maxdiff webinar_10_19_10
DESCRIPTION
SurveyAnalytics Webinar10/19/10Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating ScalesTRANSCRIPT
Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales
© Copyright Survey Analytics | 3518 Fremont Ave N #598 | Seattle WA 98103
Who is SurveyAnalytics: • Started in 2002 in Seattle, WA• #172 on Inc. 500 Fastest Growing Private Companies• #12 on Puget Sound Journal's Top 100 in Washington • Over 6K+ clients and growing!• QuestionPro, IdeaScale, MicroPoll
Esther LaVielle - Chief Education Director
Getting Started:
Building a MaxDiff Analysis Survey with SurveyAnalytics
Reviewing MaxDiff Reporting Tools
Q & A: Nico and Esther
Conclusion
Agenda
Getting Started:
Building a MaxDiff Analysis Survey with
Surveyanalytics
Preparing for MaxDiff Analysis:
Determine the # of features/attributes you want to use: Airline Industry Example
Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes
Max Difference Scale of Importance
2) Review and Change Settings: Set Max Attributes
Max Difference Scale of Importance: 3) Preview
Max Difference Scale of Importance: 3) Review Data
Max Difference Scale of Importance: 4) Download Raw Data
Max Difference Scale of Importance
Let's Go to a Live Survey!
https://surveyanalytics.com/t/ADQIBZII6u
Max Difference Scale of Importance
Future Enhancements
Future Enhancements of Max Difference Analysis: - Multiple Question MaxDiff AnalysisBe able to cycle MaxDiff Qs more than once! -Share of Utilities Chart Export
Frequently Asked Questions Max Difference Analysis:
Can I setup an experimental design where I have a long list of attributes that need to be shown a few at a time? No -We are planning to add this as an enhancement in the very near future. You will be able to set # of tasks to cycle through per respondent thus allowing you to work with very large lists. What kind of a utility estimation model does the system use to calculate the share of preference? Logit.
Product Feature Highlights Included with MaxDiff Analysis:
• Unlimitedo Surveyso Questionso Responses
• Discrete Choice Conjoint Analysis
• Max Difference• Interactive Surveys
• Scripting Language Access• Web Service API Access• Large Email List Storage • Design for Global Use • Integrated Sampling• $500/mo
Q & A and Conclusion
Nico Peruzzi, PhD, Partner Outsource Research Consulting Website: www.orconsulting.comEmail:[email protected]
Esther LaVielle, Chief Education DirectorSurveyAnalyticsEmail: [email protected]: http://www.surveyanalytics.comBlog: http://blog.surveyanalytics.com