus.

    Unit IV: Competency mapping as a performance management tool:Competency mappingBuilding Competency modelsThe McBer Genericcompetency modelCompetency casual flow modelFactors affecting thehuman performance system Profiling competency framework for a

    particular role Competency gap Competency Assessment BalancedScore Card frameworkMaking Performance Management Systems (PMS)

    and Appraisals Work.

    Unit V: Developing and Designing Performance Management Systems:

    Designing Performance Appraisal as a framework for performancemanagement A realistic model for performance management UsingPMS data for HR decisions and performance improvements PMS andAppraisal practices in India and other Asian countries Policy andstrategy initiatives in improving HR performance Implementing and

    managing performance management The impact of Performance

    Management on line managers and employees.Suggested Books:1. G.K. Suri, C.S. Venkataratnam, N.K. Gupta, 2004, Performance Measurement and

    ManagementExcel Books Pvt. Ltd.,2. Dinesh K Srinivastava, 2005, Strategies for performance management Excel

    books.3. T.V.Rao, 2006 Performance Management and Appraisal Systems Response

    Books.

  • 7/30/2019 Mba III Semester Syllabus

    10/24

    MBAIII Semester

    4. Richard S Williams, 2006, Managing Employee Performance ThomsonPublishers.

    5. Agwnis, 2006, Performance ManagementPearson.6. Prem Chadha, 2006, Performance ManagementMacmillan India Ltd.7. T.V.Rao, 2006, Redesigning Performance Appraisal SystemTata McGraw Hills.8. Editor Mike Walter, 2006 The Performance Management Hand Book: Jaico

    Publishing House.

    9. King P, 2006 Performance Planning and AppraisalTata McGraw Hills.10.T.V. Rao 1999, appraising and Developing Managerial Performance, Excel Books.11.T.V. Rao et al. (Ed.) 2006, 360 Degrees Feedback and Performance Management

    System (Volumes One, Two and Three), Excel Books.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    11/24

    MBAIII Semester

    HR 310. LEADERSHIP AND CHANGE MANAGEMENT

    Unit I: Nature and importance of leadership Leadership roles Leadershipmotives Leadership as a process the complexities of leadership Measures of success and failure Guidelines for leadership. Effectiveleadership behaviors and attitudes Super leadership Situationalinfluences on effective leadership behaviour leadership styles

    Situational leadership.

    Unit II: Leadership of quality and technology Leadership practices that fosterTotal Quality Management. Leadership development, succession and thefuture Leadership development programmes Evaluation of leadership

    development efforts. MentoringMentoring in Indian Organisations.

    Unit III: Formation and maintenance of Organizational cultureThe cultural webCultural influences and cultural management Cultural factorsinfluencing leadership practice. Leaders role in shaping and reinforcingculture assessing organisational culture Organisational cultureinventory Kilman Saseon culture gap survey TriangulationDeveloping a global organisational culture Developing an ethicalOrganisational cultureFostering a learning culture in organisations.

    Unit IV: Organisational changeNature of changeSources of changeImpact of

    change on organisationsResistance to change. Perspectives on changeContingency Perspective Resource dependence Perspective Population

    ecology Perspective Institutional perspective. Types of change Incremental change Radical change Participative change Directivechange. Organisational design for change Approach to effective

    organisational design Key roles in organisational change. Visionaryleader as change agent.

    Unit V: Managing creativity and innovation. Institutionalizing creativity andinnovation.

    Suggested Books:1.Leadership Richard Hughes, Robert Ginnett, Girdon Curphy McGraw Hill

    1999.2.LeadershipDubrin J.AndrawAll India publishers and Distributors Ltd., - 1985.3.Cases in leadership, Ethics and Organisational Integrity Lynn Sharp Paine

    McGraw Hill1997.4.Organisational BehaviourRichard PettingerMacMillan - 1990.5.Organisational BehaviourFoundations, Realities and ChallengesDebra L Nelson,

    James CampbellWest Publishing Company1990.6.Managing Organisational Change V.Neelakanth, S. Ramnarayan, - Response

    Books, New Delhi2000.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    12/24

    MBAIII Semester

    FM 305. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

    Unit I: InvestmentObjectives, Nature, Channels of InvestmentInvestment andspeculation process of investment. Capital MarketsStock Exchanges BSENSEOTCEITrading in stock exchangesNew issue market.

