matrix promotions may 2013

SaleS PreSenter

May 2013

May Presenter V5.indd 1 08/04/2013 13:02

INCENTIVE

TAKE YOUROFF

PROMOTION

March Presenter v6 pagination 2.indd 18 07/02/2013 15:34

33

With fantastic prizes up for grabs just by taking off your colour tube box tops…

What are you waiting for?

STarT daTe:1st March 2013

end daTe:31st May 2013

3 MOTIVaTe YOUr TeaM

3 IncreaSe YOUr cOlOUr SaleS

3 encOUrage YOUr TeaM TO

be creaTIVe WITh cOlOUr

I n c e n T I V e

TaKe YOUrOFF


4


Light Master Bleach

£7.48per 500g pouch

Opti Curl Firm

£2.97 each

All Vavoom products

£3.97 each

Opti.curl (firm curls)1 applicationEster-free formula that adaptsto differences in hair porosity.Delivers springier, firmer curlsfor normal, resistant and colourtreatedhair (up to 20 volume).

EverydayLow Prices...

Vavoom HairsprayAmazing Value!The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

TECHNOLOGY• NEW Light Boosting technology with up to 8 levels of lift.

o lighten at a quick, yet controlled pace.t

*retsaf %02 negyxo esaeler sevitca gnitsooB thgiL WEN ehT •

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

*in comparison with V Light

Freemeasuring

scoop!


250SHEETS

SMALL

£8.97per packLARGE

£9.97per pack

5

Curl

new

May 2013

ProMotion


6

1. L’Oréal Haircare Brand Tracking Survey 2010.2. Measured as resistance to brushing after using Shampoo,

Conditioner + Leave-In Cream vs a non-conditioning shampoo on bleached hair.3. Source: Nielsen Scantrack Data to WE 05.01.13†Subject to regional availability. While stocks last.

EMBRACE NATURAL CURLS Only 29% of women in the UK with naturally curly hair want to make it straighter*.

WAVE GOODBYE TO THE STRAIGHT HAIR TREND Studies show a recent decline in desire for straight hair and increased interest in curls amongst women in the UK*.

PUT THE SPRING BACK INTO YOUR SALES 75% of curly consumers use 3+ hair products daily** and most spend over 1/3 more on their products than those with straight hair***.

*KWP Usage: 12m/e March 2012 **Mintel International 2009 ***Naturally Curly Network 2011

CUrly ClientS?


7

SolVe tHe CHallengeS oF CUrly HairOffer curly clients bouncy, touchable spirals with root to tip defi nition and shine!

FeatUringanti-Frizz nutri-Curl technologytM

enriCHed WitHJojoba oil + Wheat Protein

new

Curl

By PoPUlar

deMand

#trCUrltalKSHARE yOUR OWN CURL TIPS!

MatriXHairCare


8

yoUr Client SeeSfrizzy, uncontrollable curls

yoU Seeloss of defi nition, less bounce

tHey gettouchable, in-control curls, defi ned root to tip

anti-FriZZ nUtri-CUrl teCHnologytM

JOJOBA OIL + WHEAT PROTEIN

newSignS oF Salon PerFeCt Hair

DEFINEDTOUCHABLEIN-CONTROL

BOUNCY

CURL

frizzy, uncontrollable curls

loss of defi nition, less bounce

touchable, in-control curls,


9

CUrlfOR UNCONTROLLABy

CURLy HAIR

Conditioner 250ml, 1 litre

Detangles and helps define touchable curls.

Shampoo 300ml, 1 litre

gently cleanses and helps define touchable curls.

Contouring Lotion 150ml

• Helps boost bounce and shine • Nourishes for definition • Controls without crunch

laZy day CUrlS

Voluminous, natural looking curls.

glaMoUr CUrlS

Apply Contouring Lotion to damp hair and comb through with a wide tooth comb.

Blast hair dry to remove excess moisture then apply Contouring Lotion.

SteP 1

Apply heat with diffuser working hair in a scrunching motion with hands.

Leave to dry or use diffuser to apply a gentle contolled heat. Remove grips when dry and dress out, using another light layer of Contouring Lotion.

SteP 3

reSUltControlled, sculpted barrel curl.

reCoMMend SiMPle Styling regiMeS to yoUr CUrl ClientS

Take medium size sections, working up from the nape of the head. Coil each section around two fingers to produce a barrel curl and secure in place with grips.

