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Are you interested in an exciting career in the new economy - where the internet of things, high fashion and the user economy are creating innovative and exciting new opportunities? Then consider the new… GRADUATE IN 10 MONTHS CUTTING EDGE CURRICULUM WITH PRACTICAL APPLICATIONS NO WORK EXPERIENCE REQUIRED Leverage your existing skills by learning theoretical frameworks and applied analytical training to prepare for a new career in marketing. MASTER OF SCIENCE IN MARKETING MARKETING DEPARTMENT IN THE NATION US News and World Report BEST MS IN MARKETING College Choice AUSTIN - RANKED BEST CITY IN THE COUNTRY FOR JOBS Forbes # 5 # 3 # 1 THE McCOMBS SCHOOL OF BUSINESS | TEXAS MSM PROGRAM 2110 Speedway, Austin, TX 78712 [email protected] | www.mccombs.utexas.edu/msm | 512.232.2326 LEARN MORE SPECIFICS ABOUT THIS GREAT PROGRAM ON THE OTHER SIDE PROGRAM HIGHLIGHTS

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Page 1: MASTER OF SCIENCE IN MARKETING/media/Images/MSB...MASTER OF SCIENCE IN MARKETING MARKETING DEPARTMENT IN THE NATION US News and World Report BEST MS IN MARKETING College Choice AUSTIN

Are you interested in an exciting career in the new economy - wherethe internet of things, high fashion and the user economy are creating innovative

and exciting new opportunities? Then consider the new…

GRADUATE IN 10 MONTHS

CUTTING EDGE CURRICULUMWITH PRACTICAL APPLICATIONS

NO WORK EXPERIENCE REQUIRED

Leverage your existing skills by learning theoretical frameworks and appliedanalytical training to prepare for a new career in marketing.

MASTER OF SCIENCEIN MARKETING

MARKETING DEPARTMENTIN THE NATION

US News and World Report

BEST MSIN MARKETING

College Choice

AUSTIN - RANKED BEST CITY IN THE COUNTRY FOR JOBS

Forbes

#5 #3 #1

LEARN MORE SPECIFICS ABOUT THIS GREAT PROGRAM ON THE

THE McCOMBS SCHOOL OF BUSINESS | TEXAS MSM PROGRAM

2110 Speedway, Austin, TX [email protected] | www.mccombs.utexas.edu/msm | 512.232.2326

LEARN MORE SPECIFICS ABOUT THIS GREAT PROGRAM ON THE OTHER SIDE

PROGRAM HIGHLIGHTS

Page 2: MASTER OF SCIENCE IN MARKETING/media/Images/MSB...MASTER OF SCIENCE IN MARKETING MARKETING DEPARTMENT IN THE NATION US News and World Report BEST MS IN MARKETING College Choice AUSTIN

Statistics for Marketing Financial Management Marketing Management

Programming, Databases and Data Visualization

Marketing Analytics I

Marketing Analytics II

Consumer Behavior in a Digital World

Data Analytic and Dynamic Pricing

Behavioral Economics

Design Thinking for Innovation

Product and Brand Management

Digital and Social Media Marketing

High Tech Marketing

New Venture Marketing

FOUNDATIONS COURSES

KEY MARKETING TOPICS AND PRACTICAL APPLICATIONS

A DEEPER LOOK AT THEMS IN MARKETING PROGRAM AT McCOMBS

13% INTERNATIONAL, 87% DOMESTIC

50% FEMALE, 50% MALE MSM STUDENT BACKGROUNDS

87% 50% 50%MUSIC

HISTORY

BUSINESS

ENGINEERING

LINGUISTICS

MARKETING

CHEMISTRY

SPANISH

PHOTOGRAPHY

COMMUNICATIONS

13%

INTERNATIONAL VS. U.S. MAJORSGENDER

Our courses are grounded in analytics andexploding in creativity. The 36 credit hour program provides students

with an intense, in-depth learning experience.

THE McCOMBS SCHOOL OF BUSINESS | TEXAS MSM PROGRAM

2110 Speedway, Austin, TX [email protected] | www.mccombs.utexas.edu/msm | 512.232.2326

The MSM Practicum Course gives students a unique, hands-on experience.

It will be an incredible opportunity for student exposure, real-world training, and practical learning.

MSM PRACTICUM COURSE