may 7, 2002 1 vp-gb dr. stefan vieweg intelligent communication vehicles vodafones ad hoc...
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May 7, 20021 VP-GBDr. Stefan Vieweg
Intelligent communication vehicles
Vodafone’s ad hoc presentation
at the
eSafety Workshop June 10, 2002
Vodafone Dr. Stefan Vieweg
May 7, 20022 VP-GBDr. Stefan Vieweg
Major market drivers for telematics:
Why is open architecture for telematics important :
Outcome of ERTICO‘s Think Tank on open architecture
May 7, 20023 VP-GBDr. Stefan Vieweg
Vehicle manufacturer‘s expectations from telematics
Use and upgrading of own brand
Customer relation-ship for 1:1 marke-ting and CRM
Time to market leadership
Upselling of fea-tures, services
Cost saving through internal process optimization
Economies of scale
Brand perception
Qu
alit
yA
vail
abil
ity
Ad
d.
Rev
enu
eC
ost
red
uct
ion
Economics
Business case(RoI, payback)
Long-term ser-vice operation
assured
Automotive quality (ser-vices, availability)
International availability
International tariff model
...
May 7, 20024 VP-GBDr. Stefan Vieweg
European Telematics Market Potential:The Volume Game
• Assumes telematics as standard on the different car segments • European-wide services available
D: 27%
UK: 14%
I: 15%
Rest of EU 19%
F: 16%
E: 9%
PL, CZ 1.2 mio
Telematics-equipped cars:
Time
May 7, 20025 VP-GBDr. Stefan Vieweg
Telematics services clustering
Manufacturerspecific services
Telemetry/Diagnosis Data WarehouseDirect Marketing
Intern. AvailabilityEmergency
Roadside Assistance
Vehicle-related services
Electronic Trip ReportsTraffic Info
Dyn. NavigationRemote ServicesFleet Solutions
Personalisedservices
PIMInternet/WAP
E-MailNews Group
Travel Concierge (POI)Remote Feature
Download3G services
Cluster 1 2 3
Basic functions:Internationally available, interfaces and platforms, applicable for telematics, e.g. Global-SIM, iVPN, UM, IVR, LBS
Exa
mp
les
May 7, 20026 VP-GBDr. Stefan Vieweg
EmbeddedSIM
Global SIM in the Vehicle
Network Access
Display Handsfree
Service Plattform
Personal SIM
Service Cluster 1(Manufacturer Services)
Service Cluster 2(Vehicle Services)
Service Cluster 3(Personalised Services)
EmbeddedTelematics
Unit
PersonalSIM
Vehicle
•Separation of personal telephony and car-related services•The vehicle has an unique international IP-Address
May 7, 20027 VP-GBDr. Stefan Vieweg
OEM cost and revenue per vehicle (typical example)
May 7, 20028 VP-GBDr. Stefan Vieweg
Current telematics barriers vs. enablers to mass market
Barriers
•High development/integration costs, very high terminal cost
•Differences HW/SW architecture
•Limited volume and penetration
•No International service provisioning
•Limited value proposition
Initiatives/requirements
•Initiatives by key players to create volume based, target priced basic, non-customized HW/SW •Industry-wide HW/SW standard possible due to differentiation on UI and applications, e.g. GTP (Telematics-Forum’s initiatives), GST
•Basic telematics functions as standard in vehicles•Deep integration of HW in the car•Active promotion by OEMs of CRM and internal cost savings / benefits
•EU wide standardised business modeIs for mobile networks and service providers•International seamless access and basic services•Open Platform for third party content services
•Up-selling of additional services for further revenues
May 7, 20029 VP-GBDr. Stefan Vieweg
Automotive Sector
Terminal Industry Sector
The reference in digital mapping
Membership
Service Industry Sector
Validationfor adoption
MobiMeterSpeedAlert
Approval
Telematics Forum RoadmapTelematics Forum Roadmap
GTP 1.0
GATSACP
Scope
WEAT1.0
payTMC1.0
TSSP 1.0
GATS(WAP)
OSGi-VEG3GT
TMC Forum
OAT1.0
Validationfor adoption
GST1.0
2002 2003 2004
DevelopmentImplementation
Validationfor adoption
GST Global System for TelematicsGTP Global Telematics ProtocolWEAT WAP EFI API for TelematicsOAT OSGi API for TelematicsPay TMC encrypted TMCTSSP Telematics Safety and Security Protocol
Adopted external Standard
Telematics Forum Standard
May 7, 200211 VP-GBDr. Stefan Vieweg
Key Messages and Conclusion
•It´s about internationalisation•Seamless access and standardised platform interfaces
•It´s about volume•Establish the right business models to address the mass market
•Telematics enabled cars to become a commodity (cluster 1 services)
•It´s about the right terminal strategy•Telematics engine, integrated systems, personal handset
•It’s about a joint effort of key players•Telematics-Forum might be one of the facilitators