Scrunch hair to encourage natural curl formation.

SteP 2


10

CONCEPT SALON PROMOTION

BUY*

TOTAL PRICE £103.32

new

Curl

12 X 12 X

CURL SHAMPOO 300ML CURL CONTOURING LOTION 150ML


11


RECEIVE FREE*

new

Curl

12 X

2 X

1 X

CURL CONDITIONER 250ML

CURL SHAMPOO 1L

1 X

CURL CONDITIONER 1L

A5 MIRROR STICKERS

ATTRACT CURL CLIENTS WITH

3 FOR 2 PROMOTION

WORTH:* Subject to regional availability. Whilst stocks last.


£57.43

12

BUY*

6 X 6 X

CURL SHAMPOO 300ML CURL CONTOURING LOTION 150ML

new

Curl


PREMIER SALON PROMOTION

TOTAL PRICE £51.661313


RECEIVE FREE*

6 X

2 X

CURL CONDITIONER 250ML A5 MIRROR STICKERS

WORTH:

ATTRACT CURL CLIENTS WITH

3 FOR 2 PROMOTION

new

Curl

* Subject to regional availability. Whilst stocks last.


£19.32

1414


15

May 2013

ProMotion


16

get on tHe PUlSe oF StyleBREAK THE RULES WITH LOOKS

THAT NEVER LOOK BACK.

OUR STYLE HEROES ARE THE PERFECT INGREDIENTS TO ANY STYLE COCKTAIL...

STRUCTURE

Quick & Dirty Matte Clay 50mlDefine and separate strands with this firm clay. for lasting control with a matte finish.

Beach Clay Matte Texture Clay 100mlCreate strong definition and texture with a light matte finish with this soft clay.

FINISH

NEW Surround ShineTM Lightweight Mist 150mlAccentuate any hairstyle with instant shine that lasts up to 24 hours.

Clean Remix Instant Dry Shampoo 153mlRefresh hair without water by absorbing oils and lifting hair, leaving it feeling cleaner and not overloaded. great for creating a beachy/festival look.

TEXTURE

Switch-Flicks Wax-gel 100mlCreate slick, reworkable texture and accentuate flicked-out pieces with this wax-gel hybrid. Touchable and non-sticky with added shine and control.

VOLUMEHEAT

Thermo Glide Express Blow Dry Crème 150mlHelp speed up drying time and silken strands whilst protecting from heat styling tools with this lightweight cream.

Mega Dust Volume Texturizer 7ggive hair ultimate lift with this lightweight grip dust. Ideal for back-combing and no-slip up-dos.


17

driVe More SaleS• New product display offers

flexibility to fit any 7 x

Design Pulse products

across and space to fill in

your own prices and names

of your chosen products

• Includes quick and easy product guide on the

reverse

A1 DOUBLE SIDED WINDOW POSTER

in tHe WindoW

WWW.MATRIXHA IRCARE .CO .UK

GET ON THE PULSE OF STYLE.DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.




NEW COUNTER TOP DISPLAY

on tHe CoUnter

at tHe CHair

STYLE GUIDES

reViVe yoUr retail MerCHandiSing

SHoWCaSe oUr neW Brand iMagery• Edgy and aspirational

unisex visuals

inSPire yoUr StyliStS & ClientS• New create-the-look Style

Guides

• Includes product overview for complete range

• Showcases 4 edgy looks with

3 simple steps to recreate

them using our hero products


18


BUY*4 X MEGA DUST4 X SWITCH FLICKS 4 X QUICK AND DIRTY OR BEACH CLAY4 X SURROUND SHINE4 X THERMO GLIDE4 X CLEAN REMIX

DESIGN PULSE HEROES


19

RECEIVE FREE*1 X MEGA DUST1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY1 X SURROUND SHINE1 X THERMO GLIDE1 X CLEAN REMIX

1 X 1 X

25 X

NEW COUNTER TOP DISPLAY(PRODUCT NOT INCLUDED)

A1 DOUBLE SIDED

PACK OF 20% OFF STICKERS

WINDOW POSTERSTYLE GUIDES

WWW.MATRIXHAIRCARE.CO.UK




DESIGN PULSE HEROES

WORTH: £65.70RRP




20%off

20

DESIGN PULSE HEROES



BUY*1 X MEGA DUST1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY1 X SURROUND SHINE1 X THERMO GLIDE1 X CLEAN REMIX

21


RECEIVE FREE*

1 X

MEGA DUST 7g

WORTH: £10.95 RRP



22

NEW USER WELCOME KIT

get on the pulse of

style with cutting-edge

technologies and versatile

textures. Inspire your stylists

and clients to take their

creativity to the next level.

