Final presentation Materials and technology

By Kimberley Zuurbier

Irja Juliane Andresen

 Women

 Age 40-50

 Mid-high income

 Married

 2-3 children

 Shops at: Massimo Dutti,

Zara, H&M, El Corte Ingles,

Burberry, Cos, Maxmara.

Target

 Part time job

 Hang out with friends

 Spends a lot of time

on herself

 Travels by car

 Doing yoga to stay in

shape

 Likes to travel (on the

weekends with her friends)

Lifestyle

 Going to work

 Hanging out with friends

 Dinner with her husband (nightwear)

3 moments of use

Going to work

 Fabrics: satin, light weight,

cotton, polyester.

 Garments: high waist

pants/skirts, blouse

and blazer

 Colours: black, white

 and blue.

•  Blouse: 96% Cotton 4% Elastan.

•  Waistcoat: 70% Cotton, 20% Poliyamide, 10% Elastan.

•  Skirt: 63% Polyester 33% Viscose 4% Elastan.

Hanging out with friends

 Fabrics: cotton, jeans,

polyester. More heavy

weight fabrics

 Garments: t-shirt, jeans

and blazer

 Colours: blue, white and

stripe pattern

•  T-shirt: 100% Viscose.

•  Blazer: 73% Cotton, 23% Poliyamide, 4% Elastan.

•  Jeans: 80% Cotton, 20% Elastan.

Dinner with husband

 Fabrics: satin, elastic,

crape. Light weight fabrics

 Garment: dress or high

waisted satin pants with

crape blouse.

 Colours: black

•  Tops: 100% Crepe.

•  Pants: 100% Polyester.

€20 Cartella Colori 35/38g 85% Silk, 15% Lycra.

€46 Taroni 138/140g

€9 Folpunt 138/140g 100% Cotton (Tanguis).

€10 Drapers 270g 100% Cotton

€4,84 Somelor Tecidos 118g 40% Wool, 35% Silk, 25% Linen.

€6 Numitext 102g 40% Micro and 30% Macro.

Thank you

By Kimberley Zuurbier

Irja Juliane Andresen