Maximizing your impact & influence as an HR professional through personal brandingPresented by Shahzia Noorally with ATB Financial

A few points to guide the conversation….

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We’re not aiming for a Kayne level of #swagger

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But we want to aim for mastering the art of the

“#humblebrag”

And we can start by eliminating the word #shameless from the

conversation

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1. But I’m in HR, why should I care about my brand?2. My story3. The fine art of storytelling 4. Exercise: clarifying your why 5. Exercise: mastering your voice & the art of the humble brag6. Steps to elevate your brand7. Q&A

Our conversation today:

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Why should you care?

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My story

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Meet Janet

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“Because emotions are like shampoo in your suitcase. You put some pressure on them and they WILL come out,

no matter how tightly you think you twisted up that bottle.”

Janet Matta - Excerpt from How not to cry at work, Published July 2014

The fine art of storytelling for personal branding

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Exercise: clarifying your why

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“None of us are getting out of here alive, so please stop treating yourself as an afterthought.

Eat the delicious food. Walk in the sunshine. Jump in the ocean. Say the truth that you’ve

been carrying in your heart like hidden treasure. Be silly. Be kind. Be weird. There’s no

time for anything else.”

@Nanea Hoffman

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Exercise: mastering your voice & your #humblebrag

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Steps to build and elevate your brand

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Start with your why & speak to it on every platform

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Get clear on your goals

Get really clear on the impression you want to leave

people with

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Remember it's a slow burn

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Be consistent and authentically you

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Use common sense

Be agile in your approach

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Be mindful of your language and words

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Build in the time weekly

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https://www.linkedin.com/in/shahzianoorally/

@shahzianoorally

@shoegal_403