massimo burgio social media marketing strategies afri tech kenya summit nairobi
DESCRIPTION
My presentation on Social Media Marketing Strategies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.netTRANSCRIPT
SOCIAL MEDIA STRATEGIESanalyzing, strategizing, planning SMM
massimo burgio global search interactive / sempo
june 17, 2011afri-tech kenya summit
nairobi, kenya
no more passive consumers!• each consumer produces opinions, and share them with communities
user-powered internet
e-fluencers the new brand ambassadors
no more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencers
intelligence
a new kind ofmarketing
refe
rra
ls social networks
key phrases
wo
rd o
f mo
uth
ratin
g
voting
buzz blogskeywords
competitorsonline reputationpolls
engagement
liste
n
toolsa new breed of
marketing
mindset
a new style ofmarketing
change mindset
you can
social media
strategizeintegrateinnovate
perseveranceproactivity
patiencepassion
4PSMM
procrastinatepanic pushpresume4PDON’T
perseverance is the key: dancing man
http://bit.ly/dancing-man-video
• Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting
social media networks: facebook what?
after all, social is better than sex
users are everywhere, users are the web
conversations happen everywhere
social media strategies: goals
social media performance by channel
social media performance by channel
social media performance by channel
source: cmo.com
social media performance by channel
social media marketing by time + resources
where?which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile?
what?do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps?
how?please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?
always ask your customers first
customers + prospectsyour target market
employees + stockholdersyour business “family”
partners + suppliersyour business “ecosystem”
competitorsyou don’t have to ask, just benchmark them! =)
always ask your customers first
always ask your customers: real case study
always ask your customers: real case study
dialogo assicurazioniblog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia
pitti immagine blog(s), youtube, flickr
european school of economics online magazine, facebook, twitter, youtube, online pr
telepass facebook, twitter, UGC, youtube, online pr, flash surveys
bea italia (oracle)*surveymonkey, blog, facebook, linkedin groups
academia barilla*blog, youtube, facebook, twitter, online pr, newsletter
this is how we do it for our clients
findyourownsocialway
the best solution for your business?
massimo burgioglobal search interactive / sempowww.globalsearchinteractive.netwww.sempo.orgmassimo@globalsearchinteractive.netfacebook.com/massimoburgiotwitter.com/massimoburgiolinkedin.com/in/massimoburgioslideshare.net/massimoburgiowww.massimoburgio.com
thank you!