the voice is online at rockfordchamber.com

thErMO FishEr sCiEntiFiC

PAGE19

By Paul Anthony Arco

Winnebago County Board Chairman Scott Christiansen delivered his eighth annual State of the County address April 25 at the Best Western Clock Tower Resort in front of a packed audience of 360 business leaders.

Christiansen focused on the county’s accomplishments over the past year and his plans for tackling issues of unemployment and crime. This year’s speech was titled “Who Knew?”

“We’re involved in so many diverse areas in the county,” he said. “Many

Photos by Brian Thomas Photography

Winnebago County Board Chairman Scott Christiansen delivers an encouraging outlook to a capacity crowd.

people don’t know what we do, so it’s important to get that out there, to talk about the issues as well as the upcoming year.”

Christiansen highlighted local intergovernmental cooperation. The county, he said, has formed partnerships, in one form or another, with all 11 cities and villages. He credited economic

development partners, who meet on a regular basis, for the improvement of the airport entrance on Airport Drive off of 11th Street and the reconstruction of Falcon Road.

“That’s city, county, airport, state and federal partners all working together,” said Chicago Rockford International

By RMTD and Barbara Connors

The Rockford Mass Transit District will host a grand opening on Tuesday, May 22 for its new, nearly $6.2 million East Side Transfer Center at 725 N. Lyford Road, across from the Cracker Barrel Restaurant. The event kicks off with a public ribbon cutting and comments by IDOT Secretary Ann

Schneider, Rockford Mayor Larry Morrissey and other local dignitaries at 10 a.m., followed by tours and refreshments. Attendees and riders that day will receive a grand opening commemorative item.

Building the transfer center cost $6,180,000, with an additional $1.4 million spent on land acquisition and

visit us online at: rockfordchamber.comn online registrationn keynote speaker video clips n event photos n list of Chamber events

Questions? 815-987-8100

join the Chamber’s linkedin group www.linkedin.com/e/gis/2544

MARK YOUR CALENDAR!Celebration of

Leadership LuncheonMay 10 • radisson

For more info, see page 30

more on page 3

10 intErEsting biZ FaCts 1. The most productive day of the workweek is Tuesday.

2. The man who created the Thighmaster® was once a Bhuddist Monk.

3. The creator of the NIKE Swoosh® symbol was paid only $35 for the design.

4. The average company saves over $7,000 for each employee suggestion that is enacted.

5. Over 4.6 million Whopper® sandwiches are sold at Burger King every day.

6. Nearly 22,000 checks will be deducted from the wrong account over the next hour.

7. In most advertisements, the time displayed on a watch or clock is usually 10:10.

8. In Australia, Burger King is called Hungry Jack’s.

9. Henry Ford, father of the Automobile, also is father of the charcoal briquette.

10. If Wal-Mart was classifi ed as a country, it would be the 24th most productive country in the world.

Source: www.funfactz.com

May 2012 | Volume 25 | No. 5

787 DrEaMlinEr

PAGE10

lOOKing at Our CarbOn

FOOtprintApril 22 marked the

42nd anniversary of Earth Day, which came in reaction to a

massive oil spill in waters near Santa Barbara, Calif., in 1969. In honor, here are statistics related to

energy use, housing and commute times.

■ 2.2 million U.S.-occupied housing units in 2010 were heated by wood (less than two percent), 38,010 by solar energy, and 57 million by utility gas (about half).

■ 88 percent of newly built, single-family homes had air-conditioning in 2010. In 1974, it was 48 percent.

■ The average time spent getting to work in the United States in 2010 was 25.3 minutes.

■ The average size of a single-family house built in 2010 was 2,392 square feet, down from 2,438 square feet in 2009.

■ The average sales price of a new single-family home in 2010 was $272,900, up from $270,900 in 2009, but down from $313,600 in 2007.

Source: U.S. Census Bureau

State of the County: Encouraging news for business leaders

RMTD sets grand opening date for new east side facility Vision to connect Rockford area to Janesville and beyond

The RMTD’s new East Side Transfer Center is constructed from natural stone, brick and glass to incorporate the look of the surrounding area.

“By year end, it will be possible for a transit rider to travel on public transportation from Rockford or Belvidere, all the way to Janesville.” — RMTD Executive Director Richard McVinnie

more on page 4

PAGE19

May 2012 | Volume 25 | No. 5

lOOKing at Our CarbOn

FOOtprintApril 22 marked the

42nd anniversary of Earth Day, which came in reaction to a

massive oil spill in waters near Santa Barbara, Calif., in 1969. In honor, here are statistics related to

energy use, housing and commute times.

2 May2012theVoicerockfordchamber.com

Some things just never make sense with the State of Illinois General Assembly. In the past 18 months they did a good thing by creating legislation that would allow local municipalities to go to their voters to seek permission to aggregate the purchase of electric power supply for its residents and small businesses. As you know, throughout Winnebago County voters overwhelmingly authorized various municipalities, including the City of Rockford, to engage in bidding out electric power supply. This is a good thing!

Now, on the heels of this come stirrings in Springfield that the controversial Taylorville Energy Center, commonly referred to as “Tenaska”, may actually get some legs in this legislative session and get authorized. The Taylorville Energy Center (TEC) is a proposed 716-megawatt (gross), 602-MW (net) coal-fed power plant using an advanced technology called Integrated Gasification Combined-Cycle (IGCC) with Carbon Capture

and Storage (CCS) or so-called “clean coal technology.” The Taylorville Energy Center would be developed by Christian County Generation, L.L.C., a joint venture between affiliates of out-of-state companies Tenaska, an Omaha, Neb.-based power development company, and MDL Holding Co. of Louisville, Ky.

By Tenaska’s own estimates, power generated from the Taylorville Energy Center would cost Illinois electricity customers hundreds of millions more per year than power from other sources. The Illinois Commerce Commission’s report to the General Assembly stated that this project could impose “high costs to ratepayers with uncertain future benefits, and uncertainties that potentially add to

already-significant costs.” Due to a fall in natural gas prices, the cost to consumers of this project has only become more expensive along with the relative price of coal.

At the end of last year, after heavy pressure from Senate leadership, the State Senate passed SB 678 to finance the Taylorville Energy Center – legislation that would cost Illinois families and businesses $400 million a year for electricity when Illinois already generates 30 percent more electricity than its residents consume. Now, Tenaska is doing everything it can to convince members of the Illinois House of Representatives to support this costly and unnecessary proposal.

Many members of the House know this is a bad bill, and the STOP

Coalition is working with its member businesses, organizations, and individuals across Illinois to continue building opposition to the Taylorville Energy Center. Ultimately, it is up to the Illinois House of Representatives to decide if Tenaska Energy, a private Nebraska company, should get a guaranteed 30-year revenue stream and a profit subsidy that no other private business in Illinois has and that will cost Illinois consumers billions in added energy costs.

The Rockford Chamber of Commerce Board of Directors voted unanimously to oppose SB 678 and encourage members of the Illinois House of Representatives to do the same. As a business operating in Illinois, you also are encouraged to contact your local House legislator and voice your opposition. You also may visit www.StopCoalition.com to weigh in. Please join us in opposing this bad legislation!

VIEWPOINTPresident’s Message

Einar K. ForsmanRockfordChamber

ofCommerce

Rockford Chamber urges State Legislators to not support SB 678 for Taylorville Energy Center – “The Tenaska Bill”Bill would impose high cost on Illinois Businesses

By Tenaska’s own estimates, power generated from

the Taylorville Energy Center would cost Illinois

electricity customers hundreds of millions more

per year than power from other sources.

theVoicerockfordchamber.comMay2012 3

Airport Executive Director Mike Dunn. “We’re finally getting leadership at different levels to work together and that’s what it’s going to take.”

Speaking of the airport, Christiansen addressed the issue of a proposed third Chicago-area airport in Peotone. He said it would strike a blow to O’Hare, which is undergoing a massive expansion and modernization project.

“Instead of putting a $15 billion airport in Peotone, how about affording Joliet residents the same rail access as we are hoping for?” Christiansen asked the audience. “Not only does it provide both areas access to O’Hare, it also opens up RFD. It’s high time to put Peotone to bed for once and for all.”

The county saved $39 million last year by consolidating programs and outsourcing others. In fact, the county didn’t even levy the full amount of tax dollars allowed under the restriction of tax caps this past year.

“We cut back on a lot of things, but we don’t cut back on services,” said Fred Wescott, county board member and chairman of the Winnebago County Housing Authority board. “We don’t waste money. There is more we can do, including the elimination of waste and paper. I want to go green. I want to see people using iPads or tablets, instead of having stacks of paper every week. We need to go green in so many areas.”

Unemployment remains a major issue. Christiansen said Winnebago County needs to step up plans to develop the new industrial area south of the

airport and to bring new business to the logistics and distribution hub developing all along the I-39 corridor. “This area is in the middle of what is one of the hottest development prospects in the Midwest,” he said. “The good news is that we already have a number of manufacturers evaluating the I-39 corridor and others already expanding along the corridor throughout the county.”

Christiansen added that crime remains one of the largest problems in Winnebago County. He pointed to Operation Clean Sweep – an effort coordinated between the city and the county, the sheriff, the State’s Attorney and other law enforcement agencies – as a good first step. Christensen is planning a local crime summit for this fall, bringing to town national experts who have had success in dealing with crime in their communities.

In addition, a newly-formed Sheriff’s Task Force that includes 10 deputies is targeting drugs and gangs in certain areas. The County Board, along with local law enforcement agencies and the Neighborhood Network, is creating additional Neighborhood Watch programs in each district.

On tap this year are many road projects, including the completion of Meridian Road, the Pecatonica Path and the Montague Bridge. The county also will engineer Bell School Road from East State Street to Spring Creek Road.

“There are great things going on, but we can definitely improve,” said Christiansen.

The presenting sponsor of the luncheon was BMO Harris Bank. The gold sponsor was Humana. n

State of the CountyContinued from front page

Business Leaders Network at State of County. Dr. William Gorski, Mike Dunn, and Mayor Morrissey discuss local issues.

4 May2012theVoicerockfordchamber.com

The Rockford Chamber of Commerce welcomes and encourages submissions for The VOICE of the Rockford Business Community. Deadline is the 15th of the month preceding publication. Send news releases and other items of interest to the business community to:

The VOICERockford Chamber of Commerce308 W. State St., Ste. 190Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100.

The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

Let your Voice be heard

A&E work. Funding for construction came from federal dollars (more than 97 percent), thanks in large part to $3,693,756 through the federal American Recovery and Reinvestment Act (ARRA). The State of Illinois contributed three percent.

“As of this writing, Rockford Mass Transit can lay claim to being the first ARRA transit project completed in the State of Illinois,” said Jim Johnson, RMTD project manager.

Connecting Cities in the Rockford Region

The east side Rockford station will serve as a transit hub for RMTD routes and Trailways Motorcoach service. Immediately, passengers will be able to connect using the East State Street route to the new service in Belvidere. Passengers in Belvidere will have seamless connection to the Rockford destinations in the RTMD system. Later this fall, RMTD anticipates additional service through the east side facility, connecting to routes in the north and the stateline area.

“By year end, it will be possible for a transit rider to travel on public transportation from Rockford or Belvidere all the way up to Janesville,” said RMTD Executive Director Richard McVinnie. “This has long been a vision for Rockford Mass Transit officials and one that will be realized very shortly.”

He added that the east side facility’s strategic location near I-90 also positions RMTD to be a key player in future bus rapid transit service into Chicago and the nearby suburbs.

The new facility also will serve as a ticketing and dispatch location for Trailways Motorcoach Bus service. Trailways provides twice-daily service out of Rockford at 8:15 a.m. and 6 p.m. Trailways customers now will be able to purchase tickets and wait for coaches inside, any time the Lyford Road facility is open.

Built by Local Vendors

The RMTD East Side Transfer Center was designed by the Larson and Darby Group and features eight bus berths, a waiting area for more than 90 passengers, a vending room with café

seating for passengers with extended wait times, a state-of-the-art digital information board system, energy-efficient HVAC and lighting systems, and a community room with seating capacity for 50. Larson and Darby designed the terrazzo compass highlighting the lobby, which was constructed by Northern Illinois Terrazzo.

Jim Johnson, RMTD, was the project manager. Local companies ARC Design of Loves Park, served as civil engineer and Rockford Structures of Machesney Park as general contractor. Grounds were professionally landscaped by Thomas Graceffa and Associates, and interior furnishings and design provided by Widmer Interiors. n

RMTD making connectionsContinued from front page

OpEning CElEbratiOn tO last all WEEK

Sunday, May 20. RMTD will host a family night for employees from 7 to 9 p.m.

Monday, May 21. District officials will reach out to businesses and neighbors near the facility with a preview night get-together from 7 to 9 p.m., including tours, light refreshments and answers about future plans by district employees.

Thursday, May 24. RMTD will host an informal coffee from 10 a.m. to 2 p.m. Community and business leaders are invited to view the community room and learn about RMTD’s room rental program and policy. The district will rent the room to businesses for meetings and training sessions.

Later in the week. RMTD will host a regional maintenance training session in the community room. More than 25 transit maintenance professionals will learn about the latest technologies in paratransit vehicle maintenance.

rMtD – thE DEtails ■ 520 Mulberry St., downtown

Rockford headquarters ■ 815-961-9000 ■ rmtd.org ■ Serves Rockford, Loves Park,

Machesney Park, Belvidere ■ More than 1.7 million rides

each year ■ Fleet of 64 fixed route and

paratransit vehicles

theVoicerockfordchamber.comMay2012 5

When does a child begin learning? Some say babies remember and react to sounds while still in the womb in the weeks before birth. Others believe true learning begins in the first weeks or months of life. Regardless of such speculation, we can say with certainty that learning does not begin on the first day of kindergarten, when many children enter the public school system and get their first taste of a structured learning environment.

In November, 2011, the Rockford Public School District 205 leadership team introduced five “Readiness Rocks” initiatives that will lay the groundwork for success in our schools. Those rocks include

1. College and Career Readiness2. Seven Periods to Success3. 21st Century Learning Environments4. College for All5. Preschool for AllThese stepping stones will lead us on

the path to producing students who are all winners, who successfully graduate high school and excel at life beyond our school walls.

Success Begins With Preschool

It begins with our “Preschool for All” initiative. RPS 205 has more than 2,500 young students enrolled in our current early childhood program, and we’ve seen extraordinary results since we began serving the zero to five age group 25 years ago. Due to the success of our program, our staff routinely participates in statewide early childhood strategic planning committees, presents at state-level conferences and provides training to other educators across the state. The Illinois State Pre-K follow-up report for 2010-11 showed that 74 percent of the students who had participated in the Rockford Early Childhood Program were meeting or exceeding state standards in reading, math and social-emotional skills. Those successes are worth not only continuing, but expanding.

This fall, Dennis School will re-open as Dennis Early Education Center, an RPS 205 preschool, serving students ages 3 to 5. We are grateful to our friends at Heartland Community Church for taking on Dennis as their Sharefest project this year, supporting both our school district and our preschool students.

By the time the building is remodeled, it will be fresh and ready for the bright, smiling faces of 400 preschoolers who will get the opportunity to gain the skills they’ll need to be successful in school and in life. That will be 400 more Rockford preschoolers than we’ve ever been able to accommodate in the past.

Preparing Children for Life

A great deal of research has been done on child development, learning and subsequent success in life. Results point to the same conclusion: the better prepared children are with the skills to learn and some basic knowledge before beginning formal schooling in kindergarten, the more successful they will be while in school and throughout their lives.

A study was started decades ago by the HighScope Educational Research Foundation, in which more than 100 children ages 3 and 4 were split into two groups. One group attended a high-quality preschool program and the other did not attend preschool. Those who attended the high-quality program went to preschool daily for two and a half hours each morning. Data was collected on the children many times throughout the years, most recently in 1998 when the subjects were aged 39 to 41.

The most striking results; however, were observed when the subjects were approximately 28-years-old. Results showed that those who attended the high-quality preschool program had a much higher high school graduation rate and had four times as many people with take-home pay of more than $2,000 a month than those who did not attend a preschool program. That group also reported being arrested half as many times as those who hadn’t attended preschool and had a higher percentage of people who owned their own homes.

The statistics go on and on, but it’s clear that investing in the education and enrichment of preschoolers in Rockford is the right thing to do for our children and for the Rockford community. Dennis is a start, but we need to do more. We need to go further, literally. Early childhood learning centers must be made available to children in all areas of the city. It will happen, but only with the support of the Rockford community. We have been so pleased with the encouragement we’ve already received as we work to make the Rockford Public School District better and stronger. We ask that you continue that support as we aim to provide preschool for all Rockford children.

Visit www.highscope.org for more information on the HighScope Preschool study referenced here.

Dr. Robert Willis is interim superintendent of Rockford Public Schools.

The views expressed are those of Dr. Willis’ and do not necessarily represent those of the Rockford Chamber of Commerce.

Reaching out to more children with early educationStudy shows preschool preparation correlates with success in life

6 May2012theVoicerockfordchamber.com

Rockforward2! Economic development strategy aims to generate 4,500 new, retained jobs

By Mary Cacioppi, RAEDC

Nearly 150 business and community leaders attended a kickoff event on March 28 for “Rockforward2!” a $5.1 million campaign designed to generate 4,500 new and retained jobs in the Rockford Region over the next three years. The event featured a keynote address by RAEDC

President Janyce Fadden, who discussed

the successes achieved in Rockforward!

and the continuation of the strategic plan

through Rockforward2!

