maximizing relevancy in brick-and-mortar stores - drs chicago, june 2015
TRANSCRIPT
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How Legacy Brands are Appealing to Millennials Jason Allen, VP Multichannel
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WHY are we here ?
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THE WORLD AROUND US IS CHANGING.
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OUR CUSTOMER BASE IS
CHANGING.
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Our customer base is changing
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Our customer base is changing
Who are the MILLENNIALS?
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Millennials: Contextual drivers shaped them
Technological Connectivity
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Millennials: Contextual drivers shaped them
Social & Economic Instability
Technological Connectivity
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Millennials: Contextual drivers shaped them
Baby Boomer Parents
Technological Connectivity
Social & Economic Instability
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Millennials: What do they want?
Millennials expect to live in a world that can be customized to fit their needs.
Millennials demand authenticity, and
won’t tolerate inauthenticity.
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Thank You