Online Marriage Service Providers

Current ScenarioMatrimonial sites are now the 13th most popular mainstream online activityOver 12 million Indians use online matrimonial searches

50% members of marriage portals live in the five metros79% of online matrimony surfers are well-qualified

The organized matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). In a country of 1.12 billion people,

Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online

Source: Study by JuxtConsult 

100 odd matrimonial sites exist in India.

Shaadi.com BharatMatrimony.com Jeevansaathi.com TimesMatri.com Simplymarry.com

Main Players

43%

45%

8%

4%

Market Share

Shaadi.comBharatmatrimonyJeevansaathiothers

50% growth rate in marriage site sector. Acc. to US-based EmPower Research, the

online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011

Current Internet growth rate: 25% to 30% YOY

Growth Potential

Psychographic Traditional culture of Arranged MarriagesReligion, Mother Tongue ,Caste are important criteria for matrimonyConsumers are time constrained

Segmentation

Competitor Analysis

Traffic

Number of people visit sites

Criteria & Change

Shaadi BM Jeevansathi SimplyMarry

People 695,190 34,824 31,339 21,782

Average stay (Average no. of min, on the site per visit)

Avg Stay 6:31 5:23 2:19 4:14

According to Ranking.com

Shaadi.com – 477JeevanSathi.com – 1317BharatMatrimony – 2215SimplyMarry - 11701(The lesser the rank - the better of course)

Source : Compete.com

People Count-Monthly

Well Shaadi seems to be the clear winner 

 Popularity - Internationally and amidst NRI’s

Percentage traffic from various countries

Shaadi BM Jeevansathi SimplyMarry

India 53.1 72.5 80.5 63.2

USA 11.5 4.6 3.1 4.5

UK 6.2 - - 2.9

UAE 3.5 4.0 2.4 10.6

Traffic rank in various countries

India 31 28 94 241

USA 1646 11108 28734 51292

UAE 276 693 1287 1260

Ranking

Google PageRank - Higher the better - Shaadi/SimplyMarryAlexa Rank - Lesser the better - JeevanSaathiCompete Rank - The lesser the better - ShaadiQuantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for  a site -Shaadi

Price Comparison

Duration Shaadi.com

JeevanSathi.com

BharatMatrimony.com

SimplyMarry.com

3 months 1595 1350 – 1900 1590 – 2290 500

6 months 2655 1900- 2750 2690 – 3890 1000

9 months - - 3440 - 4990 -

12 months 4250 4100 - 2500 - 3500

Note: All figures mentioned are in Indian Rupees (INR)

The name is short and simple and most relevant  largest NRI audience.  nice secure feel about it Simple search Dynamic testimonial Shaaditimes.com – A Wedding Portal of sorts

Group of 15 portals Extremely popular amidst South Indians and for other

regional services  A reason why someone would visit BM before Shaadi is:

- Good advertising by BM- Word of Mouth

The Search is again simple and efficient.  Displays results without having to register Too aggressive while Marketing themselves India's anti-monopoly watchdog, Monopolies and

Restrictive Trade Practices Commission (MRTPC) asks to stop success Ads to matrimony website Bharatmatrimony.com

ISO 9001:2000 certification Matrimony Xpress: blogging platform

JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group company

Most traffic at least in India Too many paid membership options -18!

Promoted by TimesGroup Leading off-line matrimonial service Great position to be eventual leaders if they

can utilize the newspaper matrimonial classifieds

Simple tactic –◦ show the benefit of a free listing on

SimplyMarry.com ◦ when a person buys a listing for the matrimonial

classified in the newspaper , later on try to convert him into a paid online customer

Analysis of the Ads

Target Audience: Youth looking forward to marriage in the near future

Ad emphasis: Finding the right partner Ad execution:

◦ Fun and enjoyment◦ Ads based on real life examples◦ Animation based ads

Key message: Helping today's youth in making the right decision in marriage

Reason to believe: Ad presentation synchronizes with the youth mind set

Shaadi.com

Target Audience: ◦ Parents looking for a match for their children◦ Youth looking forward to marriage in the near future

Ad emphasis: Right combination of cultural and modern values

Ad execution: ◦ Endorsement to movies◦ Regional portal ads: websites dedicated to individual states

Key message: Finding a match with the perfect blend of modern and traditional values

Reason to believe: Ad presentation depicts present scenario; a spouse who understands you and your family needs

BharatMatrimony.com

Target Audience: ◦ Parents looking for a remarriage option for their

children◦ Close family members and friends◦ Individuals – divorced or widow/widower

Ad emphasis: Giving marriage a second chance Ad execution:

◦ Emotional and sensitive◦ Very realistic approach

Key message: To convince people for remarriage Reason to believe: High appeal to the concerned

segment

SecondShaadi.com

Brand Name: marriage4nri.com Target Audience: Providing a dedicated

marriage portal for NRIs◦ Huge Market potential◦ No major players in the market

Brand Positioning: ◦ Credibility and authenticity◦ Huge data resource for the customer

Brand Image:◦ Trusted and reliable source of information◦ Availability of other extended services

Our Brand

Services:◦ Verification and stamping of profiles◦ Online dating services◦ Astrological/Horoscopes matching◦ Wedding planning services◦ Honeymoon packages◦ Sending gifts, cards etc◦ Providing online counseling

Features:◦ Country specific orientation◦ Matchmaking as per: Community, Religion, Country,

Occupation

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