mastery journey public relations timeline

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  1. 1. Mastery: Personal Development & Leadership GOAL: To gain a deeper insight into myself and understand the basic concepts of Mastery RESOURCES Read Mastery by Robert Greene Watch Dr. Randy Pauschs The last lecture https://www.youtube.com/watch?v=BODHsU3hDo4 Read What every leader must know about personal development by August Turak http://www.forbes.com/sites/augustturak/2014/01/10/what-every-leader-must-know-about- personal-development/
  2. 2. Executive Leadership GOAL: Gain the skills needed to effectively manage and lead a team RESOURCES Read Developing the leader within you by John C. Maxwell Watch Executive leadership fundamentals http://www.lynda.com/Business-Skills- tutorials/Executive-Leadership-Fundamentals/167027-2.html Watch Management matters: The value of leadership http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
  3. 3. Project & Team Management GOAL: To learn the process and skills involved in effective project management RESOURCES Read Making things happen: Mastering project management by Scott Berkun Read 5 Essential project management skills for your resume http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Watch Top 10 terms project managers use https://www.youtube.com/watch?v=7c8xP1gRIWs Career Goal: Obtain a part time job in field
  4. 4. Business Storytelling & Brand Development GOAL: To learn how to effectively take my personal brand to the next level as well as the company I will work for RESOURCES Watch Developing and leveraging your personal brand http://www.lynda.com/Recruiter- tutorials/Developing-leveraging-your-personal-brand/424709/430256-4.html Read The 10 most powerful brands in 2015 http://www.forbes.com/pictures/fjle45ldkk/the-10- most-powerful-brands-in-2015/ WatchThe Worlds most valuable sports brands https://www.youtube.com/watch?v=koMvlRg12EE Career Goal: Meet one of my mentors in person.
  5. 5. Entertainment Business Finance GOAL: To learn how to create a pro forma statement and to secure finances for a project RESOURCES Watch Raising Start Up Capitol http://www.lynda.com/Business-Skills-tutorials/Raising- Startup-Capital/160363-2.html Read Venture Deals: Be smarter than your lawyer and venture capitalist by Jason Mendelson Watch Crowdfunding. The future of financing in the entertainment industry? https://www.youtube.com/watch?v=whw-Xjk8Ftg
  6. 6. Negotiation & Deal-Making GOAL: To become a fearless negotiator RESOURCES Read The new art of negotiating: how to close any deal by Gerard I. Nierenberg Read The real deal makers; a study finds women often do better than men in financial negotiations by Richard Watts http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Read Karma is not a negotiating tool Suze Orman Oct 15 2014 http://www.suzeorman.com/blog/karma-is-not-a-negotiating-tool/
  7. 7. Sports Management & Operations GOAL: To learn whats involved in the day to day operations of a team/league Career Goal: Obtain a full time job in field. RESOURCES Read The Business of sports management by John Beech Watch Operations management fundamentals http://www.lynda.com/Business-Skills- tutorials/Operations-Management-Fundamentals/196589- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:sports%2Bmanagements%0Apage:1%0As:relevance %0Asa:true%0Aproducttypeid:2 Read Quick guide to understanding sports management. http://entertainment.laws.com/sports-management
  8. 8. Legal Issues In Sports GOAL: How to read and understand a sports contract RESOURCES Read Millions to be made with your words http://abcnews.go.com/International/story?id=80018 Read Will college players remain amateur athletes by Ed Silverstein http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Read The Indianapolis Colts and Risk Management by Nick Ferrarohttp://www.fairchildconsult.com/#!the-colts-and-risk-management/c171b
  9. 9. Sports Marketing & Sponsorship Sales GOAL: To learn how to market and sell a sporting event RESOURCES Read Marketing lessons from Nike and Jordans NBA All Star Weekend Slam Dunk by Jessica Smith http://socialnsport.com/jordanpearlpavilion/ Read Sports Marketing: A Strategic Perspective, Matthew D. Shank Mark R. Lyberger Read Scoring big with sports marketing; Tire makers see value in sponsorships by Jennifer Karpus http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
  10. 10. Digital Marketing GOAL: To learn how to create mobile campaigns RESOURCES Read Fantasy football app targets female sports fan by Brad Iverson-Long http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Read The Groundbreaking Apple watch: Marketing to consumers in just one glance Mike Stocker http://blog.marketo.com/2015/06/the-groundbreaking-apple-watch-marketing-to- consumers-in-just-one-glance.html Watch Content Marketing Fundamentals with Dayna Rothman http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing- Fundamentals-2015/369044- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:digital%2Bmarketing%0Apage:1%0As:relevance%0As a:true%0Aproducttypeid:2
  11. 11. Business Plan Development GOAL: To learn how to develop a business plan RESOURCES Watch Nine steps to developing a business by Petrula Vrontikis http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business- plan/115426/136618-4.html Watch How to write a business plan https://www.youtube.com/watch?v=PDWvcsTloJo Read Attorneys book breaks down business plan from end to start http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
  12. 12. Business Plan GOAL: To present a business plan for my Sports Crisis Management Company RESOURCES Have one of my Mentors review my plan Have a classmate review my plan Use the information from my coursework over the last 11 months
