MASTERY JOURNALFull Sail University

Media Design, MFA Macy M. Méndez González

Mastery JourneySummarize your Mastery Journey Timeline key points and include a visual representation of your 12-month timeline depicting your Mastery Journey

August

September

October

November

December

MDL

Goal: Learn everything I can

Outcome: I class that open minds.

Defining Client Needs

Goal: Learn to have health

relationships with the client

Skill: Understand clients vision.

Brand Development

Goal: Work hard with branding

Skill: Improve my marketing skill

Effective Copywriting

Goal: Learn how to write as a company or

brand

Insight: Learn how to separate as individual from

the brand or company.

Design Research

Goal: Learn the different types of

methods in creating a design

and how to analyze them.

Insight: A course full of reading and critical thinking.

January

Organizational Structure

Goal: Learn how to be organize and consistent.

Skill: Consistency in my work.

Mastery JourneySummarize your Mastery Journey Timeline key points and include a visual representation of your 12-month timeline depicting your Mastery Journey

February

March

April

May

June

Design Strategies & Motivation

Goal: Learn how to have a

successful career.

Insight: Learn to avoid wrong

decisions about my work.

Design Integration

Goal: Learn how to integrate

different types of design for a

brand.

Insight: We’ll be able to create a brand integrating the different kinds

of mass communications.

Multi-Platform Delivery

Goal: Learn how to create a whole

campaign.

Skill: Maintaining the same quality of work for every

platform.

Measuring Design

Effectiveness

Goal: See my work as if I were the audience.

Skill: How to receive the

feedback and how to measure the effectiveness

of my work.

Thesis: Presentation of Design Solution

Goal: Put in practice

everything I’ve learn.

Skill: The ability to work with

everything I’ve learned before.

July

Professional Practice

Goal: Enjoy every step.

Skill: The ability to work with

everything I’ve learned before.

MASTERY: PERSONAL DEVELOPMENT & LEADERSHIP

MASTERY JOURNAL

My goal for the Mastery: Personal Development and leadership class was simply to learn everything I can.

GOAL

The video of Randy Pausch called “The last lecture”. Also, it was one of my favorites.

STRATEGIES/TACTICS

One of the strategies to achieved my goal was the book assigned in class. The “Mastery” textbook by Robert Greene.

STRATEGIES/TACTICS

“Do what you love” video by Tom Kelley.

STRATEGIES/TACTICS

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DEFINING CLIENT NEEDS

MASTERY JOURNAL

My goal here is that I want to learn the importance of a healthy relationship with the client.

GOAL

The second one is a self-study topic about what’s the importance of identifying the client needs.

STRATEGIES/TACTICS

A book found at the KOHA Library “A designers’s research manual: succeed in design by knowing your clients and what they really need” by Jenn & Keneth Visocky O’Grady.

STRATEGIES/TACTICS

Another self-study topic about how it can help you (identifying your client needs) to develop a successful work.

STRATEGIES/TACTICS

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BRAND DEVELOPMENT

MASTERY JOURNAL

My goal for this class is to begin to work hard with what my Master is about, branding.

GOAL

I’ll use lynda.com and there are a lot of Branding training tutorial videos.

STRATEGIES/TACTICS

One of the newest books at KOHA library “How cool brands stay Hot: branding to generation Y and Z” by Joeri Van den Bergh and Mattias Behrer; with a foreword by Patrick De Maeseneire.

STRATEGIES/TACTICS

The last one will be a self-study topic: How can I improve my type of branding and take it to the next level.

STRATEGIES/TACTICS

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EFECTIVE COPYWRITING

MASTERY JOURNAL

My goal here is to learn how to be intentional with my writing.

GOAL

Read the book at the KOHA library, “Effective business writing” by Patrick Forsyth.

STRATEGIES/TACTICS

Watch the video at lynda.com, “What is copywriting?”

STRATEGIES/TACTICS

Finally a self-study topics like How would this brand would write on social media?