INVEST TOTAL COST £99.00

X 18 PRODUCTS (ANY)

*Welcome Kit cost, support value, savings, dependant on individual distributor pricing. All prices are Ex. VAT. Subject to availability. Ask your Sales Consultant for more information. Designs are for illustration purposes and are subject to change. Please note: pack shots are not to scale. www.matrixhaircare.co.uk


23

3 x ANY DESIGN PULSE PRODUCTS

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our wide range of haircare and styling happy hours, worth £35/50 – FREE to Matrix users/ stockists!

RECEIVE FREE*: WORTH £32.85 RRP

1 x SET Of 2 MIRROR STICKERS

BREAK THE RULES WITH LOOKS


GET ON THE PULSE OF STYLE.

GET ON THE PULSE OF STYLE.BREAK THE RULES WITH LOOKS




DP A5 Mirror Stickers v4.indd 1 18/12/2012 11:16

1 x A1 DOUBLE SIDED WINDOW POSTER



DP A1 DS Window Poster v4.indd 1 18/12/2012 11:17



DP A1 DS Window Poster v4.indd 2 18/12/2012 11:18

BREAK THE RULES WITH LOOKS


GET ON THE PULSE OF STYLE.

GET ON THE PULSE OF STYLE.BREAK THE RULES WITH LOOKS




DP A5 Mirror Stickers v4.indd 1 18/12/2012 11:16

NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)


24


25

May 2013

ProMotion

Do you have everything you need to offer existing clients and potential new clients what they want?

This month we are highlighting some of our star products - our new ammonia-free COLORINSIDER, our amazing tone-on-tone, Color Sync, and our bespoke highlighting system, Colorgraphics2. We think these products are essential to have within salon to be able to really ‘mix up your colour’ offerings!

‘ MiX UP yoUr ColoUr’ in May!


26

ColoUrinJeCtion

oildeliVery SySteM

experience aMMonia-FreeodoUrleSSPermanent Hair Colour

ne W

neW


27

AMMONIA-FREEODOURLESSPermanent Hair Colour

1 x COLORINSIDER Quick Reference guide

1 x Standard COLORINSIDER Shade Chart

4 x COLORINSIDER A2 Posters

COLORINSIDER Shades (67ml)

2 x COLORINSIDER Oil-Cream Developers (1L) 10 Vol (3%), 20 Vol (6%),

30 Vol (9%)

1 x COLORINSIDER Measuring Cup

3 x COLORINSIDER Helix’s

1 x Health And Safety Kit

1 x COLORINSIDER Bowl1 x COLORINSIDER Brush

NEW USER STARTER KIT

*Starter Kit cost, support value, savings, dependant on individual distributor pricing. Subject to availability. Designs are for illustration purposes and are subject to change.

RECEIVE FREE*: WORTH UP TO £25.00

INVEST: TOTAL COST £99.00

X 20ANY

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists!

COLORINSIDER is a true breakthrough in Matrix’s hair colour category. It’s our first 100% ammonia-free odourless permanent colourant with Oil Delivery System2 technology, protected with over 22 patents. The colour result is delivered in high-resolution with true, sharp and saturated results.

* COLORINSIDER respects the essential amino acids and lipid balance of natural hair

The Colour Injection Oil Delivery System propels colour actives

directly to the hair cortex. Maximises colour impact with

minimum levels of alkaline agent.

Minimum stress on the cuticle surface. Outstanding hair protection*

High-resolution colourstcelfer sucof prahs ,rewop-lluf •

hsinif neve ,detarutas ylpeeD •from root to tip with up to 100% grey coverage

gnidulcni sedahs elbaximretni 15 •Clear. 15 tonal families.

