CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 1

Constant Contact

June 3, 2011

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 2

CONSTANT CONTACT: MISSION & VISION

Help small organizations create and grow

customer relationships

Revolutionize the success formula for 5 million small organizations

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 3

DIFFERENTIATED BUSINESS MODEL BUILT TO SERVE SMALL BUSINESSES

Ease of Use

Affordable

No Risk, Free Trial

Full Product Experience

Daily Product Tours

Regional Seminars

Hints and Tips

Phone/ Email / Chat / Twitter Support

Community

Best Practices

Personal Coach Even in Trial

High ROI

Customer Engagement

Solutions Built for

Small Businesses

Try BeforeYou Buy

Coaching Education SupportDeliver

Measurable Results

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 4

Business Situation

Excellent Brand

Expanding Video & On-Demand Tools

Lots of Leads

>30,000 per month

A Winning Culture

Customer Centric

24-48 Hours To Get A LeadNo PrioritizationLots of Wasted Time

Not Integrated

Limited Connection To Customer & Sales Activity

Unclear KPI’s

No visibility to efficiency and effectiveness measures

Objective: Implement a CRM application to support our customer’s purchase decision process while enabling an integrated sales and marketing workflow

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 5

#1…. Mapped The Path To Conversion

Trial CreatedSelected & Saved A

Template Sent A Campaign

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 6

#2…. Passed Real-Time Data From Our SaaS Solution To our CRM

•Leads Passed To Sales within 1 hour•Leads Prioritized Based On Customer Engagement Activity

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 7

#3 Started the Integration of Video+Personal Touch based upon behavior and time of customers

Coaching messages based upon low usage

Time & Usage Based Marketing Messages

Videos give quick “how-to” get started on key tasks

CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 8

Value – How was Success Measured?

Increased Conversion Rate■ Grew 90 Day Conversion Rate 3pts y-o-y…

■ Accelerated 30 Day Conversion Rate by 5pts y-o-y…

■ >$3mm In Incremental Revenue

Increase Lead Penetration■ 2pt increase in lead penetration… 10K more customer contacts

without incremental headcount

Single source of truth for data■ Consistency of data through sales as an organization and fact based

informed decisions