maximizing social media potential

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Maximizing Your Social Media Potential Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng

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Page 1: Maximizing Social Media Potential

Maximizing Your Social Media Potential

Joanne L. Del Balso

No Fuss Accounting Services

www.nofussaccounting.com twitter handle: nofussacctng

Page 2: Maximizing Social Media Potential

Who am I?AccountantQuickbooks Certified ProAdvisorEnrolled Agent with the IRSSmall Business Owner Since 2007Social Media Enthusiast

www.nofussaccounting.com twitter handle: nofussacctng

Page 3: Maximizing Social Media Potential

Intro to Social Media

www.nofussaccounting.com twitter handle: nofussacctng

Page 4: Maximizing Social Media Potential

What is Social Media?1 Public Relations

2 Customer Service

3 Loyalty Building

4 Collaboration

5 Networking

6 Customer Acquisition

www.nofussaccounting.com twitter handle: nofussacctng

Ultimately it is ALL about gaining…..

AUTHORITY, LEADERSHIP & TRUST

Page 5: Maximizing Social Media Potential

SEO with Social Media Sites

www.nofussaccounting.com twitter handle: nofussacctng

Search engine optimization – Google looks at two main items

1. Inbound links

List of sites and directories to sign up with

2. Keyword density

When creating your bio or description:

draft it in the third person

use the keywords you wish customers

to search for you with

use the same bio in all directories

or sites if possible

Page 6: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

The 3 “C’s” of Social Media

Conversation

ContentConnect

Page 7: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

Create and distribute relevant or interesting content

CONTENT

Blog posts – yours or others

Company news

Promotional (keep to a minimum)

Hobbies & interests

Let your personality show

Interact with relevant forums etc.

Intuit Community example

Page 8: Maximizing Social Media Potential

Keep content posts or status updates to a max of 140 characters

If you want to be retweeted consider reducing your post to enough characters to include your twitter handle with RT in front of it.

Example: RT @nofussacctng is a total of 16 characters so my tweets should be kept to 124 if I want followers to RT me without any liberal editing.

Organize your content and save for future or scheduled posts

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

CONTENT

Page 9: Maximizing Social Media Potential

Unique content to distribute

Posted immediately or scheduled

Save your content to build a library for future posts

Retweet, like, reply or comment

Find content to distribute

Favorite blogs, or message boards or communities

Bring them to you in one place such as an

igoogle dashboard (via rss feeds)

Cross posting

Blog, youtube, slideshare, etc.

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

CONTENT

Page 10: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

Connecting with friends, fans, followers etc…

CONNECT

Twitter: people you follow and

people that follow you

Linkedin: connections

Facebook: friends / fans

Import your address book (all sites)

Search twellow.com link to syracuse “hood”

Use hash tags in tweets

Advanced twitter searches

Page 11: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

Social Media is all about the Conversation

CONVERSATION

Twitter

Interact with followers (via RT or @ “reply”)

Ask a question to cause viewers to respond

Advanced: twitterchats - intensive 1 hr IM type conversation of all tweeps following a specific hash tag

Facebook / Linkedin

Like a post

Comment on a post

Ask a question

Page 12: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

How can we as a group assist each other to expand our networking potential?

Power in Numbers

Follow other in your networking group

Via twitter, facebook, facebook fan pages, linkedin subscribe to blogs etc.

Interact with them

Distribute their posts etc.

Liking a status, commenting on a status

Retweeting a tweet or replying to a tweet

Page 13: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Conversation

ContentConnect

How to set up lists

Power in Numbers

Facebook: Set up a lists focused on social networking and interaction.

* New on Facebook is the “new” fan page and ability to see the feed of just the businesses etc that the fan page has liked.

Twitter: Lists – you can manage these on the twitter site or via dashboards like hootsuite or tweetdeck (I use hootsuite)

Linkedin – No real way to filter the update feed by a list

You just need to scan the feed for posts to react to

Page 14: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

With a Little Help From Your “Friends”

Esther makes a post > if even just 4 people likes or comments on the post, her network potential increases from

200 to 1000!

If someone sees Joanne’s like or

comment the circle

grows

Page 15: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Resources• Tonight's power point is available online

at www.slideshare.net/nofussacctng• Special rates for social media training now

thru August 31, 20113 on 1 training / grab 2 of your friends$180 for 2 hrs or $60 each add a 4th for added $60 (max 4)

One on one also available for $60 per Hr

Page 16: Maximizing Social Media Potential

www.nofussaccounting.com twitter handle: nofussacctng

Resources

Wednesday – November 1, 2011 Time: 8:00am – 5:00pm Place: Holiday Inn Convention Ctr

On Facebook

Grandma Mary

Page 17: Maximizing Social Media Potential

Take Aways for TonightBranding: draft a bio using keywords that would be used to search for your business on googleSet up social media accountsSEO: create inbound links to your site Explore Twitter – Don’t be afraid!!

www.nofussaccounting.com twitter handle: nofussacctng