    Unit II: Returnmeasurement of returnTraditional techniquesHolding period

    Statistical methods Probability distribution Calculation of expectedreturn. Risk risk factors, risk classification Systematic risk unsystematic risk Standard deviation Variance CorrelationCoefficientBetaCalculating expected return and risk.

    Unit III: Valuation approaches of valuation Bond valuation Preference share

    ValuationCommon stock valuation. Fundamental analysisEconomy,Industry and Company analysis and Technical analysis.

    Unit IV: Portfolio Process of Portfolio Management, Traditional view

    Diversification Modern Portfolio models Markowitz model Sharpesingle index model, Capital Asst. Pricing model.

    Unit-V: Portfolio selection efficient frontier Utility, functions and optional

    portfolioEvaluation of Portfolio Performance Mutual fundsConcept,objectives and functions of mutual funds.

    Reference Books:

    1. Donald E.Fisher, Ronald J. Jordan, Security Analysis and PortfolioManagement, Prentice Hall of India (P) Ltd., New Delhi.

    2.Jack Clark Frances, Investment Analysis and Management, McGraw Hill BookCompany, New York.3. Preethi Singh, Investment Management, Himalaya Publishing House, Mumbai.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    13/24

    MBAIII Semester

    FM 306. STRATEGIC FINANCIAL MANAGEMENT

    Unit I: Corporate Valuation and Value Based Management: Methods of corporate

    valuation: Discounted Cash Flow method; Comparable Company method;Adjusted book value methods; Retionale for shareholder wealthmaximization; Value based management systems; Marakon approach;Alcar approach; Mckinsey approach; Alignment of interest; Agencyconsiderations; Corporate governance; Management compensation.

    Unit II: Capital Budgeting Strategy: Multiple investments and risk management Simulation and portfolio approaches. Evaluation of managerial option to

    expand, contract, postpone and abandon projects. Capital Rationing Concept, Causes and process Methods Aggregation, incremental,

    probability index, postponement index, weighted index, Allocatingresources to divisions, BCG approach. Capital budgeting growth Bondrefunding. Treatment of external costs & benefits in investment decisions;Concept and rationale of social cost benefit analysis (SCBA).

    Unit

    III: Mergers and acquisitions:TypesHorizontal, Vertical and ConglomerateMergers-Characteristics; Theories of mergers efficiency theories,information and signaling; agency problems and managerialism; the freecost flow hypothesis, market power and tax considerations. Timing ofmerger activity. Valuation problems of M&A. Cross border acquisitionsthe role of exchange rates and takeover process, the trade off between

    costs and political instability. Restructuring: Joint Ventures financingand evaluation rationale and role of JVS. Reasons for failure. Sell-offand divestitures types and motives, explanations and rationale,regulatory frame work. Takeover Defenses: Financial Defenses measures,coercive offers and defense, position pill defense, targeted share

    repurchase, stand still agreements, strategic reactions by targets.

    Unit IV: Management of Risk: Product-Market and Capital-Market risks. Riskmanagement not avoidance is the objective. Total risk matters.Characteristics of high risk firms and methods of reducing corporate risk.Risk reporting: Internal reportingcorporate, business unit and desk levelrisk. External reporting regulatory requirements regarding disclosureand transparency.

    Unit V: Designing New Financial Instruments: Need Environmental factorsand intra-firm factors. A model for new product developmentDirections,Design, testing and introduction, instrument preview Motivations. Pricingefficiency, regulatory/policy constraints, market access, market expertiseand desire to deal with a single party. Issuer-motivation-Arbitragetransactions and non-arbitrage transactions. Innovation products in theIndian marketsWarrants, Convertibles etc., and their valuation.