“Rockforward2! builds on the successes

from our first strategic plan and adapts

the model for new economic realities,”

Fadden said. “Our plan continues the

focus on helping to create and retain

jobs, which in turn will bring wealth to

all levels of the Rockford Region. We

focus the plan on five priority strategies.

Combined, these five strategies will have

a tremendous impact on primary job

growth, which will result in achieving our

three-year goal of 4,500 new and retained

jobs for the region. As with the first

Rockforward! plan, we will be data-driven

and results-oriented, communicating a

clear return on your investment.”

Rockforward2! Strategies for 2013-2015 Targeted Marketing and Recruitment

■ Targeted Research and Messaging ■ Consistent Penetration in Target

Audiences ■ Thriving Business Climate ■ Growth Programming ■ Business Matchmaking ■ Retention Visits ■ Regional Engagement ■ Innovative Entrepreneurial Networks ■ Quality Connected Infrastructure ■ Comprehensive Plan for Growth ■ Infrastructure Links to Chicago and

the World ■ Advance the Urban Experience ■ Prudent Incentive Policies and

Business Friendly Legislation ■ 21st Century Talent

■ Grow ■ Enhance ■ Recruit ■ Emerging Opportunities Fund ■ Seed money for forward-thinking

initiatives to propel positive economic change

“Tonight we are launching Rockforward2! a three-year continua- tion of our strategic plan,” said RAEDC Board President Bill Roop. “We need the private and public sectors to stay at the table with us and continue to implement this plan. And, we need new investors to join us to broaden our table. Together, we will ‘Connect, Act and Thrive!’”

Companies, organizations and indivi- duals wanting to learn more about Rockforward2! should contact 815-969-4259 or mcacioppi@rockfordil.com.

By Matthew Simpson, RAEDC

Earlier this year, I wrote an article about the analysis being done to complete the Rockford Area Economic Development Council (RAEDC) 2011 Voice of the Customer (VOC) Executive Summary Report. This past March, the report was completed and made available on our website, www.RockfordIL.com (link included below).

2011 marks the eighth year of the VOC business retention survey program. More than 600 retention visits have taken place to date. We were honored to have had 125 companies participate in the program last year – the most retention visits we have conducted in a single year.

Survey responses represent important contri- butions to the advancement of our community and are used in developing Rockforward! strategies, as well as a wide variety of improvement efforts throughout the region. Existing employers drive job growth and capital expansion (70 percent of which comes from existing employers), which is why it is important to capture the experiences, opinions and expertise of business leaders in our community.

This report will provide an overview of the region’s 2011 VOC Survey results, including survey population demographics, planned expansions, potential barriers to growth, workforce challenges and opportunities, and a comprehensive review of community services and utilities. An electronic version of our annual summary can be found at www .rockfordil.com/workforce/voice-of-the-customer-surveys. For more information, contact me at 815-703-2812 or MSimpson@RockfordIL.com.

Matthew Simpson is business development specialist at the Rockford Area Economic Development Council.

Electronic version of VOC Executive Summary Report

RAEDC Board President Bill Roop at the Rockforward2 kickoff event, “Together we can build a better, stronger, more sustainable economy.”

By Carrie Zethmayr, RAEDC

The fifth-annual Go Global conference in Rockford, April 3 to 4, drew more than 160 attendees with the goal of helping small- and medium-sized businesses engage in the international marketplace. The event featured educational workshop sessions led by industry experts, and an exhibition with additional opportunities for attendees to develop partnerships with large enterprises conducting business in multiple countries.

Featured Industry Speakers

Representatives from the event’s planning committee called the speaker lineup a great mix of stellar and prestigious speakers that has ever presented at Go Global.

“Go Global has re-invented itself this year,” said Carrie Zethmayr, chairman of the Go Global planning committee. “By incorporating a Woodward Supplier Symposium, and increasing the number of case studies from Rockford area companies, this year’s conference focused strongly on one-on-one business interactions. Small businesses were offered the opportunity to engage directly with large businesses, learning from their international story and how to become a part of their supply chain. The speaker lineup included high-level federal officials, as well as private sector experts. “I am excited for the attendees who directly benefited from the knowledge and expertise of these individuals,” Zethmayr said.

Experts from across the country led sessions on a variety of important global trade topics including business planning, global trade efficiencies, obtaining trade finance, case-studies, managing risk, navigating through customs, marketing, understanding cultures and more. Some of the speakers included:

■ Dan Ikenson, director, Cato Institute’s Herbert A. Stiefel Center for Trade Policy Studies

■ Dan Griswold, president, National Association of Foreign Trade Zones

■ Dr. Chris Kuehl, founder and managing director of Armada Corporate Intelligence

■ Kamal Latham, president and general manager for China, Diplomatic Treatment

■ John Goodrich, principal of JD Goodrich

■ Sagar Patel, president, Aircraft Turbine Systems, Woodward, Inc.

■ Rockford region company case studies included: Leading Edge Hydraulics; Kaney Group; New Medical Technology; North American Tool; Taylor Company

New This Year

This year’s theme, “Putting the Pieces Together,” emphasized building successful relationships, both foreign and domestic, as a key to global business success.

Businesses with or without global trade experience followed sessions that provided relevant topics to help their organizations grow and succeed in international markets. The new sessions are designed to help attendees select the right presentations that will give them the greatest benefit. Session tracks included:

■ Case Studies-helping companies understand real-life stories on how to go global.

■ Foundations-the basics offered for operational staff at companies preparing to launch global trade efforts or for staff new to your international trade team.

■ Finance and Accounting - learning about tools to reduce taxes, provide financing for export orders, and provide insurance for accounts receivables.

A Woodward Supplier Symposium also provided attendees the opportunity to meet with Woodward’s supply chain management team. B2B meetings were arranged for companies to discuss becoming a supplier to Woodward.

Carrie Zethmayr is manager of international trade at the Rockford Area Economic Development Council.

Go Global international trade conference

theVoicerockfordchamber.comMay2012 7

Manufacturing Update is sponsored by IMEC

According to the International Aerospace Quality Group’s (IAQG) timeline, manufacturers currently certified to the AS9100 Rev B standard must upgrade to the Rev C requirements by July 1, 2012. After this date, the current Rev B standard no longer will be recognized. AS9100 Rev C (AS9100:2009) incorporates the ISO9001:2008 changes, and expands the scope to include Aviation, Space and Defense as well as land- and sea-based systems.

Here are a few of the key changes required under AS9100 Rev C (AS9100:2009):

■ Systems must clarify when a documented procedure is required.

■ Planning and project management, on-time delivery and on-quality delivery are emphasized as important characteristics.

■ “Special requirements” must identify those customer requirements that have high risk to the organization.

■ “Critical items,” such as processes characteristics, parts, and software that have significant impact on the product realization and use of product, must be identified.

■ There is additional emphasis in risk management throughout the product realization process.

Transition to Performance Auditing

A major change also is made in the auditing process. Auditors will transition from a “checklist focus” to performance auditing. The new method of recording the results of the AS9100:2009 standard is AS9101D, including the new requirements presented in the 2009 series of standards: on-time delivery,

critical items, special requirements, and risk and project management. Audits no longer will be scored and a standard report/record format will be utilized throughout the industry. Pre-audit activities will be required prior to each audit in order to create and prioritize the plan focusing on those areas that can impact customers, low-performing processes, and business risk. Each process will be evaluated for compliance and effectiveness (how well the system is deployed, as demonstrated by the measures defined by the organization to meet customer satisfaction and objectives). Top management is required to be interviewed at each audit.

The goal of the changes to the auditing method is to dramatically raise the “On-Time and On-Quality Delivery (OTOQD) performance” in the Aerospace, Defense and Space industries. The new requirements of AS9100 Rev C (AS9100:2009) are intended to make significant improvements in quality and cost reductions throughout the value stream. That translates to improved business results and a sustainable competitive advantage.

As of July 1, 2011, auditors are no longer auditing to the Rev B standard. Regardless of when your current registration expires, the time is now to begin your upgrade to Rev C, and our quality improvement specialists are ready to guide you through the process.

Call Roger Shrum at 815-298-7134 or Steve Parsons at 815-621-4364 to learn more.

Sherri Schulz is quality specialist at IMEC.

AEROSPACE SuPPLIERS: Meeting requirements will boost your competitive advantage Deadline to register to Rev C standard, July 1, 2012

sherri schultzIMEC

Small business growth through new free trade agreementsBy Carrie Zethmayr, RAEDC

The newly implemented free trade agreements (FTAs) with South Korea, Panama and Colombia will help Rockford area companies become more competitive in these markets, allowing them to offer their goods at lower tariff rates, and often times free of tariffs. This will help our companies grow exports, bringing new money into our region from abroad and advancing our global trade.

CNNMoney recently interviewed several American companies on the impact of the new FTAs on their export business.

Before March 15, when a company in Illinois shipped 800 tons of green, stringy, wood fibers to South Korea, its foreign distributor was slammed with the usual $2,100 tariff. That amount is now zero due to the long-awaited free-trade agreement between the United States and South Korea.

Similar tariffs on 95 percent of traded goods will be phased out over the next five years, part of the biggest U.S. trade deal since the North American Free Trade Agreement began in 1994.

For small companies like Profile Products in Buffalo Grove, Ill., that means a better chance to compete in the world’s 13th largest economy -- and increased sales. Stronger exports might lead the 200-employee Profile Products to add 10 jobs to plants in Mississippi and North Carolina, CEO John Schoch said.

The free-trade deal is encouraging another Illinois company to give South Korea another try.

Schaumburg, Ill., company, Quality Float Works lost out on a $65,000 contract to a large manufacturer because it had to raise prices to accommodate for an eight percent tariff. German competitors had the advantage of a free-trade deal between South Korea and European Union member nations.

The experience hasn’t deterred the family-owned Quality Float Works, which makes floating metal balls used for various purposes in agriculture, plumbing and the oil and gas industry. CEO Sandra Westlund-Deenihan and her son have since taken half a dozen trips to South

Korea to meet with potential business partners. They haven’t initiated any deals yet, though, waiting for implementation of the Free Trade Agreement.

But in preparation for increased sales, she did hire two additional employees to help cut and shape metal sheets and expects to hire up to four more in the next year. The South Korean deal played a significant role in her decision to expand to 26, Westlund-Deenihan said.

‘Elevating Profile of American Companies’

The free-trade deal already is causing Analytical Graphics in Exton, Pa., to experience increased Korean interest for its software, which models and analyzes space and defense systems. Although it has provided the occasional software license since 1993 to the Korea Aerospace Research Institute, that country’s NASA, the firm now does that for several Korean agencies.

“It makes it easier for government agencies in Korea to justify going outside the country to buy products,” said Deep Damle, the company’s vice president of international sales. White House analysts have estimated the market for South Korean government contracts at $100 billion. And Damle said the software designer won’t stop there. He expects to take more frequent trips to the city of Daejeon to expand into the civilian contractors market, which helps launch South Korea’s satellites.

“Just having this free-trade agreement elevates the profile of American companies,” Damle said. “Whether or not it is easier to do business, the perception is that it’s easier.”

If you think your company can benefit from the newly implemented FTAs, contact the Illinois SBDC International Trade Center at the RAEDC at 815-969-4268 or czethmayr@rockfordil.com. I will be happy to connect you to resources to advance your business through this new strategic trade advantage.

Carrie Zethmayr is manager of international trade at the Rockford Area Economic Development Council.

8 May2012theVoicerockfordchamber.com

2012 Stateline FastPitch CompetitionSix Counties, Two States — Three Opportunities to Win

NIU graduates and former football players Dan Nicholson (left) and Erek Benz win the top prize in the 2011 Stateline FastPitch Competition for their customizable athletic cleat system, a product of their company Position Tech.

By Sherry Pritz, EIGERlab

If you have ever watched ABC’s reality show, Shark Tank, please be assured that our judges are much more friendly and approachable! The EIGERlab business incubator’s 2012 plan includes not only executing another successful FastPitch (FP) competition, but also collaborating with our regional colleagues to enhance this year’s offerings!

EIGERlab associates will manage or assist with three FP competitions in Winnebago, Boone, Rock, Walworth, Racine and Kenosha counties. Presenters will have the opportunity to participate not only in the Rockford

event on June 20, but also in two additional Wisconsin competitions:

■ Wednesday, Aug. 8, Rock and Walworth counties

■ Wednesday, Aug. 29, Kenosha and Racine counties

Competition Like No Other

Why would you participate in a FP competition? In addition to the prize money — $5,000 for first place — the event is a high-energy, passionate competition unlike no other. Competitors from former events have shared that the networking that occurs and the connections made are invaluable.

Initially the presenter competes in late afternoon in small breakout rooms. Prior to presenting or just after, presenters have the option to network or share their ideas with competition attendees during the expo. The whole idea behind FP is to “wow contest judges with creative, three-minute business pitches. Winners of past FP contests have promoted everything from snowboard and skateboard covers to football cleats to an ice ax for mountain climbing,” said Melissa Westphal, Rockford Register Star.

Who should compete?

■ Passionate entrepreneurs and

inventors in all phases of business, including startup or pre-startup.

■ High school seniors and college-age students.

■ Inventors.

■ Friends or family members who have constantly mentioned their invention -- potentially “the next big thing.”

Comments from Previous Presenters

Do you feel FP is a worthwhile competition and should continue?

“Yes! Really enjoyed … nothing like it in the surrounding area. Let’s you know the next steps.”

Do you have any suggestions to enhance the competition?

“No, it was run well and was organized. I would definitely participate in the future with a different invention!”

NIU Rockford is host and co-sponsor of the event, which is open to the public starting at 5:30 p.m. For more information, please visit EIGERlab’s event page at www.eigerlab.org/events.html or call 815-921-2054. Please save the date for FastPitch 2012 on Wednesday, June 20.

Sherry Pritz is marketing coordinator with EIGERlab-Rock Valley College.

theVoicerockfordchamber.comMay2012 9

By Ann Stites, NICNE

In early 2011, Pam Clark Reidenbach, executive director of the Northern Illinois Center for Nonprofit Excellence (NICNE), and a variety of religions leaders, proposed a new faith-based leadership certificate program. Participants would meet one afternoon a week for five months and explore areas including, but not limited to, human resources, marketing and message, financial responsibilities, service to the community, and change management. Clark Reidenbach’s proposal generated excitement both among instructors and participants, as there had not been much training available for faith-based leaders in the community. The program launched in September, 2011, and participants

reflected many of the faith traditions in northern Illinois.

As I prepared for the segment I was teaching, I became fascinated with the use of social media by faith-based and nonprofit organizations. Websites and emails, which used to be the primary Internet venue for these groups, now have become interwoven with text blasts, Twitter, Facebook, YouTube, LinkedIn, RSS feeds, blogs, Vimeo, Meetup, and a variety of other social networking channels.

First, Who is Your Audience?

Many of us are aware of the aforementioned tools, but are not sure what to do with them, when to do something with them, or why we even need to use them. So, let’s take a look at some of these questions.

Before determining what tools to use, we have to understand our market. Who do we want to reach? What are they interested in? What communication tools do they use? How can we best reach them? Why would they care about what we are communicating?

The answers to these questions and others help drive our contact formats. For instance, if an organization’s focus is food, or lack thereof in a low-income community, and the target market is people who have limited access to the Internet, marketing might include flyers, a Facebook page, and contact through other groups such as community centers and religious groups. However, if the organization also is targeting people who have constant Internet access, components might include Twitter, blogs, Meetup, YouTube and Vimeo.

Tweets can be used to share bits of information about an issue, meeting times or individual actions people can take. Many organizations are combining Twitter with their Facebook pages to urge people to vote for their organizations at certain grant-making sites. Other organizations are using these tools to drive

readers to blogs or video sites that explain issues in greater depth or show the needs of the community or people participating in activities.

Meetup (www.meetup.com) is a wonderful tool to let many people know about specific events. Viewers can search Meetup for groups or areas of interest. YouTube and Vimeo are similar video tools, but Vimeo provides better support for longer segments of video.

Next Certificate Program This Fall

There is much to learn in all of the areas covered in the certificate program, which will be offered again this fall. We hope that you, or a representative from your religious organization, has the opportunity to join us. For more information, contact Pam Clark Reidenbach at 815-226-2833 or PClarkReidenbach@rockford.edu.

Ann Stites is an instructor for the Faith-Based Leadership Certificate Program offered by NICNE at Rockford College.

The views expressed are those of Stites’ and do not necessarily represent those of the Rockford Chamber of Commerce.

INSIGHTGuest Perspective

NICNE offers certificate course for faith based leaders

10 May2012theVoicerockfordchamber.com

Rockford chosen as key stop on 787 Dream Tour

The new Boeing 787 Dreamliner was unveiled to the Midwest during a Jan. 23 to 25 tour stop at the Chicago-Rockford International Airport. The visit was hosted by Hamilton Sundstrand and the airport, as part of the second leg of Boeing’s 787 Dream Tour.

Rockford is one of a very few cities in the world to experience the airplane. The Dream Tour’s first leg was devoted to customers operating the Boeing 787 in China, Africa and the Middle East.

