mastering social media workshop sample agenda

8
MASTERING SOCIAL MEDIA. SAMPLE WORKSHOP AGENDA JON BERNSTEIN @jon_bernstein

Upload: jon-bernstein

Post on 15-Jul-2015

89 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Mastering Social Media Workshop sample agenda

MASTERING SOCIAL MEDIA.SAMPLE WORKSHOP AGENDAJON BERNSTEIN@jon_bernstein

Page 2: Mastering Social Media Workshop sample agenda

THE AGENDA1. Understanding the power of social networks

2. How to tweet

3. Getting the most out of Facebook, LinkedIn and Google+

4. Putting social media into action

5. How to blog

Page 3: Mastering Social Media Workshop sample agenda

THE AGENDA1. Understanding the power of social networks

Social media by numbers

2 tales from the newsroom that demonstrate the power of social

6 ways journalists use social networks

Page 4: Mastering Social Media Workshop sample agenda

THE AGENDA2. How to tweet

The Twitter audit

The Twitter glossary (from @ to RT)

EXERCISE #1: How to tweet

EXERCISE #2: How not to tweet

Page 5: Mastering Social Media Workshop sample agenda

THE AGENDA3. Getting the most out of Facebook, LinkedIn and Google+

The Facebook audit

The LinkedIn audit

The Google+ audit

Page 6: Mastering Social Media Workshop sample agenda

THE AGENDA4. Putting social media into action

When to post: how online habits are changing

How to manage a social footprint all in one place

EXERCISE #3: The campaign

10 real-life examples of social media in action

Page 7: Mastering Social Media Workshop sample agenda

THE AGENDA5. How to blog

Blogging: the basics

What kind of blogger are you? Introducing 4 archetypes

Establishing a tone of voice

EXERCISE #4: Writing a blog post

8 blogging dos and don’ts

Page 8: Mastering Social Media Workshop sample agenda

MASTERING SOCIAL MEDIA.FOR MORE INFORMATION CONTACT ME AT:[email protected]