may 16, 2020 embarcadero marina park north

May 16, 2020 Embarcadero Marina Park North

Supporting Children with Cancer

25THanniversary

Benefiting the Patients and Families at Rady Children’s Hospital-San Diego Peckham Center for Cancer & Blood Disorders

Celebrate!Dear Supporters and Friends,

The La Playa Unit of Rady Children’s Hospital Auxiliary invites you to participate in our milestone 25th Annual Celebration of Champions®. It has been our gift to have produced the Celebration for 25 years and helped thousands of children and families who have journeyed along the cancer treatment highway since 1996.

We send a special thank you to more than 2,000 supporters who have donated to the Celebration since 1996; some of you have been contributors from the start. Your loyal support has dramatically improved the Peckham Center’s emotional support programming- here are just a few examples:

1996 2019

Financial Fundraising Results .................................................................................$123K................................$550K Participating Celebration Champions ...................................................................94.........................................354 Peckham Center Programming Parent Liasons .....................................................................................................................................1.................................................3 Child Life Specialists ................................................................................................................1.................................................3 Support Groups .................................................................................................................................1.................................................3

This year’s special 25th fundraising goal is $625,000. Your contributions of this amount, combined with the $1-for-$1 match we have obtained for our 25th anniversary, would send $1.25M to the Peckham Center. Help us celebrate this special year and increase your contribution as its power will be doubled by the match opportunity.

Please take a moment to review important information in this brochure about the programs your contribution will make possible. Truly, these vital pediatric cancer support programs would not exist without you. Just as importantly, your contribution will provide a healing day away from the hospital filled with fun, laughter, and inspiration – for patients, families, and sponsors alike.

We look forward to celebrating the bravery of all Peckham Center Champions, current and past, on May 16, 2020, and making our 25th Celebration the most successful ever!

The Members of La Playa Unit of Rady Children’s Hospital Auxiliary

[email protected]


25THanniversary

We Celebrate Our Sponsors

Visit: www.celebrationofchampions.com

Additionally, we thank our more than 100 Pennant Sponsors and Donors!

P R E S E N T I N G S P O N S O R

The Peckham FamilyC H A M P I O N S P O N S O R S

CARTERSTRONGCharles R. Cono in Memoriam

THE J. CRIVELLO FOUNDATIONThe Hervey Family Fund at the San Diego Foundation

Gail and Doug HutchesonSWEET DENISE, Thank you

F I N I S H L I N E S P O N S O R S

Fish & Richardson, P.C.Vanya & Jerry Hilbert

S T A R T I N G B L O C K S P O N S O R S

AMETEK Programmable Power | FREEMAN | GEICO InsuranceIllumina Foundation | RFT Management & Development Co.

Sullivan Moving & StorageT O R C H S P O N S O R S

Ace Parking | Cass Arrieta | Creative Fusion | DPI DIRECT | Missy & Bob EkdomFrazee Family | Hill Charitable Foundation | Jersey Mike’s Subs | Landis Families

MADCAPS 7th Grade Class | MedImpact Healthcare SystemsMirati Therapeutics, Inc. | Neyenesch Printers | Port of San Diego

Pfizer | San Elijo Saints | SENTRESiAnna Supports Champions


25th Annual Rady Children’s Hospital-San Diego Celebration of Champions®May 16, 2020 | 8:30 am to 2:00 pm | Embarcadero Marina Park NorthPresented by the La Playa Unit of Rady Children’s Hospital Auxiliary

Event Schedule8:30 am to 9:30 am Event Check-in9:40 am to 10:00 am Sponsor Award and Opening Ceremonies10:00 am to 12:00 pm Celebration of Champions Relay12:00 pm Circle of Life Closing Ceremony12:00 pm to 2:00 pm Picnic Lunch, Music & Entertainment, Champions Carnival2:00 pm Event Conclusion

Attendance2,500 Champions, Families, Friends, Sponsors, Celebrities, Hospital Staff and Volunteers

Event DetailsMagicians, clowns, ponies, celebrities and other entertainers provide pre-Celebration delight. Afterwards each Champion accompanied by their sponsor and celebrity runs, walks, or is carried one-eighth of a mile while carrying the “Torch of Life” symbolizing courage and determination in fighting their illness. After the run is completed, a closing ceremony, picnic lunch, live band, and carnival complete the day.

About Rady Children’s Peckham Center for Cancer & Blood DisordersPart of a National Cancer Institute-designated Comprehensive Cancer Center, the Peckham Center for Cancer and Blood Disorders is the largest pediatric hematology/oncology program serving San Diego, Riverside and Imperial counties. Children from around the world come to Rady Children’s for comprehensive cancer care spanning evaluation, treatment, pain management, palliative care, oncologic emergencies and specialized cancer treatment, including chemotherapy, biotherapy and immunotherapy.

The Peckham Center offers state-of-the art facilities to meet the region’s growing need for comprehensive pediatric cancer care. Its treatment, procedure, and outpatient exam rooms include the latest technology and equipment. An additional 38 private in-patient rooms provide advanced air filtering equipment for the most fragile patients.