The second leg, which is the first to tour in the United States, was devoted to suppliers like Spirit AeroSystems of Wichita, Kan., that supplies the forward fuselage section, and Hamilton Sundstrand, which produces nine major systems for the Boeing 787. This tour leg also included stops for Boeing employees in St. Louis, Mo. and Huntsville, Ala.

Speaking at the Jan. 23 reception for Boeing and local, state and Congressional leaders, Andreas Schell, president, Hamilton Sundstrand Electric Systems and Rockford Site Executive, said it was a privilege to host the Dream Tour. “We are very proud of what we have accomplished, working with the Boeing team, to bring this amazing airplane to reality…and we appreciate that Boeing has brought the 787 to Rockford so our employees can witness, first-hand, what they have helped create,” said Schell. “The 787 is a revolutionary design. I believe history will show that the 787 was a turning point in how aircraft of the future are design and produced.”

Chicago-Rockford International Airport Interim Executive Director Amy Ott echoes the enthusiasm, “We are so proud to be selected as one of the very few airports worldwide to host the Boeing 787 Dreamliner. It was a great opportunity to see this revolutionary aircraft up close, as well as show off the airport and demonstrate its capability of accommodating any airplane in the world. RFD staff, its commissioners and partners all worked in collaboration to ensure this was a first-class experience for Boeing and its suppliers. We look forward to hosting many opportunities like this in the future.

Boeing defines the 787 Dreamliner as the first all-new airplane of the 21st century, with such innovative features as composite construction, improved aerodynamics and engines, and a more-electric architecture.

The airplane is 50 percent composite, including most major sections, like the fuselage, tail and wings. As composite, the 787 is able to operate at a lower altitude than traditional aircraft and enjoy higher cabin humidity, which provides a more comfortable, less drying passenger experience.

In the 787 design, Boeing replaced the traditional engine-bleed air/pneumatic systems with an electric system that produces the power needed at each phase of flight. This more efficient architecture, along with improved engines, aerodynamics and innovative materials, collectively yield airlines up to 20 percent lower fuel consumption and emissions than other airplanes its size, said Boeing.

Hamilton Sundstrand, Rockford, is at the heart of the more-electric architecture, producing the Electric Power Generating and Start System, the Primary and Remote Power Distribution Systems, Emergency Power System.

Other Hamilton Sundstrand global sites contributing to the Boeing 787 include San Diego, Calif., for the Auxiliary Power System, and Wilson, N.C., for the Fire Detection and Suppression System.

To follow the 787 Dream Tour, visit:

www.newairplane.com/ 787/dreamtour/

With nine major systems, Hamilton Sundstrand is the 787 Dreamliner’s largest systems supplier. In addition to those systems supplied to Boeing, Hamilton Sundstrand also supplies Rolls-Royce the gearbox system for its Trent 1000 engine, which along with General Electric’s GEnx engine, are the engine options for the airplane.

Boeing’s Kati Belden is joined by (from left) Winnebago County Chairman Scott Christiansen, Illinois Representative Dave Winters and Illinois Senator Dave Syverson. Also touring the plane on Jan. 23 were U.S. Congressman Don Manzullo (R-IL), a representative of U.S. Senator Dick Durbin (D-IL), Illinois Representative Joe Sosnowski, Rockford Mayor Larry Morrissey, Machesney Park Mayor Tom Strickland, Chamber President Einar Forsman, and members of the RFD Airport Board Authority.

RFD Airport staff de-ice the 787 Dreamliner before it leaves Rockford, bound for Dublin, Ireland, on Jan. 24.

Rockford is one of a very few cities in the world to experience the airplane.

theVoicerockfordchamber.comMay2012 11

haMiltOn sunDstranD prOviDEs ninE MajOr systEMs FOr thE bOEing 787:

Environmental Control System (ECS): The ECS provides

complete airplane thermal management – including cabin temperature

management and control, fresh airflow, pressurization control, heating

and cooling, galley chilling, and cargo and crew rest compartment

temperature control. The system also includes liquid cooling for the

Power Electronics Cooling (PECS), pack bay overheat protection,

wheel well fire protection and windshield washer/wipers. The first

electrically driven air cycle air-conditioning packs has twice the

efficiency of the 777 air-conditioning pack. The ECS produces enough

cooling to cool more than 25 typical New England homes.

Nitrogen Generation System (NGS): The 787 is the first passenger

aircraft designed with an integrated on-board NGS. The system

produces nitrogen-rich airflow to the fuel tanks to increase fuel tank

safety. Hamilton Sundstrand produces the pack assembly, including

the motor-driven compressors, and is teamed with Eaton for the

ventilation and distribution system, and Carleton Life Support (a

Cobham company) for the air separation modules.

Auxiliary Power System (APS): The APS comprises the auxiliary

power unit (APU), and the inlet, exhaust, control, and mounting

hardware. The first all electric APU is 50 percent quieter and has 10

percent lower emissions compared to the Boeing 767 APU.

Electrical Power Generating and Start System (EPGSS): The

EPGSS generates and controls the electrical power on the airplane.

The system also provides the APU and main engine start capability,

and the motor controls are multiplexed to drive other loads such as

the cabin air compressors and electric motor pumps. The EPGSS

comprises four main engine-mounted variable frequency starter

generators and two APU-mounted auxiliary starter generators. It

also includes eight common motor starter controllers, six generator

control units and two bus power control units. The system produces

1.450MW of electrical power – five times the electric power generation

capacity of the 767 and enough to power 400 homes. This is the

first time a large turbofan engine has been started electronically on

a large twin-aisle commercial jet transport, and the EPGSS provides

key technologies that enable the 787 to be the first “more electric”

airplane.

Remote Power Distribution System (RPDS): The RPDS is a

network of distributed power controllers that connect all the lower

power loads in the airplane to the main power busses. They provide

on/off as well as protective functions, and are controlled over digital

communications busses, eliminating the conventional circuit breaker

interfaces overhead. There are 17 individual units located throughout

the airplane.

Primary Power Distribution System (PPDS): Hamilton Sundstrand

has the lead role in providing the PPDS, and is teamed with ECE (a

Zodiac Company), and Nabtesco. ECE provides five AC power panels

that control and manage the 230VAC, 115VAC and 28VDC busses

on the airplane. Nabtesco provides two +/- 270 VDC power panels,

and the motor control racks they are part of. The combined rack and

panel houses the eight large motor controllers, the power conversion

equipment, and provides cooling manifolds from the PECS system.

Ram Air Turbine (RAT): The RAT provides emergency power in the

unlikely event of a dual engine failure. The RAT comprises a propeller

that is deployed into the air stream from the wing fairing and powers

a hydraulic pump to pressurize the center hydraulic channel, and a

generator to power the essential electrical bus.

Electric Motor Pump (EMP): The EMP comprises four electrical

motors that drive hydraulic pumps on a demand basis. The pumps

are provided by Boeing (sourced from Parker); however, Hamilton

Sundstrand is responsible for assembly and integration of the pump,

motor and the motor controller (part of the EPGSS package).

Fire Detection and Suppression System: Hamilton Sundstrand’s

Kidde Aerospace & Defense unit provides the cargo and engine fire

detection and suppression systems. The systems comprise smoke

and fire detectors, fire suppression bottles and nozzles and associated

controls.

http://www.leadinglawyers.com

theVoicerockfordchamber.comMay2012 FOCus On banKing/FinanCial sErviCEs 13

Whether the first thing you grab in the morning is the Wall Street Journal, the Rockford Register Star or the remote control to your television; you cannot get away from the message of, “Now is the time to refinance!” Financial offers flood the print and electronic media.

Economic gurus try desperately to one-up each other, offering analysis and crystal ball gazing on why interest rates are so low, and as importantly, when the rates might go back up. The recent statement from the Federal Reserve Board indicates a likelihood rates will stay exceptionally low through 2014.

What does all of this mean to you personally or as a decision maker in your business? It means you should review your current debts and interest rates and make sure you are taking advantage of the current rate environment and available debt programs.

Mortgage rates continue to be at an all-time low. Recent government programs like Harp 2.0 allow some homeowners who have an existing Fannie Mae or Freddie Mac mortgage (who might be underwater in terms of loan to value) to be able to refinance and take advantage of today’s low interest rate environment.

Is Now the Time to Expand?

On the corporate side, interest rates also are at historic lows. Whether it is conventional working capital, equipment, or real estate loans from your bank, or utilizing great tools through the Small Business Administration’s 504 Program or tax-exempt financing, this is a great time to review the capital structure on your balance sheet. The lower cost of borrowing allows business to potentially push forward with new purchases and expansion plans.

Do not believe the hype that banks are not lending. This sounds great on the evening news as a scapegoat for

whatever the next economic indicator happens to be, however, it is not based on reality. Every bank that is financially healthy is actively looking for credit-worthy borrowers to lend to. Through a unique government program, my bank has a direct decrease in its cost of capital as we lend more money to small businesses. A dirty little industry secret is if a bank does not continue to actively lend money, it has a very difficult time making money in the long run!

What Should You Do?

Work with your financial partner or search to find a local one you can trust. Review your options personally. Review your company’s options. Have an open and candid discussion about the right amount of debt for your company and the best structure to take advantage of special programs and the historically low rate environment.

One last suggestion as you work with your advisors is to determine what is best for you and your company. Run some interest rate sensitivity. Add at least two to three percent to whatever rate you are able to get from your bank personally or commercially today. Rates will not stay low forever, and they will likely not be this low when your current debt comes up for renewal and is re-priced. Ensure you can still afford the debt today and the cash flow requirements at higher rates. You will be best served by planning for the future while taking advantage of the unique rate environment today.

Jeff Hultman is executive vice president at Riverside Community Bank.

The views expressed are those of Hultman’s and do not necessarily represent those of the Rockford Chamber of Commerce.

jeff hultmanRiversideCommunity

Bank

INSIGHTGuest Perspective

Top strategies to keep more money in your pocket

14 FOCus On banKing/FinanCial sErviCEs May2012theVoicerockfordchamber.com

If you are anything like me, being prepared is important. Planning for the unexpected can be challenging, but often with a small investment of time and resources your preparation can pay large dividends down the road. The type of planning we are talking about is not anything as extreme as the reality television show, “Doomsday Preppers,” on the National Geographic Channel. Although you may not be preparing for the end of civilization as we know it, an unexpected death, accident or illness could create panic and a reactive situation that you would prefer to avoid. This is why having an updated estate plan is important.

Estate planning is a process designed to help you manage and preserve your assets while you are alive, and to conserve and control their distribution after your death according to your goals and objectives. Often people believe that estate planning is limited to just having a will or possibly a trust. However, there are other documents to make part of your estate plan in order to ensure that all of your needs are taken care of both during your lifetime as well as at death.

Basic Documents Every Estate Plan Should Include

Will/Trust. This is the primary document of the estate plan. The will/trust provides for asset distribution upon death. A properly drafted document can protect beneficiaries, save estate taxes, and avoid legal contest. Wills and most trusts are amendable and can be changed any time during your lifetime.

Durable Power of Attorney. This document lets you appoints an agent (person) to act on your behalf and manage your property in the event of disability or desire to transfer the responsibility of finances during your life. A power of attorney is amendable and agents can be removed during lifetime. Upon death, though, a power of attorney has no legal authority to act.

Healthcare Power of Attorney. The healthcare power of attorney designates another individual (an agent) to make important healthcare decisions

on your behalf in the event of incapacity. A backup agent should be named and throughout your life agents can be removed, changed and the power of attorney can be amended or terminated.

Beneficiary Designation. Some assets like retirement accounts and life insurance policies provide for beneficiary designations. It is critical to review all of the beneficiary designations, both primary and contingent, when setting up your estate plan and follow through with any necessary changes.

Guardianship Designation. If you have minor children, or anticipate having children, picking a guardian to be responsible for those children at your death is a must. This guardian should be named (as well as a back up) in your legal documents. Absent this designation, a court could become involved with determining the most responsible party to handle your minor children’s assets. This person may not have been the guardian you would have appointed had you chosen to name one.

Estate planning should be a proactive process that should never wait until you are older or near death. Your plan will make certain your family members and other beneficiaries are provided for upon death, as well as have access to your assets upon your temporary or permanent incapacity. Even though conversations like these can be difficult, communication with your family about your wishes is critical. You do not need to be a “Doomsday Prepper” in order to create your ideal estate plan, just a little foresight and communication will do the trick.

Matthew Armstrong is a financial advisor with Savant Portfolios, a division of Savant Capital Management. He is active partner in Money Smart Week, a weeklong series with a focus on financial literacy in Rockford.

The views expressed are those of Armstrong’s and do not necessarily reflect those of the Rockford Chamber of Commerce.

Matthew armstrongSavantCapitalManagement

INSIGHTGuest Perspective

The state of your estatePlanning for the unexpected can pay dividends down the road

theVoicerockfordchamber.comMay2012 FOCus On banKing/FinanCial sErviCEs 15

By Laurie Preece, Alignment Rockford

On May 7, the Academy Concept Feasibility Plan, authorized in June, 2011, will be presented by the administration to the Board of Education’s Education Committee. It will be composed of a multi-media presentation and documents addressing essential questions related to teaching and learning, high school redesign, and the role of the business, post-secondary, civic and cultural communities in supporting and sustaining academies.

On May 8, 2012 the Rockford Public Schools Board of Education will hear a proposal from the Rockford Public School District administration for the redesign of its four high schools into academies. The academy proposal is designed to support the ‘College and Career’ Readiness Rock; a strategy for improving student preparation for life beyond high school.

Academies are characterized by three defining traits.

Relationships That Motivate

Academies are a way of shrinking large high schools into smaller groups of students and teachers. These “smaller learning communities” are intended to create a more supportive, personalized environment. Teachers work in teams and are responsible for a smaller group of students, typically 250 to 400. These teacher/student groupings last from 10th to 12th grade. Building relationships extends to community partners, who add an important social dimension to a student’s educational experience.

In Nashville, where academies were instituted in 2007, there has been a reduction in chronic truancy of 66 percent, and a 41 percent decrease in out-of-school suspensions. In addition, Metro Nashville Public Schools’ high schools have seen a 35 percent decrease in disciplinary referrals.

Relevance Through Community Connections

Perhaps the most engaging aspect of the academy model is the connections that are built with organizations partnering with academies. Teachers and students need current connections to organizations that use all of the knowledge and skills that they are teaching and learning. Answering the

age-old question: “When will I ever need to use algebra?” could be answered by partners in the fields of finance, engineering, manufacturing, real estate and others.

Academy partners also can serve the vital role of inviting teachers into their businesses to see how social studies are related to a local business’ regulatory environment, or how language arts contributes to compelling marketing communications. Having local case studies makes teaching compelling and relevant for students.

Rigor in College, Career Preparatory Curriculum

Another characteristic of academies is that all students take college- and career-preparatory curriculum. All students take a rigorous core curriculum: math, science, social studies, and language arts. What contributes to a student being successful in college, or as an entry-level employee, essentially is the same thing. They must be numerate, literate and exhibit good communication, critical thinking, teamwork and creative problem-solving skills. In addition they must be able to use current technologies and embrace new technologies. Honors and AP classes will be available to all students in RPS 205. The CAPA and gifted programs at Auburn High School would remain and be enhanced by partnerships with community organizations.

Positive social and economic development requires systematic integration between organizations. The education to employment pipeline is no exception. Employer expectations are rising – educational expectations must rise in sync. Rockford’s students, given preparatory experiences, will perform at higher levels. We need a generation that is exposed to exciting career opportunities that help to form their vision for their high school career and beyond. Given opportunities and vision, all students can excel.

If you would like to support the implementation of academies in Rockford’s public schools, please attend the Board of Education meeting on May 8 at 7 p.m., at 501 7th St., on the third floor. The board will hear the proposal that day and could vote on the implementation proposal as early as May 22, 2012.

Turning Rockford high schools into academiesPreparing all students adequately for careers, college

16 FOCus On banKing/FinanCial sErviCEs May2012theVoicerockfordchamber.com

MembersAlliance Credit Union recently participated in Rockford’s Money Smart Week, a program to increase fi nancial literacy in our community. One topic which our members often have questions about is how to improve their credit or “credit score,” especially when seeking a loan. The following talks about why your credit score is important and offers ways you can improve it.

Your credit score could be one of the most important numbers tied to your fi nancial name. Whether you’re applying for a loan, buying a house, determining interest rates, or even job searching, your credit score carries serious weight, so it is very important to use credit responsibly.

A credit score is a three-digit number ranging from 350 to 800 that helps lenders, landlords, or potential employers assess your credit risk. It’s generated by information in your credit report from each of the three major credit bureaus: Experian, TransUnion and Equifax. A score above 700 generally means you’ll be granted credit at a good rate. According to Bankrate.com, a very good score runs from 725 to 759, and 760 marks the low end of excellent.

Consumers are entitled to one free credit report per year from each of the three major credit bureaus (Equifax, Experian, TransUnion), which you can get online at annualcreditreport.com. Even though the credit report is free, getting your credit score will cost extra. You can obtain your credit score at myFICO.com, or from the individual bureau’s websites, experian.com, equifax.com and transunion.com. Check your credit report regularly. Don’t let inaccurate information ruin your credit score.

Issues that Affect Your Credit Score

Fair Isaac Corporation provides this breakdown of factors that affect your credit score:

Payment history (35%). Includes credit cards, retail accounts, loans, rent, mortgage, fi nes and tickets.