    Suggested books:

    1. Prasanna Chandra, Financial Management, Tata McGraw Hill2000.

  • 7/30/2019 Mba III Semester Syllabus

    14/24

    MBAIII Semester

    2. Weston J.F. Chung K.S. Hoge S.E., Mergers, Restructuring and CorporateControl, PHI1996.

    3. Marshal J.F. Bansal V.K. Financial Engineering, PHI1996.4. Marc Lore & Lev Borodovsky, The professionals Hand book of Financial Risk

    Management, Butter Worth & Heinemann1996.5. William H. Beaver & George Parker, Risk Management: Problems and Solutions,

    McGraw Hill1996.

    6.Joel M. Stern & Donald H.Chew Jr. The Revolution in Corporate Finance,Blackwell Finance1992.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    15/24

    MBAIII Semester

    FM 307. FINANCIAL MARKETS AND INSTITUTIONS

    Unit I: The basic theoretical Framework: The Financial System and itstechnology; The factors affecting the stability of the Financial System;Development Finance Vs. Universal Banking; Financial Intermediaries and

    Financial Innovation; RBI-Central Banking. The Financial Institutions: Abrief historical perspective. An update on the performance of IDBI, ICICI,IFCI and SFCs, LIC & GIC.

    Unit II: The Banking Institutions: Commercial banksthe public and the privatesectors structure and comparative performance. The problems of

    competition; interest rates, spreads and NPAs. Bank capitaladequacynorms and capital market support. The Non-Banking Financial

    Institutions: Evolution, control by RBI and SEBI.

    Unit III: Insurance: The Economics of Insurance; Life Insurance; Reinsurance; TheInsurance Industry and its regulation. Efficiency and the Structure of theInsurance Industry Pension funds; pension plans today.

    Unit IV: Financial Services: Asset fund based Financial services Lease finance,Consumer credit and hire purchase finance, Factoring definition,

    functions, advantages, evaluation and forfeiting, bills discounting, housingfinance, venture capital financing. Fee-based/Advisory services: Stockbroking, credit rating. Merchant Banking: Funtions and activites,Underwriting, Bankers to an Issue, Debenture Trustees, PortfolioManagers.

    Unit-V: Operations: Financial Assets/Instruments Rights issues, issue of

    Debentures, issue of Equity shares pre-issue activity, post-issueactivities. The regulatory framework: SEBI and Regulation of Primary andSecondary Markets, Company Law provisions.

    Reference Books:

    1. Avadhani: Investment and Securities Markets in India, Publications, Delhi2. Bhole, L.M. Financial Markets and Institutions, Tata Mc Graw Hill, Delhi.3. Khan.M.Y.Indian Financial System, Tata Mc Graw Hill, Delhi.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    16/24

    MBAIII Semester

    FM 308. MANAGEMENT OF FINANCIAL SERVICES

    Unit I: Financial System in India: Nature and functions of financial system

    structure of financial system, promotional role of financial system financial services and management macro economic management activity analysis Financial intermediation money market and itscharacteristicsDiscount and Finance House and its operations Stockmarkets Capital markets unorganized financial system BullionmarketBanks as financial intermediaries Deposits and loaning servicessafeguards against risksreforms in banking sector.

    Unit II: Non banking financial companies and their services: Importance ofNBFCs in India RBI Directives to NBFCs surveillance of SEBI-Types of

    non-banking financial services Merchant banking Issue market andother servicescorporate advisory servicesfunctions of merchant banksSEBI guide lines on merchant banking Mutual funds types modusoperandi of mutual fundsSEBI guide linessteps to popularize mutualfunds in India Venture capital funds in India financing agencies

    policy initiativesproblems faced by mutual funds.

    Unit III: Financial Services in India: Lease, Hire purchase types of leases advantages lease Vs hire purchase, problems of leasing companies Housing finance companiessources of fundslending normsHUDCO,SHFCs, HDFCChit funds, NidhisCredit rating serviceslimitationsCRISIL, ICRA, CARE.

    Unit IV: Issue management services: Registrars to the issue and issuemanagement services appointment of registrars to the issue role ofregistrars during the currency of the issue Undertaking servicesSEBIregulations rights and obligations of underwriters legal provisions

    types of underwriting agreements underwriting agencies in India Marketing of issues SEBI code of advertisementmailing agents etc., -

    Portfolio management services rules and regulations method ofoperation SEBI norms.

