mass culture & discontents “ television can instruct, inform and inspire, as well as distract,...
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MASS CULTURE & DISCONTENTSTelevision can instruct, inform and inspire, as well as distract, distort and demean Bill Moyers
Objective Identify the elements influencing mass society. TV
Describe the criticisms of mass society.
1946 -Introduction of TV 1948 -200,000 TVs 9% of America 1949 -Selling100K a wk.1955 -32M in US1956 -500 stations1960 -90% of Americans have a TVThe Golden Age of TV
Early television sets
The Economics of TelevisionTV Net Revenue: 1947 $2M1957 $1BAdvertising $: 1949 $58M1960 $60B
American family watching TV in the 1950sColumbia Broadcast StationsNationalBroadcast Company Associated Broadcasting CompanyMajor Networks
1940-1960: Radio vs. TV Ownership
Radio Television1940: 28M (80%).. 01950: 41M (94%).. 4M (9%)1960: 50M (95%).. 46M (87%)
Television: Tube of PlentyThe early television showsHow did they change through the 1950s
1950 Sit coms- Ideal suburban families- Mischievous children- Kindly all knowing dads- No politics or social issues Critics called them: "Aryan melodramas Why?
The Honeymooners: Urban working class people struggling with the issues of a consumer society.Assorted clips: http://www.youtube.com/watch?v=ZAKSLJySqWI Ralph learns to play golf: http://www.youtube.com/watch?v=QNauilZRzHk Lucy and the Chocolate factory http://www.youtube.com/watch?v=8NPzLBSBzPI&feature=related I Love Lucy was the most watched show in the US in four of its six seasons.
Abbott and Costello worked on stage, radio, film and television in the 1940s and 1950shttps://www.youtube.com/watch?v=J_gSWTQKE-0&t=1m22s
1957 : Leave it to Beaverhttps://www.youtube.com/watch?v=oay9VxFVFmE
Television & Politics
28) The effect of the Cold War on television31) The criticism of American mass culture & mass media...
PositiveOn the scene newsEntertainment & informationAdvertising helps business
The positives and the negatives of the Golden Age of Television
Negative effects Children violence in programming Stereotypes of women & minorities Male dominated Mostly reflects white AmericaTV ignores poverty, politics & civil rights NO CONTROVERSY Supports CONFORMITY
The Beats32) Who were the Beats & what ideas did they express?
The Beats (Beatniks) NON-CONFORMITYExpress disgust with - mass culture, conformity, consumerism & militarism
The Beats believed in -spontaneity, friendship, jazz, open sexuality, drug use, black culture & music
The Beat look-black clothes, sunglasses, berets
http://www.youtube.com/watch?v=QzCF6hgEfto&feature=PlayList&p=756566302C1887A9&playnext=1&playnext_from=PL&index=2 Spontaneous prose first thought best thoughtBullwinkle on the Beatnik...http://www.youtube.com/watch?v=YWjRgzFeE_8
The Quiz Show ScandalCharles Van Doren was involved in a TV quiz show scandal in the 1950s. In 1959 he confessed before the U.S. Congress that he had been given the correct answers by the producers of the show Twenty One.In Jan.1957, Van Doren entered a winning streak earning him more than $129K ($1M + today)Why was all of this so shocking to the public?