Amounts owed (30%). Considers your credit utilization ratio — proportion of credit in use to credit available.

Length of credit history (15%). Time since accounts opened and account activity.

New credit (10%). Number of recently opened accounts or credit inquiries.

Types of credit used (10%). Number and mix of accounts, including credit cards, retail accounts, loans, and consumer fi nance accounts.

To build credit the right way, hold at least three open and active lines of credit — a mix of credit cards and fi xed payment loans. Use a credit card with some degree of frequency, as the activity creates the information for the credit report and subsequent score.

Ways to Boost Your Credit

Pay bills on time. This can account for up to 35 percent of your credit score.

Keep a low credit utilization ratio. Don’t charge more than you can pay in full when the bill arrives, and don’t use more than 30 percent of your available credit.

Don’t open a fl urry of new accounts in a short time period. This can send a red fl ag to lenders that you are taking on new debt — and temporarily lower your score.

Don’t close existing credit. Even if you are not regularly using a credit card, do not close it. Closing cards can shorten your credit history and affect your credit utilization score — thus lowering your total credit score.

Pay your fi nes. Whether it’s a parking ticket or a library fi ne, pay up. If debts are reported to a credit-reporting agency, they can knock your credit score.

using Common Sense

Keep in mind that while store and gas credit cards can be easy to obtain, they usually come with high interest rates and low credit lines. The 20 percent that you’ll save on purchases the day you apply for the store card is worth nothing — and can even cost you — if you can’t pay your bill off in full when it arrives.

While many factors affect your credit score, treating credit with common sense usually will result in success. The professionals at your credit union or bank, or a trusted credit-counseling

fi rm, can help you understand your credit score. Consider accessing a low-interest rate credit card to help you build credit. If you work with the professionals at a fi nancial institution you trust, you’ll be more successful at maintaining a healthy fi nancial history and credit score.

Lorna Cote is director of marketing at MembersAlliance Credit Union.

The views expressed are those of Cote’s and do not necessarily refl ect those of the Rockford Chamber of Commerce.

lorna CoteMembersAlliance

CredityUnion

INSIGHTGuest Perspective

Give yourself some credit … good credit!What affects your credit score, ways you can boost your credit

yOur tOOlKit FOr a hEalthy CrEDit sCOrE

Order your free credit report from AnnualCreditReport.com. Since you’re entitled to one free report annually from each of the three major credit bureaus, stagger your requests throughout the year to keep a close eye on your report.

Equifax888-766-0008Experian888-397-3742TransUnion800-680-7289And for help cleaning up a

smudged score, ask the people at your credit union for a referral to a credit counselor, or contact the National Foundation for Credit Counseling.

SOURCE: Copyright © 2007-2012 Credit Union National Association Inc. Information subject to change without notice. All other rights reserved.

june 2012 special sectionhome improvement/

real EstateForinformationonadvertising,

call815-987-8100

yOur tOOlKit FOr a

theVoicerockfordchamber.comMay2012 17

Hollow is certifi ed by the Audubon Cooperative Sanctuary. In 1968, Elliot Golf Course opened on the east side. The 18-hole course is named after Earl F. Elliot, a longtime park district director. Elliot features rolling terrain, large trees, spacious greens and a driving range. The course hosts a few small golf play days each year.

In 1991, the Aldeen Golf Club opened, thanks to the generosity of Norris and Margaret Aldeen. Aldeen was ranked the best municipal course in Illinois by Golf Digest in 2009 and rated 4-1/2 stars by Golf Digest Magazine’s Places to Play guidebook.

Aldeen has water hazards on 12 of 18 holes, and 62 sand bunkers including three Dick Nugent-designed “beach bunkers.” The Aldeen Practice Centre, located next to the course, is the perfect place to work on your game before or after a round of golf. Aldeen opened a clubhouse terrace this season, thanks to a donation from Rick and Lana Engen. The 5,000 square-foot concrete terrace has seating for 40, an outdoor kitchen and grill, a fi re pit with lounge seating and an area for outdoor parties.

Each year, Aldeen hosts approximately 40 outings, including large events and small group outings. In 2010, Aldeen outings raised approximately $210,000 for charities. “We’re priced competitively and have a practice facility, restaurant, good course conditions, and we help groups market their event,” says Duncan Geddes, head golf pro and general manager.

In 2005, the park district was instrumental in creating the Rockford Area Golf Hall of Fame, which, every year, recognizes local individuals and organizations who have contributed to the game of golf.

And the future of local golf is equally bright. Rockford native Brad Benjamin, who played in the Masters and made the cut at the U.S. Open, is a product of park district golf. So are many other young golfers, who go on to earn college scholarships. In fact, one of the district’s best-kept secrets is its in-school golf program, available to students at any local school.

“Golf is an opportunity for young people to earn a wonderful education,” said Nancy Joan Kauzlarich, co-manager of Golf Services. “It opens doors for people. Golf is universal and provides lasting opportunities to meet friends and develop relationships for life.”

By Paul Anthony Arco

When local golfers think great golf, they think of the Rockford Park District.

The Park District’s fi ve pristine courses – including four 18-hole courses Aldeen, Elliot, Ingersoll, Sandy Hollow and the nine-hole Sinnissippi – along with lesson programs, tournaments, an annual one-day clinic with PGA instructor Michael Hebron, and other amenities make Rockford a premier golf destination.

The Park District courses average about 170,000 rounds each year. The lesson program works with 6,000 adults and youth each season; numerous youth and adult tournaments, and Park District courses are home to about 40 golf leagues each year.

“The Park District does a tremendous job of keeping the courses well maintained,” said Don Kohlbacher of Rockford, who’s been playing local golf since 1963. “The Park District staff has always done a great job promoting golf in our community. That type of effort has really helped attract more golfers to our public courses.”

Sinnissippi, which was one of the longest nine-hole courses in the country in the 1920s, is celebrating its 100th anniversary this year. Golfers can take part in many specials during the week of June 15-22, including no greens fees with cart rental, a $100 gift card drawing for permit holders, and Facebook-only giveaways. “Golfers enjoy the history, the conditions and the challenge of playing Sinnissippi,” said David Claeyssens, co-manager of Golf Services. “There are plenty of blind shots and uphill shots.” In 2011, Sinnissippi received certifi ed by the Audubon Cooperative Sanctuary.

Ingersoll opened in 1922 on Rockford’s west side and is named after Lt. Clayton Ingersoll, who lost his life in an air crash over France in World War I. Ingersoll is a wooded course with narrow fairways. In 2004, the Ingersoll Learning Links four-hole course and practice center opened next to the clubhouse. It’s ideal for families and children learning the game, or golfers working on their short game. Ingersoll was selected by the Tiger Woods Foundation to host Tiger Woods for a two-day golf clinic in 2001 and 2004, which raised $300,000 that has benefi tted youth golf.

Sandy Hollow opened in 1930 on Rockford’s south side, and is considered one of the most popular park district courses. A tree-lined course, Sandy

The rolling fairways of Sinnissippi Golf Course provide challenges for any level of golfer.

The start of another golf season brings the same challenges as every year. Rusty swings, chunky chip shots, and dreadful putts are waiting. It might take a few rounds before the swing and short game come back, but there are steps that can minimize the damage.

“After not swinging all winter, golfers are a little tight,” said Steve Moore, director of golf instruction for the Rockford Park District. “We’re not used to using certain muscles. No one is going to hit it like they do in the middle of summer. Flexibility is the key.”

To get your game back in shape, Moore recommends a visit or two to the range. And bring your entire set of clubs. “You don’t have to hit every club,” he said. “Start with your wedge and work your way through the bag. Don’t kill your driver; that affects your swing. Start small and build good tempo, which will transfer to other clubs.”

The best way to loosen up is to start with a small bag of balls. “You don’t have to sit on the range for two hours and practice,” Moore said. “There’s a balance between play and practice. You won’t get better if you don’t practice, but you also have to apply it out on the golf course.”

And if this is the year for golf lessons, start now. “Habits are hard to break, in golf or anything else,” Moore said. “Start off the right way and avoid bad habits. It’s much easier now than playing for three months and trying to fi x it.”

abOut rOCKFOrD gOlFs!For Rockford business people, golf and golf playdays are part of business-recreational activity for networking with clients and prospective customers. Starting with the April issue, we will feature member golf courses as well as golf, playday, and networking tips from the local professionals. For advertising opportunities in this section, contact Lynette Jacques at 815-316-4317.

rOCKFOrD parK DistriCt David Claeyssens and Nancy Joan Kauzlarich, Co-Managers of Golf Services401 S. Main St. Rockford, IL 61101 815-987-1602www.rockfordparkdistrict.org

Sinnissippi, once one of the longest nine-hole courses in the country, is celebrating its 100th anniversary this year.

Preparing your game for the golf season

Rockford Park DistrictFive public courses offer area golfers affordable, award-winning options

18 May2012theVoicerockfordchamber.com

At the end of 2011, it was estimated that there were 845 million active users of Facebook. That’s one in every 13 people on earth. In eight short years, Facebook has migrated from a network for college and high school students to a social media phenomenon that has impacted the way the population socializes, gets its news and conducts its business.

Like the advent of e-mail and the Internet before it, social media sites also have caused new issues for companies as they put appropriate policies in place. Recently, companies have come under fire for asking for applicants’ Facebook passwords, in order to look around their Facebook pages, which can reveal inappropriate content or in some cases, examples of illegal behavior.

Employers may assume this practice is a legitimate form for vetting a candidate, but it also could be viewed as an invasion of the candidate’s privacy. In response to concerns, federal and state authorities have moved into the debate. The rules, which are sure to come, will help define the limits on an employer’s actions, and the privacy protections for employees and potential employees.

Ensuring ‘Goodness of Fit’

Anyone reading this article almost certainly has been involved in some aspect of the hiring process. We try to hire candidates who best fit the company and the job requirements. The best way to ensure a good fit is for the prospective employee to learn all s/he can about the position, and the employer to learn all it can about an employee’s skills and abilities. The Internet serves as a great resource for a candidate to gather information about a job opening. It has been less of a tool from the employer’s side of the equation.

Social media has changed things considerably. People put a wealth of information on social media, which reveals much about who they are. There is no bigger social media tool than Facebook. When you’re “friends with someone,” you have access to a lot of information on them, some of which may be helpful to a prospective employer. To gain access to this information, some employers have begun to ask candidates for passwords and identifying information, in order to allow the employer to access the candidate’s social media accounts. Not surprisingly, Facebook has threatened that doing so could be a violation of their user agreement and could result in litigation. State and federal legislators are jumping on the bandwagon as well.

Those who wish to limit or prevent

employer access to this type of information generally argue that it both invades a candidate’s privacy and almost certainly will provide an employer with access to information it could not otherwise get in an interview. Some of this information could be out of bounds, such as race, religion and age.

Federal, State Legislation under Consideration

As of the writing of this article, federal lawmakers have yet to propose legislation on the matter, but it appears it will happen. Recently, Senators Chuck Schumer, New York, and Richard Blumenthal, Connecticut, contacted the Department of Justice and the U.S. Equal Employment Opportunity Commission, requesting that they investigate the practice of requesting passwords from candidates.

There also are several states that are considering bills to limit the practice. Illinois is one of them. House Bill 3782 would amend the Right to Privacy in the Workplace Act by making it unlawful to ask an employee or prospective employee to provide the password for a social networking site. While there are limitations and exceptions, the bill clearly is intended to provide the basis for a lawsuit against an employer. The bill first was introduced in spring, 2011 and only just this year began the procedural maneuvering necessary to become a law. In March, the bill passed in the House by a 78 to 30 vote and is expected to be taken up by the Senate when they return from spring break in mid-April.

While it will be months and likely years before we have some definition as to what an employer can and cannot do in this area, there is little doubt that employers will be restricted in their ability to require candidates and employees to provide unlimited access to their social networking accounts. Employers should continue appropriate background and reference checks, and a thorough interview process. Until the law in this area becomes more settled, human resource administrators will have to spend more time evaluating what information they can and cannot access and less time figuring out if a candidate is the right one for the job.

Craig P. Thomas is a partner with Reno & Zahm LLC, with practice areas in business formations, mergers, acquisitions, real estate, employee benefits and employment discrimination.

The views expressed are those of Thomas’ and do not necessarily represent those of the Rockford Chamber of Commerce.

Craig p. thomasReno&ZahmLLC

INSIGHTGuest Perspective

Social media and the hiring processAre there limits to what an employer can do?

You are successful in sales, or you’re not. There is no middle ground. Average is not successful. Do you know of anyone who wants to be known as average?

Being successful in sales really means being successful in all areas of your life. I’m not looking for a debate. We all could be better. Success is better than average. Simply put, if you knew you couldn’t fail, what type of salesperson would you be? Average or successful? How do you become that successful salesperson? Focus on the little things that will help your customer. There is a great salesperson in all of us. He/she just hasn’t shown up, yet!

How does it feel to work hard, put in long hours, only to be overlooked by your coworkers and underappreciated by your family? Grinding it out the next day, having to put up with all the different types of people who will say no, only to become the middle-of-the-road salesman everyone wants to avoid. It’s easy to get pounded into mediocrity. At the end of a long day, what’s the point in continuing? We all have seen it before: “He got smart and now he can’t sell anything.” Attitude and confidence are down, along with income. What does the average salesman do? He quits! He moves on! He repeats the cycle if necessary. He blames everyone and everything on why he can’t get the job done. Everyone else is just lucky.

I should know. I’m talking about how I used to be. If you can relate to this type of situation, you’re in a good place. It’s not your fault for not knowing what the great ones already know and use in every area of their lives. Once you know it, you can never look back and strive for average. So proceed with caution if you want to be successful.

Selling With Purpose

If you are lucky enough to see the light at the end of the sales tunnel, you stick it out. You walk into a customer who says, “I’m ready to buy.” The deal happens and life is good. You begin to

think that you just have to be lucky to be a true success in sales. Keep in mind, the quick and easy sales in the beginning will hurt you in the long run. They will convince you that you don’t have to learn more, because you made a lot in the beginning, and you didn’t know much. It’s time to change your attitude. Change your life. But how?

Commit to take action! Commit to selling on purpose! Start selling with purpose. Go after what you want. Have fun! Take care of customers by showing a sincere interest in what’s important to them, and how you can better their situation with your product and your sincere service. Stop chasing the money. Change one word in your vocabulary and begin to live and act like a true success in sales. This small word will help in every area of your life, as long as you live it. It’s so simple, and some readers will miss it.

Change “got” to “get.” Any task that you dread doing, such as calling 100 people every day, look at as “I get to do this” vs. “I got to do that.” Get out of your comfort zone and start now, today, to apply it to every area of your life. You won’t have to compete to be number one. You will define what number one is all about.

Start each day with this simple word change. Get the edge that will benefit you and your customers, along with your family. Stay motivated by being mentally prepared. You don’t “got” to be in sales, you “get” to be in sales. Don’t just read this, apply it, and let me know how things are going.

Dan Brzozowski is a sales manager at Napleton Autowerks in Loves Park. He has been a national sales trainer for some of the largest auto dealers in the country. His true passion is teaching people the art and science of selling.

The views expressed are those of Brzozowski’s and do not necessarily reflect those of the Rockford Chamber of Commerce.

Dan brzozowskiNapletonAutowerks

INSIGHTGuest Perspective

Live the life of a successful salesmanAn attitude of enthusiasm

theVoicerockfordchamber.comMay2012 19

By Paul Anthony Arco

Tucked away among the cornfields on the west side of Rockford is a company whose mission is to enable its customers to make the world healthier, cleaner and safer.

Thermo Fisher Scientific Inc., is the world leader in serving science with locations across the globe, including Rockford, and revenues of $12 billion. The company has 39,000 employees, including 300 in its Rockford location, including positions in research and development, production, packaging, logistics, and accounting. Local technical support is staffed by nine scientists, who receive about 150 calls each day.

“We make products for analytical instruments, equipment, reagents and consumables for people who work in the research industry – pharmaceutical biotech, clinics, and hospitals,” said Jeff Lee, director of operations, who’s responsible for manufacturing and logistics for the Rockford site and a facility in Ulm, Germany. “We make tools for scientists.”

The Rockford facility also provides products for scientists to study proteins as part of the upfront discovery work around new pharmaceutical and biotechnology drugs. Proteins are important building blocks, engines and messengers for cells. Proper protein function is essential for normal cellular activity.

“Studying proteins helps scientists understand diseases and develop cures,” said Lee, a Beloit native who joined Thermo Fisher six years ago after spending 16 years with 3M. “In Rockford we’re covering the whole gamut of research around proteins.”

Thermo Fisher has been a part of the Rockford business community since 1950, when Dr. Alan Pierce founded Pierce Chemical Company, the first commercial producer of ninhydrin, a chemical used in amino acid analysis. Since then, the company has grown

steadily and switched its focus from providing specialty chemicals to providing kits, reagents and services to the life science research industry. Since 1983, the operations have been acquired by various companies, including Fisher Scientific in 2004. Fisher Scientific and Thermo Electron merged to form Thermo Fisher Scientific in 2006.

“Many of the changes that occurred didn’t have much impact here in Rockford until the Thermo Fisher acquisition,” Lee said. “The Thermo Fisher Scientific mergers have increased the synergy and focus of our company. We have worked a lot more with the businesses across the world, and we’ve seen an increase in opportunities that would have been more challenging on our own.”

