master program interior architecture for business … · to fashion and textile design, from...

M A S T E R P R O G R A M

I N T E R I O R A R C H I T E C T U R EF O R B U S I N E S S H A B I T A TN E W S P A C E SF O R C O N T E M P O R A R Y S O C I E T Y

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I A A D

H I S T O R Y , M I S S I O N

A N D D I D A C T I C

A P P R O A C H

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European hub of higher education in design, Istituto d’Arte Applicata e Design - IAAD is capable to ful�l the demand of the market for highly quali�ed designers thanks to its 35 years expertise in design education, its cross curricular approach and its international dimension with its branches in Italy and France. Thanks to the partnership signed in 2012 with the French Écoles de Condé, the group counts on over 5.000 students, 400 professors, 7 venues - 5 in France in Paris, Lyon, Nancy, Nice, Bordeaux and 2 in Italy (Torino and Bologna). An integrated system o�ering more than 30 courses ranging from Bachelor and Master courses, from transportation design to fashion and textile design, from restoration of cultural heritage to marketing and management of arts and design.In Italy, in Torino, the new academic year 2013-2014 began in the new IAAD premises inside the future Lavazza headquarter, with 3.000 square meters available for didactic, with spaces for expositions and conferences.

According to IAAD, design is "project culture", a cultural and intellectual process founded on the core idea that in order to create a serious and prepared professional it is mandatory to unite the rigor of academic research with a practical, experimental method based on planning, and typical of advanced professional training. This methodological approach has proven to be the best in creating successful professionals, as demonstrated by the brilliant careers of

numerous IAAD alumni over the course of 35 years. In terms of concepts, projects and style, IAAD's philosophy is to address the great tradition of Italian design, whose cultural and industrial value is recognized all over the world.

IAAD was born in 1978 with the objective of o�ering a new approach to training and education, by analyzing creative professionalisms e�ectively required by the job market and structuring speci�c learning paths. IAAD, through the years, has remodeled its educational o�ers numerous times, and is also doing so today with considerable commitment, addressing an historical moment characterized by deep cultural and socioeconomic transformations. Speci�cally, technological evolution is quickly redesigning the whole range of "creative jobs".

I N T E R I O R A R C H I T E C T U R E

F O R B U S I N E S S H A B I T A T

N E W S P A C E S F O R

C O N T E M P O R A R Y S O C I E T Y

MASTER PROGRAM

The Master's examines space design in aesthetics, function, relationship, the way it is used and symbolic value.Attention is paid to new shapes/forms of commercial space as a result of profound changes. Advances in technology and distribution have forced us to reinvent the places where consumers have access to consumer goods.The Master's Program collaborates and partners with local and international professionals and companies to better understand their processes, how they operate globally and their local impact. Not forgetting the e�ects had on the physical form as well as social and the impact on distribution of work and wealth of a city.

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O B J E C T I V E S

A N D T E A C H I N G

M E T H O D O L O G Y

Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become main factors e�ecting competitiveness, being an engine for change and e�ecting contemporary economies. Traditional disciplinary boundaries have been overwhelmed by the need for greater interaction, ability to work in groups and the transfer of technology. Designers are now required to know new design skills and ways of information sharing, as well as have improved ability to listen to the needs of clients. On the other hand, it provides designers with new opportunities to draw on the wealth of traditional knowledge but yet without formal conditions or style obligations. Even when applied to interior architecture, the designer must be able to make use of new skills to delineate separated professions, those typical of the architecture.The way of selling 'sales' has changed mainly because of the dissemination of "online shopping" and e�ect of mass distribution. New forms of shared consumption have been established and commercial spaces now take on new forms and functions.As in many other �elds, they are not uniform linear transfor-mations but are rather coexisting contradictory phenomena

in very distinct situations.Local businesses have survived mass distribution because 'zero kilometre' goods are displayed side by side with goods coming from other continents. Even the shop under your house is not immune to the online buying phenomenon.Each industry sector has developed a mix of technologies and processes that the designer must be able to know how to use and to which the project has to adapt to.The very concept of ownership and selling is being questio-ned in favour of other forms of access to goods and services.The 'experience' of a product remains fundamental, even when a sale is not 'on the spot', it has become even more important to transmit the intangible values, narrative and symbology associated with the goods.Creativity, when also applied to a complex issue like commer-cial spaces can sometimes be rendered in a so�ware program to track a shipment as in an interface to manage to an online business application or an interactive information system, but in any case it must aim to take advantage of new knowledge/systems to improve the e�ectiveness of the process.

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F A C U L T Y

is professor of Share Economy e Project Management and Budjeting.

