Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es

MASTER’S DEGREE IN COMMUNICATION AND SPORTJOURNALISM***

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Type of Master's Degree: OfficialDuration: 60 ECTS Credits / 12 monthsStudy Option: Semi-campus-basedLanguage: English

Location: Villaviciosa de Odón Campus, Santiago Bernabéu Stadium and Ciudad Real Madrid (Valdebebas)Starts: October 2011Internship: 20 ECTS Credits in mass media or sports journalism organizations

The Master's Degree in Communication and Sports Journalism trains professionals who will be leaders in the media industry. Graduates of this program will be experts in raising sports to the status of social phenomena, through the use of any media currently in use in the field of communication, including content, multimedia, audiovisuals and digital media.

The Real Madrid International School at Universidad Europea de Madrid offers the experience of the most important sports club in the world, and the rigor of Universidad Europea de Madrid’s design of graduate degrees in communication to provide society with a Master’s of reference in the field.

Thanks to agreements with sports media companies, such as the prestigious newspaper AS, news departments will now be open to students to carry out professional internships. In addition, students will have access to the Real Madrid facilities during their studies.

*** English study option, pending approval.

Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es

MASTER’S DEGREE IN COMMUNICATIÓN AND SPORTS JOURNALISM

EMPRESAS COLABORADORAS

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TARGET AUDIENCEThe Master's Degree in Sports Journalism and Communication is designed to be a specialization for graduates in Communication and Sports Journalism, as well as an interesting option for students coming from the fields of economics, social studies, or sports studies who wish to work in the area of sports journalism and

become leaders in the world that television, digital technologies and sports newspapers today have shaped. It is an excellent opportunity for graduates looking for strong specialization through a graduate program with very promising employment prospects.

DURATION, SCHEDULE AND LOCATION

Duration: October 2011 to September 2012.The Master’s program has a duration of 60 ECTS Credits.

Schedule: Semi-campus-based and 100% in English

Location: The Villaviciosa de Odón Campus at Universidad Europea de Madrid, classrooms at Real Madrid Ciudad Deportiva, Santiago Bernabéu Stadium and the newsroom of AS Newspaper.

METHODOLOGY AND INTERNSHIP

The methodology is based on a combination of six modules of theory-based and hands-on content that focuses on acquiring knowledge of sports and the mass media (including professionally supervised activities and the use of new technologies), completed with the preparation of a Master's Thesis and internships in news departments in media and sports organizations.

Real Madrid offers students access to professionals from their own media and club departments, such as marketing and new technologies. Realmadrid TV and Realmadrid.com are also possible destinations for the compulsory internships students must perform at the end of the Master’s program.

Coursework includes lectures and preparation by students of their own radio and television programs, blogs and multimedia reports. Students can speak with important figures from the world of professional sports and major media companies.

Through role-playing, students experience the real-life situations faced by professionals in sports news: press conferences with players, interviews with elite athletes, communication crisis strategies, etc.

Students in this program will also have the possibility of taking a Professional Internship module thanks to an agreement signed between Universidad Europea de Madrid and the Autonomous Community of Madrid on June 1, 2010 regarding educational internships.

FACILITIES

Universidad Europea de Madrid has the most comprehensive facilities for studying communication: journalistic writing classroom with news agency tools, QuarkXPress software and PCs; TV studios (set, Avid editing system, audiovisual equipment) and radio studios (three booths, MAR system).

The Master’s degree is taught at these facilities with all the logistic support needed as well as the availability of the Universidad Europea de Madrid University Sports Complex for certain courses.

Master’s courses will be taught in classrooms at Ciudad Real Madrid and other club facilities when conducting role play activities, press conferences, tracking of live events and the White Week celebration, a week of total immersion in Real Madrid operations.

Module IV: New Technologies

Overview of on-line mediaThe world of sports blogs Technology applied to sports journalism TV for mobile devices and other technological developments Creation of a student-run blogProfessional social networks

Module V: The World of Sports Journalism

News Genres and Journalistic Writing Brief history of mass media Media: printed, digital and audiovisuals Present and future of sports journalism Recent history of Spanish sports International overview

Module VI: Management of Sports CommunicationPractical Application: Real Madrid Model

Organizational structure and distribution of work in a sports teamOrganizational publications Internal communication International relations Marketing and communicationManagement skills in communicationNegotiation Coaching techniques Public speaking Human relations management in professional environments Professions and sports professionalsLectures by managers and coaches for sports organizationsLearning to report accuratelyRole play situationsPreparation and development of a press conference

Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es

MASTER’S DEGREE IN COMMUNICATIÓN AND SPORTS JOURNALISM

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CURRICULUM

Module I: Print Journalism

Daily operations at sports newspaper offices News on football and other sports Regional editions Sports photographyDesign and layout Graphics and computer graphics Visit to the newspaper AS Archives and documentation Reporters and special correspondents Copyediting and proofreadingThe “Cierre” [Closing] columnSports writers. Evolution and style of sports writing Sports in mainstream media newsrooms Sports Journalism in news agencies Sports magazinesInternet and mixed publications News coverage Legal and economic foundations of sports Lectures

Module II: Sports Radio

Sports radio today Multiconnection programs. Analysis and case study by students Sports radio production Daily sports programs: preparation Visits to sports radio programs during live broadcastRadio sportscasting Technology in radio todayRadio sports interviewing Weekly production of a program for UEMcom Radio

Module III: Television and Sports

Introduction to sports TV. Current overview of TV in SpainTV audience ratings in sports Television journalism TV workflows News coverage of major events Design, production and development of TV sports programs Sports formats for live coverage on TV Preparation of reports – Program production and sporting events Television sportscasting Organizing sports events TV announcing. Sports announcing TV broadcast rights TV sports interviews Visit to Realmadrid TVProduction of TV monographic programs

Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es

MASTER’S DEGREE IN COMMUNICATIÓN AND SPORTS JOURNALISM

CONTACTO Y MÁS INFORMACIÓN

CAMPUS VILLAVICIOSA C/ Tajo, s/n 28670 Villaviciosa de Odón, MadridTel.: 902 550 151 www.rm.uem.es

OTROS POSTGRADOS DE LA ESCUELA

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FACULTY

MANAGING BOARD

Mr. Javier ReyeroPartner - Consultant assetMedia

Mr. Juan Manuel TruebaDeputy Editor AS

Mrs. M.ª Elena Gómez, phDUniversidad Europea de Madrid

FACULTY

Mr. Emilio ButragueñoDirector of the Real Madrid International School - Universidad Europea de Madrid

Mrs. M.ª Elena Gómez, phDProfessor of News Genres, Universidad Europea de Madrid

Mr. Javier ReyeroPartner - Consultant assetMedia

Mr. Juanma TruebaDeputy Editor AS. Coordinator of print journalism classes

Mr. Luis NietoDeputy Editor AS

Mr. Juan MoraDeputy Editor AS

Mr. Julio SanzHead of sports programming, Telemadrid

Mr. Emilio Alonso Head of sports documentation, Telemadrid

Mrs. Margot MartínSports Department, Onda Madrid

Mr. José Joaquín Brotons Director, Gol Televisión (Mediapro Group)

Mr. Francisco Reyes Coordinator, Radioestadio - Onda Cero

Mr. Mariano Rodríguez Sports Production Manager, Mediapro

Mr. Fernando Gómez Blanco MPIB

Mr. Víctor OrtaTechnical Director, Sevilla FC

Mr. Francisco ChicoDirector of Sportlife and Runners divisions, MPIB

To view the full faculty list: www.rm.uem.es

POSTGRADOS DE GESTIÓN Y COMUNICACIÓN

MBA - Master’s Degree in Entertainment Business

Máster Universitario en Comunicación y Periodismo Deportivo

Master’s Degree in Communication and Sports Journalism***

Máster Universitario en Derecho Deportivo Real Madrid*

MBA Universitario en Dirección de Entidades Deportivas "Alfredo Di Stéfano"**

MBA Master's Degree in Sports Management

POSTGRADOS DE SALUD

Máster Universitario en Fisioterapia Deportiva

Máster Universitario en Readaptación y Prevención de Lesiones Deportivas*

POSTGRADOS DE ACTIVIDAD FÍSICA

Máster Universitario en Actividad Física y Salud

Máster Universitario en Entrenamiento y Nutrición Deportiva

Máster en Detección y Desarrollo del Talento en Fútbol

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*Nueva titulación conforme al Espacio Europeo de Educación Superior, pendiente de autorización. **Adaptación al Espacio Europeo de Educación Superior, pendiente de autorización.*** Modalidad en Inglés, pendiente de aprobación.

La Universidad Europea de Madrid es un referente de excelencia académica en el mundo universitario. Así lo avalan los numerosos certificados de calidad que ha recibido.

Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es5