maximizing your marketing
TRANSCRIPT
Maximizing Your Marketing
@ContentMX
Now that you have a team
How do you measure success?
Keep it real
How my grandfather measured success
It is about being found… It’s about having the answers, it’s about knowing the customers, it’s about connecting.
Start with clear goals
Overcome the hurdles
Key’s to: Be Found, Engaged, and Remembered
Do your stories line up?In 2014 TiVo talked only about TV Shows
Understand benefits
Getting started
Don’t be afraid of expectations
Develop the story line1. Who is your audience/ideal prospect?
2. What are their pain points/ what problems are they trying to solve? If the pain relates
to a particular industry segment please indicate that as well
3. Why do your customers buy from you? A few top reasons your company has been
selected as the vendor of choice for your customers
4. What industries do you target?
5. What kind of voice do you want to project? Authoritative// Informative / Humorous
Produce a creative brief
Create convergence?
EmailMarketing
Social Media
SEO
Content Marketing
Even Hubspot
Plus, they have a very large sales team.
Measure - O.P.I. (Other people's influence)
7,000 Newsletter Subscribers
Over 17,000 new impressions
Analytics
What you want to look at:● Traffic numbers● Bounce rate● SEO Traffic● Pathway
Social Mentions
Measure Success
1. Search rankings2. Web traffic3. Sales
Actions: Daily content
Results: Doubled traffic
Sales: 40% of the new clients
attributed to Integrated Content
Drive real results
" We received more leads because people found us on the first page of Google search when they used relevant terms. "
- Kintronics
Example: ● Number Two Organic Search● Over 10% Open Rates
Content published to
website, social sites and
an email newsletter
Your content marketing budget
1. Make sure your budget includes ways to obtain content.
1. Make the most of your resources by mapping out all your content destinations. Some places are free, but there is a hidden cost in terms of managing your presence and keeping people engaged. For your blog and/or website you will likely want to set aside an annual budget to cover monthly hosting fees.
1. Your budget should include the cost of tools that enable you to manage your content.
Want a content assessment?
Register to receive a free assessment of your content marketing strategy.
The first 20 people who sign-up AND receive their free assessment will win a $25 Amazon gift card!
To register and to learn more, visit: Or just see mehttp://m.contentmx.com/contentmx/
@ContentMX
Jeff [email protected]
781-444-7000