Professionals working in the respective academic subject sectors, who know the main players of the sector and the skills needed to be competitive in the job market, make up IAAD teaching sta�. Lecturers will be instrumental in helping students improve and comprehend which aspects of one's professionalism need to be perfected to enter the job market with a lead.

VISITING PROFESSORSIAAD believes in the value of cultural and experiential influences. By opening the doors of the university to renowned national and international professionals, students will have unique opportunities to interact with prominent experts of the industry, who will join the IAAD Teaching Sta� as Visiting Professors. These experts will lend their knowledge and provide insight by conducting workshops, seminars and lectures.

MASTER COORDINATORFederico De GiuliBorn in 1966, Federico De Giuli is Architect and deals with architectural design and project management of recovery. He is partner and director of the company DORAPAL Spa that deals in the business of real estate development and restoration. For years he has been publishing the magazine Cluster on the issues of the city of design and innovation. He is the coordinator of the Scienti�c Committee of IAAD and advisor of the Danish Index. In the Master Program he

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S T R U C T U R E

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The Master in Interior Architecture for Business Habitat is a full time 9 month course.

The main objective of the Master program is to provide tools and skills to support commercial space design, through analysis of the materials, looking at available technology and representation/production techniques. The Master will allow students to deal with speci�c design themes and go into detail on physical characteristics, semantics and symbols of space design. The Master includes several design workshops and lessons designed to develop awareness and control of content design. The workshops will be run by teachers with professional experience together with guests that will delve into the evolution of the distribution process, sales and consumption of goods from di�erent points of view.

INTERIORARCHITECTURE

FORBUSINESSHABITAT

Graduates and postgraduates in: // Architecture// Design// young professionals who wish to specialize in interior design.// Graduates in technical disciplines or humanities (admission subject tothe evaluation of the previous preparation, especially in the field of representation).

Direct admission only withCV and Portfolio evaluation

400 HOURS

M A S T E R

P R O G R A M

sional practice both technological knowledge and new materials as the need to focus countless processes in a very short time, is a unique characteristic of commercial installa-tions for where you need to be very familiar with the tools of planning processes and resources and how to share them with the working group.Starting from the needs analysis to the implementation of what was planned, each phase of the work must be systema-tized and better structured in order to facilitate teamwork and the rationality of the design and manufacturing process; from the comparison with the customer, to the procurement to the management of the times and ways of construction. WORKSHOPThe main disciplines of the Master Module are addressed, in addition to the regular courses, through workshops taught by visiting professors.During the academic year IAAD organizes educational visits to companies, sites, museums and exhibitions, special workshops, meetings with designers and planners of particular importance (any travel costs and entrance fees are to be paid by the student).

THESISEach edition of the course includes the development of a thesis project in collaboration with a company or a referenced organisation. The project starts from the �rst brie�ng with the client and then with subsequent meetings to present

Duration: 400 hours // March 2017 - January 2018

Language: English

Course Program: Full time course (lectures, laboratories and individual study) and attendance is compulsory. Classes are held from Monday to Friday (some lessons and activities may occur on Saturdays).

MAIN THEMESThere are 3 main objectives. To transmit elements characteri-zing the Italian "style" in interior design by analysing the works of the main twentieth century architects.To analyse framework elements also technological and cultural innovations that are profoundly changing the relationship between commodity and consumer. In this section beyond the evolution of consumption strategies, students will have indepth study of the relationship between a city as a whole and its commercial functions from urban, sociological and anthropological points of view.In this context, some lessons will be dedicated to the basic understanding of e-commerce given the network a natural extension of the commercial space even though not expressly covered in the domain of interior designers.Finally, we will seek to enrich the technical background of the designer is with reference to technical design and the profes-

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the intermediary developments and discuss them the representatives of the partner companies involved until the �nal discussion of the thesis.

JOB PLACEMENT SERVICEIn order to give students the best opportunities in the job market as creative professionals, IAAD manages contact between students and the professional world by promoting the pro�les of its degree and master graduates to the impor-tant companies in the marketplace. Thanks to a network of relationships within the sectors, IAAD has an up-to-date database on companies, who always look to IAAD when selecting future young employees.

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sional practice both technological knowledge and new materials as the need to focus countless processes in a very short time, is a unique characteristic of commercial installa-tions for where you need to be very familiar with the tools of planning processes and resources and how to share them with the working group.Starting from the needs analysis to the implementation of what was planned, each phase of the work must be systema-tized and better structured in order to facilitate teamwork and the rationality of the design and manufacturing process; from the comparison with the customer, to the procurement to the management of the times and ways of construction. WORKSHOPThe main disciplines of the Master Module are addressed, in addition to the regular courses, through workshops taught by visiting professors.During the academic year IAAD organizes educational visits to companies, sites, museums and exhibitions, special workshops, meetings with designers and planners of particular importance (any travel costs and entrance fees are to be paid by the student).