Perfectly-polished finish erbif riah eht evreserp spleH •

integrity for an even, reflective finish

Precision-calibrated palettetcelfer + esab fo ecnalab mumitpO •

sedahs enot-ot-eurt ,elbatciderP •

No ammonia, No odour lanoitpecxe ,noitacilppa tnaselP •

client comfort

JOIN THE AMMONIA-FREE REVOLUTION TODAY!


2828

eXPerienCe tHe UniQUe VerSatility oF Color SynC…

* Color Sync Extra Coverage Shades deliver up to 75% grey coverage

Enhance natural colour

Enhance gloss and shine

Tone pre-lightened hair

Perfect for correcting hair colour

Cover up to 75% grey*


29


X 20 SHADES (ANY)

1 x Color Sync Shade Chart

1 x Matrix Branded Banner 1 x Matrix ColourHealth & Safety Kit

Blended Natural/ Refl ect/Special Collection 90ml

Extra Coverage Collection 90ml

Boosters30ml

2 x Color Sync Activators 1L (Any: Regular, Extra Coverage)

Technical Colour Handbook

NEW USER STARTER KIT

Color Sync is a tone-on-tone, ammonia-free hair colour. The Cera-Oil complex is attracted to porous areas, smoothing the way for uniform processing. Colour is even, it won’t leave bands or grab on the ends - it’s truly seamless! The perfect partner to SOCOLOR.beauty and COLORINSIDER!

Natural Jojoba Oil

Nourishes and polishes surface.

HexaForce Polymer

Strengthens inner cortex.

Ceramide Complex

Equalises porosityfor an even surface.

CERA-OIL CONDITIONING COMPLEX

After

1 2 3

Before

1

2

3

stluser ruoloc lufituaeB •

si alumrof eerf-ainommA •gentle on hair

,noitacilppa maerC + leg •easy to use

erom htiw ytivitaerc detimilnU •than 60 intermixable shades

EXPERIENCE THE VERSATILITY & CREATIVE POTENTIAL OF COLOR SYNC!

RECEIVE FREE*: WORTH Up to £25.00




30

HigH SPeed ligHtening and dUal Conditioning in one SiMPle SteP.formula contains Omega B5 dual conditioning system for beautiful, healthy-looking highlights.

“Colorgraphics2 delivers amazing

bespoke colour, tone and condition.

It has allowed us to reinvent the

way we approach colour and offer

something unique to our clients.”

Gary Hooker & Michael Young.

Hooker & Young, North East


31


TECHNOLOGY:• High speed lightening:

Lifts and tones in one simple step.

• Dual-Conditioning: Omega B5 dual conditioning system combines toning formulas containing Omega 3 & 6 and Lightening Powder enriched with Pro-Vitamin B5 to help smooth and protect hair during the lightening process.

• Versatility: Cool or warm precision for personalised results, using the different pigments available.

NEW USER WELCOME KIT

Technical Colour Handbook

Colorgraphics2 Pigments (Any: grape, Blueberry,

Spearmint, Mocha)

X 6

Colorgraphics2 Lightening Powder

X 1

Colorgraphics2 Promoter (22 Vol)

1 x Visi Color see-through wraps (Small size - 250 sheets)

1 x Matrix ColourHealth & Safety Kit

1 x Colorgraphics2 Promoter (8 Vol)

1 x Colorgraphics2 Totem

1 x Colorgraphics2 Consultation Pad

X 1

BE AMAZED BY THE BESPOKE COLORGRAPHICS2 SYSTEM IN YOUR SALON!

RECEIVE FREE*: WORTH Up to £25.00




32


33

DIGITAL EDGE

GLOBAL TRENDAPRIL 2013

April Presenter v5.indd 3 08/03/2013 09:59

34

Trends are an opportunity to showcase your professional expertise!

Stay ahead of the game – make a personal fashion statement with a DIGITAL EDGE.

10 striking new looks created by some of the leading hairdressers in the world

DIGITAL EDGE

“Fabulous COLOR is always in STYLE”

Matrix is proud to offer this exclusive essie Gift with Purchase with the Digital Edge Collection.

• Iconic identity, iconic bottle, unique design

• Award-winning nail polishes

• Long-lasting, chip resistant

• 250+ shades

THIS DEAL IS ONLY AVAILABLE TO MATRIX SALONS!


