mass marketing
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Entrepreneurial Marketing
From Theory to Reality
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With the concept?
During R&D?
With the completed product?
With the first sale?
Where does marketing begin?
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Foursquare
Trending Today YouTube
Google +
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Phonebook
Magazine
Television
Newspaper
Trending Yesterday Billboards
Storefront Signs
Yard Signs
Sign Spinners
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What should businesses do today?
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Survey your current customers◦ Which platforms do they use?◦ How do you currently communicate with them?◦ Brick & mortar or virtual?◦ B2B or B2C?
Communicate!
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Create your listening posts◦ Google Alerts◦ tweetbeep
Your name Company name Competitor’s names
Talk Listen to your Customers!
Listen Up!
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Tools They will change, but
something will always be there.
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Pages – “Likes”◦ Company / Organization◦ Professional◦ Stimulate Interest / Provide Value◦ Access to Analytics
Would you trust Facebook with your company?◦ Facebook will not replace websites.
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Based on SMS◦ 140 Character Messages◦ Messages Can Include Links, Pics, Videos
Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced
◦ By Date, Geographic Area, Topic, Sentiment Great Listening Tool
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Youtube, Foursquare, Yelp, Instagram, Pinterest
It isnt always about where you are
Don’t jump on all of them at once ◦ (but reserve your name now!)
Empower / Activate your fans to use them
Other Social Platforms
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Social media community is about sharing◦ Ask questions, people will help you along the way◦ Learn the lingo◦ Make it personal◦ Find your voice
Put your plan into action Commit time to maintain Use common sense
◦ Spam: not good in a can, inbox, or social media feed
Get Engaged!
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Just because you know how to use Facebook, Twitter, etc. doesn’t mean you know how to do it for your business!
Warning!
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Blog Regularly
Create Opportunities to backlink◦ HARO◦ Guest blogging
Determine your keywords
#Hashtags
SEOcial
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1. Create a plan, set goals, & pick platforms2. Start small, grow with your comfort3. Listen First4. Tools, tools, tools5. It’s a community: Share Your Expertise
10 Things to Think About
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6. Engage: Find your voice7. Empower/Activate your Fans8. Go Offline9. It’s social but not child’s play10. SEOcial
10 Things to Think About
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www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com http://business.twitter.com/twitter101 www.knowem.com
Resources
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[email protected] www.twitter.com/joshuacjohnson
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