mastering the promotional email to increase roi
TRANSCRIPT
Masters of Marketing Mastering the Promotional Email to Increase ROI
Malika JamesAgencyBuzz Coordinator
Welcome to Masters of Marketing!• We will begin promptly at 12 pm CST.• Join the conversation on Twitter with the hashtag #MastersMktg• This presentation will be posted on our blog today at this url:
www.GetITC.com/blog• On the next episode of Masters of Marketing (taking
place April 20th): Dylan Brooks, SEO Coordinator, will present Future-Proofing Your Agency’s Search Visibility
Thank you for joining us today!Malika JamesAgencyBuzz Coordinator800-383-3482 x [email protected]
Promotional Emails
• Allow you to interact with contacts in a mutually beneficial way• Increase Engagement• Help increase referrals• Help boost your brand’s likeability
Types of Promotional Emails
• Referral Campaigns• Community Partnerships• Giveaways• Social Media Promotions
Referral Campaigns• Word of Mouth
Marketing• Referrals are personal
• Targeted Marketing• You choose who
participates!
Win-Win Offers
Community Partnerships
• Consider the business (for-profit and non-profit) in your area. • Find strategic ways to
cross promote each other • Sponsor a community
event or a non-profit• Invite your contacts to
get involved.
Who to Look For:
• Local Businesses that have similar customers, that you do not compete with• Products or Services that compliment your business services• Non-profits that are well known in your community• Events Put on in the local community (sponsor a table at a dinner or gala)
Giveaways
• Recognize customer loyalty.
• Give customers an opportunity to interact with you
• Reawaken older relationships• Emails marketed to
loyalty program members have 40% higher open rates, 22% higher click rates and revenue per email 11% higher1
• Pick a prize that will entice your contacts• Base your prizes around the season, upcoming events, or something they will always like (but may be more affordable)
Win Win Offers
Social Media Promotion
Announce a WinnerIt’s not enough to give away a prize: you have to let everyone know you did!
When in doubt….• Be careful of subject lines that contain “Free,
discount,” etc..• Make sure images and content are aligned in a way
that is easily scanned.• Make sure that everything is relevant and
necessary.• If not, take it out.
• Cross promote your email marketing efforts to your social media streams as well.
Thank You for Joining Us!• This presentation will be posted on our blog today at
this url: www.GetITC.com/blog
• Join us next time (10/20 12 pm CST) when SEO Coordinator Dylan Brooks will cover: How to Future-Proofing Your Agency’s Search Visibility.
Malika JamesAgencyBuzz Coordinator800.383.3482 x [email protected]