Locally, Thermo Fisher sells to direct and distribution channels in 77 countries, including Europe and Asia. Rockford ships more than 1,000 orders a day to customers such as National Institute of Health (NIH), Centers for Disease Control, Johns Hopkins University and the University of Illinois. There are more than 40,000 products in its portfolio.

Two years ago, Thermo Fisher added a 36,000 square-foot building to its Rockford facility, creating space for administrative and R&D offices. The company has added between 15 and 20 positions for the last six years. Thermo Fisher also is a longtime Rockford Chamber of Commerce member, hosting numerous events with local community leaders.

The future looks bright. “With the mapping of human genome and more understanding, there is so much more left to learn,” Lee said. “We see a really long runway of opportunities because we are supporting scientists who are looking for new discoveries over the next 20 to 40 years. We’re excited about Thermo Fisher supporting science across the globe.”

Thermo Fisher is involved with several Rockford nonprofit

organizations including United Way of Rock River Valley, MELD, Kiwanis, Illinois Growth Enterprises, Rockford Area Economic Development Council, and many more.

In 1963, Dr. Pierce and his wife, Barbara, co-founded Central Day Care in Rockford. Now called Trinity Day Care, the non-for-profit serves approximately 250 children from low income families. For many years, Thermo Fisher has purchased gifts and employees have hosted a Christmas party for the children.

“Giving back has always been important to Thermo Fisher,” said Lee. “Most of the leadership team and employees participate in some community activity. It’s part of our culture.”

PROFILEMember Company Profile

thErMO FishEr sCiEntiFiC, inC. 3747 N. Meridian Road Rockford, IL 61105 815-968-0747 www.thermofisher.com

Thermo Fisher Scientific Inc.Local company paves the way for medical breakthroughs

Thermo Fisher Scientific Inc., with 39,000 employees worldwide and 300 at the Rockford location, is the world leader in analytical instruments, equipment, reagents and consumables for people who work in the research industry – pharmaceutical biotech, clinics and hospitals.

20 May2012theVoicerockfordchamber.com

IGNITE, the region’s young professional group, is excited to announce the date and theme of this year’s Anniversary Bash: A Night out on the Town: A Red Carpet Affair! Join us for an evening filled with paparazzi, glam, red carpet, live music, awards show and after party. This bash is sure to bring the entire city out!

Designed to connect young professionals (YPs) to each other and their community, IGNITE provides leadership, volunteer, educational, social and professional development opportunities to the up-and-coming leaders in Rockford. By developing these connections, Rockford becomes home for young professionals – a place to live, work, learn and play.

This year on May 18, IGNITE celebrates organizational milestones while building awareness and demand for our IGNITE programs and services. Some awards include: Quarter-Life Achievement, Best Place to Host an After 5, Most Influential New Member, and much more!

IGNITE also will be presenting special awards to the Rockford Chamber of Commerce and its founding partners (Holmstrom & Kennedy; KMK Media Group; WilliamsMcCarthy LLP; Coyle-Varland Insurance Co., McGladrey & Pullen, LLP; Rockford Area Convention & Visitors Bureau; GrahamSpencer; Rockford Area Realtors; Rockford Area Economic Development Council; WilliamsManny, Inc.; Rock River Valley Blood Center, and Rockford Park District. Without the assistance of these great companies, we would not be here to celebrate three years of connecting YPs.

Just a Few of Our Milestones

IGNITE now has more than 275 individual members as well as 24 corporate partners.

IGNITE hosted more than 25 After 5s, 15 Lunch Outside the Boxes, five Webinars, seven special events (including our Anniversary Bash, Health and Wellness week and our first ever Soiree: Roaring Rockford), volunteered with countless non-for profits over the past few years. 2012 already is following suit with even more

programs, events and opportunities!IGNITE has helped to connect its

members to other YPs, leaders in the community and resources for a lifetime.

■ In 2012 alone, IGNITE has partnered with five mentoring-based programs to assist in grooming the future leaders of Rockford.

■ Seven of our members were honored with the 2010 Rockford Chamber’s 40 Under 40 Leaders award and seven recently graduated from the Leadership Rockford program.

■ Countless other members sit on community boards and committees and are committed to leadership in our community.

■ Our reputation is impeccable and our members are respected throughout the community and sought out for their opinions and new ideas.

We are working diligently to service our community by volunteering our time and effort to local non-profits organizations and community events. We are more than 275 members strong with 24 corporate sponsors, and we are growing at a rapid rate.

Through the very valuable supports IGNITE receives, we are able to enhance and foster what matters most: attracting and retaining young professionals to our region. We are the consumers who are seeking exciting entertainment, fruitful employment, and advanced education

It is our hopes that the IGNITE Young Professionals program will create a sense of inclusiveness amongst business owners, educational institutes, and employers. As we continue on our journey to make Rockford a market commodity for businesses, entertainment and education oppor- tunity, please know that the support of our community helps!

Please join us on the evening of May 18 for an evening of honorary awards and organizational achievement. To register visit, www.rockfordchamber.com.

Thank you Rockford community for believing in our cause and helping to bring this remarkable organization to life. Your support proves that Rockford is a city that cares about the future of its youth. Hope to see you all at the Anniversary Bash.

Jazz Keyes is executive director of IGNITE Young Professionals. Visit www.igniterockford.com.

jazz KeyesIGNITE

IGNITEYoung Professionals

Join IGNITE for a night out on the townThree years of organizational milestones

We are more than 275 members strong with 24 corporate sponsors, and we are growing at a rapid rate.

theVoicerockfordchamber.comMay2012 21

To encourage a culture of business sustainability, we must have a common understanding of its scope and meaning. When you clearly define and introduce business sustainability core values into your organization, you can gain the ability to shape the culture and business strategies of your company. Developing sustainable strategies and practices also play a key role in achieving predictability and consistency in the actions that drive performance and bring positive outcomes.

But what does sustainability really means? The most common concept is that, “Sustainability is meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.”

For example cutting back on energy consumption through energy efficient technologies sends a solid message to investors and consumers. As an energy consultant, I recently led an LED retrofitting lighting project on Meiborg Bros., a Rockford-based trucking company. We replaced, among others; 24 lamps of 400W HPS lighting systems for our 100W LED equivalent high bay lights, resulting in 300W less energy consumption per unit. This represents 75 percent in energy savings, plus the reduction of the heat generated from the old HPS lamps into the environment, gaining additional energy savings while cooling the building during the summer time. This is just one of the many improvements that Meiborg already is performing toward a more energy efficient and sustainable business model.

New Business Sustainability Strategies

Developing business sustainability strategies and practices can be the competitive advantage for those organizations that begin to rethink

the impact of their decisions and then redesign their behaviors. In competitive markets, sustainability also can be a powerful brand differentiator. For companies like Dell, Kohl’s, Google, Chipotle and many more, it makes real business sense to communicate their sustainability actions as a means to build consumer loyalty and confidence, which in today’s climate are priceless assets.

If more companies will follow and share the same vision, governmental institutions, utilities and businesses will reduce operating expenses, improve their cash flow, create a demand for energy-efficient products that could also attract investments to create jobs, and create a demand for more American-made products for Americans and for the world. Re-engineer America is the opportunity to once again become competitive, create and develop new jobs and lead us again to the world’s leadership.

JFK once said: “My fellow Americans, ask not what your country can do for you, ask what you can do for your country.” It’s time for our governments, financial institutions, colleges and universities to start thinking outside the box, leaving behind the old way of thinking that led us through financial hardship, and start educating ourselves to understand the huge potential of developing a new way of thinking toward developing and supporting energy-efficiency and business sustainable practices.

Edward Caceres is an MBA alum of Rockford College, responsible for managing energy-efficient projects at Nazca Energy. Contact him at ecaceres@nazcaenergy.com.

The views expressed are those of Caceres’ and do not necessarily represent those of the Rockford Chamber of Commerce.

Edward CaceresRockfordCollege

INSIGHTGuest Perspective

Re-engineering America to increase its competitive advantage

The fifth-annual Rockford Money Smart Week hosted a ribbon cutting on Friday, April 20 at the Kickoff Breakfast at Thunder Bay Grille. Shown are: Paula Olson, Riverside Community Bank; Joe Bruscato, Winnebago County state’s attorney; Mike Broski, Rockford Chamber board chairman/Entre Computer Solutions; Emma Peterson; Lorna Cote, MembersAlliance Credit Union; Doug Tillett, VP of public affairs, Federal Reserve Bank of Chicago; Grant Burress (with scissors); Connor Bullard; Courtney Geiger, Goodwill Industries of Northern Illinois; Theresa Wendhausen, BMO Harris Bank, and Matt Armstrong, Savant Capital Management.

Rockford MSW ran a student essay contest as part of the weeklong event. Grant Burress, seventh grader at Washington Academy, 1st place winner, won a $1,000 Bright Start Scholarship from BMO Harris Bank. Emma Peterson, eighth grader at St. James School, runner-up, won $500 from MembersAlliance Credit Union. Connor Bullard, eighth grader at Washington Academy, runner-up, won $500 from First National Bank and Trust Company.

Money Smart Week rewards money-smart students

22 May2012theVoicerockfordchamber.com

COMMuNITYCommunity Events

Wednesday, May 2

Womanspace, 3333 Maria Linden Dr., Rockford, hosts a Lunch & Learn: Bike Repair for Women on the Go in the Anjali Pavilion with Bev Moore. Call 815-877-0118 or visit www.womanspace-rockford.org.

Rockford Public Library presents Hire Me! from 6 to 8 p.m., on May 2, 9, 16, 23, at the main library second floor computer room, 215 N. Wyman St. Resume help, creating a LinkedIn account. Registration not required. Call 815-965-7606 for questions.

The Northern Illinois Committee on Education presents its Dialogue for Change Spring 2012 Series at 5:15 p.m., at the RPS #205 Administration Building, 501 Seventh St., Rockford. Discussion on attracting, supporting and retaining quality educators. Seating limited. Register at niceconference.org. Call Chris at 815-636-3040.

Friday, May 4

Center for Sight & Hearing’s Daytime Group for People with Hearing Loss takes place from 1 to 2 p.m., at 8038 MacIntosh Lane, Rockford. Contact Pietrina Probst at pprobst@centerforsighthearing.org or 815-332-6833.

MELD hosts a Wine Tasting Event from 5:30 to 8:30 p.m., at Artale Wine Company, 6876 Spring Creek Road. Call 815-633-6353, ext. 10, or visit www.rockfordmeld.org.

Saturday, May 5

Noah’s Ark Animal Sanctuary, Inc., hosts its fifth-annual Bark and Wine Gala from 4 to 10 p.m., SM&SF Club, 1010 Sandy Hollow Road, Rockford. Wine tasting, hors d’oeuvres, silent auction, quarter buckets, door prizes. Contact 815-962-2767 or noah@noaharkanimals.org.

Klehm Arboretum & Botanic Garden presents Hiking for Hounds from 10 a.m. to 4 p.m. Dogs must be leashed and have proof of registration. Visit www.klehm.org.

Keep Northern Illinois Beautiful hosts its Spring Metals and Electronics Drive from 9 a.m. to 3 p.m., at Machesney Park Mall parking lot. Appliances, computers, stereos, scrap metal. Free. ($10 fee for appliances with Freon). Televisions not accepted. Visit www.knib.org or call 815-637-1343.

Rockford Park District presents its spring ice show, Skating Down Abbey Road, 1 and 7 p.m., featuring 100 local skaters of all ages and levels, and music by The Beatles at Carlson Ice Arena. Visit www.rockfordparkdistrict.org/iceskate or call 815-969-4069.

Sunday, May 6

Rockford Park District and Chicago Kite host Kites in Flight, a free family kite flying event, from 11 a.m.

to 4 p.m., Southwest Community Park, 2004 Ogilby Road. Visit www.rockfordparkdistrict.org/events, www.chicagokite.com or call 815-987-8800.

Discovery Center Museum, 711 N. Main St., Rockford, presents Say Cheese, a Family Fun Day from noon to 4 p.m. Speak with dairy farmers, crank your own ice cream, churn butter, nibble a variety of cheeses. Call 815-963-6769 or visit www.discoverycentermuseum.org.

Tuesday, May 8

Center for Sight & Hearing’s Low Vision Group take place from 10 to 11 a.m., at Keen Age Center, 2141 Henry Luckow Lane, Belvidere. Contact Barb Schlomann at bschlomann@centerforsighthearing.org or 815-332-6821.

Rockford Area Convention & Visitors Bureau presents its Annual Breakfast from 7:30 to 9 a.m., at Giovanni’s Restaurant & Convention Center, 610 N. Bell School Road, Rockford. Keynote is Scott Provancher, president, Arts & Science Council of Charlotte, N.C. Announcement of inductees to Tourism Hall of Fame. RSVP to Stephanie Jones at 815-963-8111 or sjones@gorockford.com.

Savant Capital Management, 7202 Argus Dr., presents Back to the Basics: Investments for Beginners at 6:15 p.m. Call 815-227-0300.

Thursday, May 10

Shelter Care Ministries’ Annual Spring Luncheon, “Out of Darkness, Voices of Hope,” 11 a.m. to 1 p.m., Tebala Shrine Temple, 7910 Newburg Road, Rockford. Reservations at 815-964-5520.

MELD announces James “Big Cat” Williams, former right tackle for the Chicago Bears, as speaker at its annual Sports Celebrity Event - “A Big Cat Tackle for MELD,” 5:30 to 9:30 p.m., Giovanni’s Restaurant, 610 N. Bell School Road, Rockford. Visit www.rockfordmeld.org or call 815-633-6353, ext. 10.

Friday, May 11

The Women’s Art Board Bus Trip departs at 8:30 a.m., from Rockford Art Museum, 711 N. Main St. Visit the Union League Club of Chicago, private tour of American art, lunch. Back to Rockford at 6 p.m. Contact Barrie Carter Gibby at bargibby@yahoo.com or 336-266-6626.

Mendelssohn Performing Arts Center presents its signature benefit, “Celebrate the Golden Age of Broadway” at Felix’s Cabaret. Cocktails at 6:30 p.m.; dinner/entertainment from 7 to 10 p.m., at Forest Hills Country Club. Reservations at www.mendelssohnpac.org or 815-964-9713 by May 7.

Saturday, May 12

Klehm Arboretum & Botanic Garden hosts its Spring Plant Sale on May

12 from 9 a.m. to 4 p.m., and May 13 from 9 a.m. to 2 p.m. Free admission Saturday and Sunday. Friday presale from 5 to 8 p.m. Donate 10 or more plants by Friday, noon, for free entry to Friday presale. Visit www.klehm.org.

Rockford Public Library presents the Language Interchange from 1 to 2 p.m., at the east branch Bookworm Bakery & Café, 6685 E. State St. Introductions and networking. Registration not required. Call 815-965-7606.

Tinker Swiss Cottage Museum hosts a Mother’s Day Victorian Tea from 2 to 4 p.m., in the Tinker Barn, 411 Kent St., Rockford. Call 815-964-2424.

Keep Northern Illinois Beautiful hosts its Spring Clothing Drive from 9 a.m. to 2 p.m., at the seven Hilander/Schnucks food stores in Rockford, Roscoe and Cherry Valley. Clean, useable clothing, shoes and soft goods. Visit www.knib.org or 815-637-1343.

Monday, May 14

Mendelssohn Performing Arts Center presents its Some Sondheim concert from 5:30 to 6:30 p.m., at Emerson House, 420 N. Main St., Rockford. Seating limited. Visit www.mendelssohnpac.org or call 815-964-9713.

Tuesday, May 15

Rockford Area SHRM presents Putting Veterans to Work from 11 a.m. to noon, at Wesley Willows Town Center, 4141 N. Rockton Ave., in Rockford. Noon lunch. Presenters are Thomas Herron and Jon Kirika, Veterans Employment Services. Register at www.rashrm.org.

Northern Illinois Center for Nonprofit Excellence presents The Many Faces of Collaboration and Partnership, 8:30 to 11:30 a.m., Rockford College, 5100 E. State St., building, room 122. Panelists: Phil Eaton, Rosecrance Health Network; Vicki Wright, Girl Scouts of Northern Illinois; Don Kinney, Blackhawk Area Council of Boy Scouts of America, and Don Thayer, Illinois Growth Enterprises, Inc. RSVP by Friday, May 11 to 815-394-4384 or KReam@rockford.edu.

The Literacy Council hosts its next Volunteer Tutor Workshop, Tuesdays and Thursdays at 982 N. Main St., Rockford. Call 815-963-READ or visit www.theliteracycouncil.org.

Wednesday, May 16

Lifescape Community Services’ The Senior Follies, “Words & Music,” a 21/2 hour variety show with an all-senior, all-volunteer cast at 2 p.m., and 6:30 p.m., at Rockford First, 5950 Spring Creek Road. Tickets at Lifescape offices, 705 Kilburn Ave., or 815-963-1609, and Logli Supermarkets, 6410 E. State St., and 1810 Harlem Road.

Womanspace, 3333 Maria Linden Dr., Rockford, hosts a Lunch and Learn:

Reflexology for Fibromyalgia with Melody Pearson. Contact 815-877-0118 or info@womanspace-rockfor.org or visit www.womanspace-rockford.org.

Crimson Pointe assisted living presents its annual Quilt and Doll Show from May 16 to 19. Prizes awarded by popular vote. Tours available. Call Kathy Taylor at 815-218-5126 or 779-348-8818.

