maximizing indonesian internet user potential (for marketing)
DESCRIPTION
There are a huge numbers of Indonesian Internet Users. So marketer have to consider internet as their tool of marketingTRANSCRIPT
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Maximizing Indonesian Internet User Potential
Presentation by Detikcom
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What’s on this presentation
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A. Internet EvolutionB. Indonesian Internet UsersC. How to Start Online
CampaignD. Benefit of Online Campaign
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Internet Evolution
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Worldwide Internet Users
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http://www.internetworldstats.com/stats.htm
360,985,492
1,463,632,361
2000
2008
305 %in 8 years
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Various Access Tools
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Various Infrastructure
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Indonesian Internet Users
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Users Growth
Source: APJII and Synovate analysis
*) Estimation
1450 %in 8 years
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Internet Penetration for SEC AB
Among People with the following criteria:• SEC AB• Productive ages : 18 -55 y.o• Living in greater Jakarta and
Surabaya
Source: Synovate Research June 2008
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For Internet Users, Roles of Each Media in …
0
20
40
60
80
100
...drawingattention
...arousinginterest
...deliveringinformation
...supportingpurchasedecision
...being asource of
entertainment
TV
Magazine
Newspaper
Internet
Radio
Source: Synovate survey in 4 main cities
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How to startOnline Campaign
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1. Set YourCampaign Goals
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1.1. Brand Awareness & Credibility
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1.2.Communities
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1.3. Customer FeedBack
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1.4. Creating Sales
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2. Create YourCampaign
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2.1. Specific Site (not corporate site )
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Top 1 game site, to gather database
HP Indonesia, HP OfficeJet,Sales Activity
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2.2. Online Advertising
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Display Ads – Text Ads - Email – Newsletter - etc
Invite People to Your Site
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Creative makes The Difference
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3. Choose
The Right Media
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3.1. Media Segmentation
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3.2. Unique Visitors
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3.3. Pages Viewed
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3.4.User Behavior
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Please never use the word “Hits”Please never use the word “Hits”Greg Stuart, former President of IAB, writer of “What Sticks”
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Statistic Tools to Statistic Tools to Measure WebsitesMeasure Websites
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Benefit ofOnline Campaign
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1. Reach1. ReachA Potential New Media which reach
a lot & growing user
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2. Right Target2. Right TargetMass Target : Educated people, SES ABSegmented : segmented sites
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3. Transparent Report3. Transparent ReportReliable & Measurement Reporting System
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High Interactivity :• Two way• Audio visual
4. Interaction4. Interaction
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5. Always On : 5. Always On : 24 hours, 7 days & 7 nights
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THANK YOU
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