    Unit V: Financial markets: New issue markets and problems methods offloatationcost of floatationprimary market problemsMoney marketsand instruments Bill market Discount and finance house of India money market instrumentsStock marketsrecognizerd stock exchanges functions of stock exchanges regulations on trading measures to

    promote healthy stock marketsGovernment securities market.

    Suggested Books:1.L.M. Bhole, Financial Institutions and Markets, Tata McGraw Hill Co., New Delhi.2.Khan MY, Indian Financial Systems Theory and practice, Vikas Publishing

    Company, New Delhi.3.Robert O.Edmester Financial Institutions Markets and Management.4.Viswanatham, R. Industrial Finance S. Chand & Company, New Delhi.5.Avadhani VA, Marketing of Financial Services, Himalaya Publishing House,

    Mumbai.(HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    17/24

    MBAIII Semester

    FM 309. MANAGEMENT CONTROL SYSTEMS

    UnitI: Characteristics of Management Control System - Evolution of controlsystems in an organization - Relating system to organizational objectives -Strategic Planning, Management Control and Operational Control - GoalCongruence - Cybernetic Paradigm of Grissinger - Functions of theController.

    UnitII: Responsibility Centers - Types of Responsibility Centers - ExpenseCenters, Profit Centers and Investment Centers - Budgetary Control as atool for Management Control Systems - Engineered, Discretionary and

    Committed Costs - Approaches to budgeting w.r.t. Engineered andDiscretionary costs - Benchmarking and Total Cost Management

    UnitIII: Transfer Pricing (Market based and Cost Based) - Related numericalproblems - Return on Investment, Economic Value Added, Capital

    Budgeting and Ratio Analysis as a tool to management performancemeasurement

    UnitIV: Management Control Systems in Service Sector vis--vis in ManufacturingSector Financial and Non-financial performance measures w.r.t. BalanceScore Card (Rock Water's Model). Long Range Planning - Convertingcorporate vision into a long-range plan - Input Output Relationship

    UnitV: Introduction to Audit Function as a control tool covering Financial Audit,Internal Audit and Cost Audit - Management Audit - Principles andObjectives

    Books Recommended:

    1. Management Control Systems, 10th Ed. - Anthony and Govindrajan2. Practical Auditing - B.N.Tandon3. Cost Accounting - B.K.Bhar4. Management Control Systems - Kirby5. Financial Management - Prasanna Chandra

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    18/24

    MBAIII Semester

    FM 310. RISK AND INSURANCE MANAGEMENT

    UnitI: Overview of Risk, Risk identification, Risk, Insurance and Management:

    Introduction to Risk and Insurance. Risk identification and RiskEvaluation, Risk assessment & Management- Risk analysis: Exposure ofphysical assets, financial assets, and Human assets, Exposure to legalliability. Risk Management and control.

    UnitII: Risk Management using futures and forwards differences-valuation offutures, valuation of long and short forward contract. Mechanics of buying&selling futures, Margins, Hedging using futures -specification of futures -

    Commodity futures, Index futures interest rate futures-arbitrageopportunities. Swaps: Mechanics of interest rate swaps volatility ofinterest rate swapscurrency swapsvaluation of currency swaps.

    UnitIII: Risk Management using Options: Types of options, option pricing, factorsaffecting option pricing call and put options on dividend and non-dividend paying stocks put-call parity-mechanics of options- stock

    options- options on stock index- options on futures interest rate options.Concept of exoctic option. Hedging & Trading strategies involving options,valuation of option: basic model, one step binomial model, Black andScholes analysis, option Greeks. Arbitrage profits in options.

    UnitIV: Commodity derivatives: commodity futures market-exchanges forcommodity futures in India, Forward markets, commissions andregulation of commodities traded trading and settlements physicaldelivery of commodities. Interest rate markets-Type of rates, Zero rates,Bond pricing, Determining Zero rates, Farward rules, Farward rateagreements (FRA), Treasury bond & Treasury note futures, Interest rate

    derivatives (Black model).