Thursday, May 17

Klehm Arboretum & Botanic Garden, 2715 S. Main St., presents The Care and Feeding of Trees, 6:30 to 8:30 p.m. Register at klehm.org or 815-965-8146.

Rockford Public Library presents Finding Grants for a Non-Profit Organization, 2 to 3:30 p.m., main library second floor computer room, 215 N. Wyman St. Must be proficient using the Internet. Registration not required. Call 815-965-7606.

Mendelssohn Performing Arts Center presents a Jazz at Emerson concert from 5:30 to 7 p.m., at Emerson House, 420 N. Main St., Rockford. Wine, light refreshments. Meet artists after the concert. Donation at the door. Visit www.mendelssohnpac.org.

Friday, May 18

Rockford Art Museum, 711 N. Main St., Rockford, presents the 2012 Rockford Midwestern, a biennial juried exhibition of artists’ best works from a nine-state region through Sept. 23. Visit www.rockfordartmuseum.org.

modernspace studio – techline Rockford, 1627 N. Alpine Road, hosts a Grand Reopening on May 18 and 19 of its new showroom and a special sale and drawing for all that attend. Call 815-226-1611.

Saturday, May 19

The ninth-annual Rockford Football Training Camp for boys and girls, ages 5 to 18 takes place from 9 a.m. to 1 p.m., at Auburn High School stadium, 5110 Auburn St., Rockford. Guest speakers/instructors are Bears players D.J. Moore, Nick Roach and Major Wright. Register at www.rockfordparkdistrict.org, or contact 815-987-8800, 815-962-7469 or nflflag@rockfordparkdistrict.org.

Rockford Park District presents Animal Mania, 10 a.m. to 4 p.m., at Lockwood Park (weather permitting). Call 815-987-8809 or visit www.rockfordparkdistrict.org/lockwood.

Wednesday, May 23

Remedies Renewing Lives hosts its fifth-annual Golf Outing, noon at Aldeen Golf Club, 1902 Reid Farm Road, Rockford. Lunch at noon. Shotgun start at 1 p.m. Contact 815-966-1285 or kgill@remediesrenewinglives.org or visit www.remediesrenewinglives.org.

theVoicerockfordchamber.comMay2012 23

LEGISLATIVE uPDATEIssues to Watch

TaxesState Community Bank (hb2064/hb5010)Establishes a state-run community bank of Illinois.Sponsor: Rep. Flowers (D-Chicago)Status: Re-referred to Rules CommitteesIll. Chamber Position: Oppose

eDGe GrantS (hb3934)Amended, would require DCEO to post the terms of each EDGE agreement on its website.Sponsor: Rep. Franks (D-Woodstock)Status: Passed HouseIll. Chamber Position: Neutral with amendment

noL Carry ForwarD (hb4038)Removes a provision limiting the net loss carryover deduction to $100,000 for any taxable year ending on or after Dec. 31, 2012 and prior to Dec. 31, 2014. Provides that, for any taxable year ending on or after Dec. 31, 2012, such a loss is allowed as a carryback to each of the two taxable years preceding the taxable year of the loss and is allowed as a net operating loss carryover to each of the 20 taxable years following the taxable year of the loss.Sponsor: Rep. Tracy (R-Quincy)Status: Re-referred to RulesIll. Chamber Position: Support

VeteranS tax CreDit (hb4575/sb3241)Increases the income tax credit to 20 percent for employers that hire veterans, but shall not exceed $5,000.

Sponsor: Rep. Costello (D-Sparta)/Sen. Sullivan (D-Quincy)Status: Rules Committee/Passed Senate, House Rules committeeIll. Chamber Position: Support

ammunition tax (hb5167)Imposes a 2 percent surcharge on firearms ammunition.Sponsor: Rep. Cassidy (D-Chicago)Status: Re-referred to Rules committeeIll. Chamber Position: Oppose

tax triBunaL (hb5192/sb3525)The creation of an independent Illinois Tax Tribunal was authorized by SB 397 during veto session without providing implementation language. The Illinois Chamber has convened a working group of tax experts to draft implementing language to meet the July 13 effective date for the Tribunal. The Tax Tribunal legislation is based on the American Bar Association Model State Administrative Tax Tribunal Act, and allows taxpayers an independent forum in which to protest tax assessments. Taxpayers can access the Tax Tribunal without having to pay the tax assessment first, and can appeal adverse decisions directly to the Illinois appellate courts. The proposed legislation will provide a fair and accessible forum for resolving state tax disputes. An Illinois Chamber initiative.Sponsor: Rep. Zalewski (D-Chicago)/Senator Hutchinson (D-Chicago)Status: Rules CommitteesIll. Chamber Position: Support

net operatinG LoSS reStoration (hb5473)Corrects an oversight regarding the restoration of net operating losses up to 20 years.Sponsor: Rep. Lang (D-Skokie)Status: Re-referred to Rules committeeIll. Chamber Position: Support

toBaCCo tax (sb1829)Allows municipalities to impose a tax on tobacco.Sponsor: Sen. Kotowski (D-Park Ridge)Status: Re-referred to AssignmentsIll. Chamber Position: Oppose

r&D extenSion (sb2523)Extends the Research & Development for five more years – the total of a 10-year extension.Sponsor: Sen. McCarter (R-Highland)Status: Re-referred to Assignments

Ill. Chamber Position: Support

net operatinG LoSS reStoration (sb3215)Restores the net operating losses taken away in 2011 for 2012 to 2014. An Illinois Chamber initiative.Sponsor: Sen. Garrett (D-Highwood)Status: Re-referred to Assignments Ill. Chamber Position: Support

enterpriSe Zone extenSion (sb3253)Extends enterprise zones for an additional 20 years. An Illinois Chamber initiative.Sponsor: Sen. Frerichs (D-Champagin)Status: 3rd ReadingIll. Chamber Position: Support

GraDuateD inDiViDuaL inCome tax (hjrCa12/sjrCa5)Individual income taxes may be at a graduated or a non-graduated rate. Provides that any such tax imposed on corporations shall be at a non-graduated rate, not to exceed the average of the lowest and highest individual rates by more than a ratio of 8 to 5.Sponsor: Rep. Jakobsson (D-Champaign)/Sen. Raoul (D-Chicago)Status: Revenue & Finance Committee/Executive Subcommittee on Constitutional AmendmentsIll. Chamber Position: Oppose

Business RegulationGenetiC FooD LaBeL aCt (hb1249)All foods containing genetically engineered material or produced with genetically engineered material must

be clearly marked with a label placed in a conspicuous place that indicates that the food contains genetically engineered material or was produced with a genetically engineered material. Places an unnecessary burden on manufacturers.Sponsor: Rep. Mell (D-Chicago)Status: Re-referred to RulesIll. Chamber Position: Oppose

tanninG FaCiLity Ban (hb1666)Tanning facilities may not permit anyone under the age of 18 to use the facility, even with a parent’s consent.Sponsor: Rep. Gabel (D-Evanston)Status: Re-referred to RulesIll. Chamber Position: Oppose

BuSineSS reGiStration (hb4018)Allows municipalities to force businesses to register with the municipality, and if they don’t, to charge a $200 fine.Sponsor: Rep. DeLuca (D-Crete)Status: Re-referred to Rules Ill. Chamber Position: Oppose

State ChamBer FunD (hb5302)Requires DCEO to establish a searchable online database containing information about businesses located in Illinois. Contains provisions concerning registration of businesses. Provides that the department shall charge an initial registration fee of $100 for small businesses and $200 for businesses that are not small businesses. Provides that the department shall charge an annual fee of $25 for each registered small business and $50 for each registered business that is not a small business. Provides that the fees shall be deposited into the Illinois Chamber of Commerce Support Fund. NOT a Chamber initiative.Sponsor: Rep. Ford (D-Chicago)Status: Rules CommitteeIll. Chamber Position: Monitoring

Liquor priCinG (hb5369)Creates a state-regulated minimum price on liquor.Sponsor: Rep. Berrios (D-Chicago)Status: Re-referred to RulesIll. Chamber Position: Oppose

prohiBiteD inVeStmentS (sb3266)Prohibits insurers from acquiring foreign investments. (The state does not have prohibitions on its investments.)Sponsor: Sen. Schoenburg (D-Evanston)Status: Re-referred to Assignments Ill. Chamber Position: Oppose

Source: ilchamber.org

This month The Voice focuses on legislation in Springfield related to taxes and business regulations, along with the Illinois Chamber of Commerce’s positions.

Thursday, May 24

SCORE presents Pinterest: The Latest Social Media Craze! from 6 to 8 p.m., at EIGERlab, 605 Fulton Ave., Rockford. Visit www.northernillinoisscore.org/workshop-pinterest.html.

Friday, May 25

Court Street United Methodist presents Julie Schade, organ, 6:30 p.m., as part of its Worship through the Arts concert series. Call 815-962-6061 or www.courtstreetumc.org.

Wednesday, May 30

Rockford RiverHawks presents Faith Night, 7:05 p.m., at RiverHawks Stadium, 4503 Interstate Blvd., Loves Park. Visit www.

rockfordriverhawks.com, facebook.com/RockfordRiverhawks or Twitter @RockRiverHawks.

Northern Illinois Center for Nonprofit Excellence presents Leadership Café, noon at Burpee Center, Rockford College, 5050 E. State St., Rockford. Jim Millikin, CPA, CMA, partner with Sikich, presents Reducing Expenses and Increasing Internal Controls. RSVP at least five days prior at 815-394-4384.

SCORE presents Are You Ready to Be an Entrepreneur? from 6 to 8 p.m., at Woodward Technology Center, Rock Valley College, Rockford. Free. Visit www.northernillinoisscore.org/workshop-ruready.html.

Community Events (cont.)

24 May2012theVoicerockfordchamber.com

BuSINESS BRIEFSBusiness Briefs

Court Street United Methodist Church received more than $1,000 through Schnucks Markets’ eScrip funding program.

Crusader Community Health announced that 93 percent of its employees were satisfied overall, according to an employee satisfaction survey conducted in December, 2011.

The Rockford Area Convention & Visitors Bureau won the most awards of any agency at the Illinois Governor’s Conference on Tourism in March: Best in Show and Best Marketing Campaign for the Hideaway in Rockford campaign; and Best Website, Best Event or Festival for the Screw City Beer Festival.

PR Etc., oversaw the public relations efforts of the RACVB’s Hideaway in Rockford campaign, a 2012 Governors’ award recipient, which showcased Rockford as a travel destination for state legislators and leisure visitors when the Wisconsin State Senators hid in Illinois in February and March, 2011. The campaign gained nationwide visibility, including a video on Michelle Malkin’s blog; stories on the CNN blog, WGN-9, NPR’s Wait, Wait Don’t Tell Me blog and Reuters, and visibility on the Huffington Post news feed.

KMK Media Group, Inc., completed www.voterockford.com for the Rockford Board of Elections. Voters can view their registration information, a sample ballot, past election and night-of results, and search for polling places. KMK completed design and development of www.metalithH2O.com, a flood fighting barrier manufactured by Belvidere company Infrastructure Defense Technologies.

The Rockford Park District and the Winnebago County Forest Preserve District released a new Path and Trail Map of Winnebago County, featuring the 45 miles of Rockford Park District trails and more than 87 miles of Winnebago County Forest Preserve District trails. Pick one up at Rockford Park District facilities and the Winnebago Forest Preserve District offices, 5500 Northrock Dr.

Rockford Memorial Hospital received accreditation by the Accreditation Committee of the College of American Pathologists.

Argyle Marketing was hired by Annick’s School and Club Fundraising to develop tradeshow banners for its coffee and tea products for school fundraisers. Argyle was hired by Simplee Delicious, Inc., to develop an e-commerce website and business collateral materials.

The Rockford Area Convention & Visitors Bureau partnered with Rockford College to create an online

radio program on the great things to do in the Rockford area at www.live365.com or www.gorockford.com.

First Rockford Group announced an agreement to renovate and lease the former Paragon restaurant space at 205 W. State St., with the management team that owns and operates Onyx Bar & Grill in Machesney Park and R.B.I.’s Bar and Restaurant in Rockford. Plans are for a family-friendly sports bar and restaurant to open in early summer, featuring a brick pizza oven, meeting room and catering menu.

Klehm Arboretum & Botanic Garden, 2715 S. Main St., Rockford, announced its Donation Day is the first Tuesday each month.

SwedishAmerican Hospital’s 30 CCU rooms now are linked with a UW Health e-Care of Wisconsin team of intensivist physicians and critical care nurses. Small microphones and cameras provide constant vitals information for each CCU patient to the e-Care team — such as heart rate, blood pressure, medications and test results.

Nicolosi & Associates and The Buckley Companies completed an agreement to join the national law firm of Hinshaw & Culbertson LLP as partners, sell it the strategic advisory unit, and work with Hinshaw to grow its newly formed consulting subsidiary.

KMK Media Group, Inc., provided event planning and design services for the Rock Valley College Foundation Starry Night event, including tabletop displays reflecting Music Through the Decades: the 80s, musical couples, the Rat Pack, the Beach Boys and the Blue Man Group.

Judson University sophomore students in the architecture studio class competed in the Disaster Shelter Competition, sponsored by World Vision and John Brown University, to design and build a prototype of an emergency shelter to aid organizations to respond to natural or man-made disasters in the world. Two designs were chosen by campus-wide vote and entered into the official competition at John Brown University in April.

Rockford College installed new lighting and dimming systems in the Maddox and Cheek Theatres, a $270,000 theatre lighting project funded in part by a lead commitment of $150,000 from the Eclipse Foundation.

Rockford Area Convention & Visitors Bureau and Northern Illinois Center for Non-Profit Excellence have partnered to bring association meetings (regional and national) to

Rockford. A workshop attended by 35 not-for-profits vetted 10 new opportunities for association meetings.

The fifth-annual Go Global conference in April in Rockford drew more than 160 attendees. The focus was on engaging small- and medium-sized businesses in the international marketplace. A Woodward Supplier Symposium gave attendees a chance to meet Woodward’s supply chain management team and discuss becoming a supplier to Woodward.

Rockford Park District launched a show hosted by NTA’s Dean Ervin, “Helping You Enjoy Life,” featuring weekly guests from the park district. It will be broadcast from park district facilities during several local tournaments this season, including Sandy Hollow, Ingersoll and Sinnissippi golf courses. Listen live at www.nta.fm.

Rockford Park District’s Fun For All Kids fee assistance program is available for ages 19 and younger and people of any age with disabilities living within park district boundaries and meeting financial guidelines. Applications are available at www.rockfordparkdistrict.org or call 815-987-8800.

Winnebago County’s overall health rankings remained at 73 out of 102 Illinois counties, according to the annual County Health Rankings by the University of Wisconsin Population Health Institute and the Robert Wood Johnson Foundation. Rankings were done on the overall health of nearly every U.S. county, based on how long people live, and contributing factors such as smoking, obesity, binge drinking, access to healthcare, education levels, air quality and income.

Crimson Pointe Assisted Living held a grand reopening, including an onsite radio broadcast by WNTA 1330 AM and 100.5 FM, a senior-oriented service fair, appearances by local dignitaries and legislators, a Rockford Chamber ribbon cutting ceremony and food sampling stations prepared by the Crimson Pointe chef.

CliftonLarsonAllen Wealth Advisors, LLC, a wholly owned company of CliftonLarsonAllen LLP, announced a joint venture with Academy Asset Management LLC -- Innovator

Management LLC, including the launch and management of a mutual fund focused on pass-through securities.

Rock Valley Credit Union partnered with Machesney Elementary School in the One School One Book program. Each student and staff member received a copy of The World According to Humphrey by Betty G. Birney. At the end of the three weeks, the school hosted a Humphrey Family Fun Night drawing more than 430 people.

The YMCA of Rock River Valley received almost $18,000 in grants from the Community Foundation of Northern Illinois for after-school programming at Swan Hillman Elementary School.

Kelly Epperson’s Joy Beyond Your Dreams, Inc., announced the second anniversary of the Happiness Club of Loves Park, offering free public monthly meetings on how happiness grows health, wealth and success.

La Voz Latina Hispanic Resource Development Center is seeking adults interested in taking Spanish classes. Contact reception@lavozlatina-rkfd.org.

TBC Net, Inc., achieved a silver level Microsoft competency for another year through rigorous exams, culminating in Microsoft certifications, and customer references on successful implementation and satisfaction.

Entré Computer Solutions’ training department obtained the level of Microsoft Silver Learning Partner. Entré now is accepting Microsoft Software Assurance vouchers.

The Rockford Park District Board of Commissioners approved a construction contract for the installation of a green roof at Nicholas Conservatory & Gardens in Rockford. Construction by Christiansen, Inc., is scheduled in July this year.

Satori Pathway hosted a dinner dance on March 30 at the Lombardi Club. Caregivers were honored with crowns, dedicated songs and an address by Reverend Kenneth Copeland. Clutch Cargo provided the music.