35

FLASH WAVE AND SPIRAL FX

DIGITAL EDGE CREATIONS: THE ESSENTIALS THE PRODUCTS NEEDED TO CREATE THE LATEST LOOKS

IN CUTTING EDGE DIGITAL COLOUR

INTERFERENCE AND SHORT CIRCUIT

WHITE NOISE AND VIRAL GLAM

TEXTURE SHOCK AND FIBRE GRID

Light Master

Light Master

COLORINSIDER 10V

COLORINSIDER 5A

COLORINSIDER 10NSOCOLOR.beauty UL-NV+

Color Sync 6BC

Color Sync 4A

SOCOLOR.beauty 7C SOCOLOR.beauty 8G

SOCOLOR.beauty 5RR+ SOCOLOR. beauty SORED SR-RV

SOCOLOR.beauty 10G

COLORINSIDER 7NW

COLORINSIDER CLEAR COLORINSIDER 10A

COLORINSIDER 10A

VIRTUAL FADE AND HARD DRIVE


36

DIGITAL EDGETECHNICAL GUIDE

ESSIE NAIL POLISH DISPLAY

EYE CATCHING VISUALS AND PROMOTIONAL MATERIAL

*All items subject to regional availability. Whilst stocks last. Available with selected deals only at Distributors discretion.

EDUCATIONAL MATERIAL

SOCOLOR.BEAUTY DELUXE SHADE CHART

DIGITAL EDGEDOUBLE SIDED A2 POSTER

DIGITAL EDGECOLLECTION LOOK BOOK

DIGITAL EDGEDIGITAL EDGEDIGITAL EDGEDIGITAL EDGEDIGITAL EDGE

ESSIE NAIL POLISH

Color Sync SHADE CHART

COLORINSIDER SHADE CHARTCOLORINSIDER

DIGITAL EDGEMARKETING SUPPORT*


37

STAY AHEAD OF THE DIGITAL AGE BOOK PLACES NOW TO LEARN THE FUTURE OF COLOUR

flesruoy ecudortnier ot yaw gnihserfer A •to Matrix hair colouring products.

stcudorp eht htiw railimaf emoceB •used to create the collection to get the most out of our deals such as SOCOLOR.beauty, COLOR SYNC and COLORINSIDER

• Find out about NEW launches.

MATRIX HAIR COLOUR REFRESHER

STAGE 0PRODUCT KNOWLEDGE & EXPLORATION

nolas ni nwo ruoy etaerc ot woh nraeL •techniques. Minimal effort – Maximum impact.

xirtaM tsetal eht esu ot woh nraeL •Collection techniques and how you can adapt and re invent them to suit your client’s needs.

STAGE 2SEASONAL TREND TECHNIQUES


SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TOAVOID DISAPPOINTMENT!

SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TOAVOID DISAPPOINTMENT!

38

CONCEPT SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

86 X


DIGITAL EDGE

BUY*

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES(ANY MIX)


39


1X



1X

DOUBLE SIDED A2 POSTER

1X1X


24 X

ESSIE NAIL POLISHGIFT WITH PURCHASE

(NOT FOR RESALE)

6 X 3 X

SOCOLOR.BEAUTY CREAM DEVELOPER 1L LIGHTMASTER BLEACHOR COLOR SYNC ACTIVATOR 1L (ANY)

RECEIVE FREE*


CONCEPT SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE


Freemeasuring

scoop!


1340



PREMIER SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

48 X

DIGITAL EDGE

BUY*


41


1X



1X


1X1X


12 X


(NOT FOR RESALE)

3 XRECEIVE FREE*


PREMIER SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

1 X

LIGHTMASTER BLEACH


Freemeasuring

scoop!


15

SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)

42



VISUAL SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

26 X

DIGITAL EDGE

BUY*


43



1X

1X


6 X


(NOT FOR RESALE)

2 X

RECEIVE FREE*


VISUAL SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

17


44



MATRIX SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

12 X

DIGITAL EDGE

BUY*


45


WHERE CAN I GET THIS IMAGE

HIRES?

1X


1 X


(NOT FOR RESALE)

1X

RECEIVE FREE*


MATRIX SALONPROMOTION SOCOLOR.beauty, Color Insider and Color Sync Deal

DIGITAL EDGE

19


46

AN INCREDIBLE OPPORTUNITY FOR YOUR SALON...

