MasterCard “Household calculator” campaign

Activity overview

Campaign summary

Unique visitors to MasterCard site

Number of unique visitors to MasterCard’s site went up by 589%.Note: our banners did not lead to this page, this is a result of general awareness

MasterCard “Household calculator” widget

The widget is still downloadable from: www.mckalkulator.info

PDF report generated by the widget

MasterCard Microsite

MasterCard Microsite

MasterCard widget download page

Display advertising – download banners

Display advertising - download banners

Contextual advertising – Xclaim Infobox

PR articles

PR articles

PR articles

Online quiz with volim-novac.hr

We organized a quizregarding money management on

www.volim-novac.hr

Site branding and content (articles) negotiated withpametnakuna.hr

We developed 10 articleson the portal, each one

being branded specially.

Also, we had a specialcustom banner on the

“Home Budget” categoryhomepage.

Pametnakuna.hr alsohosted our “Householdbudget” widget in their

“Tools” section.

Site branding and content (articles) negotiated withpametnakuna.hr

All 10 articles were related to budget management and

education, and offered our widget as a bonus

tool for helping your responsible behaviour.

Facebook page

Facebook page custom tab

Facebook ads

Social media

Twitter mentions (free)

Twitter mentions (free)

Links to creative

• http://mckalkulator.info/

• http://www.mastercard.com/hr/personal/hr/promotions/budgetmanagement.html

• http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk=app_4949752878

• http://www.facebook.com/MasterCardHrvatska