mastering efficiency: social media tools and tricks
DESCRIPTION
There are so many social media tools out there, how do you select the right tool for the right job? We highlight some of our favorite tools to master efficiency with your social media communications marketing strategy.TRANSCRIPT
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Social Media Tricks &Tools
WVDO Conference 2012
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Noland Hoshino Co-Founder
[B]Cause Media
Zan McColloch-Lussier DJ & Strategist
Mixtape Communications
Ash Shepherd Senior Project Strategist
NPower Northwest
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• Goals Foundation
• Strategies & Tactics
• Tools
• Next Steps
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Lightning Round + Brain Storm
=
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Using process to keep you on track
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Goal
Strategy
Tactics Tools
Metrics
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Goal
Strategy
Tactics Tools
Metrics
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Goal
Strategy
Tactics Tools
Metrics
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Goal
Strategy
Tactics Tools
Metrics
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Tools can only help you do something...
Must know the “something” first
Strategy keeps you focused on the mission
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What Are Your Objectives?
Specific
S Measurable
M Achievable
A Related
R Time-based
T
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___________ ________________ by ________________ before ______________ (Action Verb) (Specific Item) (Measurement) (Time-Specific)
Example
Increase website visits from social channels by 25% before September 2012
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Best practices & tools for efficiency
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Using the tools wisely to find impact and efficiency
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The greatest thing since the fax machine
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Can Not Contain
• Price or purchase information
• Contact information
• References to user interface elements (Like or Share)
• Calls to action (definitely some wiggle room here)
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Facebook.com/survival
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Add Significant Dates to tell your story
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Using the tools wisely to find impact and efficiency
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Rescue a dog
Saves lives
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Rescue a dog
Saves lives
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Rescue a dog
Saves lives
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5 Rules to Rule
Rule #1 – Post interesting images
Rule #2 – Post consistently
Rule #3 – Post often
Rule #4 – Get the community involved
Rule #5 – Have a theme
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Pinterest Tactic #1:
Use graphic with a quote,
saying or inspirational
message
pinterest.com/nolandhoshino/pinterest-strategies/
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Pinterest Tactic #3:
Use an infographic
that contains useful
information & interesting
facts
pinterest.com/nolandhoshino/pinterest-strategies/
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Pinterest Tactic #15:
‘Call to action’ graphics that fit with your logo & brand
pinterest.com/nolandhoshino/pinterest-strategies/
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Tactic #16:
A list of your steps or
instructions
pinterest.com/nolandhoshino/pinterest-strategies/
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Tactic #17:
Compelling words +
compelling images = Effective Message
pinterest.com/nolandhoshino/pinterest-strategies/
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pinterest.com/nolandhoshino/pinterest-strategies/
Pinterest Tactic #20
Build a community around a cause
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What are my (P)Interests?
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What do I like?
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Instagr.am themed boards
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• Why: Broad look vs individual pictures
• Who should use: Marketing/Communications team
• Similar: Pinterest Pinstagram.co
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Friendsheet.com
• Why: Broad look vs individual pictures
• Who should use: Marketing/Communications team
• Similar: Pinterest
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Instadashapp.com
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Picscatter.com
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Tagxedo.com
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http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/
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Tools to get you ready for social media
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/
• Why: Keep you focused & strategic, save time
• Who should use: Communication Dir, share w/ staff
• Similar: Kivi Leroux Miller
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• Why: Organize & find everything.
• Who should use: People who write your stories.
• Similar: Cloud based file sharing, like Google Docs
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• Why: Quick snippets & stories from your co-workers
• Who should use: Orgs with program staff in the field
• Similar: Email, but that’s cumbersome
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• Why: Know what you can expect & use to set benchmarks
• Who should use: Dev & Comms staff, all size shops
• Similar: Other industries
Free Benchmark Reports
• Blackbaud Index of Online Giving
• OnlineGivingStudy.org from Network for Good
• eNonprofit Benchmarks Study by M + R Strategic Services & NTEN
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Tools for making social media easier
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• Why: Images tell great stories
• Who should use: Anyone, very simple
• Similar: Free alternative to Photoshop
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• Why: Create a social story from your event, conference or issue
• Who should use: Great to summarize or give second bump to story
• Similar: Blog post
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• Why: Create interactive picture
• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio
• Similar: ?
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Tools to see what’s working
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• Why: Stats on Twitter & Facebook
• Uses: Quick overview of health of networks
• Similar: AmEx Buzz,
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// /• Why: Learn from
competitors
• Uses: See how your Page compares & get ideas to increase engagement
• Similar:
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• Strategies driven by need to accomplish a goal
• Should be fun but focused on a results
• Learn as you go, not a finish line
• Do a few things well, not lots of things poorly
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• Resource guide for tons of goodies
• Ask your peers
• Connect with us
• #NPtech Social Media Resource http://bit.ly/WVDOnptech
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Let’s Roll
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Noland Hoshino [email protected]
360.607.4462
Twitter @NolandHoshino
Zan McColloch-Lussier [email protected]
206.552.8462
Twitter @Zanarama
Ash Shepherd [email protected]
971.285.1949
Twitter @Nptech_Ash