maximizing your job search with social media
TRANSCRIPT
Maximizing Your Job Search with Social Media
Effective Ways to Connect, Converse & Build
Your Online Presence
The Importance of Social Media Today
Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email.
Ryan Holmes, Businessman
The Importance of Social Media Today
Social media is the #1 activity on the web.
93 percent of marketers say they use social media for business.
Every second, two more people join LinkedIn.
A Brief Primer: The Main Social
Media Platforms
Instagram LinkedIn
Pinterest Twitter
Tumblr Facebook
Google Plus
So How Does All This Relate to
Your Job Search?
• 67 % of executives have actively worked to become more visible online
• 98 % of HR professionals use some form of social media for recruiting
• 97% use LinkedIn as a recruiting tool• Over 51% use Twitter as a recruiting tool
So How Does All This Relate to
Your Job Search?
• 21% of jobseekers have found jobs through social networks
• 59 percent of recruiters rank social networks as a source for high quality referrals
• However, 4 in 10 jobseekers have found their best jobs through personal connections and many recruiters still view referrals as a high quality recruiting tool.
According to a 2014 Jobseeker Nation Study by the firm Jobvite
LinkedIn: The Good
The Good: Andy Friedman, Executive Director, Penton Media
& Ben Reed, Engagement Manager at Disney Institute
LinkedIn: Key Features/Things to Do
Now
• Inmail• Groups• Following Target Companies• Recommendations• Posting Updates About Your Area of Expertise &
Industry• Building Your Online Capital• Look at Who’s Viewed Your Profile
Twitter: The Basics
Twitter Handle: your username on TwitterBio: Who you are & what you do
Followers/Following: who has subscribed to follow your Twitter updates and vice versa
Hashtag: a keyword or phrase you can use to follow a particular discussion or be a part of the conversation
Retweeting: is basically an endorsement of what someone else has posted. When you retweet something, it automatically appears on your Twitter feed
Favoriting: star icon. Another form of endorsement on Twitter
Twitter: Key Features/Things to Do
• Create a Twitter Profile• Identify & Follow Your Target Companies• Follow People in Your industry• Curate Your Own Digital Front Page: Share & Follow
Industry News • Retweet & Favorite Often, but Strategically• Be a Thought Leader• Connect with Hiring Managers via Twitter Chats• Use Twitter for Interview Prep
Twitter: Participate in Career Chats
10 TWITTER CHATS FOR RECRUITERS, HR & JOB SEEKERS: http://nisharaghavan.com/top-10-twitter-chats-for-hr-recruiters-job-seekers/
Top Job-Related Twitter Hashtags:
• #jobpost, #employment, #hiring• #hirefriday, #staffing, #career, #recruiting and #job.
Key Takeaways: LinkedIn & Twitter
• Connect• Join LinkedIn groups and be an active member
• Send a LinkedIn connection request to any group members who do they exact job you want or work at a company of interest
• Follow your target companies on Twitter and LinkedIn
• Follow people in your industry on Twitter and build a connection by liking and retweeting their tweets.
Key Takeaways: LinkedIn & Twitter
• Converse• Post industry updates and thought leadership
views on LinkedIn and Twitter
• Share and comment on interesting tweets posted by other industry thought leaders on Twitter and LinkedIn
• Build your online capital and good will by congratulating your LinkedIn and Twitter connections if they have good news (i.e. new job, promotion, book deal, project launch.
Key Takeaways: LinkedIn & Twitter
• Build Your Online Presence• Complete your LinkedIn and Twitter profiles: add a
photo, add info on your successes, skills and interests.
• Be as active as you can on social networks. Start by posting 3-5 times a week and eventually work your way up to at least once a day (only a 30-min investment every week
Questions?
Connect with me on:• LinkedIn: Satta Sarmah Hightowerwww.linkedin.com
/in/sattasarmahhightower/• Twitter: @SattaSarmah• Website: sattasarmah.com