THESISEach edition of the course includes the development of a thesis project in collaboration with a company or a referenced organisation. The project starts from the �rst brie�ng with the client and then with subsequent meetings to present

Duration: 400 hours // March 2017 - January 2018

Language: English

Course Program: Full time course (lectures, laboratories and individual study) and attendance is compulsory. Classes are held from Monday to Friday (some lessons and activities may occur on Saturdays).

MAIN THEMESThere are 3 main objectives. To transmit elements characteri-zing the Italian "style" in interior design by analysing the works of the main twentieth century architects.To analyse framework elements also technological and cultural innovations that are profoundly changing the relationship between commodity and consumer. In this section beyond the evolution of consumption strategies, students will have indepth study of the relationship between a city as a whole and its commercial functions from urban, sociological and anthropological points of view.In this context, some lessons will be dedicated to the basic understanding of e-commerce given the network a natural extension of the commercial space even though not expressly covered in the domain of interior designers.Finally, we will seek to enrich the technical background of the designer is with reference to technical design and the profes-

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the intermediary developments and discuss them the representatives of the partner companies involved until the �nal discussion of the thesis.

JOB PLACEMENT SERVICEIn order to give students the best opportunities in the job market as creative professionals, IAAD manages contact between students and the professional world by promoting the pro�les of its degree and master graduates to the impor-tant companies in the marketplace. Thanks to a network of relationships within the sectors, IAAD has an up-to-date database on companies, who always look to IAAD when selecting future young employees.

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been closely linked to socializing, cultural exchange other then trading. In a contemporary city, new business strate-gies have taken over and are having a profound impact on transport, social relations, security, distribution of labour and centrality. The course aims to deepen through real cases studies the urban implications of the di�erent ways of organizing trade/commerce.

Light and SoundThe design of the light and sound are fundamental aspects of commercial space design. This course will deal with the aspects of composition and performance of the possible design choices and key technologies.

Plant/Utility TechnologyThe course will explore the latest technology systems used in commercial space design and the necessary safety require-ments. Urban planning and administrative requirements of the �re brigade, ASL, permits and licenses, signs.

Project Management and BudgetingStarting from needs anlysis, the course presents techniques to better manage the relationship with customers. By studying the needs in a systematic and rational way they can then become part of the project's objectives. Then certain principles of project management and cost control are introduced,with the use of professional so�ware programs for project management and budgeting.

Creativity TechniquesThe main objective of the course is to allow students to know and experiment the main creativity techniques (mindmap-ping, brainstorming, card sorting, ecc.) in order to let them choose and use the most suitable in the various design phases.

Share EconomyOvercoming exclusive ownership of goods is one of the most interesting revolutions of recent years. Designers are increa-singly committed to designing services and ways of providing access to property also innovating centuries old commerce visions and paradigms.A thorough knowledge of these phenomena and how they have a part in the creation of value is essential in order to operate professionally.

Commerce and the City and Sociology of ConsumptionA city is increasingly de�ned by the size of its consumer base. The traditional relationship between production and consu-mption is o�en completely distorted by both physical and social distances that o�en separate the two functions. The way individual choices are conditioned by sophisticated control techniques of information and advertising also e�ect them. The course will address the subject from a sociological point of view trying to describe what it means for a city of consumers. Since its origin, trade/commerce is one of the main functions of a town. Commercial spaces have always

M A I N S U B J E C T S O F T H E


designers to be very familiar with web communication. Product knowledge o�en starts from Internet information channels and extends to a�er-sales assistance and in many cases the actual transaction. The world community, social networks, online advertising and information will be studied indepth by industry professionals.

key. Allowing the customer to discover a product in a pleasant and attractive atmosphere lends to their enjoyment. This and careful customer relationship management makes it possible to encourage them to buy and develop customer loyalty. The construction and development of a brand are two of the main issues to be considered in commercial space design. It is useful to have in-depth knowledge how commu-nication specialists work and what they expect from interior designers.

User Interface Design and Infographics The design of interfaces where humans interact with machi-nes has become more important with the number of "smart" devices we have to relate to, increases. They are not only computers but also mobile phones, home appliances, clothes and general objects. These establish the environ-ment that we are immersed and constantly interact in. The interfaces are key to giving continuity to the virtual experien-ce and real product. The course is accompanied by a module focusing on Arduino programming.Provide the customer with the right information in an e�ecti-ve and synthetic is a skill supported by infographic techni-ques, involving the use of visual forms, block diagrams, flow charts and mind maps.

