maximum marketing: using seo to produce great blog content
TRANSCRIPT
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Maximum Marketing(Minimum Money)
December 15, 2010BIA of Central Ohio
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Step 1: KEYWORDS
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MyNewPlace estimates that over 84% of all apartment
searches now begin online.
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In 1999, 37% of buyers searched for a home online. In
2009, that number was up to 90%.
~ National Association of Realtors
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“Over 90% of search engine users either find what
they are looking for, revise their search or give up
within the first three pages of results.”
~ Search Engine User Behavior Study, iProspect
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“53% of the content a user reads about a company
online comes from sources other than that company’s
website.”
~ International Social Media Research, Universal McCann
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•How are prospects finding youonline?
•Are they taking the desired actionwhen they get there?
Consider two things:
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How are yourprospects searching?
www.flickr.com/photos/qwirksilver/1338690209/
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Like what you see?
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How about now?
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Workshop:What are prospects searching for?
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All keywords are not equal.
google.com/sktool
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See what’s working for you
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What terms are driving more traffic?
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What terms are used by your mosthighly-qualified prospects?
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How do you influence rank?
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STEP 2: FRESH CONTENT
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Fresh content attracts more visitors
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Fresh content attracts more links
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Fresh content drives results
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Creating Content• People
• Products/ Services
• Community
• Partners
• Clients
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STEP 3: LINKS
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the google machineHow do you rank #1 in Google
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THE RESULT
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LINK LOVE
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Action steps
• Add a blog to yourwebsite
• Networked blogs
• PRWeb
• Claim Google places
• Directory submissions
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Thank you(And Good Luck!)