  13. 13. Industry Leaders Kelly Swanson, Swanson Communications [email protected] James JB Brown, CBS Sports Analyst [email protected] Cari Champion, ESPN Sports Center [email protected]
  14. 14. Industry Leaders Amy Brooks- EVP, Team Marketing & Business Operations, NBA www.linkedin.com/pub/amy-brooks/4/9b0/a41 Kimberly K. Wilson-VP, Affiliate Marketing Disney & ESPN Media Networks www.LinkedIn.com (Private profile. We have emailed thru LinkedIn) Judy Smith-Crisis Management-Smith & Company [email protected]
  15. 15. Full Sail Clubs & Organizations Full Sail University Community on Facebook Black Student Union
  16. 16. Companies To Follow
  17. 17. Mastery Journey Timeline Mastery: Personal Development & Leadership Executive Leadership Project and Team Management Obtain a Part Time Job in Field Business Storytelling & Brand Development Meet One of My Mentors Negotiation & Deal Making Legal Issues in Sports Obtain a Full Time Job in Field Sports Marketing & Sponsorship Sales Digital Marketing Business Plan Development Business Plan Crisis Management Firm for Athletes
  18. 18. Characteristics of a Mentor Teacher Accessible Resourceful Mentor Knowledgeable Supportive
  19. 19. References ABC News. Millions to be made with your words. Retrieved from http://abcnews.go.com/International/story?id=80018 Beech, J. (2004). The business of sport management. Financial Times Management Berkun, S. (2008). Making things happen: Mastering project management. OReilly Media Brad, F., & Mendelson, J. (2011). Venture deals: Be smarter than your lawyer and venture capitalist. Wiley. Brazzi, N. (2015). Developing and leveraging your personal brand. [Powerpoint]. Retrieved from http://www.lynda.com/Recruiter-tutorials/Developing-leveraging-your-personal brand/424709/430256-4.html Business Wales/Busnes Cymru. (2014). How to write a business plan. [Powerpoint]. Retrieved from https://www.youtube.com/watch?v=PDWvcsTloJo Davila, E. (2015, May 26). Operations Management Fundamentals. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/ 196589-2.html? srchtrk=index:1%0Alinktypeid:2%0Aq:sports%2Bmanagements%0Apage:%201%0As:relevanc e%0Asa:true%0Aproducttypeid:2
  20. 20. References Ferraro, N. (2013). The Indianapolis Colts and risk management. Retrieved from http://www.fairchildconsult.com/#!the-colts-and-risk-management/c171b Fondler, D. (2014, September 13). Attorneys book breaks down business plan from end to start. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Forbes fab 40: The worlds most valuable sports brands 2015. [Slideshow] Retrieved from https://www.youtube.com/watch?v=koMvlRg12EE Full Sail University. (2013). Crowdfunding: The future of funding in the entertainment industry? Retrieved from https://www.youtube.com/watch?v=whw-Xjk8Ftg Greene, R. (2012). Mastery. New York, NY: Penguin Group Karpus, J. (2015, September 7). Tire makers see value in sponsorship. Rubber and Plastics. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Long, B.I. (2015, March 11). Fantasy football app targets female sports fan. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Lyberger, M.R., & Shank, M.D. (2014). Sports marketing: A strategic perspective. Routledge Maxwell, J.C. (1993). Developing the leader within you. Nashville, TN: Thomas Nelson Nierenberg, G.I. (2009). The new art of negotiating. Square One Publishers
  21. 21. References Orman, S. (2014). Karma is not a negotiating tool. Retrieved from http://www.suzeorman.com/blog/karma-is-not-a-negotiating-tool/ Pausch, R. (2007). Confronting death. Oprah Winfrey Show, Chicago, IL: Harpo Studios Plus Media Solutions. (2015). 5 essential project management skills for your resume [Press Release]. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Project Management Videos. Top 10 terms project managers use. YouTube.com. Retrieved from https://www.youtube.com/watch?v=7c8xP1gRIWs Quick guide to understanding sports management. Retrieved from http://entertainment.laws.com/sports-management Rosenberg, R. (2015). Raising start up capitol. [Powerpoint]. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Raising-Startup-Capital/160363-2.html Rothman, D. (2015). Content marketing fundamentals. Retrieved from http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing- Fundamentals- 2015/369044-2.html Silverstein, E. (2015, October). Will college players remain amateur athletes. Inside Counsel. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Smith, J. (2015, February 17). Marketing lessons from Nike and Jordans NBA All-Star Weekend Slam. Retrieved from http://socialnsport.com/jordanpearlpavilion/
  22. 22. References Stocker, M. (2015, June 23). The groundbreaking Apple Watch: marketing to consumers in just one glance. Retrieved from http://blog.marketo.come/2015/06/the-groundbreaking-apple-watch-marketing-to-consumers in-just-one-glance.html. Ten most powerful brands in 2015. [Slideshow]. Retrieved from http://www.forbes.com/pictures/fjle45ldkk/the-10-most-powerful-brands-in-2015/ Turak, A. (2014). What every leader must know about personal development. Forbes, Retrieved from http://www.forbes.com/sites/augustturak/2014/01/10/what-every-leader-must-know-about personal-developmwnt/ Ullmen, J. (2014) Executive leadership fundamentals. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Executive-Leadership- Fundamentals/167027- 2.html Ulrich, D. (2015, June 28). Management matters: The value of leadership. The Sunday Business Post. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Vrontikis, P. Nine steps to developing a business plan. [Powerpoint]. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business- plan/115426/136618-4.html Watts, R. (2015, January 9). The real deal makers; a study finds women often do better than men in financial negotiations. Times Colonist. Retrieved from