MBA Class at the Great Wall of China

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Eseune Business School takes its MBA students to China for full immersion with its business environment. The activities take place not only in the classroom. Students have direct contact with Chinese and International organizations while visiting and doing internships. In order to understand some of Chinas long history, students carry out activities at some of its main tourist venues. This presentation was used for the preparation class of an activity carried out at the Great Wall. Students learned some Chinas history while experiencing some tourism at Mutianyu Great Wall. They exchanged ideas with local Chinese people while developing their communication skills in a Chinese environment. Last, they contributed with some bags to try to help to keep the National Park clean and tidy. If you would like to know more about Eseune Business Schools programs: www.eseune.edu/english.

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<ul><li> 1. chng chngGreat WallGlobal Emergency Markets MBA Executive MBA &amp; Global MBA , 2012Beijing (China), 2012Luis Martin-Domingo 1</li></ul> <p> 2. Tourist VenuesBeijing Great WallXianForbidden CityTerracotta 2 3. Eseune at the Great Wall 2 3Wall VillageHike Lunch history14 Highway Busto to WallBeijing3 4. Previous ObjectivesTourism History Fun4 5. New ObjectivesTourism HistoryFunRural Commu- Sustaina-China nication bility 5 6. 56RestoredTraditional WallWall HikeHike3 7 Cable Car VillageXizhazi 2 8Great WallEco-Hike MutianyuHiking WhileCleaningGW1 9 HotelVideoHighwayBus toto Wall Beijing6 7. Class MethodologyLuis Martn-Domingo - July 2012Objective ObjectiveObjectiveObjectives 1 23 ProposalMaterial IntroOutdoor Home Wrap-up Idea Feedback OK GenerationClass ClassworkClassNoPPTClass infoVideo Material 7 8. GEM-MBA Oct 2012 Great WallLuis Martn-Domingo - Oct 2012 China Communi- Sustaina- TourismHistory Rural FunObjectivescationbility Proposal MaterialIntro OutdoorWrap-up Idea Homework Feedback OKGeneration ClassClassClass NoVideoPPT Class info Youtube MaterialSlideshareThinkbinderTudou8 9. Values 9 10. Values2134 10 11. 3 Global 1 People Values 4 Action 2 Innovation11 12. 1 - PeopleKey organizations | new skills | ideas 12 13. Activity1 People You Communication in China ClassPresent yourself in 1 minute as if you were in front of a Chinese person (highlight one point)13 14. InnovationDifferent - Out of the box | Mistakes14 15. Video - prepared to be wrong2 Innovation If you are not prepared to be wrong, you will never come up with anything original Source: sirkenrobinson.com - Youbube 15 16. I am prepared to be wrong2 Innovation 16 17. I am prepared to be wrong2 Innovation 17 18. Communication2 Innovation Video 18 19. Video Example Tesco South KoreaSource: Youtube click here for the link 19 20. Video IntroductionVideo1.- Idea2.- Script3.- Story board4.- Plan for shooting5.- Shooting: Video images6.- Video montage: Images + Sounds&gt;&gt; careful with author rights www.jamendo.com) 20 21. Activity2 InnovationCommunication in ChinaAt the great wallClass Lets make groups for the activity (one camera at each one)To prepare the video script21 22. GlobalLocation | Culture | History 22 23. Chinas Size1:10 thumb rule3 Globalx 120x 5Panamax 400x 12Mexicox 300x 40 Costa Rica x 105x 70 RomaniaCNx 10 x 10 Colombia x 30 x 50 Venezuela rg dia.oikipex 7x 20x 20ww.wx 45 x 100 x 30c e: w PeruZimbawe Spain Sour23 24. Chinas Size vs. US &amp; BRIC3 Globalx 1 USAx 4x 0.5 Russia x 9CNx 1 Brazil x 7 rg dia.oikipex3ww.wx1c e: w India Sour 24 25. CN Neighbor countriesNorth Korea 1 Russia 2 Mongolia 3Kazakhstan 4 Kyrgyzstan 514 neighbor countries Tajikistan 63 Global Afghanistan 7Pakistan 82India 94Nepal 