    UnitV: Credit risk-Bond prices and the probability of default, Historical defaultexperience, Reducing exposure to Credit risk, Credit default swaps, Totalreturn swaps, Credit spread options, Collateralized debt obligation. Valueat Risk (VAR)-Measure, Historical simulation, Model building approach,linear approach, Quadratic model, Monte Carlo simulation, stress testingand back testing

    Suggested Books:1. Harrington E. Scott and Niehaus R. Gregory, Risk management and insurance,

    Tata McGraw Hill Education New Delhi 2004

    2. Dorfman S. Mark, introduction to risk management and insurance Prentice hall ofIndia, New Delhi, 20053.Jr., C. Arthur C Williams, Peter C Young, Michael L. Smith, Risk Management &

    Insurance, McGraw-Hill/Irwin; 8th edition4. Vohra & Bagri, Options & Futures,Tata McGraw Hill Education New Delhi, 2/e5. Dubofsky & Miller, Derivatives- Valuation & Risk Management, Oxford University

    Press, New Delhi, 2004/05.

    (HEAD)

    http://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspxhttp://www.indiastudychannel.com/resources/36506-VTU-MBA-Syllabus-RISK-MANAGEMENT.aspx
  • 7/30/2019 Mba III Semester Syllabus

    19/24

    MBAIII Semester

    MM 305. STRATEGIC MARKETING MANAGEMENT

    UnitI: Strategic Marketing Management Objectives & concept of Strategic

    Marketing Management - Strategy Formulation Vision, Mission,Objectives and Goals of business and their relationship with StrategicMarketing Management.

    Unit

    II: Strategic Marketing analysisSWOT Analysis, GAP AnalysisCompetitiveAnalysis Porters 5 forces Model of competition, BCG Matrix, GE 9 CellModel as basic foundation of Strategic Marketing, McKinseys 7sframework for analyzing and improving organizational effectiveness.

    UnitIII: Marketing Strategy Implementation Integration of Marketing Strategiesand their application to different business sectors FMCG, Industrial, &Services. Hurdles in the implementation of marketing strategy.

    UnitIV: Specific strategy initiatives New product development and introduction

    strategies, Planned or unplanned strategy withdrawals / obsolescence,Contingency / alternative strategic planning, Brand Strategies in FMCG

    markets, Rural and export marketing strategies, Marketing strategies forIT and ITES industries.

    UnitV: Marketing Strategy Evaluation Marketing Audits & their scope Measurement of Marketing Performance and its feedback to next yearsmarketing strategy formulation. Marketing Strategy Case Studies - (Onecontemporary case study to be incorporated in the question paper) Onecase study on each of the strategy initiatives (Product, Price, Promotionand Distribution as well as People, Process & Physical Evidence) for

    different business sectors.

    Suggested Books:

    1. Marketing Management: Analysis, Planning & Control: - Phillip Kotler2. Business Policy & Strategic ManagementAzar Kazmi3. Strategic Marketing-David W.Cravens, Nigel F. Piercy4. Marketing Strategy, TMH Ed. - Boyd Walker, Mullins Larrech

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    20/24

    MBAIII Semester

    MM 306. CONSUMER BEHAVIOUR

    UnitI: Consumer BehaviourMeaningNeed for studying Consumer behaviour

    problems in buyer behaviour studysocial science and buyer behaviour buyer behaviour models buying motives, buying habits and buyingprocess - Factors influencing consumer behaviour social, economic,psychographic. Individual influence, group influence influence ofReligion-culture, language, status etc.

    UnitII: Individual influencing factors product perception, learning attitudepersonalitySocial and cultural setting: Reference groups, family, socialclass, influence of culture, sub-cultural and cross-cultural aspects.

    UnitIII: Consumer Decision making process. Personal influence and opinionleadership process. Diffusion of innovations, consumer Decision MakingProcess-New Product purchase, repeat purchase Consumer spatialbehaviour-consumption analysis-product usage rates-expenditure pattern.

    UnitIV: Models of Buyer Behaviour, Howard Model, Howard-Sheth Model, EKBModel, Webster and Wind Model and Sheth Industrial Buyer BehaviourModel. Consumerism: The roots of consumerism, consumer safety,consumer information, environmental concerns, consumer privacy,

    legislative responses to consumerism and marketer responses toconsumer issues.