Submit your news!The Rockford Chamber of Commerce welcomes and encourages

submissions for The VOICE of the Rockford Business Community. Deadline is the 15th of the month preceding publication. Send news releases and other items of interest to the business community to:

The VOICE, Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, IL 61101

theVoicerockfordchamber.comMay2012 25

THE ECONOMYRegional, National Indicators

Midwest Manufacturing Output Increased

The Chicago Fed Midwest Manufacturing Index (CFMMI) increased 1.0 percent in February, to a seasonally adjusted level of 91.7 (2007 = 100). The Federal Reserve Board’s industrial production index for manufacturing (IPMFG) increased 0.4 percent in February. Regional output in February rose 10.1 percent from a year earlier, and national output increased 5.4 percent.

Updated April 9, 2012 Monthly Index % Change

Dec 11 Jan 12 Feb 12 Feb 11 - Feb 12

Chicago Mfg. Index 88.9 90.8 91.7 10.1

CFMMI-Auto 85.8 90.2 92.2 18.8

CFMMI-Steel 88.4 89.7 90.5 13.9

CFMMI-Machinery 89.5 90.2 91.3 10.9

CFMMI-Resource 89.8 90.4 90.2 2.5

National Index 93.7 94.8 95.2 5.4

Source: Federal Reserve Bank of Chicago Unemployment Rates—Region, State, Nation

Feb 2011 Jan 2011 Feb 2011 Change/Mo. Change/Yr.

Rockford 12.8 13.5 14.1 0.7 1.3

Chicago 8.9 9.5 9.6 0.3 0.3

Illinois 9.4 9.9 9.9 0.6 0.2

united States 8.7 8.8 9.5 0.5 1.0

Source: U.S. Department of Employment Security

U.S. Indicators

Population Clocks

The world population has offi cially topped seven billion.As of April 16, 2012: u.S. 313,376,017 World 7,007,485,570Source: U.S. Census Bureau

March, 2012

Consumer Price Index 0.3 percent

unemployment Rate 8.2 percent

Payroll Employment 120,000

Average Hourly Earnings $0.05

Producer Price Index 0.4 percent

Employment Cost Index 0.4 percent (fourth quarter, 2011)

Productivity 0.9 percent (fourth quarter, 2011)

u.S. Import Price Index 1.3 percent

u.S. Export Price Index 0.8 percent

Source: U.S. Bureau of Labor Statistics

U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators U.S. Indicators

MEMBERSNew Chamber Members

aMEriCan DrivEWay MaintEnanCE, inC.Specializing in Asphalt Maintenance Seal, Stripe, Crack Fill, Color Coating, PackagingP.O. Box 2293Loves Park, IL 61131Curt Countryman815-965-7902

gitZ MEiEr rEMODEling/rEstOrxFire, Water, Smoke, Mold Restoration; Premier Remodeling Company, Serving Northern Illinois Since 1979 4497 S. Park RoadFreeport, IL 61032Stephen Gitz815-962-7200www.lossreduction.com

ingriD DOhM stuDiOCreator of Vibrant Paintings Suitable for Personal Offi ces, Offi ce Buildings, Private Homes, Hospitals and Resorts 839 N. Perryville Road, 61107Ingrid Dohm815-282-3184www.ingriddohm.com

j.j. paris, inC.Lawn Maintenance & Landscaping, Railroad Ties, Mulch, Concrete & Blacktop Repair802 7th St., 61104Jerry Paris815-963-5950

jD prOpErty ManagEMEnt llCProviding Restoration of Blighted Homes in the Rockford Region1173 N. LaFox St.South Elgin, IL 60177David Bobik

Mylan institutiOnalGeneral Pharmaceutical Unit Dose Re-Packager to Institutional Market and Injectables to Hospitals, Surgical Centers, Veterinary Clinics and Retail Outlets1718 Northrock Court, 61103Shannon J. Wadley815-282-1201www.mylan.com

ObliQuE iDEasProviding Services in Website Design and Development, Branding, Strategies and Identity2222 E. State St., Ste. 204, 61104Michael Hopkins815-394-9184www.obliqueideas.com

rOCK vallEy COMpOunDing pharMaCyRock Valley Compounding Pharmacy is the Stateline’s First Compounding-Only Pharmacy 811 S. Perryville Road, Ste. 109, 61101Jon Lehan779-423-0542www.rvcrx.com

stuMpy’s pubNeighborhood Pub Specializing in Cold Drinks, Great Food and Service5801 Columbia Pkwy., 61108Jay Gesner815-316-1225www.stumpyspub.com

thE rOyal grOupBoxes, Set-Up Boxes/Folding CartonsJerry Risner708-222-3281www.royalbox.com

May 2012 Member Anniversaries

Thank you to the members who celebrate their anniversaries with the Rockford Chamber in May, 2012.

35-yEar MEMbErBerg Industries, Inc.

25-yEar MEMbErsElectrical Workers Union/Local 364 IBEWGauerke Electric CompanyNational Business & Industrial Centre, Inc.Rockford Process Control Inc. Rockford Sanitary Systems, Inc.Stephenson Veterinary Hospital, Ltd.

20-yEar MEMbErsSummit CPA Group, P.C.Voss Metals Company, Inc.

15-yEar MEMbErOld Chicago Restaurant

10-yEar MEMbErsMcMAHONMosaicRockford Area Pregnancy Care Centers

5-yEar MEMbErsAFLAC – Andy KraussFleet Lift Truck ServiceRockford Supportive Living

26 May2012theVoicerockfordchamber.com

MEMBERSHIPMember Category of the Month

The following is a listing of Rockford Chamber members highlighted in a specific industry.

Member-to-member Loyalty CardCut out and write your company name on the card below.

Give it to the member you are doing business with to show your support of member-to-member business.

ChurChEsBanner of Truth InternationalCatholic Diocese of RockfordChrist United Methodist ChurchCourt Street United MethodistHeartland Community ChurchLiberty Baptist ChurchNew Zion Missionary Baptist ChurchRockford FirstWestminster Presbyterian Church

COunsEling sErviCEsBehavioral Medicine & Neuropsychological Associates, LLCKP Counseling, Inc.Northern Illinois Hospice and Grief Center

CEMEtEriEs, MausOlEuMRockford Cemetery Association, Greenwood Cemetery & CrematoriumSunset Funeral Home & Memorial Gardens

CrEMatiOnCremation Society of Illinois

COnsultantsBankhead Preparatory SchoolDCK AssociatesGeriatric Care Management Services of Northern Illinois, Inc.Shirley G. Sievers, Geriatric Consultant

FunEral hOMEsCremation Society of Illinois Fitzgerald Funeral Home and Crematory, Ltd.Grace Funeral & Cremation ServicesOlson Funeral & Cremation Services Ltd./Fred C. Olson ChapelOlson Funeral & Cremation Services, Ltd./North Main Chapel & Care Center

hEalthWinnebago County Health DepartmentWinnebago County Medical Society

hEalth agEnCiEsAmerican Cancer SocietyArthritis Foundation, Heartland

Region — Northwest Illinois OfficeCHIP Alumni of Rock River ValleyLeukemia & Lymphoma Society, Illinois ChapterMarch of DimesRockford Health Council

hEalth, WEllnEssFour Corners Wellness CenterHealing Pathways - Cancer Resource CenterStep Into Weight Loss, A Division of Step Into WellnessWeight Watchers

hEaring hEalth CarE, COnsultantsTK Group, Inc.

hOME hEalthAdvance Home Healthcare, Ltd.Benchmark Health CorpFamily Home Health and HospiceIn Home Services, Inc.Rockford Health System

hOspiCE sErviCEsNorthern Illinois Hospice and Grief CenterPassages HospiceTransitions HospiceVitas Innovative Hospice Care

MEntal hEalth sErviCEsGlenwood Center Ltd.

MinistriEsBridge Ministries of Rockford

rEtirEMEnt COMMunitiEsBickford of RockfordFairhaven Christian Retirement CenterGrand Victorian, TheIndependence Village at RockfordLuther CenterNorthPointe TerracePeterson MeadowsProvena Cor Mariae CenterSiena on BrendenwoodSpring Ridge Senior HousingWesley Willows

Listings for our loyalty categories are generated directly from the Business Directory based on the category designated by the member.

Membership Renewals

Thank you to the members who renewed with the Rockford Chamber in April, 2012.

13 WREX

23WIFR/Gray Television Group, Inc.

ABC Supply Co., Inc., Rockford

ABC Supply Co., Inc., Roscoe

Akerman Shoes

Aqua-Aerobic Systems, Inc.

Barbara Olson Center of Hope

Behr Iron & Metal

Blackhawk Area Council of Boy Scouts of America

BMO Harris Bank

Bug Lady Pest Control

Burpee Museum of Natural History

Campos Construction, Inc.

Comcast

ComElec-East, Inc.

Cord Construction Company

CRASH1 Off Perryville

Der Rathskeller

Dixon Automatic Tool, Inc.

Enders Flowers

ESCO Grinding & Supply Company

Fisher’s Ethan Allen

Fitzgerald Funeral Home and Crematory, Ltd. (Mulford Road)

Fitzgerald Funeral Home and Crematory, Ltd. (Rockton Avenue)

Forty Two Eighty Nine

Fridh Construction Services

Gambino Realtors Home Builders, Inc.

Guler Appliance Company

Guyer & Enichen, PC

H.C. Anderson Roofing Co. Inc.

Hurd Properties II, LLC

Integra Business Systems, Inc.

Interstate Graphics

Ipsen, Inc.

J.L. Clark, A CLARCOR Company

KAB Financial Solutions

Kennametal

Kent Feeds, Inc.

Klaas Financial, Inc., Klaas Financial Asset Advisors, LLC, Registered Investment Advisor, A Registered Investment Advisory Firm

L.K.G. Industries, Inc.

Lamar Advertising of Rockford

Larson & Darby Group

Lindstrom Travel

Lombardozzi, Moses, Quimby & Company P.C.

Mack Paper Company, Inc.

Macktown, A Living History Education Center

Manpower

Mark Pack Inc.

McGladrey & Pullen, LLP

Meridian

Midwest Scale Company, Inc.

Modernspace Studio/ Techline-Rockford

Northern Illinois Building Contractors Association

Northern Illinois Food Bank - Rockford Branch

Northpoint Benefit Group Inc.

Northwestern Illinois Building & Construction Trades Council

OSF Saint Anthony Medical Center

P.A. Peterson Center for Health

Paper Recovery Services Corp.

Pepsi-Cola of Rockford

Phantom Regiment

Preservation Pointe Condo Association

Pumilia Family Dental Group

Richard L. Johnson Associates, Inc.

Robert W. Baird & Co. Incorporated

Rock River Training Corp.

Rock River Valley Pantry

Rockford Area Crime Stoppers, Inc.

Rockford Area Realtors

Rockford Career College

Rockford Charter Coach

Rockford Health System

Rockford Park District

Rockford Public Library

Rockford Urological Associates, Ltd.

Schmeling Construction Co.

Schneider Electric

Select Telecom & Technologies dba Hughes Business

Sems and Specials Inc.

Stanley Steemer of Rockford

Stifel, Nicolaus & Company, Incorporated

Superior Joining Technologies, Inc.

SwedishAmerican Health System

SWITS, Ltd.

TAPCO USA, Inc.

Testing Service Corporation

The Furst Group

the groundUP s.s.i. (gUs, inc)

The Oliver Group Inc.

The Pension Specialists, Ltd.

The Testor Corporation

Union Savings Bank

University of Illinois Extension Winnebago County

Vanguard Cleaning Systems

Velasco & Associates, Inc.

Village of Machesney Park

Voss Metals Company, Inc.

Willett Hofmann & Associates, Inc.

Williams-Manny, Inc.

WilliamsMcCarthy LLP

Winnebago County Medical Society

Wipfli LLP

Wired Cafe’

Woodward

WQRF-TV/WTVO-TV

YMCA of Rock River Valley

Zuba and Associates

theVoicerockfordchamber.comMay2012 27

To remain relevant in their markets, businesses are forced to integrate their time-tested systems with a new interactive social mindset created by the boom of the Internet and its media outlets. Many professionals find themselves wondering if it’s worth the investment to use ageing traditional marketing tools. Furthermore, for those who still believe, online sources for low-cost (typically sub-par) printing have diluted the quality of these resources, making many wonder: “Are business cards relevant anymore?”

I’m here to tell you the answer is “yes.” However, only a good business card is worth the effort. Keyword: “good.” A bad card could actually do more harm than good. We will cover the difference between good and bad design later.

History of Business Cards

The history of business cards goes much further back than your dad’s first sales job. The modern-day business card is the product of cultural evolution dating back to the 15th century. The Chinese began using “visiting cards” to introduce themselves when visiting another house. Over the years, this practice caught on in other cultures. By the 17th century, the French and English adopted “calling cards” for use in polite society to announce oneself.

Soon enough, trade cards became very popular, and everyone was using them to advertise their stores and shops. Naturally, cards became a staple in the business community to introduce yourself and your business. Professionals would carry their cards everywhere, touting their latest business venture, or their newest title.

How Business Cards Have Fallen

Years ago, just having a card was a big deal. If you could afford to print 1,000 pieces of paper with your name on them, you were a big deal. Then along came the Internet and its quick-print shops. Since then, more than 25 million cards are created every day. Ninety percent of them end up in the trash within one week.

With the rise of social media outlets such as Facebook, many have formed the opinion that business cards are a small, if not superfluous, part of their branding and marketing tools. Social media basically is free, so why pay for cards when you can tell someone to find you on Facebook?

Mobile technology has put a lot of pressure on traditional media. Text message advertising, Internet ads, CPC and SEO approaches seem trendier. For companies looking to modernize their business, many take print, i.e., business

cards, and replace them with techy, sexy, mobile and Internet-based campaigns. Technology has changed the zeitgeist of business marketing.

Can Business Cards Still Be Effective?

Years ago, cards would end up in a wallet, Rolodex, binder or other reference device. Today these tools are no longer used as much, if at all. They have been replaced by online search, mobile apps and general disregard for traditional print materials.

Focus has shifted from long-term reference to immediate impression -- but don’t settle for just a one-time impression. Why not go for gold? Business cards can be effective long-term tools if they are designed properly. A well designed business card will create a solid impression. Your cards are a marketing tool. Marketing is communication. Your cards can and will communicate for you, both during and after the moment in which you pass them on. It’s up to you what they communicate.

What Makes Your Business Cards Effective?

Out of the cards you exchange, the ones remembered are the ones that were industry relevant, high quality and inventive. I remember seeing cards for an environmental consultant. These cards actually were random recycled materials, such as used paper and torn cardboard, stamped with their contact information. Now that is an effective card. It not only creates a conversation, it was industry relevant and memorable to the point that I still remember it in detail today. That’s effective marketing. You want effective marketing. … I know you do.

Marketing is more than just words on paper. Your business cards should be too. A mechanic may consider a card of metal with a screwdriver tip. A tailor may consider a card of linen with a hem line. Cards like this don’t get thrown out -- they get talked about. You want your business to be talked about. It’s good for your bottom line. Cards that evoke thought are effective communicators. Your cards must do more than just look good, they must be good in every way.

Like I said before, only a good card will be effective. Template cards are not good. They are generic designs that end up in the trash. Studies show that custom, colorful and inventive cards are 10 times more likely to be retained. However, cards can be “over designed.” A card that has too much will confuse its reader, and separate you from your intended result. An immediate response of “this is a pretty card” may seem good at the time, but “pretty cards” with too much color, images and wording will confuse the reader and diffuse its effectiveness.

Business cards still are a very large part of your brand identity and marketing scheme. Don’t sacrifice your cards at the altar of trends. Let your cards separate your business from your competition by setting the trends. Business cards are one of the oldest forms of traditional business communications. Make sure your cards say what you want them to.

Ryan Rydell is owner of theRYANcompany and Rockford Coupon Cocktail. He can be reached at 815-914-1766. Visit www.ryanrydell.com.

The views expressed are those of Rydell’s and do not necessarily reflect those of the Rockford Chamber of Commerce.

ryan rydelltheRYANcompany

INSIGHTGuest Perspective

Are business cards relevant anymore?

What really works in a

social media world

28 May2012theVoicerockfordchamber.com

bOarD appOintMEnts

UNION Savings BANK added Heritage Credit Union elected the following directors as officers: Jim Jerving, chairman; Tom Meylor, vice chair; Daun Maier, secretary, and Joe Schmitz, treasurer. Other board members include Daniel Ott, Richard J. McGrath and Robert F. Lestina.

The American Institute of Architects (AIA) appointed Curtis Sartor, Jr., Ph.D., Min. Assoc. AIA, NOMA, dean of the School of Art, Design & Architecture at Judson University, as one of 13 individuals to participate on the 2012 Diversity Council.

Jakob C. Loescher (1), financial advisor at Savant Capital Management, was elected to the River District Association board in Rockford. Michelle P. Angileri (2), marketing coordinator, was elected to the Access Services of Northern Illinois board for a three-year term.

Jamie S. Cassel (3), partner and attorney at Reno & Zahm LLP, has been appointed to the Illinois State Bar Association Commercial Banking & Bankruptcy Law Section Council for a two-year term.

nEW hirEs, prOMOtiOns, rEtirEMEntsKen Bowman (4), CPTC, accepted the position of CEO of Van Matre HealthSouth Rehabilitation Hospital.

Rockford Process Control, Inc., hired Michael Jones as vice president of operations.

The Rockford RiverHawks signed infielders Evan Button and Matt Greener, along with pitcher Theron Minium to one-year contract extensions. It signed middle infielder Danny Gonzales and catcher Andrew Caron for the 2012 season. Right-handed pitcher Adam Osteen was traded. Gonzales was named the North American Baseball League’s Rookie of the Year last season. Left-handed pitcher Alex Szymanski signed a contract extension for 2012. Kevin Smith, first baseman through a large portion of last season, announced his retirement.

