matthew yeomans custom communications
DESCRIPTION
At 2011’s BITCI General Assembly, we held a special session on the hot topic of how social media can be used to communicate sustainability. Matthew Yeomans, co-founder of Social Media Intelligence gave this fascinating presentation on trends and key areas being impacted by this new form of media.TRANSCRIPT
- 1. Social Media Sustainability Workshop
- 2. About SMI
- 3. Social Media Sustainability Transparency Community Smarter Business Cost Savings Innovation Stronger, Better, More Profitable Business The Promise
- 4. A lot has changed in 10 years
- 5. People are telling stories about your brand Why arent you telling your own story?
- 6.
- 7.
- 8. The Sustainability Social Media Gap 244 120 Using social media for marketing/PR Using social media for sustainability/CSR
- 9. Marketers are doing their best to measure
- 10. The danger is that customers just become another number
- 11.
- 12. So what do people want from companies? Entertainment Response Knowledge Leadership Honesty Respect
- 13. How can companies serve that need? Be Useful!
- 14. Theres no magic formula to social media conversation The Right Conversation The Right Community The Right Content
- 15. Social Media Screw Ups 9 6 3 8 7 1 2 14 13 12 11 5 4 10
- 16. Good content = social media currency
- 17. Understand your community first Then establish an ongoing dialogue
- 18. Think like a publisher What content works where, when?
- 19. What story do you want to tell? Customer Service R&D Brand Validation Thought Leadership Sustainability Recruitment info Sales Employee Engagement B2B
- 20. Dont be intimidated by technology
- 21. VIDEO DIARIES: Highlight Sustainability Hidden Stories
- 22. TWITTER THOUGHT LEADERSHIP Allianz shows knowledge
- 23. EMPLOYEE BLOG - Experiences from Stonyfield
- 24. Reinvent the corporate responsibility report! 15 120
- 25. Eco No imagination
- 26. How to Start
- 27. Find the right people in your organisation
- 28. Integrate social media thinking - dont isolate
- 29. Connect the Entire Organisation PR Marketing Customer Service R&D Supply Chain Recruitment Sales Internal Comms +
- 30. Especially these guys
- 31. If everything seems under control, you're just not going fast enough. Finally
- 32. [email_address] @mateoy 07949 830256 Thank you