    UnitV: Consumer Protection: Consumer Protection Act 1986, Central ConsumerProtection Council, State Consumer Protection Councils, ConsumerDisputes Redressal Agencies, Consumer Disputes Redressal Forum,

    National Consumer Disputes Redressal Commission.

    Suggested Books:

    1. Leon G.Schiffman & Lestic Lazer Karnuk, Consumer Behaviour Prentice Hall ofIndia.

    2. Suja R.Nair, Consumer Behaviour(text and cases).3. Kumar, Conceptual Issues in Consumer Behaviour: The Indian Context, Pearson

    Education, New Delhi, 2003.4. David L Loudon and Albert J Della Bitta, Consumer Behaviour, 4/e, TMH, New

    Delhi, 2002.

    5. Michael R.Solomon, Consumer Behaviour, 5/3, Prentice Hall of India, NewDelhi, 2003.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    21/24

    MBAIII Semester

    MM 307. SERVICES MARKETING

    Unit I: Introduction to Services Marketing: Importance and characteristics of

    Services: Growth of Services Sector; Services in the Indian EconomyServices Strategy.

    Unit II: Consumer Behaviour in Services Market Segmentation and ServicesPositioning Service Demand Management Designing and ManagingService Product.

    Unit III: Service Quality Management: Service Quality AuditGAP Model of ServiceQualityTotal quality Services MarketingService ExcellencePricing ofServicesPricing Strategies Linked to Value Perceptions.

    Unit IV: Service DistributionManaging Physical EvidenceInternal Marketing.

    Unit V: External Marketing: Word of Mouth Communication. Interactive

    Marketing: Management of Moments of Truth Service Deficiencies Consumer Grievance and Recovery Strategies.

    Suggested Books:

    1. K.Rama Mohana Rao: Services Marketing, Pearson Education, New Delhi.2. Valeri Zeithmal and Mary Jo Bunter: Services Marketing, Tata McGraw Hill, New

    Delhi.3. Christian Gronrose: Services Management and Marketing, Maxwell Macmillan.4. Christopher Lovelock: Services Marketing, Pearson Education, Delhi.5. SM Jha, Services Marketing, Himalaya Publishers, New Delhi.6. R. Srinivasan, Services Marketing, PHI Publishers, New Delhi.7. B. Balaji, Services Marketing & Management, S Chand Publishers, New Delhi.8. Ravi Shankar, Services Marketing, Excel Books, New Delhi.9. Audrey Gilmore, Services Marketing & Management, Sage Publishers, New Delhi.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    22/24

    MBAIII Semester

    MM 308. CUSTOMER RELATIONSHIP MANAGEMENT

    Unit-I: Concepts and Context of CRM: DefinitionImportanceCRM as part of acustomer service qualityThe business environment of CRM: legal, ethical,economic, competitive and social environment.

    Unit-II: Understanding Customers: Consumer Behaviour principles Organizational buyer behaviour Retail and business customer profiling Relationship life cycles Understanding and evaluating customer businessplans.

    Unit-III: Information Gathering Collation, Analysis and Evaluation: Principles ofcustomer research. Using internal information sources: Using customerdata Data warehousing and data mining Segmentation and targeting.Identifying cost effective external information sources: Published data Using the InternetMarket research.

    Unit-IV: Managing Customer Relationships: Understanding and managingcustomer expectations. Developing customer confidence. Buildingrelationships by adding value to customers cost effectively. Planning andmaking persuasive presentations. Managing customer contact strategies:

    Face-to-face Telephone Post/email Internet. Dealing with difficultsituations: Imparting bad newsClosing accountsExit strategies.

