matt smith smx_preso
TRANSCRIPT
![Page 1: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/1.jpg)
Matt Smith
SEO ManagerDell
How to Engage in Social Media at Your Company
![Page 2: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/2.jpg)
A shift in purchase behavior
50%OF PEOPLE ARE MORE LIKELY TO BUY IF ENGAGED WITH VIA SOCIAL SITES
![Page 3: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/3.jpg)
Global Marketing3
SMaC team monitors over 22,000 online
mentions of Dell everyday
SMaC certifications and
training
Employees become the brand
advocates
![Page 4: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/4.jpg)
Global Marketing
Create social opportunities from your website
![Page 5: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/5.jpg)
Global Marketing5
Brain stormers
![Page 6: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/6.jpg)
Global Marketing6
Trusted Advisors
![Page 7: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/7.jpg)
Global Marketing7
Using social media in SEM
![Page 8: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/8.jpg)
Global Marketing8
Social Media Budget
•Adjust budgets according to your target audience.• Linkedin, Google+, Twitter for business relationships.• Facebook, Twitter, Google+ for consumers.
![Page 9: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/9.jpg)
Global Marketing9
Getting started with social • Give people a reason
to talk about your company.
• Provide thought leadership.– Webinars
– Local Events (dellworld.com)
![Page 10: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/10.jpg)
Global Marketing10
Using social listening for SEO• Perform keyword research with social listening.
• Content creation based on needs.
• Engage with customers for links and accurate information.
![Page 11: Matt smith smx_preso](https://reader035.vdocuments.mx/reader035/viewer/2022062513/55648f19d8b42a73418b51ee/html5/thumbnails/11.jpg)
Global Marketing11
Contact Me
Questions, Comments, Ping-Pong?
Email: [email protected]
Twitter: smith_matthew
Linkedin: /in/matthewlsmith
DELLWORLD.COM