mastering b2b social media
DESCRIPTION
Mastering B2B Social Media . I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I wrote The B2B Social Media Book . amzn.to/b2bsm2. #B2BSM. Your opportunity to shine. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/1.jpg)
Mastering B2B
Social Media
![Page 2: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/2.jpg)
I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
![Page 3: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/3.jpg)
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.
![Page 4: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/4.jpg)
#B2BSM
![Page 5: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/5.jpg)
![Page 6: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/6.jpg)
Your opportunity to shine
![Page 7: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/7.jpg)
60% of the sales
cycle is over – before a
buyer talks to your
salesperson.91
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
![Page 8: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/8.jpg)
B2B>B2C
![Page 9: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/9.jpg)
Relationship based sales
![Page 10: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/10.jpg)
Already have the expertise
![Page 11: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/11.jpg)
Clear customer Personas
![Page 12: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/12.jpg)
People to People
![Page 13: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/13.jpg)
![Page 14: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/14.jpg)
![Page 15: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/15.jpg)
![Page 16: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/16.jpg)
![Page 17: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/17.jpg)
![Page 18: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/18.jpg)
Closed Millions In Sales From Online LeadsROI – 2800%!
![Page 19: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/19.jpg)
#B2BSM
![Page 20: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/20.jpg)
![Page 21: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/21.jpg)
B2B Myths Busted
![Page 22: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/22.jpg)
@KippBodnar
Marketing is an asset NOT an expense.
“” Tweet This!
#B2BSM
![Page 23: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/23.jpg)
B2B SOCIAL MEDIA ISABOUT REACH BUILDING
![Page 24: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/24.jpg)
The Social Web Rewards Reach
![Page 25: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/25.jpg)
@KippBodnar
B2B companies should obsess about building reach as much or MORE than B2C companies.
“” Tweet This!
#B2BSM
![Page 26: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/26.jpg)
Social reach is the new word-of-mouth referral engine
![Page 27: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/27.jpg)
Share lots of links
![Page 28: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/28.jpg)
The shelf life of a social media link is 3 hours.
BITLY, 9/2011
![Page 29: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/29.jpg)
THE
10-4-1 RULELinks to third-party articles
Links to company blog posts
Link to a company landing page
![Page 30: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/30.jpg)
B2B SOCIAL MEDIA ISABOUT SELLING
![Page 31: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/31.jpg)
@KippBodnar
Your goal shouldn't be to buy leads. Your goal should be to buy customers.
“” Tweet This!
#B2BSM
![Page 32: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/32.jpg)
73% of CEOs
don’t believe
marketers drive
revenue.91
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
![Page 33: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/33.jpg)
Leads fix the problem
![Page 34: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/34.jpg)
1Tweet
Form
Landing Page
How Social Media Leads Happen
Lead
Like CTABlog Post
Landing Page
+1 CTAProduct Page
Landing Page
![Page 35: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/35.jpg)
Place CTAs Everywhere
![Page 36: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/36.jpg)
Embed Tweets
![Page 37: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/37.jpg)
![Page 38: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/38.jpg)
Improve and Iterate
![Page 39: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/39.jpg)
#B2BSM
![Page 40: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/40.jpg)
B2B SOCIAL MEDIA HASCLEAR ROI
![Page 41: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/41.jpg)
@KippBodnar
If you can’t count it, why do it? “
” Tweet This!#B2BSM
![Page 42: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/42.jpg)
Math Ahead
![Page 43: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/43.jpg)
TLV-COCACOCA =ROI (%)
![Page 44: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/44.jpg)
Total Lifetime Value
![Page 45: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/45.jpg)
Cost of Customer Acquisition
![Page 46: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/46.jpg)
First-Action Attribution: User Clicks Link on Twitter
Reads Blog Post
Signs Up For Webinar
Attends Sales Call
Looks at Product Page
Buys Product
Last-Action Attribution: Clicks on a PPC Ad
First- Vs. Last-Action Attribution
![Page 47: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/47.jpg)
10K-3K3K =233%
![Page 48: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/48.jpg)
B2B SOCIAL MEDIA ISONLY ONE PIECE
![Page 49: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/49.jpg)
@KippBodnar
Social media amplifies the effectiveness of offline marketing. It doesn’t replace it.
“” Tweet This!
#B2BSM
![Page 50: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/50.jpg)
Trade shows are social too
![Page 51: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/51.jpg)
![Page 52: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/52.jpg)
GOAL: Use Social Media To Promote Offline Events
![Page 53: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/53.jpg)
![Page 54: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/54.jpg)
5,000 T-Shirts
![Page 55: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/55.jpg)
RESULT: 235% Increase in event tickets distributed and 95% redeemed
![Page 56: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/56.jpg)
THE BEST TIME EVER FOR MARKETERS
![Page 57: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/57.jpg)
@KippBodnar
Master B2B Social Media with reach, lead gen, data and integration with offline activities.
“” Tweet This!
#B2BSM
![Page 58: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/58.jpg)
Prove the CEO
Wrong
![Page 59: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/59.jpg)
You’re the Star
![Page 60: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/60.jpg)
THANK YOU
![Page 61: Mastering B2B Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022070500/568168b3550346895ddf8174/html5/thumbnails/61.jpg)
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
We wrote The B2B Social Media Book.