SPOTLIGHT ON SOCIAL VIDEO: MAY 2014

SECTOR ANALYSIS

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR

Technology produced the most releases

Entertainment remains in second place

Games sector maintains fourth

16,000 VIDEOS PUBLISHED

IN MAY 2014

19%

14%

8% 6%

6%

5%

5%

5%

4%

4% 4% Technology

Entertainment

Retail

Games

Beverages

Services

Finance

Automotive

Travel

Health & Beauty

Sport

SHARE OF NUMBER OF VIDEOS PUBLISHED

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

ENTERTAINMENT TAKES 26% OF THE TOTAL SHARE OF VIEWS

Entertainment takes top place

Technology takes second place thanks to video from Samsung

481 million views tracked

IN MAY 2014

26%

21% 10%

9%

6%

5%

3% 3%

3% 2% 2% Entertainment

Technology

Beverages

Games

Finance

Automotive

Sport

Luxury

Travel

Internet

Retail

SHARE OF NUMBER OF VIDEOS PUBLISHED

Beverages takes third place

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

32% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS

SHARE OF FACEBOOK INTERACTIONS

32.0%

15.3% 13.8%

9.0% 5.8%

4.0% 3.6% 3.1% 2.4% 2.2% 2.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

THE AVERAGE INTERACTION RATE WAS 1.5% ACROSS ALL SECTORS

FACEBOOK INTERACTION RATE

5.5%

2.6% 2.3% 2.3%

2.0% 1.7% 1.6% 1.5% 1.4% 1.4% 1.4%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

THE AVERAGE VIDEO LENGTH WAS 5.5 MINUTES

LENGTH (SECONDS)

1517

829 768 594

480 355 349 332 292 255 248

0

200

400

600

800

1000

1200

1400

1600

BRAND ANALYSIS

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

2% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE

SHARE OF VIDEOS PUBLISHED

2.0% 1.8%

1.7%

1.2% 1.1% 1.1%

1.0% 0.9% 0.9% 0.9%

0.8%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

Google Microsoft Lego Mattel Samsung Sony Coca Cola Philips Siemans Nokia Disney

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

SAMSUNG TAKES 14.3% SHARE OF TOTAL VIEWS

SHARE OF TOTAL VIEWS

14.3%

6.4% 5.4%

3.9% 3.7% 2.3% 2.2% 2.2% 1.9% 1.9% 1.8%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

Samsung Disney Coca Cola Sony Pictures

Ubisoft Google Marvel GoPro Universal Pictures

Nike Red Bull

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

SAMSUNG TAKE 9% TOTAL FACEBOOK INTERACTIONS

SHARE OF TOTAL FACEBOOK INTERACTIONS

9.0%

7.5%

6.0% 5.2%

4.1% 3.2% 3.1% 2.9%

2.3% 2.2% 2.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

Samsung Coca Cola Paramount Disney Ubisoft Red Bull 20th Century

Fox

Electronic Arts

Google Sony Pictures

Sony

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

SAMSUNG DOMINATES MAY’S VIDEO BUZZ CHART

TOP RANKED VIDEOS MAY 2014

RANK Brand Sector Title VIEWS

1 Samsung Mobile Technology #Galaxy11 The Training 46 253 909

2 Ubisoft Games Amazing Street Hack 12 791 850

3 Samsung Mobile Technology LeBron James – Turn off to turn on 12 772 420

4 Fiat Automotive Godzilla 5 547 984

5 Samsung Technology The Curve Changes Everything 4 789 066

6 Coca Cola Beverages Coca Cola Friendly Twist 4 598 100

7 Save The Children NGO The Most Important Sexy Model Video Ever 3 362 341

8 Canon Technology Bring It 5 153 229

9 Chevrolet Automotive From One Pitch To Another 1 407 239

10 Dove Health & Beauty Mirrors 816 238

Samsung have an excellent month, landing three videos in the top 10 from two different accounts

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views