master of business synergies (mbs) inspiring innovative cross-functional combinations new-generation...

Master of Business Synergies(MBS)

Inspiring Innovative Cross-functional Combinations

New-Generation post-MBA Inspirational Learningfor the New Rapidly Changing Knowledge-driven Economy

by Vadim Kotelnikov

FounderTen3 Business e-Coach – innovation unlimited!

www.1000ventures.com

September 2004

Master of Business Synergies (MBS)

by Dr. Vadim Kotelnikov

Founder, Ten3 Business e-Coach for Innovative Leaderswww.1000ventures.com

1. WHY MBS?

2. WHAT is the content of MBS?

3. HOW can you benefit?

http://www.1000ventures.com/

Master of Business Synergies (MBS)Inspiring innovative cross-functional combinations!

1000ventures.com© Vadim Kotelnikov

To win today and tomorrow,you need new MBS competencies to:

build your cross-functional excellence build an adaptive organization master systemic innovation build synergies between your complex

business system and social system leverage the power of diversity to achieve sustainable business growth

Meeting the Challenges of the New Rapidly Changing Knowledge-driven Economy

The Formula of Synergy

1 × 1 × 1 = 111

MBS is not about mastering operations, it is about inspiration and business innovation. MBS helps you discover new growth opportunities by placing you in a creative chaos

environment, encouraging synergistic thinking about your business system, and inspiring innovative cross-functional combinations.

The Tao of Business SuccessLeveraging Diversities and Finding the Delicate Balance

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YinPassive, accepting side

YangActive, aggressive side

BALANCED COMPANY Outside In Inside Out

BALANCED GROWTH Bottom line: Efficiency improvement

Top line: Venturing & Speed

BALANCED MANAGEMENT Working IN your business Working ON your business

BALANCED LEADERSHIP Employee empowerment Coaching & Energizing

BALANCED PROCESSES Managing operations Managing innovation

INNOVATION Incremental Radical

CHANGE MANAGEMENT Adapting to change Creating change

CUSTOMER SUCCESS Listening & Tailoring Leading & Co-innovating

PEOPLE & ALLIANCES Managing differences Harnessing diversity

© Vadim Kotelnikov

Master of Business Synergies (MBS)Coaching Innovative Leaders for New Organic Organizations

Key FeaturesKey Features

OLDMECHANISTICORGANIZATION

NEWORGANICORGANIZATION

Management Style Command & Control Entrepreneurial Leadership

Organization Pyramid, robust Flat, responsive

Decision Making Vertical Distributed

Innovation Linear Systemic

Growth Management Strategic Management Change Management

Process Management Functional Cross-functional

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MBS – new post-MBA creative learning: MBA tells you, ‘Be a good administrator – understand different functions’

MBS tells you, ‘Be an innovative leader – create synergies across functions’

© Vadim Kotelnikov

Business Systems The Balanced Approach

05

10152025

A B C D E F

Case

Re

su

lt

YOUR BUSINESS WHEEL

An unbalanced wheelwill roll neither fast nor far

Case in PointBalancing 10 resources between 2 perspectives

Case A: 10 x 0 = 0Case B: 9 x 1 = 9Case C: 8 x 2 = 16Case D: 7 x 3 = 21Case E: 6 x 4 = 24Case F: 5 x 5 = 25

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Customer

STRATEGY

Innovation

Finance Processes

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Sustainable Competitive AdvantageSynergy of Distinctive and Reproducible Capabilities

© Vadim Kotelnikov

Your SustainableCompetitiveAdvantage

TANGIBLE Intellectual property rights Exclusive licenses Statutory monopolies

INTANGIBLE Strong brands Leadership Tacit knowledge & skills Teamwork Organizational culture Business processes Partnerships

DISTINCTIVE CAPABILITIES

(cannot be replicated by competitors)

REPRODUCIBLE CAPABILITIES

(can be replicated by competitors) Technical capabilities Financial capabilities Marketing capabilities Explicit knowledge Non-exclusive licenses

Master of Business Synergies (MBS) New-Generation post-MBA Inspirational Learning

Create synergistic – winning! - cross-functional combinations

Build your sustainable competitive advantage

by creating a synergistic combination of your distinctive capabilities


by building an adaptive organization and synergistic business processes

Manage change effectively

by building your lateral thinking, entrepreneurial and people skills

Unlock your entrepreneurial creativity

Manage innovation systemically – with speed!

by building your cross-functional excellence and innovation system

by balancing continuous improvement and venture strategies

Achieve sustainable business growth




1. WHY MBS?




Master of Business Systems (MBS) x Master of Business Synergies (MBS) = Master of Business Success (MBS)

Personal Development×

People Skills×

Systems Thinking

Venture Management

Venture Financing

Venture Investing

Venture Strategies

Entrepreneurial Leadership

SustainableGrowth

SynergisticMarketing

SystemicInnovation

SynergisticPartnerships

SynergisticProcesses


EntrepreneurialCreativity

SynergisticOrganization


Master of Business Synergies (MBS)12 Courses and Their Target Users

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Businesses

MBS e-Courses

Start Up Small Medium & Large

Venture Management XXX XXX XX

Venture Financing XXX XXX X

Venture Investing X XXX

Venture Strategies X XXX

Entrepreneurial Leadership XXX XXX XXX

Entrepreneurial Creativity XXX XXX XXX

Synergistic Organization X XX XXX

Synergistic Partnerships XXX XXX XXX

Sustainable Growth X XX XXX

Synergistic Marketing XXX XXX XXX

Systemic Innovation XXX XXX XXX

Synergistic Processes XXX XXX XXX

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Master of Business Synergies (MBS) courses Entrepreneurial Creativity

PERSONALDEVELOPMENT

Creative ThinkingAchievement Management

People Skills

ENTERPRISE

CUSTOMER

OPPORTUNITIES

Discovering OpportunitiesPursuing OpportunitiesMoving with Speed

Creating CustomerWinning CustomerRetaining Customer

COMPETITION

Competitive AdvantageCompetitive StrategiesChange Management

Creative Business ModelsVenture Management Innovation Management

© Vadim Kotelnikov

CONTINUOUS GROWTH

RAPID GROWTH

INITIAL GROWTH

START UP Define product & market niche. Prepare a venture plan.Prepare a business plan. Build management team.Protect your intellectual property. Brand company.Position & launch the product. Create platform to expand lines.