• 74% of women have damaged hair*

tnemges gniworg tsetsaf eht si tekram riah degamad ehT • †

• The value of this market is worth £101 million†

*Source: Kantar World Panel Usage data – Jun 2012 % users among female only †Source: Nielsen Scantrack Data to WE 05.01.13

Origin Consequence

DAMAGED HAIR CYCLESolution

WHAT IS DAMAGED HAIR AND HOW DO WE TREAT IT?

BIOLAGE LAUNCHES A NEW CATEGORY IN HAIRCARE

External Stress Destroyed Cuticle Resurface

UK & ROI STATISTICS


48

advanced

NEW

fi berstrong

47

DAMAGED HAIR CYCLE

INTRODUCING NEW BIOLAGE ADVANCED• Combines nature with innovative technology

• Formulas enriched with natural botanicals

• But now supercharged with the latest molecular science

CATEGORY

NATURES INGENIUS SECRET

TARGET

BIO SCIENCE

Solves core hair issues

BOTANICAL INGREDIENT

MORINGA OIL

PURE OILS

HYDRA

EXQUISITE OIL

ALOE VERA

COLOR ORCHID

SMOOTH CAMELLIA

VOLUME SOY

CORE

Exclusive ingredients with added services

SPECIALTY

PRODUCT RANGE

WHAT IS DAMAGED HAIR AND HOW DO WE TREAT IT?

BIOLAGE LAUNCHES A NEW CATEGORY IN HAIRCARE Introducing NEW Biolage Advanced Fiberstrong

EXQUISITE OIL

Intra-CylaneTM

+Bamboo

Solves specifi c hair/scalp issues for damaged hair

NEW ADVANCED

BOTANICAL INGREDIENT

MOLECULAR SCIENCE

+

FIBERSTRONG

advanced

NEW

fi berstrong


48

INTRA-CYLANE™ • A unique patented molecule to the L’Oréal group• Fills the gaps in the hair’s cuticle to protect against

future breakage• Conditions to leave hair touchably soft

BAMBOO• Unique ability to regenerate itself extraordinarily

quickly• Well known for it’s strength and resilience• Hair feels more fl exible to prevent future breakage

NEW ADVANCED TECHNOLOGY

+

LEAVES HAIR FEELING UP TO

* Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair.

advanced

NEW

fi berstrong

12XMORE RESISTANT TO BREAKAGE*


49

NEW ADVANCED TECHNOLOGY STUNNING NEW PACKAGINGadvanced

NEW

fi berstrong


50

Fiberstrong Shampoo250ml, 1L• Gently cleanses• Reinforces

PARABEN-FREE

PARABEN-FREE

PARABEN-FREE PARABEN-FREE

PARABEN-FREE

Fiberstrong Conditioner250ml, 1L• Detangles• Reinforces and moisturises

Fiberstrong Masque150ml• Moisturises for exceptional conditioning

• Prevents breakage and damage

Intra-Cylane™ Fortifying Cream200ml• Anti-breakage leave-in cream

• Protects and conditions the cuticle

Intra-Cylane™ Concentrate10x10ml• Offer your clients our New Fortifying Service

• Conditioning formulas for reinforcement

CLEANSE CONDITION CARE

CREATE TREATMENT

THE RANGEadvanced

NEW

fi berstrong


51

Fiberstrong Masque150ml• Moisturises for exceptional conditioning

• Prevents breakage and damage

RESULTS:

DISCOVER OUR NEW FORTIFYING SERVICE...

STEP BY STEP GUIDE

The Fiberstrong Fortifying Service and Intra-Cylane™ technology provides conditioning formulas to help reinforce hair, leaving it feeling protected and touchably soft.

STEP 1: FIBERSTRONG SHAMPOO

• Shampoo to gently cleanse and reinforce.

STEP 2: INTRA-CYLANE™ CONCENTRATE

• Take small subsections and apply Intra-CylaneTM Concentrate.

• To ensure complete results, smooth the subsection, working the Concentrate through with your fi ngers

• Leave on hair for 2-3 minutes and rinse thoroughly.

STEP 3: FIBERSTRONG MASQUE

• Apply Fiberstrong Masque and massage.

• Rinse thoroughly and gently towel dry.

STEP 4: INTRA-CYLANE™ FORTIFYING CREAM

• Apply to wet hair to shield from breakage and condition the cuticle.