At the Peckham Center, cancer is the most frequent diagnosis, but patients also are treated for blood disorders such as hemophilia, sickle cell disease and von Willebrand’s disease.

Use of Celebration FundsIn addition to the healing Celebration day itself, net proceeds help fund nationally acclaimed emotional and social support programs for patients and their families that would not be fully funded without the generosity of Celebration sponsors. These support programs include: hematology/oncology parent liaisons, child life services, counseling services, and other supportive programming. For more information about the Center’s complete psychosocial program please visit: http://www.rchsd.org/programs-services/cancer-blood-disorders.

My life with doctors, nurses and hospitals began four hours after my birth with emergency surgery. Subsequent years of reconstructive surgeries were interrupted by a diagnosis of Acute Lymphocytic Leukemia at age four. This new diagnosis began yet more treatments at Rady Children’s. At age 10, I was discharged home to die as all treatment options were exhausted. My fighting spirit paired with my amazingly supportive family and Rady Children’s doctors and nurses, who didn’t give up on me won all my health battles.

I’ve spent 25 of my 32 years with doctors and nurses, and during this time, although my cancer experience was emotionally and physically painful, it was also filled with a world of caring and compassionate people. Over the course of my many treatments, I have witnessed the development of the Peckham Center’s emotional support programs and what extraordinary gifts these programs are, each designed to address consequences of today’s far more complex cancer treatments.

The Celebration is deeply meaningful; my family and I look forward to it every year. I have been lucky to have been a part of this event since the beginning in 1996, even driving down to San Diego while studying at the University of California, Santa Barbara. I met my future fiancé, Christopher, at the 2002 Celebration of Champions, and our love story continued when I accepted his marriage proposal at the 2014 Celebration of Champions.

It is because of my medical challenges that I feel blessed with a heartfelt appreciation of life. My involvement in the medical field continues as an electronic health records training coordinator at Sharp Rees-Stealy Medical Centers.

Support programs funded by the Celebration of Champions provide inspiration, strength, hope and love to so many families; and I am very thankful that these programs exist. On behalf of all Champions and their families, we appreciate you and your support more than words could ever say.

One of your Champions,

Briten

hearing from a

True Champion Event Quick FactsIt is an honor to be the featured Champion for the 25th Annual Celebration of Champions®!

why do weCelebrate?joy

support

healing

courageSo Why Celebrate?

Doctors, nurses, and families work together to ensure these kids are healthy enough to attend this event. And they are there every step of the way, from bedside to Celebration day.

This special event provides a day of normalcy in these children’s lives,

where they can have fun being a kid, spend a few moments outside hospital

walls, and take quality time with family.

Coming together is the most powerful medicine—no matter

what age, ailment, or walk of life. Whether survivors, in treatment or

remembering those we have lost, the community heals together.

The funds raised help kids be strong during their fight against cancer. From physical resources to emotional guidance, we give them and their families the things they need to cope. Your donation helps them be brave against all odds.

The kids are the real champions at this event—cheered on all sides

by military, sports stars, and celebrities. They are the ones

signing autographs and taking their rightful place in the limelight.

Our Champions are the true heroes: laughing, smiling

and teaching the rest of us something important about

life. Because they are our inspiration—and because

they deserve it.

dreams

I am so proud to be a part of planning the 25th Annual Celebration of Champions®. Having attended all prior 24 Celebration of Champions events, I truly understand the impact of the day for all who attend, as well as the impact the fundraising has on the quality of our psychosocial programs.

As our hematology/oncology program has grown, so has the complexity of the treatment for our patients. While this offers new hope to patients and their families, in some settings, it also increases the difficulties patients and their families experience during treatment. This underscores the importance of the need for ongoing evolution and expansion of the services offered by our psychosocial programs.

Through the generous contributions of the Celebration sponsors and volunteers, we have been successfully meeting the increasing needs for services and support. We are proud to report that for the ninth consecutive year, U.S. News & World Report has ranked the Rady Children’s Hospital Cancer Program among the top in the nation. Our outstanding psychosocial programs contributed to the high ranking, in addition to above-average 5-year cancer survival rates and the availability of novel, innovative therapies for our patients.

We are very grateful for the resources that support the continued improvement of our psychosocial programs, through which we offer hope and encouragement to our patients and their families during their medical journey. On behalf of all members of the Peckham Center, I thank you for your support and look forward to seeing you at the landmark 25th Annual Celebration of Champions®.

For a description of the Peckham Center’s psychosocial programs funded in part by the Celebration of Champions, please go to the Hospital’s website at: http://www.rchsd.org/programs-services/cancer-blood-disorders

William Roberts, M.D.Medical Director, Peckham Center for Cancer & Blood Disorders

Division Chief, Hematology/Oncology, UCSD Department of Pediatrics


Become a sponsor yourself by simply completing the enclosed sponsorship form

It doesn’t seem like 25 years have passed since a small, devoted cadre of Rady Children’s Auxiliary La Playa Unit members boarded a bus to Long Beach to view an event that gave birth to our Celebration of Champions® in 1996. Everyone was so inspired by what they had seen, we had a full slate of volunteers before even getting back to San Diego.