STRATEGIES/TACTICS

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DESIGN RESEARCH

MASTERY JOURNAL

My goal is to learn different types of methods in the design and how to analyze them.

GOAL

A books found at the KOHA library like “Research design and methods: a process approach” by Kenneth S. Bordens and Bruce B Abbott.

STRATEGIES/TACTICS

Search in online pages like the http://www.designresearchsociety.org

STRATEGIES/TACTICS

And a self-study topics like How the research change the way to see a design?

STRATEGIES/TACTICS

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ORGANIZATIONAL STRUCTURE

MASTERY JOURNAL

My goal is to be consistent with my work at the end of this class.

GOAL

Another video in lynda.com like How organizational structure affect project management.

STRATEGIES/TACTICS

One of the strategies to achieved my goal is to watch the online tutorials at lynda.com like Finding an organizational structure.

STRATEGIES/TACTICS

And a self-study topic about How effective is the organizational structure in the workflow.

STRATEGIES/TACTICS

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DESIGN STRATEGIES & MOTIVATION

MASTERY JOURNAL

My goal is to learn tips and what to do to have a successful career.

GOAL

Another lynda.com video “Nathan Sheriff on design strategy and the merging of business and design”.

STRATEGIES/TACTICS

One of the strategies is the online tutorial at lynda.com “Branding design, strategy, and innovation”.

STRATEGIES/TACTICS

And finally another online tutorial by lynda.com called “Designing Growth Strategies”.

STRATEGIES/TACTICS

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DESIGN INTEGRATION

MASTERY JOURNAL

My goal is to increase my critical thinking and learn how to integrate the different types of design for one brand.

GOAL

The lynda.com online tutorial video, “Desgin”.

STRATEGIES/TACTICS

My strategies are to watch online tutorials in lynda.com like “Integrating w i t h d e s i g n , p r o t o t y p i n g , a n d development platforms”.

STRATEGIES/TACTICS

And the online tutorial “Integrating InDesign and Illustrator”.

STRATEGIES/TACTICS

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MULTI-PLATFORM DELIVERY

MASTERY JOURNAL

My goal for this class, is to learn how to create the whole campaign.

GOAL

A self- study topic Is a Multi-Platform delivery more effective in the measure of the feedback by the audience?

STRATEGIES/TACTICS

One of the strategies is at lynda.com and wi l l be “Craft ing a mult i -p lat form message”.

STRATEGIES/TACTICS

And another self-study topic will be how to make a campaign that can succeed in every platform.

STRATEGIES/TACTICS

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MEASURING DESIGN EFFECTIVENESS

MASTERY JOURNAL

My goal here is to see my work as if I were the audience.

GOAL

Another lynda.com online tutorial, “How to measure social media success”.

STRATEGIES/TACTICS

An online tutorial at lynda.com “Customer needs and satisfaction”.

STRATEGIES/TACTICS

Finally, another video tutorial from lynda.com titled “Measure customer satisfaction”.

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THESIS: PRESENTATION OF DESIGN SOLUTION

MASTERY JOURNAL

My goal at this point is to put in practice everything I’ve learned.

GOAL

The second online tutorial at lynda.com will be “Developing a thesis statement”.

STRATEGIES/TACTICS

An online tutorial I’ll watch at lynda.com will be “Composing a thesis”.

STRATEGIES/TACTICS

And a reading found at KOHA library “How to write a master’s thesis” by Yvonne N. Bui and “How to write a thesis” by Rowena Murray.

STRATEGIES/TACTICS

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PROFESSIONAL PRACTICE

MASTERY JOURNAL

My goal is to enjoy every step.

GOAL

Second, video tutorial “The value of Professional Graphic Design”.

STRATEGIES/TACTICS

First, online tutorial at lynda.com titled: “Professionalism”.

STRATEGIES/TACTICS

And third video tutorial at lynda.com “Being professional”.

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