mauricio macri´s electoral strategy
DESCRIPTION
Presentación en inglés sobre la estrategia electoral de la campaña de Mauricio Macri 2011.TRANSCRIPT
The political communicationin the entertainment erain the entertainment era
October 2011
Mauricio Macri`sElectoral strategy
People see what they want to see and hear what they want to hear
The Daisy Ad. Tony Schwartz
Inelection campaigns
people already havethe information
People see what they want to see and hear what they want to hear
PRODUCE A RESULT
Activate,Stimulate,Transmit.
Surveys as a strategy weapon
Look forthe connection
with the electorate
Listen
The image
Glorious feelings for ourpersonal and sensorial history
The image transmits emotions
The image
The imagetransmits information
which producesresults at a
conscious andan unconscious
level
Our brain cannot make a sensible process of the political information
Old politics vs New politics
Words whichconvey ideas
Images whichtransmit emotions
The image
is very difficult to distort
but we see what we want to see…
The three steps of communication in election campaigns
The meaning(interpretation)
From one to the other
The remembrance
We do not forget emotions
The three steps of communication in election campaigns
Personalcontact
The struggle for minds and hearts
The three steps of communication in election campaigns
The key to a successful campaign
Stop explaining ““how”how” we do things
to say““why” why” we do things
Communication is the main aim. Saying why we do the things we do
The key to a successful campaign
Go beyondtechnical language
and public office
The greatest challenge is to be simple
The key to a successful campaign
Stop fighting
The key to a successful campaign
Stopfighting
The best vengeance is winning
The key to a successful campaign VISIBILITY - FEASIBILITY
Listening
Formulating the strategy
Defining the message
What people think and feel
The key to a successful campaign CONTROL OF THE AGENDA
PEOPLE’SPROBLEMS!!!
The key to a successful campaign DISCIPLINE IN THE MESSAGE
A clear strategy and an unambiguous message
The key to a successful campaign HAVE A MESSAGE
A universal and fundamental message
“Things happen when you start believing”
“If you believe in God, I will take you to the Promised Land” Moses
“The future of an illusion” . Sigmund Freud
(The Myth of the Passage)
The key to a successful campaign
About whatkeeps peple
awake
What to talk about?
About whats makespeople happy
The key to a successful campaign
Knowing what people want
Having a strategy
Developing Plan
Researching
The key to a successful campaign
Being proactive
Turning ideas into news
Telling a good story
Being simple when conveying the message
Not talking about politics (or politicians)
Talking about the problems and dreams people have
The most important thing is:
www.entornoestrategia.com.ar
Thank you for your attention!
@guiyoteb
www.guillermobertoldi.com
GuillermoBertoldi