Web MarketingAs many sectors are now using E-commerce. Its growing importance makes it essential for commercial space

History and Culture of Interior Design in ItalyInterior space, which was predominantly intended for residential use or use as a dedicated space for other activi-ties, is a place of extraordinary complexity. As a capacitor for memory, values and a�ection, the domain of interior architecture is physically identi�ed by the materials present- �xed or mobile – which individuals come into direct contact with. Starting from a reflection on the extraordinary experiences of some the great Italian masters in the years of a�rmation of the "modern style". The course aims to reflect on the knowledge base necessary for concrete contemporary interior design.

MaterialsThe world of materials is rapidly evolving and professionals are required to have in depth knowledge of the performance of what is used. The acoustic, insulation, �re resistance, durability, sustainability, maintenance, safety characteristi-cs are determining qualities in the choice of a material. The course consists of classes on materials such as wood, metal, plastic, stone and marble, ceramics, textiles, carbon and nano-materials. The regulatory aspects (ISO) will also be studied and the main production processes including printing, cutting, gluing. The course makes use of external contributions from companies and manufacturers.

Customer Shopping Experience and Brand Value The experience a customer has when they walk into a store is

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M A S T E R

A D M I S S I O N P R O C E D U R E S

IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head o�ce or via Skype. The result of the application will be communicated by the Career Guidance O�ce to each candidate.

SCOLARSHIPSIAAD o�ers 5 scholarships to be assigned to candidates according to curriculum and portfolio evaluation. The available scholarships are:- 1 worth 100% the tuition fee- 2 worth 50% the tuition fee- 2 worth 20% the tuition fee

Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.

- Personal portfolio- Degree type and work experience- cover letterwill be speci�cally evaluated.

Candidates who pass pre-selection will be invited for an interview at the head o�ce or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to [email protected] or by traditional mail to Istituto d'Arte Applicata e Design, Via Pisa 5, 10152 Torino - Italy.

REQUIREMENTS AND ADMISSION PROCEDURES Master Program can be accessed by graduates and postgraduates in Architecture, Design. The course is also geared to welcome young professionals with experience in e-commerce �eld, who wish to specialize in interior design and graduates in technical disciplines or humanities (admission subject to the evaluation of the previous preparation, especially in the �eld of representation). Admission depends on the evaluation of the candidacy, to be presented thorough a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head o�ce or via Skype.

Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum and portfolio.

ADMISSION PROCEDUREApplications need to be submitted by 27 Janaury 2017, via e-mail or traditional mail.

Applications have to contain these documents:- Curriculum Vitae- Cover letter- Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the candidacies received.

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FOR INFORMATION For further information on master contents, professor board and scolarships please contact Career Guidance O�ce:[email protected]+39 011 54 88 68

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IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head o�ce or via Skype. The result of the application will be communicated by the Career Guidance O�ce to each candidate.

SCOLARSHIPSIAAD o�ers 5 scholarships to be assigned to candidates according to curriculum and portfolio evaluation. The available scholarships are:- 1 worth 100% the tuition fee- 2 worth 50% the tuition fee- 2 worth 20% the tuition fee

Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.

- Personal portfolio- Degree type and work experience- cover letterwill be speci�cally evaluated.

Candidates who pass pre-selection will be invited for an interview at the head o�ce or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to [email protected] or by traditional mail to Istituto d'Arte Applicata e Design, Via Pisa 5, 10152 Torino - Italy.

REQUIREMENTS AND ADMISSION PROCEDURES Master Program can be accessed by graduates and postgraduates in Architecture, Design. The course is also geared to welcome young professionals with experience in e-commerce �eld, who wish to specialize in interior design and graduates in technical disciplines or humanities (admission subject to the evaluation of the previous preparation, especially in the �eld of representation). Admission depends on the evaluation of the candidacy, to be presented thorough a cover letter, curriculum vitae and portfolio. IAAD reserves the right to ask the candidate, when deemed necessary, an additional interview at the head o�ce or via Skype.

Access to Master is possible only with the authorization of the Coordinator based on the evaluation of academic titles, professional curriculum and portfolio.

ADMISSION PROCEDUREApplications need to be submitted by 27 Janaury 2017, via e-mail or traditional mail.

Applications have to contain these documents:- Curriculum Vitae- Cover letter- Portfolio

The Master Co-ordinator, assisted by an academic board will evaluate the candidacies received.

FOR INFORMATION For further information on master contents, professor board and scolarships please contact Career Guidance O�ce:[email protected]+39 011 54 88 68

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Via Pisa 510152 Torino - Italia+39 [email protected]

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master program interior architecture for business … · to fashion and textile design, from...

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