masterclass co-working & growth in the near future
TRANSCRIPT
MASTERCLASS
IN THE WORLD OF COWORKING
RONALD VAN DEN HOFF
CLAIRE CARPENTER
Co-working is not about the venues, the hardware, software, or the kinky design. It’s about the number and quality of serendipitous opportunities, the connections, the open collaboration with a transformation of our stakeholders as a result…
CO-WORKING : A CHANGED STAKEHOLDER AS A RESULT
co-work spaces meeting &office spaces
desk spaces
privacymonetary capital
open & sharingsocial capital
ECO SYSTEM.
Social Capital = the ability to find, utilize and combine the skills, knowledge and experience of others, as well as the ability to share your skills, knowledge and experience with others.
THE SERENDIPITY MACHINE:ONTOLOGY DRIVEN SERENDIPITY ALGORITMfor Recommending Unknown but Relevant People, Places and Events.
SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?
ON LINE, REAL TIMERESERVATION SYSTEM
LIGHT & PRO
ON LINE MAGAZINE
EVENT PUBLISHING &BOOKING TOOL
THE SERENDIPITYMACHINE
SOFTWARE SERVICES.
2016 RESULTS
500.000 meeting- & co-work seatsdivided in
125.000 social capital seats375.000 paid seats160+ locations, 24 countries
“To meet people that, like you, try to live their dream and the feeling you are not alone in that process make me very grateful to S2M for providing a platform where I can find that.” Quote from Seats2meet Co-worker. Source: Research on S2m by Rotterdam School of Business.
2017: COLLABORATION WILL BE THE KEY TO OFFER THE ULTIMATE TRANSFORMATIVE EXPERIENCEFOR OUR STAKEHOLDERS
unexpectedencounters
learnedunexpected
things
greatencounters
%80
60
40
20
0 experiencedserendipity
20132015
2013-2015 Survey by the Erasmus University of Rotterdam.
…got a new job, was invited for a new projector started a new company:2013 1 out of 82015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales-marketing-pr.-research-innovation
…the network assist us in activities like:
location1
location2
location3
GROWTH AS A LINEAR PATH:GROW BIGGER, GROW MORE
location1
5000
6000
7000
8000
9000
4000
3000
NBR.SEATS
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 2015 2016
LINEAR EXPANSION: RESULT IN ONE OF OUR LOCATIONS
people locations
Marketplace 1 Marketplace 2
PLATFORM AS A 2 SIDED MARKET PLACE:
-CONNECTED STAKEHOLDERS-HUB & SPOKE LOCATION MODEL
COOLWORKSPACES.COM
FUNNEL…
LOCALS.SEATS2MEET.COM…..WORKSPACES AT PRIVATE HOMES
SEATS4SILENCE.SEATS2MEET.COM….RURAL AREAS
SUB BRANDS FOR ‘SPOKES’…
“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM
“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPSARE PARTICIPATING AS WELL…
COLLABORATION WILL BE THE KEY.
SERVICE ON THE FLOW
Right time, right moment
shared services…
INCUBATION FASE ACCELERATION FASE MATURITY
QUALITYof MESH-NETWORK
TEAMING TO ‘GO’ collaboration
software& knowledge
TIME
KNOWLEDGE A LA CARTESmart matching of
knowledgeand events, based on personal and network
growth.
SERENDIPITOUS ENVIRONMENT
‘Smart matching’
CO-WORKING SPACES
COLLABORATION SPACES
ECO SYSTEM FOR NETWORKEDSOCIAL ECONOMIC VALUE
CREATION