matriz cannes lions 2016 report

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ReportT I M E T O S H A R E

C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S


lions entertainment

innovation health



libert fraternit creativit


Estamos no meio de uma revoluo.

C A N N E S L I O N S 2 0 1 6 H I G H L I G H T SC A N N E S L I O N S 2 0 1 6 H I G H L I G H T S


tecnologia



libert


technology is the new black.

S a m s u n g + V i c e l a n d V i r t u a l R e a l i t y S t o r y t e l l i n g "

https://vimeo.com/160965990


Realidade virtual a nova realidade.



Realidade virtual a nova realidade. Oi?



No confunda tecnologia com inovao.




Tecnologia simplesmente sobre inventividade, mas

inovao sobre a habilidade de criar a mudana e

solucionar necessidades.

E x c e d r i n T h e M i g r a i n e E x p e r i e n c e "

https://www.youtube.com/watch?v=GvyoBP4A3mA


Ideias baseadas em dados so essenciais.


O N G C r i o l a E s p e l h o s d o R a c i s m o "

https://www.youtube.com/watch?v=FZ94V6Bg9wA


fraternit



o outro



Empatia o novo insight.


C o u n t e r s B a b y S t r o l l e r T e s t D r i v e "

https://www.youtube.com/watch?v=7dSC7js5C54

D E T R A N S A E S P A R A

T R A N S F O R M A E S


insight

B A N K I - M O O N


Propsito o novo P.


B L A K E M I C O S K Y E

T O M S 1 0 y e a r s "

https://www.youtube.com/watch?v=xkF4X5MfW0w


Criatividade vem com diversidade.


M A D O N N A B A D G E R


For over three decades, women have earned more than 50% of college degrees in much

of the developed world.

Yet a significant gender gap in leadership roles across all territories remains. Of 200 countries,

only 17 are led by women and not one has more than 11% of its top companies run by women.

Although women make around 80% purchasing decisions in the world, 91% of women feel like

advertisers dont understand them.


S i s h e i d o H i g h S c h o o l G i r l "

https://www.youtube.com/watch?v=d0GdtsT38To

A N Z E q u a l F u t u r e "

https://www.youtube.com/watch?v=LfrK4Ef2FFU


creativit



ideias de exceo



Busque a arrebatadora simplicidade

das ideias.


M A R C E L L O S E R P A L I O N O F S T . M A R K

P i n k R i b b o n G e r m a n y C h e c k i t b e f o r e i t s R e m o v e d "

https://www.youtube.com/watch?v=vcj-0PS5z7s

M A C M A " M a n b o o b s "

https://www.youtube.com/watch?v=mavJbMhSkNg


Lute contra a tirania do medocre.


B E R L I N C R E A T I V E L E A D E R S H I P S C H O O L

I n a u g u r a o c o m i n f o r m a o .V o l v o T r u c k s L o o k w h o s d r i v i n g "

https://www.youtube.com/watch?v=7kx67NnuSd0


80% ideia. E 80% execuo.


L o t e r i a s d e l E s t a d o " J u s t i n o "

https://www.youtube.com/watch?v=4yJYIN8S058

E x t r a G u m G i v e E x t r a , G e t E x t r a "

https://www.youtube.com/watch?v=XLpDiIVX0Wo


Todos podem liderar. Todos podem criar.


J O H N H E G A R T Y

S E J A R A D I C A L M E N T E

R E L E V A N T E


insight

C O O P T h e O r g a n i c E f f e c t "

https://www.youtube.com/watch?v=oB6fUqmyKC8

R E I O p t O u t s i d e "

https://www.youtube.com/watch?v=lMsxrJeJ8lU


Tecnologia cria as oportunidades. Mas a criatividade que cria valor.


A r t I n s t i t u t e C h i c a g o V a n G o g h s B e d r o o m "

https://www.youtube.com/watch?v=IUTHm1CYNHg

P H I L I P S R E S P I R O N I C S S I M P L Y G O M I N I

P h i l i p s B r e a t h l e s s C h o i r "

https://www.youtube.com/watch?v=3WOJJ7NMJ80


libert fraternit creativit


Vivez la rvolution!


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matriz cannes lions 2016 report

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