matthew wilkins · re - development san diego chapter pr - summit 2016 lessons learned •...
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Matthew Wilkins - VP of Chapter Visibility and Public Affairs San Diego Chapter - Digital Technology PPN Co-Chair - Associate – KTU+A
Overview 1. Show how a new website can help your
chapter. 2. Analyze the steps required to build a new
website. 3. Discuss the lessons learned,
maintenance, and Q&A.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
How can it help your chapter? • Helps your members
• Helps the public
• Can bring revenue
• Will improve your
chapters visibility
H o w c a n i t h e l p y o u r c h a p t e r 1.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Helps your Members • Find information easily
• Host pages for
committees or events
• Get involved
• Incentive for membership
H o w c a n i t h e l p y o u r c h a p t e r 1.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Helps the Public • Find out about our
profession
• Find a local landscape architect
• Hear about events and LAM
H o w c a n i t h e l p y o u r c h a p t e r 1.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Can Bring Revenue • Provides an incentive for
sponsors
• Can show their logos, contact information and events.
• SDASLA has seen a rise in sponsorship.
H o w c a n i t h e l p y o u r c h a p t e r 1.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Improves Chapters Visibility • SDASLA has seen a rise
in unique visitors
• Many of the users have commented about the ease of use.
H o w c a n i t h e l p y o u r c h a p t e r 1.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Steps required to build a website? • Create a website committee • Collect chapter members or
boards desires (wish list)
• Develop an RFP
• Select your development team
• Stay involved once you select your development team
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Create a website committee
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Wish List !!! • Develop a list of other
websites and highlight specific features that you like
• Take a survey from members about what they want from a website
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Develop an RFP • Build an RFP that reflects
your chapters desires. • Helps to have somebody
spearhead this. • Consult a web developer,
other chapters and national. • Pay to have somebody put
this together if needed.
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Select your Development Team
S t e p s r e q u i r e d t o b u i l d a w e b s i t e 2.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Stay Involved in the Development • Schedule meetings • Do your homework (provide
photos, text and other needed information)
• Monitor progress and budget
• Ensure needs are covered
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W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
l e s s o n s l e a r n e d , m a i n t e n a n c e , a n d Q & A 3.
lessons learned, maintenance, and return on investment
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Lessons Learned • Communication is key
• Best when you have a committee/team helping
• Be educated about the process, find members or others with experience in web development
• Be open to other ideas and compromise with committee members
l e s s o n s l e a r n e d , m a i n t e n a n c e , a n d Q & A 3.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Site Maintenance • Website maintenance is
necessary
• Consider having a
committee or board
member who oversees this
• Take on tasks if possible
l e s s o n s l e a r n e d , m a i n t e n a n c e , a n d Q & A 3.
W e b s i t e R e - D e v e l o p m e n t
S a n D i e g o C h a p t e r
PR - Summit 2016
Questions / Discussion
l e s s o n s l e a r n e d , m a i n t e n a n c e , a n d Q & A 3.
Thank you!