Maternity Wear

By Hannah KavyFASH 100

Target Market Pregnant women

Average age 25.1

Wide variety of: Education Occupation Income level

Customer Profile

Practical

Maternal

Family oriented

Maternity Clothing 1960s

Maternity Clothing

1970s

Maternity Clothing 1980s

Prediction

•Colorful maternity clothing!

Graph

0

20

40

60

ColorfulConstructed WellQuality of Fabrics

Fashion Cycle

Mass acceptance

Peak

Gets more fashionable with time

SourcesArticles JJ. "Maternity Wear from the 1960s, 1970s & 1980s." Bellyitch. 22 June

2011. Web. 9 May 2012. <http://www.bellyitchblog.com/2011/06/maternity-wear-from-1960s-1970s-1980s.html>.

"Maternity Clothing Factory Directory for Fashion Industry." Apparel Search. Apparel Search Company. Web. 09 May 2012. <http://www.apparelsearch.com/cmt_maternity.htm>.

"Surprising Facts about Birth in the United States." BabyCenter. BabyCenter, L.L.C. Web. 09 May 2012. <http://www.babycenter.com/0_surprising-facts-about-birth-in-the-united-states_1372273.bc>.

Book Koch, Amy Tara. Bump It Up: Transform Your Pregnancy into the Ultimate

Style Statement. New York: Ballantine, 2010. Print.