Maximizing Your Job Search with Social Media

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Post on 18-Aug-2015

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  1. 1. The Importance of Social Media Today Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. Ryan Holmes, Businessman
  2. 2. The Importance of Social Media Today Social media is the #1 activity on the web. 93 percent of marketers say they use social media for business. Every second, two more people join LinkedIn.
  3. 3. A Brief Primer: The Main Social Media Platforms Instagram LinkedIn Pinterest Twitter Tumblr Facebook Google Plus
  4. 4. Twitter
  5. 5. Twitter
  6. 6. Twitter
  7. 7. LinkedIn
  8. 8. So How Does All This Relate to Your Job Search? 67 % of executives have actively worked to become more visible online 98 % of HR professionals use some form of social media for recruiting 97% use LinkedIn as a recruiting tool Over 51% use Twitter as a recruiting tool
  9. 9. So How Does All This Relate to Your Job Search? 21% of jobseekers have found jobs through social networks 59 percent of recruiters rank social networks as a source for high quality referrals However, 4 in 10 jobseekers have found their best jobs through personal connections and many recruiters still view referrals as a high quality recruiting tool. According to a 2014 Jobseeker Nation Study by the firm Jobvite
  10. 10. Whats Your Online Brand?
  11. 11. Whats Your Online Brand?
  12. 12. LinkedIn: The Good The Good: Andy Friedman, Executive Director, Penton Media & Ben Reed, Engagement Manager at Disney Institute
  13. 13. LinkedIn: The Bad
  14. 14. LinkedIn: The Ugly
  15. 15. LinkedIn: Key Features/Things to Do Now Inmail Groups Following Target Companies Recommendations Posting Updates About Your Area of Expertise & Industry Building Your Online Capital Look at Whos Viewed Your Profile
  16. 16. LinkedIn: Key Features/Things to Do Now
  17. 17. LinkedIn: Key Features/Things to Do Now
  18. 18. Does Any of This Really Work?
  19. 19. Twitter: The Basics Twitter Handle: your username on Twitter Bio: Who you are & what you do Followers/Following: who has subscribed to follow your Twitter updates and vice versa Hashtag: a keyword or phrase you can use to follow a particular discussion or be a part of the conversation Retweeting: is basically an endorsement of what someone else has posted. When you retweet something, it automatically appears on your Twitter feed Favoriting: star icon. Another form of endorsement on Twitter
  20. 20. Twitter: The Basics
  21. 21. Twitter: Key Features/Things to Do Create a Twitter Profile Identify & Follow Your Target Companies Follow People in Your industry Curate Your Own Digital Front Page: Share & Follow Industry News Retweet & Favorite Often, but Strategically Be a Thought Leader Connect with Hiring Managers via Twitter Chats Use Twitter for Interview Prep
  22. 22. Twitter: Follow Your Target Companies
  23. 23. Twitter: Follow People in Your Industry
  24. 24. Twitter: Curate Your Own Digital Front Page
  25. 25. Twitter: Be a Thought Leader
  26. 26. Twitter: Participate in Career Chats
  27. 27. Twitter: Participate in Career Chats 10 TWITTER CHATS FOR RECRUITERS, HR & JOB SEEKERS: http://nisharaghavan.com/top-10-twitter-chats-for-hr-recruiters-job- seekers/ Top Job-Related Twitter Hashtags: #jobpost, #employment, #hiring #hirefriday, #staffing, #career, #recruiting and #job.
  28. 28. Twitter: Interview Prep
  29. 29. Twitter: Proof These Strategies Work
  30. 30. Twitter: Proof These Strategies Work
  31. 31. Twitter: Proof These Strategies Work
  32. 32. Twitter: Proof These Strategies Work
  33. 33. Twitter: Proof These Strategies Work
  34. 34. Great Twitter Tools: TweetDeck
  35. 35. Great Twitter Tools: Hootsuite
  36. 36. Key Takeaways: LinkedIn & Twitter Connect Join LinkedIn groups and be an active member Send a LinkedIn connection request to any group members who do they exact job you want or work at a company of interest Follow your target companies on Twitter and LinkedIn Follow people in your industry on Twitter and build a connection by liking and retweeting their tweets.
  37. 37. Key Takeaways: LinkedIn & Twitter Converse Post industry updates and thought leadership views on LinkedIn and Twitter Share and comment on interesting tweets posted by other industry thought leaders on Twitter and LinkedIn Build your online capital and good will by congratulating your LinkedIn and Twitter connections if they have good news (i.e. new job, promotion, book deal, project launch.
  38. 38. Key Takeaways: LinkedIn & Twitter Build Your Online Presence Complete your LinkedIn and Twitter profiles: add a photo, add info on your successes, skills and interests. Be as active as you can on social networks. Start by posting 3- 5 times a week and eventually work your way up to at least once a day (only a 30-min investment every week
  39. 39. Questions? Connect with me on: LinkedIn: Satta Sarmah Hightowerwww.linkedin.com/in/sattasarmahhightower/ Twitter: @SattaSarmah Website: sattasarmah.com