Max Protein - Protein SupplementHealth Booster

Max Protein

• Max Protein is a protein product designed to help those who are keen on meeting their daily protein requirement with good quality protein.

Max Protein

• Max Protein is made of superior quality soy protein isolate sourced from an internationally acclaimed company known for its quality ingredients.

Max Protein

• Max Protein is a quality nutrition product formulated to take a position of value in your healthy life style plan

What is protein made of ?Building blocks of Protein:

Amino acids• Twenty amino acids form the

building blocks of proteins out of which ten are essential amino acids.

Structure of protein

• Most proteins have a complex, three-dimensional design that enables each protein’s unique function.

What do proteins do in the body?

Proteins perform functions as

• enzymes • structural proteins • contractile proteins • antibodies • transport proteins • protein hormones • clotting factors • receptor proteins

How much protein do we need?Gram protein /kg body

weight

Current RDA for sedentary adult 0.8 (0.4 g/lb)Recreational exerciser, adult 1.0 - 1.5 (0.5 – 0.75 g/lb)Competitive athlete, adult 1.2 - 1.8 (0.6 - 0.9 g/lb)Growing teenage athlete 1.8 - 2.0 (0.9 - 1.0 g/lb)Adult building muscle mass 1.4 – 1.8 (0.7 – 0.9 g/lb)Athlete restricting calories 1.4 – 2.0 (0.7 – 1.0 g/lb)Maximum usable amount (adults) 2.0 (1.0 g/lb)Adapted from: Clark N. Nancy Clark’s Sport Nutrition Guidebook, 2nd Ed. Champaign, Ill: Human Kinetics; 1997

How much protein do we need?

• Protein requirement varies based on physiological status

• Pregnant women, sports persons and growing children need 1.5 to 2 gm protein / kg body weight

Protein Quality• Protein quality depends on

the fact whether the said protein provides all the essential amino acids in the required ratio and amounts that is required by the human body.

1st limiting amino acid determines protein synthesis

What happens when we consume less protein?

• Protein deficiency in quantity and quality may cause several problems such as– growth retardation– reduced immunity and falling

prey to frequent infections– anemia– muscle wasting

Soy Protein as part of Max Protein

Advantages offered by soy protein• High quality protein• Heart healthy• Diabetic friendly• Improves bone health• Helps in weight management

Superior quality protein

• Soy protein was chosen to be the main ingredient in Max Protein because it is a high-quality, complete, plant-based protein, equivalent in protein quality to that of meat, dairy and eggs.

Protein Digestibility Corrected Amino Acid Score (PDCAAS)

Soy 1.00Egg 1.00Milk 1.00Meat 0.92Peas 0.69Rice 0.47Wheat 0.40

Heart Healthy• The risk of coronary heart disease

increases with increased blood cholesterol concentrations, specifically those of LDL cholesterol. A lot of research done and evidence documented on the beneficial effects of soy proteins on lipid profile. Both soy protein and isoflavones contribute favourably towards heart health. Teixeira et al.2000. Am J Clin Nutr;71:1077-84

Potter et al. 1998. Am J Clin Nutr 1998;68 (suppl):1375S-9SErdman Jr, J. W. (2000). Circulation, 102(20), 2555-2559.

Heart Health Claim

Health Claim: “25 grams of soy protein a day as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease”.

U.S. FDA, 1996

Good for diabetics

• The prevalence of type 2 diabetes mellitus has been increasing rapidly worldwide. Soy protein has been shown to be beneficial for diabetics. Diabetics are at a higher risk of getting heart diseases and soy helps in reducing this risk.

Teixeira et al. 2004. J. Nutr. 134: 1874 -1880Hermansen et al. 2001. Diabetes Care, 24 (2) 228-233

Helps to achieve/maintain healthy weight

• Protein is the most satiating macronutrient when compared to carbohydrate or fat. This property of protein makes it an excellent choice for incorporating it into weight management or weight loss diets.

Anderson G, Moore S (2004). J Nutr, 134:974S-9S.Halton, T. L., & Hu, F. B. (2004). J. Am. Col. Nutr, 23(5), 373-385.Paddon-Jones, et al. (2008). Am. J. Clin. nutr, 87(5), 1558S-1561S.

Other benefits

• Soy foods have known to been shown – improving bone health– reducing the risk of certain

cancers– alleviating distressful

menopausal symptoms

Max Protein also has calcium

• Max Protein provides almost 9 % of the calcium RDA. The most important function is it is

Essential for strong bones and teeth

How to use Max Protein?

• One serving (10 gm) of Max Protein provides

8 gm of protein87 mg of calcium

• Max Protein can be added to wheat flour with which you can make roti

How to use Max Protein?

Max Protein can be

• added to gravies of any vegetable preparations

• added to juices, milk shakes

How to use Max Protein?

• added to besan with which chillas or pakoras or koftas are made

• sprinkled over rice or soup before serving

• added to kheer or any other milk sweet we make at home

Max Protein• Max Protein is a very easy to

use product as it does not contribute to taste or texture of the recipe. Max Protein can be of great value when it is made part of the family diet and will contribute towards the health and well being of all family members

Live Active Live Healthy!!!!!!!

LiveActive India Pvt. Ltd.

No. 490, Talacauvery Nagar, Amrutahalli

Yelhanka, Bangalore – 560 092

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