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INSPIRING BRANDS TO INVOLVE THEIR AUDIENCE

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presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

TRANSCRIPT

Page 1: Mass Relevance

INSPIRING BRANDS TOINVOLVE THEIR AUDIENCE

Page 2: Mass Relevance

TIMELINE

Page 3: Mass Relevance

THE SITUATION

Explosive growth of real-time content

Page 4: Mass Relevance

THE CHALLENGE

HOW DO I LEVERAGE THE POWER OF

SOCIAL PARTICIPATION TO IMPROVE THE

PERFORMANCE OF ALL MY MARKETING

AND ADVERTISING ACTIVITIES?

Page 5: Mass Relevance

SOCIAL EXPERIENCES INCREASE ADVERTISING ROI

Page 6: Mass Relevance
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THANK YOU!Jeremy MaurerSales & Business DevelopmentMass [email protected]@JeremyMaurer

mailto:[email protected]

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