maximizing your linkedin profile: from setup to success
Post on 18-Oct-2014
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Want to get more out of your LinkedIn profile? Use this presentation as a guide to ensure you are getting the most out of your LinkedIn.TRANSCRIPT
LINKEDIN FROM SETUP TO SUCCESS
MAXIMIZING YOUR
PR
OF
ILE
@caseymaeknox Casey Knox, Southside Creative Group
“personal branding is about
figuring out who you are and
what turns you on and then
monetizing it.”
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Your Digital Footprint = your personal brand
- Kelly Cutrone
IT’S THE STANDARD
STREET CRED
From digital resume to professional network,
build credibility and trust for you and your
company.
BE MORE FINDABLE
SEARCHABILITY
Page one Google search results and LinkedIn
search.
INQUIRIES
NEW BUSINESS
From speaking opps to new client projects.
RECRUIT OR BE
RECRUITED
CAREER OPPS
This platform caters to recruiters and referrals.
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WHY LINKEDIN?
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The Latest on LinkedIn
★ 2 new members per second ★ 39M college students/recent grads
★ 2.1M LinkedIn Groups ★ 1.5M share buttons on unique sites
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Proactively find others by connecting your address books, tagging employers, and joining groups and discussions
CONNECT
Use keywords and keep it highly relevant.
MARKET YOURSELF
Build a robust profile. Tell your professional career story and include a range of accolades and experiences.
CREATE
Update your summary, community involvement, status updates weekly.
OPTIMIZE
4 Steps to success
SECT
ION
No.
1 setting up a rockin’ profile
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BASIC FRAMEWORK
1. Headline
2. Summary
3. Experience
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OTHER IMPORTANT STUFF
1. HONORS, AWARDS, Certifications,
2. Volunteer experiences & causes
3. Interests & personal details
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RANDOM TIPS
1. CUSTOM URL
2. EMAIL PREFERENCES
3. ACCEPTING RANDOM CONNECTIONS
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$720/MO
A block of text giving the quick overview of this very fancy plan:
• UNLIMITED WHO’S VIEWED
• FULL NAME VISIBILITY
• 50 INMAILS MONTHLY
• RECRUITING FEATURES
• WORKFLOW/COLLABORATE
RECRUITER CORPORATE RECRUITER LITE TALENT BASIC A block of text giving the quick overview of this great plan:
• UNLIMITED WHO’S VIEWED
• FULL NAME VISIBILITY
• 25 INMAILS MONTHLY
• RECRUITING FEATURES
A block of text giving the quick overview of this basic plan:
• UNLIMITED WHO’S VIEWED
• 10 INMAILS MONTHLY
• ADVANCED SEARCH
$100/MO
$48/MO
PREMIUM ACCOUNTs ‒ the skinny
1 1
SECT
ION
No. 2
PUT IT INTO MOTION
1 2
ENGAGEMENT
1. MAKE CONNECTIONS & FOLLOW COMPANIES/BRANDS
2. JOIN OR CREATE GROUPS
3. GIVE Endorsements & Recommendations
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1 + 1 = 3
1 4
SECT
ION
No.
3 EXAMPLE PROFILES
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WHICH ONE IS MORE YOU?
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SECT
ION
No.
4 SUCCESS METRICS
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METRICS
1. VIEWS/CONNECTIONS
2. LIKES/COMMENTS
3. INMAILS/INQUIRIES
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METRICS
1 9
2 0
DISTRIBUTION... OF TIME
TWEET STRATEGY Share created or curated content using headlines, links and hashtags
FACEBOOK STORIES Show your human side. (business or personal)
LINKEDIN ENGAGEMENTS All professional, all the time.
2 1
social media distribution strategy
2 2
30 mins
15 mins
15 mins
30 mins 30 mins
15 mins 45 mins
TIME TO ALLOCATE PER DAY ‒ 3 hours
KEEP BEING ORIGINAL
2 3
Graphic Designer Turns Resume Into a Box of Chocolates
SECT
ION
No.
5 Personal branding
2 4
4 P’s of Personal Branding
2 5
Plugged-In
Proactive
Professional
Personable
DESKTOP LAPTOP TABLET SMART PHONE
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PLUGGED-IN
YourName.com
— 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool.
— 80% of job seekers want a personal website.
— 7% of job seekers actually have a personal website.
Workfolio
Wordpress
Tumblr
GoDaddy
Build a personal website to standout!
About.me
YourName.com
Content to include on your personal brand website: 1. Purpose/focus 2. Contact info 3. Professional headline 4. Brief bio 5. Your resume 6. Professional summary/objective 7. Samples of work 8. Results 9. Links 10. Blog 11. Video and other relevant multimedia 12. Testimonials
Tell your story, to guide the truth.
PROACTIVE
Set the example, rather than being someone else's.
Professional
Be your friendly self.
PERSONABLE
When (if ever) is it okay to associate these things with my personal brand?
• Politics • Religious beliefs
• Terrorism concerns
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper • Consumer services/products
General Speaking...
w
SOUTHSIDE
keep in touch
@caseymaeknox @SthsideCreative
facebook.com/caseymaeknox
423-505-9836
southsidecreative.comabout.me/caseyknox
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