MAXIMUM COVERAGE!! MAXIMUM REACH!!

Dainik BhaskarMadhya Pradesh

6.93Crores Population

1.88Crores Urban Population4,49,000 SEC A Households

Source: Indicus Analytics, Market Skyline of India, 2008

MADHYA PRADESH

State-Level Readership

2,26,000 more Readers than

5 other newspapers put together, acrossUrban MP!!

13% more SEC A Reach than

5 other newspapers put together!!

DB reach compared to AIR Gross Reach of 5 other newspapers Source: IRS 2011 Q1

Figs 000s

Madhya Pradesh DB ND PAT RE DJ NB

U+R 3,730 1,285 1,113 520 344 177Urban 2,970 975 1,038 411 227 93SEC A 701 233 237 79 47 24

3200

3400

3600

3800

Madhya Pradesh Urb+Rur / AIR figs in 000s

DBND+RE+ NB+PAT

+DJ

1 5Greater than

MADHYA PRADESH

City-Level Readership

SEC A reach of Dainik Bhaskar compared to any other newspaper

67% more reach in Indore45% more reach in Bhopal83% more reach in Gwalior

Figs 000s

DB Pat Lead of DB357 226 58%

SEC A 112 77 45%

DB ND Lead of DB472 249 90%

SEC A 144 86 67%

DB ND Lead of DB162 106 53%

SEC A 42 23 83%

Bhopal

Indore

Gwalior

Source: IRS 2011 Q1

MADHYA PRADESH

Readership by Age-group

Figs 000s

Madhya Pradesh DB NDYoungsters, Age 12-19 754 244Adults, Age 20-39 1,774 611Mature Adults, Age 40+ 1,202 431

Source: IRS 2011 Q1

Dainik Bhaskar Reachcompared to any other newspaper

Twice the number of Youngsters

Twice the number of Adults

Twice the number of Mature adultsDainik Bhaskar versus Nai Dunia

MADHYA PRADESH

Dainik Bhaskar SEC AB Readership

Figs 000s

MP DB ND PAT RE DJ NB

SEC AB 1,570 499 452 181 115 37

Source: IRS 2011 Q1

Dainik Bhaskar has 22% more SEC AB readers compared to 5 other newspapers together!!!

Dainik Bhaskar versus Nai Dunia + Patrika + Raj Exp + Dainik Jagran + Navbharat

DB reach compared to AIR Gross Reach of 5 other newspapers

MADHYA PRADESH

Dainik Bhaskar reach of Graduates+

DBAverage Issue Readership 000s

Dainik Bhaskar reaches

203% more Graduate & Post-Graduate readers compared to the nearest competing newspaper!!!

Dainik Bhaskar vs Nai DuniaSource: IRS 2011 Q1

MADHYA PRADESH

Dainik Bhaskar reach of affluent readers

DBAverage Issue Readership 000s

Dainik Bhaskar reaches 18% more readers from households with a Monthly Income of Rs.10,000+ compared to

5 other newspapers put together!!!Source: IRS 2011 Q1

Dainik Bhaskar versus Nai Dunia + Patrika + Raj Exp + Dainik Jagran + Navbharat

DB reach compared to AIR Gross Reach of 5 other newspapers

Dainik BhaskarMadhya Pradesh

MAXIMUM COVERAGE!! MAXIMUM REACH!!