Trends in AR for Enterprise

Matthew Duke-Woolley Market Analyst, Beecham Research Ltd.

AR VR Innovate – April 28th 2016

M2M World of Connected Services The Internet of Things

World of Wearable Technology Applications Towards Function With Style

AR in Enterprise

BUSINESSOPERATIONS MEDICAL

•  Industrial Maintenance

•  Education & Training

•  Personal Navigation & Guidance Systems

•  Compliment & Enhance Business Processes

•  Especially useful in mobile environments

Augmented Reality Medical Wearable 1 Evena Eyes-On Glass

•  Applica'onofreal-'meaugmentedimaging.•  Mul'-spectralimagingallowsmedicalstafftoseeveinsthroughtheskin.

•  Upto40%ofIVstartsrequiremul'pleaCemptstolocateandaccessavein.

•  Hands-freeopera'onenablesfreedomofmovementandpa'entengagement.

•  Digitalstorageandtelemedicineconnec'vityforseamlessdocumenta'onandaccesstoelectronicmedicalrecords

Augmented Reality Medical Wearable 2 Surgeon Use Case

•  Medicalimagingtechniquesareprevalentindiagnos'cs.Thedataisstudiedpriortosurgicaltreatment.

•  Accesstodatamodelsinsidetheopera'ngtheatreisinconvenientandmanipula'ngthemodelmayrequirethesurgeon’shands.

•  Leavingtheopera'ngtheatretoconsultthepa'ent’sdatamodelintroducesasignificantdelaytotheprocedureandaddi'onalriskforthepa'ent.

•  Augmentedrealityprovidesintui'vedepthpercep'oncomparedwithprojec'ngimagery.Interfacedesignedtobehandsfree.

Augmented Reality in Automotive Value Chain

ProductDesign Engineering Opera'ons

Marke'ngSalesCustomerSupport

Augmented Reality For Lone Worker and Warehouse / Logistics

•  Handsfreeopera'onusingvoicecontrolenablestheworkertokeephandsontaskratherthancontrollingthemobiledevice(suchaslaptoportablet).

•  Enabletheworkertocollaboratewithover-the-shoulderexpertguidance.Two-wayvideoandaudiocommunica'ons.

•  Deviceiscapableofscanningbarcodes,connec'ngtoknowledgesystems,receivingjoblists,andindoornaviga'on.

•  Receivedetailedjobprocessinforma'onsuchasvisualisa'onandmodellingfunc'onalityfortaskspecificexecu'on.

Public Safety with Wearable Devices

Axonon-bodyofficercamera(AxonFlex)developedincollabora'onbetweenTaserandEvidence.com.Ethicalissuessuchasdataprivacyaremainconcernsaroundproductslikethis

FirefightersuitenabledwithavarietyofsensorsandconnecteddevelopedbyMotorolaSolu'ons

Augmented Reality for Consumer

Virtual Reality for Consumer

The Hardware / Software Devide

Key Attributes

Wearable Devices in the Enterprises – Some Key Market Players

Developing Ecosystems for Enabling and Promoting Use in the Enterprise

GlassatWork:AMA,APXLabs,Augmate,AugMedix,CrowdOp'c,GuidiGo,Interapt,Pris'ne,WearableIntelligence,Ubimax.

SalesforceWear(Connec'ngwearabledevicestoSalesforceWearPla]orm1):ARM,Apple,Fitbit,Pebble,Philips,OculusRi_,Samsung,Meta,Etherios,Jawbone,Vuzix,Epson.

Partnerships for New Products

The Role of Wearable Technologies in Smart Working Spaces

WearableDevicesareInterfacesbetweenWorkersandWorkingSpaces,enablingspecificbenefits–higherproduc'vity,fasterresponse,greateraccuracy,etc.

1998–SouthKorea

2007-Europe

Becominglessobtrusive,less“clunky”,morepowerfulandlowercost...

Wearable Device Market Enterprise Segment (Devices and Software)

In2014:•  Revenuesfromwearabledeviceinenterprises,includingdevicesandso_ware,were$1.8bn.

•  Weexpect“BusinessOpera'ons”todevelopmorerapidlythan“Safety/Security”and“Medical”

Source:BeechamResearch

Wearables Development Challenges

Frameworkformovingfromtechnologydeterminismtowardsamul'disciplinaryviewofwearabledevices

Conclusions 1. ARWearableDevicesprovideaninterfacebetweensmart

workingspacesandworkers2. Applica'onsinbusinessopera'onsarealreadyapprecia'ng

thevalueofwearabledevicesandtechnologies.3. Thehealthcaresegmentmovesinitsownwaydueto

regulatorycomplexity.WearabledevicecansupportbeCercare,reduceriskandreducehealthcareins'tu'oncosts.

4.  Severalini'a'ves–ecosystemforma'on–intheareasofso_ware,data,andapplica'ons.

5. Con'nuousdevelopmentofenablingtechnologiesforwearabledevices.

6. Movingtowardsamul'disciplinaryviewofwearabledevicesforenterprises.

Augmented Reality & Wearable Devices A New Operational Tool for Enterprises

TableofContents•Introduc'on•WhatisAugmentedReality?•TheAR+WTlandscape•Recentac'vityofmajormarketplayers•Thecurrentstateofthemarket•Thefutureofthemarketandforecas'ngscenarios•Futuredirec'ons•Conclusion

Thank You matthew@beechamresearch.com

www.beechamresearch.com