maximizing your mobile game's potential with a publisher david buchanan
DESCRIPTION
Chillingo Sales Director, Levi Buchanan will discuss how indie mobile game developers that work with a publisher can significantly increase the success rate of their mobile games. He'll address what aspects publishers support and illustrate the value they provide by referencing case study examples.TRANSCRIPT
How Publishers Help Indie Devs Tackle the Freemium Conundrum
Levi Buchanan, Sales Director, Chillingo
An Evolving Business
iDracula Angry Birds
Parking Mania
Anomaly Contre Jour
Pixel People
Icycle Cut The Rope
Diversity
Publisher or Self-Publish?
What to expect
Production Monetisation Graphics / Creative
Marketing/PR/Sales
Analytics Live Services
FUN! Retail Engagement
Retention
The Chillingo Focus
Engagement
Parachute drops
Timer
Avatar
Retention
Tournaments & Legions
Retention
Retail Before
After
Icon Concept
Battle Button
Realistic
Multiplayer!
Developer concept Concept evolution
Tweaking
Icon Development
Icon Process
Launch Icon
So6 Launch June 2013
Soft Launch: Russia
6/20/2013 6/27/2013 7/4/2013 7/11/2013 7/18/2013
DARPU Linear (DARPU)
Adjusting Grind
Economy
DARPU increased by approximately 100% during soft launch
Soft Launch: Russia
6/20/2013 6/27/2013 7/4/2013 7/11/2013 7/18/2013
DARPU Linear (DARPU)
Adjusting Grind
Economy
Adjusting Premium Economy
DARPU increased by approximately 100% during soft launch
Soft Launch: Russia
6/20/2013 6/27/2013 7/4/2013 7/11/2013 7/18/2013
DARPU Linear (DARPU)
Adjusting Grind
Economy
Adjusting Premium Economy
Sales and Promotion
Testing
DARPU increased by approximately 100% during soft launch
TIME TO GO GLOBAL
Launch: In Game Advertising
Launch: Pop The Offer
Launch: Site Wraps
Launch: Social Media
Launch: EA Support
Running A Live Service
Product Lifetime: DARPU & Updates
Update 1.1.1 -Redesigned UI
to promote tournament winners
Update 1.2.0 -3 new tanks
Update 1.3.0 -New map
-New game mode
Update 1.4.0 -New Tanks
-Legion enhancements
Update 1.5.0 -New tutorial
-Tank showroom -New debrief
Update 1.5.1 -Legion skirmish
7/25/13 8/25/13 9/25/13 10/25/13 11/25/13 12/25/13 1/25/14 2/25/14 3/25/14 4/25/14 5/25/14
DA
RP
U
1.01/2 1.1.1 1.2.1
Creative Evolution
Creative Evolution
Creative Evolution
Community Management
Community Manager
Customer Support Team & Systems
Community Feedback
Cumulative Revenue & Updates
Update 1.1.1 Update 1.2.0
Update 1.2.1
Update 1.3.0
Update 1.4.0
Update 1.5.0
Update 1.5.1
MTX Revenue
1.1.1 1.2.1 1.01/2
Thank you
Levi Buchanan, Sales Director, Chillingo