05/02/23 1

I.D. 122-14-325MBA Program

Major- MarketingDepartment of Business Administration

Daffodil International UniversityUttara Campus, Uttara, Dhaka.

05/02/23 2

Origin of the StudyScope of the StudyThe Objective of the Study

05/02/23 3

General Objective To have a broad idea about the present problems

and prospects of garments industry of Bangladesh.

Specific Objectives To know about the Prospect of Garments sector of

Bangladesh. To know about the Problem of Garments sector. To know about the overall activities of CNL Ltd. To make some recommendations based on the findings.

05/02/23 4

Nature of the studySources of DataPrimary SourcePrimary data collection methods

Secondary Source

05/02/23 5

Organization Part

05/02/23 7

Always expand the boundaries by looking for new opportunity.

Maintain Business discipline. Diversity. Reward. Excellence working environment.

05/02/23 8

05/02/23 9

Woven Labels0.20 Million Pcs per Day.

Poly bags0.20 Million Pcs per Day.

Collar Insert / Butter fly0.15 Million Pcs per Day.

Hang Tag / Paper Products1 Million Pcs (same category)

Rubber Patches / Silicon Patches35000 to 50000 Pcs (based on color &

design)

05/02/23 10

George Asda Littlewoods UK Mango Spain Prominent UK Oasis UK River Island UK Primark UK Sara LEE Canada Texline ( Charles Vogele)

05/02/23 11

The Project Part

High growth rate since its inception in the late 1970s.

More than 12 million people associated.4500 plus firm.Earning is 2/3 of total export.Low wage rate.

05/02/23 13

"I have determined that it is appropriate to suspend

Bangladesh ... because it is not taking steps to afford

internationally recognized worker rights to workers in

the country.”

- Barak Obama

05/02/23 14

Strength WeaknessOpportunityThreat

05/02/23 15

Low Wage Rate InfrastructureLabor ProductivityResearch and TrainingSupportive Government PolicyQuality of ProductionTechnology adoption and adaptationBackward Integration

05/02/23 16

Market Diversification Product Diversification Low productivity Lack of Forward Linkage Inadequate Backward Linkage Longest Lead-Time Underdeveloped Infrastructure Facility Complete Control of the Buyer Narrow Product Line Research and Training Political Unrest Supportive Government Policy

05/02/23 17

Child LaborExploitation of the Female WorkersLabor StandardsEnvironmental StandardsEco-LabelingThe Security ConcernCost Reduction Strategies

05/02/23 18

05/02/23 19

05/02/23 20

05/02/23 21

05/02/23 22

Skilled workforceMarket ReputationCollaboration with suppliersPermanent BuyersCollaboration with backward linkage

industryLong-term relationship with buyers

05/02/23 23

Fail to attract big BuyersNot International standard certifiedUpdated web siteHR Department

05/02/23 24

Cheap laborMotivating the employeesAdvertisingOwn ShopsOnline Shopping StoreTechnology

05/02/23 25

Cheap labor Motivating the employees Advertising Own Shops Online Shopping Store Technology Shortage of electricity The threat of new entrants The bargaining power of the firm's suppliers The bargaining power of the firm's customers Local competitors Political unrest

05/02/23 26

Right mix of basic and advanced factors of production

Intense rivalryLocal demands also varyRelated and supporting industry

05/02/23 27

Codes and Labels Limited- Should monitoring the production. Should maintaining product quality. Need a truly international outlook. Should advertise in international magazines. Should open its own local business magazine to

promote their selves. Can advertised over the internet (electronic

Marketing). Should arrange seminars. Should prepare Monthly Budget.

05/02/23 28

05/02/23 29

05/02/23 30

05/02/23 31