master in tourism management_presentation

Libera Università di Lingue e Comunicazione IULM

Master inTourism Management

VI Edition - 2010

Master of Science

Director: Professor Manuela DE CARLO

Coordinators: Francesca SALABarbara OLDANI


Objectives

MTM offers

• PARTICIPANTSo a challenging learning experience in a multicultura l environmento a close personal relationship with professors from the most important

universities which specialize in tourism studies bot h in Italy and abroad and with managers from some of the most interesting companie s in the field

o immediate job prospects in the tourism industry

• COMPANIESo motivated individuals, alert to innovation, with in -depth knowledge of the

tourism business and cutting edge management tools

• INSTITUTIONS and ORGANIZATIONSo experts in projecting, organising and communicating the tourist offer in

innovative ways using the best international practi ces


MTM in numbers

•60 university credits

•250 contacts from 23 countries in 2008: international and multicultural

• 6 out of 21 teachers from the best research centers and universities in tourism

management at the international level

• 7 out of 21 specialist courses run by professionals from the most important

companies in the field

• 60 managers and entrepreneurs as testimonials, teachers and project tutors

•14 projects financed by tourism companies

• 30 projects and business plans developed by students, 15 of implemented or in the

pipeline

• 400 partner companies in Italy and abroad

• 1 internship for the duration of 6 months mandatory and tailor-made as “fast lane”

access to the job market


Placement

98% of previous editions’ graduates work in the tourism field

2/3 of them received a job offer from the company in which they did their internship

MTM actively supports placement through:

- high value internships

- graduate recommendation to partner companies

- CV Book with MTM graduate profiles, sent to more than 500 c ompanies



Placement - examples

• Strategic Management researcher for Tecnotur - Madrid , Spain (MTM 2)

• Incoming management Kuoni Destination Management – London, UK (MTM 3)

• Extranet manager for the Italian Department Travco – London, UK (MTM 3)

• Consultant for Belle Tourism International – Shanghai, China (MTM 4)

• Product Development Officer Belize Tourism Board - Belize (MTM 4)

• Room division manager Antares Hotels (MTM 1)

• Incoming Manager for Italy for the Japanese market JTB Europe (MTM 3)

• Country manager assistant TUI Fly (MTM 3)

• Sales Carlson Wagonlit Travel (MTM 4)

• CEO Assistant Eden Viaggi (MTM 4)

• Owner of a travel agency “Vivere e Viaggiare” Cisalpina Tours (MTM 3)

• Marketing and Communication Hotelplan-Turisanda (MTM 2)

• Consultant for a tourism real estate company R&D Hospitality (MTM 2)

• Events organization Uvet American Express (MTM 2)

• Communication Amadeus Marketing Italia (MTM 1)

Libera Università di Lingue e Comunicazione IULMLibera Università di Lingue e Comunicazione IULM


Participants

Enrolment cap (30 students)

Highly motivated students

Graduates in various subjects, but mainly Tourism, Communication, Languages, Tourism Management, Economics

Brief work experience

Some have entrepreneurial projects

Excellent command of English and of one other forei gn language



Teaching Methods

One year, full time

Entirely run in English

Compulsory attendance, from 9am to 5.45pm, from Mon day to Friday

1,500 hours of which:

15% traditional lessons20% case studies, work groups and simulations28% field projects and business plan16% professionals in class, with more than 60 compa nies21% internship



Teaching Methods



Program and Faculty

I module: Basic Competence Building

January – February 2010

COURSES TEACHERS

Players and Roles in the Tourism System

Peres – IULM University

Sustainable Tourism Guidelines and Management Practices

Peres and Caso – IULM University

Accounting Management D’Angella – IULM University

English Workshop Willis – IULM University



II module: Management Practices

COURSES TEACHERS

CHESS Real Time Simulation Game Alvarez - Cornell Uni versity (USA)

Marketing Management Mauri – IULM University

Business Strategy Bruni – IULM University

Information Technology for Tourism Managers Piccoli – Sassari University

Organizational Behavior and Human Resources Quaratin o – IULM UniversitySquarcia - Starwood