Steven F. Siconolfi, Ph.D.(5), FACSM, was appointed as vice president of academic affairs and dean of Rockford College beginning in June and replacing

retiring Executive Vice President Stephanie Quinn, Ph.D.

Northwest Bank promoted JT Quillen (6) to branch leader II and Jaclyn Martin (7) to vice president, retail banking leader. The bank hired Therese Matzelle (8) as senior vice president, finance & deposit operations.

TBC Net, Inc., hired Ellen Kamps (9), marketing and public relations intern, and Trisha West (10) as sales administrator.

Northwest Bank hired Kari White (11) as a universal banker, and Kristina Espino (12) as a teller bilingual in Spanish.

PR Etc., hired Katryna Hogan (13) as account executive.

Associated Bank promoted Andrew Shallow (14) to senior vice president, commercial banking team leader, and hired Laura Wilhelmi (15) as assistant vice president, portfolio manager, in the commercial banking team.

Assured Staffing hired Tonya Elrod (16) as director of business development.

Pro Com Systems, a division of Ballard Companies, Inc.,

promoted Connie Leake to service manager, and Marcia Adams to administrative assistant.

Michael Beardsworth (17) joined The Brian Boyer Group of State Farm Insurance as business development specialist.

EMplOyEE/COMMunity rECOgnitiOns, aWarDs

The Rockford Park District, the Rockford Park District Foundation and the Winnebago County Forest Preserve District presented 2012 Atwood Awards to Tim Lewis, Individual, and Jan Lindenmier, Professional.

Genevieve Marie Clemens, Boylan Catholic High School, received an appointment to the U.S. Air Force Academy in Colorado Springs, Colo., in June.

The Natural Land Institute presented the George and Barbara Fell Award to Roscoe resident Judy McCleary.

United Way of Rock River Valley presented Blackhawk Bank employees with the Employee Campaign Coordinator of the Year Award. Campaign coordinators

IN THE NEWSMembers in the News

1. Jakob C. Loescher

2. Michelle P. Angileri

3. Jamie S. Cassel

4. Ken Bowman 5. Steven F. Siconolfi, Ph.D.

6. JT Quillen 7. Jaclyn Martin 8. Therese Matzelle

9. Ellen Kamps 10. Trisha West 11. Kari White 12. Kristina Espino

13. Katryna Hogan

14. Andrew Shallow

15. Laura Wilhelmi

16. Tonya Elrod

Get to Know Your AmbassadorsName: Carol Roberts, COO

Company: Rockford Detective Agency, Inc.

Position: Rockford Security and Patrol

How long have you been an Ambassador?

Since January, 2011What do you like most about being an Ambassador? As an Ambassador, I’ve gained awareness of the resources our community offers. Being an Ambassador also has helped me develop my leadership and mentoring

skills, and increased my involvement in the Rockford community. I have had the opportunity to use my skills in public speaking and networking and have met many wonderful individuals. Regardless if they are business owners or employees of, we all have one common goal – to help make Rockford a desired place to call home.

The Voice Online now on issuu™

Read favorite articles in full screen mode in the size you want. Print and send to friends with the click of a button. Click on advertisements of interest to go to company Web sites to learn more and interact quickly. Visit rockford chamber.com to experience the new Voice!

theVoicerockfordchamber.comMay2012 29

Pat McCoy and Linda Palmer accepted the award for Blackhawk in the category of 100 employees.

Wells Fargo Advisors has for the second consecutive year designated Jason Werner (18), CFP-first vice president – investment officer, as a member of the firm’s Premier Advisors Program.

Dola Gregory, Rockhouse Kids, a shelter for children, is the 2012 winner of a $20,000 complete office refurnishing by Widmer Interiors through its Widmer Wish contest.

Kristan I. McNames (19), CFSP, co-owner with Grace Funeral & Cremation Services, qualified for recertification as Certified Funeral Service Practitioner by the Academy of Professional Funeral Service Practice.

Judson University trustees, administrators, faculty, students and alumni honored former university President Dr. James Didier (20) for his 45 years of service and his key role in establishing the architecture program in 1997 with a crystal plaque and Trustee Emeritus status.

The Illinois Mathematics Association of Community Colleges awarded Memorial Fund Scholarships to Elizabeth Meena, former Rock Valley College student now at Trinity International University, $1,250; and Brianna Koenig, current RVC student, $500, attending Illinois State University next year.

The following received the Rockford Area Convention & Visitors Bureau’s “It’s A Great Day in Rockford” service awards for February and March: Susan Smolarek, director of sales, Best Western Clock Tower Resort & Conference Center; Debbie Hutchinson, sales & event specialist, Cliffbreakers Riverside Resort, and Leticia Camarillo, administrative assistant, Chicago Rockford International Airport.

Two Judson University professors, Dr. Varghese Mathai (21) and Dr. Rani Mathai (22), were awarded Fulbright Scholar grants for the 2012-13 academic year.

Two Men and a Truck franchisees Bob Christensen and Cory Christensen won the Founder’s Award for the system’s best 2011 startup franchise for their Peoria location at the 2012 annual meeting in Dallas. They won the same award for their Rockford location in 2008.

Rudy Valdez (23), Hamilton Sundstrand engineer in Rockford, was chosen as the 2012 Volunteer of the Year from among Hamilton Sundstrand sites worldwide.

OF gEnEral intErEst

Heather Kelley (24), Argyle Marketing, presented “Marketing Trends for 2012 and Beyond” to the Association of Fundraising Professionals - Rockford Chapter, focused on marketing plans, target markets, social media trends and low cost marketing activities.

Maria Salinas (25), Spectrum Insurance Agency, Inc., completed the Ethical Conduct in the Marketplace course by Pekin Insurance.

Pam Maher, CEO of KMK Media Group, Inc., shared her insight as an entrepreneur with Rockford College students pursuing master’s in business administration degrees.

IN THE NEWSMembers in the News

21. Dr. Varghese Mathai

22. Dr. Rani Mathai

23. Rudy Valdez

17. Michael Beardsworth

18. Jason Werner 19. Kristan I. McNames

20. Dr. James Didier

24. Heather Kelley

25. Maria Salinas

ON DIGITALMembers Caught on Digital

Pierce Distribution Services Company, 3836 S. Central Ave., Southrock Industrial Park in Rockford held an open house and ribbon cutting on April 5.

Valli Produce of Rockford, Inc., held a ribbon cutting on April 18 at its new location at 5880 E. State St., Rockford.

Red Mango held a grand opening and ribbon cutting on April 6 for its new location at Machesney Crossings Mall, 1093 W. Lane Road, Route 173 and 251. Attendees received free yogurt and giveaways.

30 May2012theVoicerockfordchamber.com

EVENTSUpcoming Chamber Events

May, 2012

Tuesday, May 1Business Women’s Council, 11:30 a.m. to 1 p.m., Forest Hills Country Club, 5135 Forest Hills Road. Sponsor: AAIM Employers’ Association.

Thursday, May 3Ribbon Cutting, SwingnSplash, 2245 N. Central Ave., 10 to 11 a.m.

Tuesday, May 8Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com.

Wednesday, May 9Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz.

Advantage Club – Originals, various locations. Contact Stacy Wallace, LDR Construction Services, Inc., 815-874-7066 or swallace@ldr4service.com.

Thursday, May 10Good Morning Rockford! Rockford Area Convention & Visitors Bureau, 102 N. Main St., 7:30 to 9 a.m. Ribbon Cutting, PR Etc., Inc., 120 W. State Street, Ste. 305. Open house for its unique new space from 4 to 6:30 p.m.; ribbon cutting at 4:30 p.m.

Friday, May 11Rockford Chamber Government Affairs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St. For more information on how to join Government Affairs

Council, contact Heidi Garner at 815-316-4312

Tuesday, May 15Chamber 101 with Speed Networking, 7:30 to 8:45 a.m.,

Whitehead Inc., Realtors®, 839 N. Perryville Road (lower level). A quarterly orientation giving new members – and new employees of existing member companies – an opportunity to introduce themselves and their businesses. Sponsor: MembersAlliance Credit Union

Thursday, May 17Ribbon Cutting, In Home Services, Inc., 9 to 10 a.m., 7130 Crimson Ridge Road.

Friday, May 18IGNITE 3rd Anniversary — A Night out on the Town: A Red Carpet Affair, 6 to 10 p.m., Cliffbreakers Riverside Resort, 700 W. Riverside Blvd. Evening filled with paparazzi, glam, red carpet, live music, awards show and after party. Awards given include: Quarter Life Achievement, Best Place to Host an After 5, Most Influential New Member, Thank You to Our Founders.

Tri State Alliance Summit, “Creating Resilient Communities … Jobs, Local Foods, and Transportation,” 8 a.m. to 3 p.m., Hotel Julien, 200 Main St., Dubuque, Iowa. Invited speakers include Department of Secretary Ray LaHood, Department

thursday, May 10 11:30 am - 1 pm radisson hotel & Conference Center 200 s. bell school rd., rockford

Celebration of Leadership LuncheonCelebrating the graduation of the Rockford Chamber’s 57th leadership class. Speaker Pablo Korona will share the vision for his project, “Our City, Our Story,” a yearlong storytelling project of interesting and positive stories about Rockford and its people.

Sponsors: PNC Bank (presenting) Greater Rockford Airport Authority d/b/a Chicago Rockford International Airport; Hamilton Sundstrand ; Holmstrom & Kennnedy, P.C. ; McGladrey & Pullen, LLP; OSF Saint Anthony Medical Center, and Savant Capital Management (supporting)

Wednesday, May 97:30 - 9 amrock valley College 3301 n. Mulford road, rockford

Breakfast Buzz:

The Anderson StoryDavid Anderson and Spring Creek Partners, Anderson Packaging, and Anderson Japanese Gardens will discuss how the family got started in their highly successful businesses.

Sponsor is McGladrey

theVoice rockfordchamber.com May 2012 31

of Agriculture Secretary Tom Vilsack, and staff from IBM to discuss the Dubuque Smarter City project, and a representative from Amtrak. Call 563-556-4200 for reservations.

Tuesday, May 22Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@ flandersinsurance.com.

Ribbon Cutting, Rockford Mass Transit District, 10 to 11 a.m., 725 Lyford Road.

Wednesday, May 23Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz.

Advantage Club – Originals, various locations. Contact Stacy Wallace, LDR Construction Services, Inc., 815-874-7066 or swallace@ldr4service.com.

Thursday, May 31Business After Hours with the Riverhawks, Rockford Chamber Night, 6 p.m., Rockford Riverhawks Professional Baseball, 4503 Interstate Blvd. Complimentary beer, soda, hot dogs and hamburgers from 6 to 7 p.m., before the game starts in a Chamber-exclusive tent. $2 beers during the game.

June, 2012

Tuesday, June 5Business Women’s Council, 11:30 a.m. to 1 p.m., Forest Hills Country Club, 5135 Forest Hills Road. Sponsor: AAIM Employers’ Association.

Friday, June 8Rockford Chamber Government Affairs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St. For more information

on how to join Government Affairs Council, contact Heidi Garner at 815-316-4312.

Tuesday, June 12Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com.

Wednesday, June 13Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz.

Advantage Club – Originals, various locations. Contact Stacy Wallace, LDR Construction Services, Inc., 815-874-7066 or swallace@ldr4service.com.

Thursday, June 21Women in Business Luncheon & Expo, 10 a.m. to 1:15 p.m., Cliffbreakers Riverside Resort, W. Riverside Blvd. Sponsors: The Women’s Center at Rockford Health System (presenting), First National Bank and Trust Co., and OSF Saint Anthony Medical Center (gold), and Humana (Women In Business awards).

Tuesday, June 26Advantage Club — Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road. Contact Denise Wimmer, Alliance Insurance, denise@flandersinsurance.com.

Wednesday, June 27Advantage Power Network Club, Franchesco’s Ristorante, 7128 Perry Creek Pkwy. Contact Teri Watts, Whitehead Inc., Realtors®, tlwatts@whiteheadcommercial.com or Holly Hanson, The Business Edge Inc., coach@thebizedge.biz.

Advantage Club – Originals, various locations. Contact Stacy Wallace, LDR Construction Services, Inc., 815-874-7066 or swallace@ldr4service.com.

EVENTSUpcoming Chamber Events ADVERTISERSAdvertisers Index

Alpine Trust & Investment Group . . . . . . . . 13

Broadmoor Agency, Inc. . . . . . . . . . . . . . . 4

Brian Thomas Photography, Inc. . . . . . . . . . 9

Comcast . . . . . . . . . . . . . . . . 32

First National Bank and Trust Company . . . . . . 14

IMEC . . . . . . . . . . . . . . . . . . . . 7

Leading Lawyers Network . . . . . . . . . . . . . . . . 12

McGladrey . . . . . . . . . . . . . . . . 4

MembersAlliance Credit Union . . . . . . . . . . . . . 5

Midland States Bank . . . . . . . 13

Riverside Community Bank . . . . . . . . . . . . . . . . . . 27

Rockford Bank & Trust . . . . . 15

Rockford Bell Credit Union . . . . . . . . . . . . 14

Rockford Chamber of Commerce . .16, 19, 20, 21, 30

Rockford College . . . . . . . . . . . 8

Rockford Health System . . . . . . . . . . . . . . . . 11

Rockford Symphony . . . . . . . . 3

Savant Capital Management . . . . . . . . . . . . 13

Sikich . . . . . . . . . . . . . . . . . . . 21

Small Business Development Center . . . . . . . 3

Stillman Bank . . . . . . . . . . . . 14

Thayer Lighting . . . . . . . . . . . . 5

Tri-State Alliance . . . . . . . . . . 18

Williams McCarthy LLP . . . . . . 3

US Bank . . . . . . . . . . . . . . . . 15

Van Galder Bus A Coach USA Co. . . . . . . . . . 2

Chamber Staff / Call 815-987-8100 Direct Line

Einar K. Forsman, President & CEO ................................... 815-316-4304

Heidi Garner, Executive Assistant to the President ................. 815-316-4312

Doug Hessong, Director of Publications & Technology ............ 815-316-4338

Lynette Jacques, Advertising and Sponsorship Executive ........ 815-316-4317

Vee Jevremovic, Manager of Education Programs and Events ... 815-316-4337

Jazzminne Keyes, Ignite Director....................................... 815-316-4335

Cyndie Landis, Financial Assistant ..................................... 815-316-4300

Joy Moriarty, V.P. Finance ................................................ 815-316-4316

Stacy Mullins, Director of Events ....................................... 815-316-4302

Diane Navickis, Membership Development Manager .............. 815-316-4315

Joan Sundvall, Membership Contact Coordinator .................. 815-316-4320

Valerie Tippitt, Membership Development Manager ................ 815-316-4336

executive committee

Chairman of the Board Mike Broski Entré Computer Solutions

Chairman Elect Richard Walsh SwedishAmerican Health System

Vice Chair Patti Thayer Thayer Lighting, Inc.

Treasurer Larry Bridgeland Mid-City Office Products

Immediate Past Chairman Pam Maher KMK Media Group

Directors

Romero Bennett Blue Sky Insurance Agency, Inc.

Andrew Benson Benson Stone Company, Inc.

Ryan Brauns Rockford Consulting & Brokerage

Paul Callighan ComEd, An Exelon Company

Joe Castrogiovanni Giovanni’s, Inc.

J Chapman Maverick Media of Rockford LLC

Rena Cotsones Northern Illinois University

Darlene Furst Furst Staffing

Penelope Lechtenberg Hinshaw & Culbertson LLP

Michael Mastroianni Rock Valley College

Paul McCann Stanley Steemer

Pat Morrow Alpine Bank

Mark Peterson CBL Associates Cherry Vale

Peter Ricker Rockford Register Star

Timothy Rollins WilliamsMcCarthy

Daniel Saavedra Saavedra Gehlhausen Architects

Henry Seybold Rockford Health System

Pat Shaw McGladrey

Somchan Thatsanaphon K-I Machine Tool & Production Inc.

Tim White Hamilton Sundstrand Corporation

Jennifer Wood Sikich LLP

Richard Zumwalt OSF Saint Anthony Medical Center

ex-officio Directors

Janyce Fadden Rockford Area Economic Development Council

Einar K. Forsman President & CEO, Rockford Chamber of Commerce

John Groh Rockford Area Convention & Visitors Bureau

Chamber Board of Directors & Officers

monday, may 2111:00 am - 6:30 pmmauh-nah-tee-see club 5151 Guilford rd., rockford

Rockford Chamber Golf Classic

Join golfers for fun, food, networking and golf. It is ROCKVEGAS Time!

Sponsors are: SwedishAmerican Health System (presenting);Comcast (gold); Humana (umbrella sponsor); OSF Saint Anthony Medical Center (photo)General Mitchell Intl. Airport and The Alliance (Greens); Olsson Roofing Company, Inc. (mulligan sponsor).

Wednesday, June 137:30 - 9 amrock valley college 3301 n. mulford road, rockford

Breakfast Buzz:

Benson Stone StoryJoin us for some great discussion and breakfast! Andy Benson of Benson Stone will discuss how the family got started in their succesful business.

Sponsor is McGladrey

http://business.comcast.com