Capture market share. Launch differentiated produce. Gain repeat customers. Expand channels & revenues.Expand management team. Train and coach employees.Start inventing your second stage of growth.

Reinvent differentiation & competitive strategiesCultivate leaders. Empower employees.Broaden lines, extend geographic coverage.Inject relentless growth attitude in your people.

Build a balanced business system. Keep reinventing your growth strategies.Establish a responsive innovation system.Develop capability for flexibility & speed.


Master of Business Synergies (MBS) courses Venture Management

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Master of Business Synergies (MBS) courses

Entrepreneurial Leadership

Leadership Arts, Skills, & Tasks Leadership Attributes Entrepreneurial Creativity Strategic Thinking Business Systems Thinking Results-based Leadership Volatility Leadership Energizing & Coaching Change Management

CUSTOMER Results

INVESTOR Results

ORGANIZATION Results

EMPLOYEE Results© Vadim Kotelnikov

MBS Courses: Sustainable Growth


IMPROVEMENT STRATEGIES

Synergistic Organization Inclusive Company / 7-S Model Corporate Capabilities Results-Based Leadership Innovation Management System

Value Chain Management Business Process Management Systemic Innovation Continuous Improvement

VENTURE STRATEGIES

Disruptive Product Development Radical Project Management In-company Ventures Spinouts Cooperative Research & Design

Strategy Innovation Opportunity-driven Growth Venture Investing / Acquisitions Joint Ventures

• Balanced Business System• Managing Change & Moving with Speed

• Competitive and Differentiation Strategies

VISION

Building Your Sustainable Competitive Advantage

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Synergistic Processes

PERSONALDEVELOPMENT

Process ThinkingCross-functional Excellence

Systems Thinking

PROCESS ENTERPRISE

CUSTOMER

PROCESS MGMT SYSTEM

Business SystemEnterprise Process MgmtE-Business

Creating Customer ValueCustomer ServiceCustomer Partnership

INNOVATION

Leveraging DiversitiesProcess Innovation Innovation Process

Strategic AchievementAdaptive OrganizationCross-functional Teams

© Vadim Kotelnikov

VENTURESTRATEGIES

• In-company Ventures• Spinouts• Venture Investing• Venture Acquisitions

IMPROVEMENT STRATEGIES• Incremental Innovation• Continuous Improvement Firm (CIF)• Quality Management & Six Sigma• Synergistic Acquisitions & Joint Ventures

“Shun the incremental and go for the leap“ - Jack Welch



Venture Strategies

6 in 1000 business plans get funded on an average5% of business plans are read beyond the executive summary10% of proposals pass initial screening10% of pre-screened proposals pass due diligence & receive funding

Opportunity Introduction

Initial Screening

Due Diligence

Negotiating

Funding

- presentation, executive summary, milestone chart, cash flow forecast

- management team, business plan

- management, personnel, marketing, production, financials, references

- valuation, ownership, control, management, legal contract

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Selection Parameters

Master of Business Synergies (MBS) courses Venture Financing

Investment motivations

Investment criteria

Findingdeals

Initialscreening

Duediligence

Negotiation andactual investment

Post-investmentmonitoring

Exiting andrealizing returns

Preparation

Following Up

Investing

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Master of Business Synergies (MBS) courses Venture Investing

Top Management

TeamLeading Innovation

Cross-Functional TeamsMapping Innovation Road

People

Empowered EmployeesDriving Innovation

Culture SupportingInnovation

Vision &Strategy

for Innovation

Processes, Practices, & SystemsSupporting Innovation

Working Environment

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Master of Business Synergies (MBS) courses Synergistic Organization

BUSINESSinnovation

© Vadim Kotelnikov

ORGANIZATIONALinnovation

PRODUCTinnovation

PROCESSinnovation

MARKETINGinnovation

TECHNOLOGYinnovation

STRATEGYinnovation

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Master of Business Synergies (MBS) courses Systemic Innovation

MARKETINGGROWING TOGETHER

RETAINING SELLING


Customer-focused Company Service-Profit Chain Customer Intimacy

Listening Observing

Creating Value Branding

Differentiating Communicating

Influencing

Customer Service Customer Relationships Customer Satisfaction

Customer Value Proposition Positioning & Advertising 22 Laws of Marketing

Relationship Selling Persuading People Closing the Deal

Master of Business Synergies (MBS) courses Synergistic Marketing




1. WHY MBS?




Vadim Kotelnikov

Founder, Ten3 Business e-Coach, www.1000ventures.comE-mail: [email protected]

THANK YOU!

1000ventures.com

Master of Business Synergies (MBS)How You Can Benefit

1. You’ve already benefited by going through this inspirational presentation

2. You can start learning MBS yourself free of charge. Brief and free MBS e-courses are available at 1000ventures.com (Click here)

3. You can order inspirational MBS in-house training courses for your organization. (Click here to see the details.)

4. You can provide MBS training / consultancy to others yourself. (Click here to subscribe to the full version of the Ten3 Business e-Coach.)

5. We can provide MBS training to others together as a joint venture. (Click here to see MBS partnership opportunities for innovation catalysts)


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