• Style as desired

advanced

NEW

fi berstrong

...AND BOOST YOUR SALON PROFIT


52

A1 Fiberstrong Poster for impactful window displays

STRENGTHEN YOUR FOOTFALL

Biolage Shelf Inserts to help Client Navigation

Fiberstrong Counter Top Display Unitto increase Retail Sales

*Subject to regional availability. While stocks last.

advanced

NEW

fi berstrong


53

REINFORCE YOUR SALON

A1 Fiberstrong Poster for impactful window displays

Fiberstrong Counter Top Display Unitto increase Retail Sales

Fiberstrong Mirror Stickers to promote Fortifying Service

Fiberstrong Beauty Tablets + Graphics (x3) to generate interest and client awareness

Biolage Client Leafl etsto increase your retail sales

Fiberstrong Shampoo & Conditioner Duo Packet 10mlto generate client awareness

WEAK, FRAGILE HAIR?

fi berstrongadvanced

NEW

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)


ADVANCED FORMULA: INTRA-CYLANE™ + BAMBOO EXTRACT

WEAK, FRAGILE HAIR?


NEW

For hair that feels up to 12xmore resistant to breakage*


Firestrong Mirror Stickers a4 Port v6.indd 1 11/02/2013 15:06

*Subject to regional availability. While stocks last.†Products not included with above items.

advanced

NEW

fi berstrong


54

Fiberstrong Conditioner250ml

Fiberstrong Masque150ml

Intra-CylaneTM

Fortifying Cream 200mlIntra-CylaneTM

Concentrate 10x10ml

Fiberstrong Shampoo250ml


advanced

NEW

fi berstrong

BUY*


2X6 X

6 X

6 X

6 X


3855

Intra-CylaneTM

Fortifying Cream 200mlFiberstrong Shampoo

1000mlFiberstrong Conditioner

1000mlPumps 1L

Fiberstrong Counter Top Display Unit

A1 Window Poster Mirror Stickers

Biolage Shelf InsertsFiberstrong Shampoo & Conditioner Duo Packet 10ml

WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW




WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW





advanced

NEW

fi berstrong

RECEIVE FREE*


1X

1X 1X 2X

16X18X

Biolage Client Leaflets

50 X

1X 2 X 2 X


3956



Intra-CylaneTM

Fortifying Cream 200ml



4 X 4 X

4 X 4 X 1X

advanced

NEW

fi berstrong

BUY*


Intra-CylaneTM

Concentrate 10x10ml


4057

Intra-CylaneTM

Fortifying Cream 200mlFiberstrong Beauty Tablets + Graphics


Pumps 1L

A1 Window Poster Biolage Shelf InsertsBiolage Client Leaflets


Mirror Stickers

WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW




WEAK, FRAGILE HAIR?


NEW





WEAK, FRAGILE HAIR?


NEW




1X

1X 1X 1X 3X

25X 2X 16X

advanced

NEW

fi berstrong

RECEIVE FREE*



4158



Intra-CylaneTM

Fortifying Cream 200ml



advanced

NEW

fi berstrong

BUY*

VISUAL SALON PROMOTION

2X

2X

2X

2X


4259

Intra-CylaneTM

Fortifying Cream 200mlA1 Window Poster


advanced

NEW

fi berstrong

RECEIVE FREE*

VISUAL SALON PROMOTION

1X 1X


4360

Offer your clients protection for their hair this summer. Biolage Sunsorials protects hair from the harmful effects of the sun, pool and sea water.

• UVA and UVB rays have the power to damage the hair from the cuticle through to the inner structure.

• Symptoms of sun damaged hair:

✓ Faded hair colour ✓ Broken or split ends ✓ Dry, brittle hair ✓ Frizzy hair

The power of the sun...

sunsorials

Featuring:

✓ UV filters and sunflower antioxidant protection.

✓ Sunflower oil is known to be rich in vitamins A, C, D and E and for its protective effect.

✓ Leaves hair with lasting moisture, smoothness and sun reflecting shine.

✓ A summery, fresh fragrance.


61

BUY*

RECEIVE FREE*


18 x SUNSORIALS PRODUCTS (ANY MIX)

6X

Protective Non-Oil Spray 150ml

After-Sun Repair Spray 150ml

Sun Repair Treatment 150ml

After-Sun Shampoo 250ml

Biolage Beach Bag


62

matrix promotions may 2013

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