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DEVELOPER NATION A glance into Developer Economics: Major trends, opportunities and challenges
www.visionmobile.com Tela Viva Móvel May 2013
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VisionMobile - Distilling market noise into market sense
Developer Economics the de-facto research hub for the app economy
Telco Economics New economic thinking for managing disruption and reinventing the Telco
Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools
Developer outreach & segmentation: understand, segment and effectively reach developers
Mobile Megatrends workshop Public workshops on the stage of the mobile ecosystem
Mobile Insider Mobile Insider is a monthly publication that examines the most important trends in mobile
Mobile Innovation Economics workshop how Internet business models are impacting telecoms
Trends watch Tracking app and developer trends
Market Sonar a quarterly service using big data to predict app economy trends
App ecosystems: Research and analysis on the state of the app economy
Top-100 analyst blog 4,000+ subscribers 20,000+ monthly uniques
Telco Innovation Toolbox 10 economic models for managing disruption and reinventing the Telco
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Clients
selected VisionMobile clients
2009-2013
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35,000 downloads of our four Developer Economics reports from our website alone
42,000 developers & mobile execs reached through our mailing list
media coverage
3,400+ developers
surveyed for our Jan 2013 report
impartial research through a multi-sponsor approach
Developer Economics at a glance
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Part 1 Which are the top platforms?
Part 2 Which apps make money?
Part 3 South America vs. the world
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Which are the top platforms?
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Android & iOS lead in mindshare, HTML comes third
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Windows Phone the ‘next’ platform for most developers
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Android cheaper & easier to use, iOS greater revenue potential
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HTML needs better native APIs to compete against native
Multi-platforms development is a major challenge. For a solo developer there is so much they need to look at. You can use cross- platform tools like PhoneGap but it’s not that simple, there is a lot of tweaking to be done. Going native can also be hard, it takes a lot of time and patience” Glenn Stein Java developer and
Maker of PhraZapp
“
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Which apps make money?
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Advertising most popular model - used by 38% of developers
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Multi-platform developers earn more money
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More HTML & iOS devs over the ‘app poverty line’ than Android
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The recipe to high revenues is extending apps into new markets
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App monetisation depends on a large number of factors: Platform variables, such as reach, learning curve Revenue model Region Market sector or vertical App category Time spent on planning & development Marketing
Monetisation is a complex equation
The developer learning curve is far steeper on the business side than on the coding side, and its getting steeper.”
George Karavias Developer & CEO Anlock “
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South America vs. the world
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Developers in S. America use HTML more than iOS
Top 3 platforms per region
Africa Asia N. America Europe S. America
HTML (57%)
BB (32%)
Android (75%) Android (76%) Android (72%)
Android (65%)
Android (75%)
iOS (48%)
HTML (48%)
iOS (60%)
iOS (65%)
HTML (55%)
HTML(47%) HTML(58%) iOS (43%)
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South America second in feature phone development
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South American developers mostly use advertising
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Monetisation varies widely across regions
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watch this space. 08. october. 2012
Developer Economics 2013 – free report www.DeveloperEconomics.com
Page 23 Copyright VisionMobile 2011
Knowledge. Passion. Innovation.
thank you!
✔ get in touch: [email protected] ✔ follow : @visionmobile
Updated: 12 November 2010