Our family has been touched by pediatric cancer diagnoses twice over the years. Even with medical professionals in our family, we were bewildered, confused and frightened by the maze of appointments, procedures, tests…and what the future held.

The impetus to bring caring emotional support services to the medical side of Rady Children’s cancer program sprang from experiencing first-hand the long journey that awaits all cancer patients. Thus, the bus to Long Beach was yet another trip on our journey of healing.

Looking back, I never imaged that this event would become so successful. On behalf of the Peckham Center staff, our La Playa Unit volunteers and my family, we send our grateful appreciation to Celebration sponsors and donors for your devoted 25 years of participation and support.

With love,

Nancy P.

Celebration of Champions® Use of Funds Hearing from One of Our Special Sponsors

Sponsor Impact & Event Benefits


Presenting Sponsor $100,000

Relay Race Sponsor$50,000

Champion Sponsor$25,000

Finish Line Sponsor$15,000

Starting Block Sponsor$10,000

TorchSponsor$5,000

Pennant Sponsor$1,500

Number of Champions and families your sponsorship sends to the event

50 25 15 10 5 3 1

Publicity BenefitsPlacement of personalized banner at various locations at event site and listing on Champion Board (CB)

5' x 10' (3) 4' x 10' (2) 4' x 10' (2) 3' x 10' (2) 3' x 8' (2) 3' x 6' (1) Pennant

Carnival Booth Opportunity Yes Yes Yes Yes – – –

Placement of corporate logo on Celebration website Yes, Permanent, Fixed, Prominent

Yes, Fixed 1 yr., Prominent

Yes, Fixed 1 yr. Yes, 1 year Yes, 1 year Yes, 1 year –

Recognition in Event Program Premium 2 page

Prominent 2 page

2 page 1 page 1 page 1/2 page Pennant

Media Opportunities Press releases and social media opportunities

Press releases and social media opportunities

Press releases and social media opportunities

Press releases Press releases – –

Relay Race BenefitsParticipate as MC Opening MC Closing MC – – – – –

Run in Ceremonial Lap Opening lap Survivor lap – – – – –

Your name on all event t-shirts Yes Yes Yes – – – –

Complimentary Lunch and T-shirts w/event logo for each of your relay runners

35 30 25 15 10 5 2

Polo shirts w/Event Logo 20 15 10 6 4 2 1

Partnership BenefitsCustomized Partnership Benefits of your choice (inquire for details)

1 1 1 – – – –

Participate in Awards Ceremony and/or receive Team Photo MC at ceremony, plaque and photo

Plaque and photo

Plaque and photo

Plaque and photo

Plaque and photo

Plaque and photo

Photo

Invitation to Exclusive Education Opportunities, Reception, and Peckham Center tour

30 30 25 15 10 5 2

Your contribution helps in more than one way! It underwrites the cost for Champions and their families to attend the Celebration of Champions®, where they will spend a day away from the hospital, filled with carefree fun, laughter, and inspiration for the road ahead.

Additionally, your generosity will fund unique cancer support programs offered at the Peckham Center, some of which are 100% dependent on philanthropy.

• Parent Liaison Program: Up to $130,000 Parents of children who have been treated for cancer or parents who have lost a child to cancer are available to provide peer support to other families.

• Child Life Services: Up to $140,000 Specialists psychologically prepare patients and their families for procedures, tests and surgeries using tools such as education, coping techniques and school visits.

• Counseling Services: Up to $80,000 Staff provide crisis intervention, supportive therapy, and referrals as needed to patients and families.

• Activity Room Assistant: up to $55,000 Activity room assistant focuses on the recreational and developmental needs of children and families.

• Additional Emotional Support Programming: Remaining funds Bereavement & celebration of life program, family entertainment events, and integrative medical staff and programming bring comfort and hope during traumatic times for patients and families.


25THanniversary

Celebration of Champions® • 3665 Kearny Villa Road, Ste. 201, San Diego, CA 92123, MC5005 • 501(c)(3)/EIN 33-0170626 • ©2020 Rady Children’s Hospital Auxiliary

The La Playa UnitSince 1953, the La Playa Unit of Rady Children’s Hospital Auxiliary has been advocating for the health of San Diego children. In doing so, our lives have been enriched by the bravery of children and their families who face extraordinary challenges every day, and the dedication of the Rady Children’s staff which works to heal them.We invite you to partner with us as one of our very special Sponsors. Your participation will provide a deep satisfaction from caring for those who have received a life-altering diagnosis of pediatric cancer or other blood disorder.

Our MissionTo work in partnership with Rady Children’s Hospital-San Diego and to support its mission through advocating for the health and well-being of children, increasing community awareness of Rady Children’s, and fundraising.

The production and printing of this brochure have been underwritten by the kind generosity of Creative Fusion and DPI Direct.


25THanniversary

may 16, 2020 embarcadero marina park north

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