10Bhutan 11 5 3Myanmar 121 6 Laos 13 7 Vietnam 14 9 1011 rg 12 dia.o 14ikipe13ww.wc e: w Sour25 26. Time line 221 BC 207 BC220280 Long History 5813 Global6179601279136816441911 rg dia.o Todayikipeww.wc e: w Sour 26 27. Time line221 BC207 BC 220 280 China 220 BC: Qin Dynasty 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour27 28. Time line221 BC207 BC 220 280 China 200 BC- 200 AD: Han Dynasty 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour28 29. Time line221 BC207 BC 220 280 China 200- 300 AD: Three Kingdoms 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour29 30. Time line221 BC207 BC 220 280 China - 600 AD: Sui Dynasty 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour30 31. Time line 221 BC 207 BC220280 China 700 AD: Tang Dynasty 5813 Global6179601279136816441911 rg dia.o Todayikipeww.wc e: w Sour 31 32. Time line 221 BC 207 BC220280 China 900-1200: Song Dynasty 5813 Global6179601279136816441911 rg dia.o Todayikipeww.wc e: w Sour 32 33. Time line221 BC207 BC 220 280 China 1200 1300: Yuan Dynasty 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour33 34. Time line221 BC207 BC 220 280 China 1300 1600: Ming Dynasty 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour34 35. Time line221 BC207 BC 220 280 China 1600 1900: Qing Dynasty 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour35 36. Time line221 BC207 BC 220 280 China Present 5813 Global 617 960 1279 1368 1644 1911 rg dia.oTodayikipeww.wc e: w Sour36 37. Time line221 BC207 BC 220 280Summary5813 Global 617 2 960 4 531279 1 1368 6 7 9 16441011 191112 rg dia.o14Today 13ikipeww.w AreaPopulationc e: w Sour37 38. Time line221 BC207 BC 220 280 Activity5813 Global 617 At the great wall Some history960 1279 1368Class 1644 What happens to the great wall during the different 1911 dynasties? TodayWill be presented at the wall.38 39. ActionCommunication | Tourism | Rural | Sustainable39 40. 56RestoredTraditional WallWall HikeHike3 7 Cable Car Village4Xizhazi 2 8Great WallEco-Hike MutianyuHiking WhileCleaningGW1 9 HotelVideoHighwayBus toto Wall Beijing40 41. Objectives4TourismHistory Fun Commu-Sustaina-Rural nicationbility 41 42. Some Tourist Venues4 BeijingGreat Wall Xian Forbidden City Terracotta42 43. Great Wall Tourism4Restored WallMutianyu RuralTourism Xizhazi 43 44. Rural Vs. Urban Income41 USD = 6.33 RMB 1 Eur = 8.20 RMB26 Sep 2012 source: oanda.com:25000 Renta anual disponible per cpitaRuralUrbana200001500010000 5000 0 Source: NBS, National Bureau of Statistics 44 45. Social Structure4 nuevos people new rich ricos12 5 10 urban young professionalsjvenes profesionales urbanos25 65 192urban medium-high classclase media-alta urbana 50 155 OtherNivel de renta450 resto urban poblacin498 Rent population urbana800rural poblacin656rural population20042011Source: ICEX45 46. Objectives4TourismHistory Fun Commu-Sustaina-Rural nicationbility 46 47. Time line 221 BC 207 BC220280History at the Wall 58161749601279136816441911 Today 47 48. Communication Video4TourismHistory Fun Commu- Sustaina-Rural nication bility48 49. Sustainability4TourismHistory Fun Commu- Sustaina-Rural nication bility49 50. 4Sour c e: w ww.ac-na ncy-m etz.frSustainable50 51. Trash Bags / Eco-Hike48Eco-Hike Hiking WhileCleaningGW 51 52. 5 6 Restored Traditional Wall Wall Hike Hike End3 7Cable CarVillage4 Station Xizhazi Depat the top 28 Great WallEco-HikeMutianyuHiking While TicketCleaningCable CarDay 1 GW1 Day 2 9 Hotel HighwayBus Beijingto WalArrival52 53. Sustainability4TourismHistory Fun Commu- Sustaina-Rural nication bility53 54. Video - Eseune Great Wall April 20124Source: Youtube click here for the link54 55. chng chngGreat WallGlobal Emergency Markets MBA Executive MBA &amp; Global MBA , 2012Beijing (China), 2012Luis Martin-Domingo 55</p>