Advanced Accounting and Management Control Sainaghi- IULM University

Corporate Finance and Real Estate Investment Sainagh i – IULM University

Revenue Management Zennaro – Intercontinental Hotels Group (Madrid)

Business Profitability Analysis Alvarez- Cornell Univ ersity (USA)

March – April 2010



III module: Tourism Professionals

•Hospitality Management

•Retail Management

•Transport Management

•Meeting Industry Management

April - May 2010

1 month with managers and entrepreneurs from over 60 companies in

the tourism field

testimonials - simulations – case discussions – exerci ses – group work and field project - experience on the job - forum, blog a nd research projects


Hotel Management CompaniesAccorAICAAlliance AlberghiAntares HotelsATA Hotels

.NH HotelesMelià Hotels & ResortsStarwood Hotels & ResortsTivigestUna Hotels & ResortsVilla d’Este

Best WesternD’OHiltonIntercontinentalMarriott

Retail CompaniesAmadeusAlpitourAviomarBCD TravelBravo NetBrevivetCartorangeCisalpina ToursClub Med

DeparturesECTAAEden ViaggiEtrusca ViaggiEvolution TravelExpediaFrigerio ViaggiHotelplan TurisandaI Viaggi del Ventaglio

KuoniMistral – Quality GroupMobissimoNaar Worldwide ToursNicolaus ToursOuttravelUvet American Express Corporate TravelValtur

Transport CompaniesAir Dolomiti S.p.A.AlitaliaAustrian Airlines

Costa CrociereMeridianaMSC Crociere

Royal Caribbean Cruise LineTrenitaliaTUI Fly



The Companies


Meeting Industry Aim GroupRimini Riviera Convention BureauTurin Convention BureauVienna Convention Bureau

CREOFiera Milano CongressiFiera RomaFondazione Fiera Milano

InstitutionsAgenzia Nazionale per il TurismoVal di Fiemme APTMilan Town CouncilConfturismoTurismo Friuli Venezia Giulia

Consultancy companiesDe Faveri & AssociatiDLA PiperGiara Consulting GroupKPMG

Gruppo TriumphMCISAPTeknocongress

Progetto TurismoR&D HospitalityStudio AmbrosettiThe Bench



The companies


A training day organized at the companies’ headquarters with managers as teachers.

Amadeus Italia , Antares Hotels , ATAhotels , Costa Crociere , Hilton , Marriott, NH Hoteles, Melià Hoteles have taken part in the project over the past years years

A day at NH Touring, Milan to understand the critical points of different management processes in a hotel chain



Experience on the job


A day at Milan Marriott Hotel to analyze the specifics of managing a meeting and convention area





A half day at Hotel Concorde – Antares Hotel to understand the management procedures of a single unit hotel





A half day at Amadeus Marketing Italia to understand how a GDS works





• Innovative Skills in Tourism Management: CISET – Cà Foscari, IULM and Tsm face to face with companies – BIT – International Tourism Exhibition, February 21st 2009

• Forum Air Companies: The State of the Industry and Challenges for the Future –March 11th

2009

• What’s the Latest in Tour Operating ? – March 27th 2009

• Cruises : The Hospitality of the New Millennium? – May 25th 2009

• Beyond the Shop: Home-based Travel Agents – March 17th 2009

• Travel Agencies: Trends and Performances – March 19th 2009

• From Traditional to Dynamic Packaging – March 25th 2009



Forum and Face to Face MTM 5


“Innovative skills in Tourism Management: CISET – Cà Foscari, IULM and Tsm face to face with companies – BIT – International Tourism Exhibition”

BIT 2009 – February 21st




“Face to face: Travel Agencies: trends and performa nces” March 10th 2009

Roberto GentileCEO

Frigerio Viaggi

Michel De BlustGeneral Secretary ECTAA



“What’s the latest in Tour Operating?”