    Unit-V: Developing CRM strategy: The role of CRM in business strategy.Understanding service quality: Technical quality: product knowledge

    Functional qualityDeterminants of service quality. Managing customercommunications. Measuring performance of CRM: Setting standards

    Customer satisfactionPortfolio profitability.Suggested Readings:

    1. Brown, A. Stanly Customer Relationship Management, Johwilly and Sons,Canada 2001.

    2. Dyche JillThe CRM Handbook A Business Guide to CRM, Pearson EducationAsia, New Delhi2002

    3. Gosney, John W. and Thomas P. Boehm: Customer Relationship ManagementEssentials, Prentice Hall , New Delhi.

    4. Roberts, M.L and P.D Berger: Direct Marketing Management, Prentice Hall, NewJersey.

    5. Seth, Jagdish N. et. al.: Customer Relationship Management, Tata McGraw HillPublishing Co., New Delhi.

    6. Stone, Merlin and Neil Woodrock: Relationship Marketing, Kogan Page, London.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    23/24

    MBAIII Semester

    MM 309. RETAIL MANAGEMENT

    Unit I: Introduction to the world of Retailing: Advent of retailing Functions ofretailingTypes of retailingCustomer buying behaviour.

    Unit II: Retailing Strategy: Target market and Retail format Growth strategies

    Strategic retail planning process Factors to be considered for retailplanning. Merchandize Management: Merchandize planningSources ofmerchandize Category Management Buying systems to stores Allocation of merchandize.

    Unit III: Pricing and Communication Strategies in Retailing: Retailing pricingstrategies Approaches for setting pricing Pricing adjustments Usingprice to stimulate retail sales Promoting the merchandise Implementing an advertising plan.

    Unit IV: Location strategies: Shopping centers Freestanding sitesLocation and

    retail strategiesFactors affecting the demand for a region or trade areaFactors affecting the attractiveness of a site.

    Unit V: Retailing in India: The present Indian retail scenario Factors affectingretailing in India Region wise analysis of Indian retailing Retailingopportunities in India. CRM in retail management, prompt delivery,customer satisfaction after sales service etc.

    Suggested Books:

    1. Levy and Weitz, Retailing Management, 5th Ed, TMH, 20032. A.J.Lamba, The art of Retailing, 1st Ed, TMH, 2003.3. Andrew J Newmann and Petes cullen, Retailing Management 1st Ed, Thomson

    Learning, 2003.

    4. George H Lucas, Robert P Bugh and Larry G. Gresham Retailing Management,1997 1st , AIPD.

    5. Barry Berman Joel and R Evans, Retailing ManagementA Strategic Approach,8th Ed, Pearson Education, 2002.

    6. Gilbert, Retail Marketing Management, Pearson Education.

    (HEAD)

  • 7/30/2019 Mba III Semester Syllabus

    24/24

    MBAIII Semester

    MM 310. SALES AND DISTRIBUTION MANAGEMENT

    Unit I: The Marketing Communication Process Integrated MarketingCommunication Strategy. Role of different elements of promotion mix inmarketing communication. A model of communication effects.

    Unit

    II: Advertising planning and Decision Making Advertising objectives.Creative strategy: The creative idea, creative execution tactics for low andhigh involvement persuasion. Creative execution: Attention and structureof Advertisements. Media strategy and implementation.

    Unit III: Personal Selling Objectives, Strategy: Sales Planning, SalesManagement, Personal Selling and Salesmanship. Sales Management:Recruiting, Selecting, Training, Motivating, Compensating, Evaluating and

    Supervising Sales force. Sales budgets quotas and sales territories.

    Unit IV: Marketing Channels: Structure, functions and Relationships. Channeldesign and Management decisions. Vertical, Horizontal and Multi channelMarketing Systems. Physical distribution strategic issues and keydecisions in retailing and wholesaling. Direct marketing.

    Unit V: Sales promotion, publicity and supplementary media objectives and typesof consumer and trade promotions. Yellow pages, specialty advertisingand e-marketing publicity and media.

    Suggested Books:

    1.Batra, Myers and Aaker: Advertising Management, PHI1999.2. Rossiter and Percy: Advertising Communications and Promotion Management,McGraw Hill International Editions1988.

    3. Still, Cundiff and Govani: Sales Management, PHI1988.4. Stern louis and E1-Ansary hrdel: Marketing Channels Prentice International

    Edition, Enyel woold cliff1999.5. Ron Hasty and James Reardon: Retail Management, McGraw Hill International

    Edition1997.

    6. Bovi and Thill: Advertising for Excellence, McGraw Hill-1980.

    (HEAD)