Maximizing LinkedIn for Social Media Marketing

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Joyce Sullivan, Founder and CEO of SocMediaFin, Inc. presents "Maximizing LinkedIn for Social Media Marketing" to New York University (NYU), School of Continuing and Professional Studies (SCPS) class of July 23-27, 2012 for Social Media Intensive Summer Program

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<ul><li> 1. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 20122:30 - 4:00 pm EDTMaximizingFor Social Media Marketing Created and Presented by:Joyce Sullivan Founder | CEO SocMediaFin.com@JoyceMSullivan #nyusmi</li></ul> <p> 2. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 20122:30 - 4:00 pm EDT MaximizingFor Social Media MarketingAGENDA: - overview and introductions- industry trends- global dayLinkedIn- Overview- Tools- Social Media Marketing- your own- your group- your organizationCreated and Presented by:- Whats Next- Discussion and QuestionsJoyce Sullivan CEO | Founder SocMediaFin.com@JoyceMSullivan #nyusmi 3. @JoyceMSullivan #nyusmi Visit us &gt; SocMediaFin.com 3 4. Maximizing LinkedIn for Social Media MarketingOnce used for recruiting only, LinkedIn has matured into:- powerful social media marketing platform- allows companies to recruit employees- generate new business- strengthen current relationships- establish industry communities- reinforce brand loyalties.@JoyceMSullivan #nyusmi 5. Social Media Tools: How Do I 5Know Which One I Should Use?a. Who are you?b. What do you have to say?c. Who are you trying to reach?d. How do THEY want to be reached (or not reached)e. Once you connect, then what?@JoyceMSullivan #nyusmi 6. 6@JoyceMSullivan #nyusmi 7. 7http://schedule.sxsw.com/2012/events/event_IAP9392@JoyceMSullivan #nyusmi 8. 8Five globalwomen NZ,UK, US - whowork in financialservices anduse socialmedia for workSXSW 2012 Financia@JoyceMSullivan #nyusmi 9. US Industry Trends: Shrinking and Growing Industries 2007 - 2011Council of Economic Advisors, February 2012 report@JoyceMSullivan #nyusmi 9 10. LinkedInFounded in December 2002As of May 2012:- 162 million members- 200 countries-Worlds largest professional network on the internet- Available in 18 languages; 45 languages for Groups@JoyceMSullivan #nyusmi 11. @JoyceMSullivan #nyusmi 12. @JoyceMSullivan #nyusmi 13. @JoyceMSullivan #nyusmi 14. @JoyceMSullivan #nyusmi 15. @JoyceMSullivan #nyusmi 16. 16@JoyceMSullivan #nyusmi 17. 17@JoyceMSullivan #nyusmi 18. 18@JoyceMSullivan #nyusmi 19. 19@JoyceMSullivan #nyusmi 20. 20@JoyceMSullivan #nyusmi 21. 21@JoyceMSullivan #nyusmi 22. 22@JoyceMSullivan #nyusmi 23. 23@JoyceMSullivan #nyusmi 24. 24@JoyceMSullivan #nyusmi 25. 25@JoyceMSullivan #nyusmi 26. 265 questions to ask yourself beforeconnecting using social mediaa. Who are you?b. What do you have to say?c. Who are you trying to reach?d. How do THEY want to be reached (or not reached)e. Once you connect, then what?@JoyceMSullivan #nyusmi 27. Thank you! Connect with me!LinkedIn: http://linkedin.com/in/joycemsullivanWebsite: http://socmediafin.comTwitter: http://twitter.com/joycemsullivanFacebook: http://facebook.com/socmediafinWatch me talk Career Reinvention &gt; Joyce Sullivanon WSJR with Maria Bartiromo@JoyceMSullivan #nyusmi27 28. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 20122:30 - 4:00 pm EDTMaximizingFor Social Media Marketing Created and Presented by:Joyce Sullivan Founder | CEO SocMediaFin.com@JoyceMSullivan #nyusmi</p>