March 27th 2009

Anna SchuepbachGeneral Manager Hotelplan Italia

Cristina TasselliMarketing, Sales and Development

Director Kuoni Italia

Michele SerraPresident Quality Group

Moderate: Paolo BertozziCEO Tradelab and

IULM lecturer




Focus on…


Prof. Ferrari, Market Research Analysis

Analysis of tourist perception of the image of

Milan

Analysis of web questionnaires

(600 potential tourists)

MTM Destination Management ModuleDestination Strategy and Planning: Prof. Morrison, Purdue University, Indiana (USA)Destination Branding: Prof. Pritchard, University of Wales (UK)Community Attitudes to Tourism: Prof. Pearce and Prof. Moscardo, James Cook University (Australia)Tourism Event Planning and Development: Prof. Anderson, Purdue University, Indiana (USA)

Business Plan

Proposal of a strategic plan for Milan Tourism devel opment


RESEARCH INTO THE PERCEPTION OF MILAN AS TOURIST DE STINATION

Analysis of web questionnaires(600 potential tourists)


IV module: Destination Management

To learn how to successfully manage a tourism desti nation by developing brands, destination products, events, local networks and su stainable development strategies.

April - May 2010

COURSES TEACHERS

Destination Strategy and Planning Govers - University of Leuven (Belgium)

Destination MarketingMorrison - Purdue University (USA)

Destination BrandingPritchard - University of Wales (UK)

Community Attitudes to Tourism Pearce - James Cook Un iversity (Australia)


“Recovery of Brownfield Sites for a Hotel Project”

Tutor: Sergio MancusoTEH-Ambrosetti, Head of Tourism


V module: Business Plan

Draw up a team entrepreneurial project based on a s trategic and economical analysis, applying tools and methodologies learnt i n the master. The business plan is closely supervised by a profession al.

50% of business plans were put into practice.

“Development of a New Low-cost Hotel Network“Tutor: Mr Bianchi – R&D Hospitality

May - July 2010



VI module: Internship

• 6 months

• In Italy or abroad

• tailor-made on student potentialities and companies needs

• a fast track to company placement

From July 2010 to September 2010



MTM 4 internships

Abroad

Belle Tourism International – Shanghai, China (consultancy)

Sandals Resorts – Bahamas e St. Lucia, Caribbean (sustainability)

Visititaly – Los Angeles, USA (tour operating)

Marriott Torreon – Torreon, Mexico (hospitality)

Kuoni Destination Management – London, UK (destination management + tour operating)

Italian Journeys – London, UK (tour operating)

Intercontinental – Madrid, Spain (revenue management, hospitality)

Eighthotels – Sidney, Australia (marketing, hospitality)

Hilton La Defence – Paris, France (meeting industry sales)



Italy

Uvet Amex – Milan (retail)

AIM Group – Milan (meeting industry)

Town House Galleria Seven Stars – Milan (hospitality)

Eden Viaggi – Pesaro (tour operating)

Hilton Molino Stuky – Venice (meeting industry /hospitality)

San Carloviaggi – Milan (tour operating)

Hotel Principi di Piemonte – Turin (meeting industry /hospitality)

Austria Turismo – Milan (destination management)

Park Hyatt – Milan (hospitality)

Carlson Wagonlit – Milan (business travel sales & marketing)

Worldhotels – Milan (retail sales)

AtaHotel Executive – Milan (meeting industry)

Westin Palace – Milan (hospitality)


MTM 4 internships

Libera Università di Lingue e Comunicazione IULMLibera Università di Lingue e Comunicazione IULM

Closing party

at University

Christmas lunch

MTM class


MTM 5 Sponsors

Companies who offered scholarships and financial ba cking for MTM activities:



The University

5 buildings plus the students’ residence

www.iulm.it >ateneo>università IULM>sede di Milano



www.iulm.it >ateneo>università IULM>sede di Milano


The University


Contacts

Master in Tourism Management

Università IULM

Via Carlo Bo, 1 – 20143, Milano

Italy

Tel. 0039 02 89 141 2815 – Fax 0039 02 89 141 2814

E-mail: [email protected]

Website: www.mtm.iulm.it


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