Real-Time Intelligent PromotionsTM

Improve sales revenues,

category pricing, product

margins and overall profits

by strengthening customer

loyalty and brand affinity.

React real-time to

consumer buying behaviors

and trends in an effort to

win new customers,

increase shopping

frequency, expand market-

basket and reduce churn.

Extend market reach and

improve promotions

utilization with a variety of

multi-channel deployment

mechanisms that utilize

proven and emerging

technologies and lead to

high rates of redemption.

Refocus marketing budget

and personnel on higher-

performing targeted

promotions while reducing

the need and expense of

traditional print advertising

or mass communications.

Facilitate customer insight

sharing and collaboration

between trading partners

to effectively plan targeted

promotion strategies,

campaigns and budgets.

Improving the Effectiveness of Existing Customer Loyalty Programs

While many organizations have been successful in implementing customer loyalty

and incentive programs, most have failed to increase brand affinity and provide real

and lasting value to their customers. In large part, this can be attributed to many

retailers’ inability to identify performing and underperforming customer segments

and then effectively drive purchasing behaviors through highly-precise, targeted

promotions based on real-time, in-store shopping events and buying patterns. As a

result, an overwhelming number of consumers hold 15-20 loyalty cards and shop at

multiple stores based solely on the availability and attractiveness of merchandise

discounts –a trend that does not lead to or maintain a sustainable retailer-customer

relationship. In the midst of a prolonged recession, when customers have become

increasingly unpredictable and spending is at an all-time low, it is critical for

marketers to uncover actionable customer insight and respond with highly-

personalized differentiated promotions and purchasing incentives.

Helping Retailers Drive Revenues, Profitability and Cost Reduction

Targeted promotions can increase purchasing at a rate that is 4 to 5 times greater

than that of conventional marketing efforts, with notable research confirming that

consumers will buy an average of 52% more per basket of goods with targeted

promotions than with typical mass promotions. And at a time when inflationary

pressures, rising commodities prices and higher raw material costs are eroding

corporate profits, targeted promotions can help preserve margins by not leaving

money “on the table” as well as dramatically reducing marketing expenses.

Allowing Retailers to Regain Control of Their Marketing Initiatives

Despite the clear benefits of targeted promotions, many companies continue to rely

on expensive and frequently ineffective agencies, outsourcing firms or coupon

services to administer these specialized campaigns despite lacking the ability to act

with precision, react to dynamic events or measure effectiveness. On the other

hand, those who do attempt to directly engage in this marketing science typically

experience sub-optimal results due to manual processes, fragmented data and

inflexible legacy systems that lack critical functionality. Enter Maxxing’s Real-Time

Intelligent PromotionsTM, a software solution designed to enhance existing POS,

customer loyalty or campaign management systems by empowering marketing

professionals with the tools to maximize the benefits of targeted promotions.

Adaptive Architecture that easily integrates with existing POS, customer loyalty or campaign management systems.

Rapid Implementation in as little as 90-days with pre-configured templates and best practices, as well as administrative controls and business process frameworks that map to your current business.

Low Cost of Ownership with high usability, proven scalability, superior reliability and minimal technology requirements.

Return on Investment in as in as Little as 1-Year from an increase in revenues, decrease in costs and gains in operational efficiency and effectiveness.

Marketing Automation includes robust budgeting, forecasting, scheduling and

workflow tools that reduce administrative tasks, increase productivity and

streamline the entire marketing lifecycle to accelerate the creation, distribution,

redemption and evaluation of targeted promotions.

Guided Analytics evaluate historical campaign conclusions, consumer behaviors

and buying patterns, and then simulate the execution of campaigns to measure

potential outcomes and impacts. Predictive modeling tools analyze multi-selling, up-

selling, cross-selling and product cannibalization to optimize promotional offers. A

dashboard with over 40 standard reports, graphical capabilities and drill-downs

reveal customer activity, promotions effectiveness, uplift, brand performance, gross

margin and return on investment.

Brand Asset Management provides users with the ability to develop, organize

and maintain a repository of marketing guidelines, templates, promotional offers,

brand assets, product information and deployment media.

Enhanced Targeting defines and builds target databases based on customer

profile, behaviors, transaction history, psychographics, geography, demographics,

marketing attributes and marketing cadence.

High Definition Segmentation identifies customers using standard methods such

as Lifetime Customer Value (LCV), Small Medium and Large Non Buyers (SMLNB),

Respondent Customer Rate (RCR), Recency, Frequency and Monetary Value,

Average Purchase or Profit (RFM, RFA and RFP) or user-specific methodologies.

Promotions Definition is used to plan, define and configure targeted marketing

and promotions campaigns as well as traditional mass communication activities.

Users can define offers based on over 90 conditions and limits at several levels

including: customer source, profile or history; product group, category or attribute;

event, time, location or store; shopping cart content or value; and saved shipping

cart or wish-list, to trigger over 60 types of instant or deferred special offers,

rewards, coupons, rebates, discounts and sweepstakes.

Promotions Creation features an intuitive design tool that includes built-in

macros, wizards and templates along with the ability to import artwork and graphics

from popular desktop publishing software.

Promotions Execution is an advanced messaging engine that can be operated at

the corporate-level, store-level or both, as well as in real-time or batch mode. It can

coordinate and deploy promotions through a variety of channels including POS,

kiosk, smart-cart, mobile phone, tablet computer, handheld device, email, social

network, location based service, digital advertisement, 2D barcode, RFID, NFC and

print, mail or fax. It also includes functionality that triggers automatic

authentication, redemption and reconciliation of promotions with trading partners.

Trading Partner Collaboration facilitates the sharing of customer insight and

campaign results among trading partners in an effort to improve the promotions

lifecycle through a better understanding of daily customer demand, buying patterns,

emerging trends and competitive pressures. Trading partners can collaborate on

advanced customer segmentation and joint-targeting activities to increase the

overall effectiveness of offers. Suppliers have the ability to configure their own

promotions campaigns and integrate them directly into a retailer’s environment.

About Maxxing

Maxxing is a division of Mapping Group which has served the content management and workflow needs of 2,500 worldwide customers for over 22 years. Maxxing’s solutions have planned, designed and executed over 100,000 targeted marketing campaigns from 4,000 retail outlets generating 800-million promotions that have reached over 25-million consumers a variety of multi-channel distribution methods including in-store devices, mobile applications, location based services, social networks, digital advertising and coupon aggregators.

Maxxing, Inc. 1501 Broadway, 12th Floor New York, NY 10036 +1-646-571-2077 www.maxxing.com

Real-Time Intelligent

Promotions at All

Customer Touchpoints